When Xu Tao heard what the big boss said, his face suddenly collapsed and completely wilted.

Not to mention three months, even half a year, Xu Tao may not be able to complete the digital transformation task.

"Forget it, do your best, I hope you don't get too hard. ”

Xu Tao thought depressedly in his heart, sent the leaders away, and returned to the store to look at a group of salesmen who were talking to each other, and suddenly became angry.

"What a special face! When is it! Do you know what the boss thinks? I really don't want to work anymore?"

Many customers who were shopping looked at Xu Tao angrily reprimanding these salesmen, and couldn't help but secretly give a thumbs up.

They have long seen that these clerks are unhappy, and they usually chatter, and the service attitude is extremely poor.

Xu Tao continued to sneer: "Although I don't know how long I can work, you can try, if anyone can't get along with me in these three months, I will definitely not let him have a good time." ”

In the crowd, there were several directors whose eyes flashed, and it could be seen that Xu Tao was on the verge of rage.

It seems that the pressure on Xu Tao is not small, otherwise Xu Tao would not tear off his usually kind face and expose his true nature.

The Gubei store was just the beginning, and in one afternoon, they visited nearly ten stores one after another.

Carrefour has invested a lot in the magic capital, opening 31 stores.

If you look at it from the perspective of the time, this location strategy is not wrong.

It is just that in recent years, the consumption potential of third- and fourth-tier cities has been increasing year by year.

At the same time, the market share of the first and second lines has been saturated.

If you continue to blindly expand stores in the first and second tiers, you can only continue to lose money, and the gains outweigh the losses.

Looking for a restaurant to eat in the evening, several people are still discussing how to better use the synergistic advantages to reverse the decline of Carrefour's development.

Lu Guangyu proposed: "I think we have to give discounts first to pull up the flow of customers."

Not long ago, Cao Cao's review of the super-bully meal event was very good.

Cao Cao's monthly active users have exceeded 100 million.

Every day, users leave messages in the app store, asking when they will be able to draw another batch of lucky users.

Carrefour can do a promotional campaign, such as sending coupons, which will definitely make the originally weak customer flow instantly stand up. ”

Zhu Zijing added with a smile: "The three of us can bear this subsidy together, for example, send a coupon of 200-30 to all users, and the subsidy is 30 yuan, and the three of us each bear 10 yuan, what does Mr. Chen think?"

Chen Wenyuan originally had this idea, and his biggest concern was the loss caused by the subsidy.

Now that Lu Guangyu and Zhu Zijing are helping him share the pressure of subsidies, he will suddenly be motivated.

"You might as well set the bar higher, say 100-15, 200-30,...... 1000-150。

Similar to this kind of publicity, I believe that Carrefour's store traffic and sales will usher in a wave of skyrocketing. ”

Chen Dongcheng added: "The transformation of digital stores can be a little slower, but the automatic cash register must be put into use as soon as possible, so that all Carrefour stores can cooperate." ”

Lu Guangyu and the three of them glanced at each other, and they all felt that this subsidy plan should be more effective, which was equivalent to an 85% discount for the whole consumption.

With the help of this wave of publicity, all three can make a profit.

"Cao Cao Suda is no problem here, by the way, I have already applied to Chairman Chen to change Cao Cao's name to Cao Cao Daojia

Among them, the crowdsourcing distribution business remains unchanged, and the new O2O fresh food distribution platform, Cao Cao Xianda. ”

Lu Guangyu smiled and clenched his fists: "I also have to trouble the two of you to help." ”

"Cao Cao Xianda...... It's similar to the mainstream fresh food delivery platform?"

Zhu Zijing and Chen Wenyuan are very interested, and it is the first time that they have heard that Cao Cao Suda is going to change the original business.

Lu Guangyu smiled and waved his hand: "It's about the same, we are not self-made, the Jingdong Daojia team that took over before, they have been engaged in fresh food distribution, but the daily order size is only 100,000 orders." ”

Holding a fresh e-commerce team, but not using it, is simply a catastrophe.

The reason why JD.com gave up its subsidiary JD Daojia was because of insufficient capacity.

The scale cannot be expanded, so it is simply replaced as a resource for shares.

After changing its name to Cao Cao Daojia, the business includes almost all the home-to-home business.

The original business such as door-to-door pickup and intra-city distribution remains unchanged.

Cao Cao Xianda is the key to completely solving the problem of supermarket distribution.

It is no exaggeration to say that there is nothing wrong with an average of 200,000 orders per day.

And Wal-Mart, for its part, has also agreed to include the department's stores in the delivery scope of Cao Cao's home.

Chen Wenyuan deliberately glanced at Chen Dongcheng and found that the big boss didn't say anything, which means that the big boss is still very optimistic about Lu Guangyu's ideas.

Chen Wenyuan asked curiously: "Mr. Lu, fresh distribution, the current market is the most leading enterprise is Daily Fresh, they take the pre-warehouse model, you also learn from them?"

"The front-loading mode doesn't work. ”

Lv Guangyu shook his head with a smile: "The so-called front warehouse is nothing more than the traditional mode from cold storage to distribution station and then to the door, removing the distribution station link, and directly transporting products from cold storage to stores in the community. ”

"First of all, the rental cost of the front warehouse is high.

Although the usable area is generally not very large, it is basically located in the core community of the city.

The cost of rent here is several times higher than that of cold storage in the suburbs, and the area saved is eaten up by high rents. ”

"Secondly, although the front warehouse area is small, it cannot be without fresh cold chain equipment.

Sacrificing these equipment in order to reduce costs can easily cause fresh food to spoil. ”

"Moreover, the operating cost and difficulty of front-loading warehouses are also very high, and front-loading warehouses require a reasonable network density.

In the early stage, it also needs to be built by itself, so the investment in the early stage is very high.

If the layout of the front position is unreasonable, it is easy to lose money;

There are many types of fresh products, the types of products vary greatly, and the unit price is not high.

There are high requirements for the freshness of food and the speed of distribution, which increases the difficulty of operation and management of the front warehouse.

If you are not careful, it will cause the loss of fresh food. ”

"The most important point is that the service radius of the front warehouse is up to 3 kilometers, which requires a high degree of accuracy in product selection and stocking.

If you choose the wrong product, it can cause a lot of loss or deliver the spoiled product to the consumer.

If there is a shortage of stock, and the consumer experience is poor, sales will be affected.

This balance is difficult to grasp in the operation of the front position. ”

After listening to Lu Guangyu's thoughts, everyone couldn't help but nod.

As a veteran in the workplace, analyzing problems is comprehensive and meticulous.

Daily Youxian can't get down, and you have to stumble on the road of the front warehouse.

Either run through or run to death.

Lv Guangyu waited for them to digest what they had just said, and continued: "I plan to learn from some of the concepts of daily freshness, and use all Walmart and Carrefour stores as front warehouses, which has many benefits.

First of all, supermarkets have their own cold storage, and the quality of our fresh products can be guaranteed and will not spoil.

Secondly, we can save a lot of money on the cost of renting a front-end warehouse.

As compensation, we pay entrance fees to both supermarkets.

Finally, we are able to share the supply chain and increase our bargaining power.

It's hard to say from Wal-Mart, Mr. Chen shouldn't refuse, right?"

Hey, Zhu Zijing and Chen Wenyuan glanced at each other, and they both felt that Lu Guangyu was cunning.

Daily Fresh is equivalent to giving Lu Guangyu an inspiration.

Using the supermarket as a front-end warehouse, sharing resources such as cold storage and warehousing, these ideas are very novel.

In particular, the shared supply chain mentioned by Lu Guangyu increased bargaining power, which made Chen Wenyuan unable to refuse.

For the same goods, Carrefour's bargaining power with suppliers is weaker than that of Wal-Mart and RT-Mart.

Whoever makes them have a small number of stores and poor sales, the supplier's quotation will naturally be higher.

"I have no problem, all Carrefour stores can be used as Cao Cao Xianda's front warehouse.

In terms of rent, Mr. Lu will give some symbolically. ”

Chen Wenyuan's performance is very atmospheric, and Carrefour follows the same hypermarket model as RT-Mart.

Many stores have always been a bit wasteful.

Now that Lu Guangyu has taken over these idle areas, it is also a good thing for Carrefour.

"Mr. Lu, Cao Cao Xianda's settlement method can't be cheap for the other two. ”

Zhu Zijing smiled and said: "When you do a good job of the app, we Cao Cao will cooperate with the subsidy." ”

"No problem, we are brother companies, and we should help each other. ”

Lv Guangyu knows too well the routine of the fresh e-commerce platform, and Cao Cao Xianda does not need to rush to build a supply chain in the early stage, just move Carrefour's products to online sales.

Wait until the platform grows bigger, and then it's not too late to bargain with suppliers with Carrefour.

Wal-Mart is now one of Cao Cao's shareholders, and it is likely to continue to increase its capital and hold shares in the later stage, and will not reject Cao Cao's pre-position model.

At that time, Wal-Mart and Carrefour's stores will become front-end warehouses, and although the number of more than 600 hypermarkets is small, the effect will definitely beat the daily fresh.

If the annual sales of Daily Youxian can exceed 4 billion, it will begin to show off.

Cao Cao Xianda took Wal-Mart and Carrefour, and it was very easy for sales to crush them.

Lu Guangyu concluded with a smile: "I plan to characterize Cao Cao Daojia as a leading company in the field of instant retail.

We have a strong online traffic channel and more than 600 offline hypermarkets.

With more than two million crowdsourcing riders, deliveries are guaranteed within an hour.

I think any investor will be very interested in this kind of story. ”

With just a simple business integration, Lv Guangyu turned Cao Cao Suda, which was originally only engaged in intra-city distribution, into a comprehensive company that includes intra-city distribution and fresh e-commerce platforms.

Such prospects are much greater than simply delivering food.

"Come, we respect Chen Dong and thank Chen Dong for trusting us so much and giving us a high degree of autonomy.

My old Lu has failed, Chen Dong's trust in me, I am unforgettable, I respect you for this cup!"

Lu Guangyu poured the cup full of Moutai and toasted with a sincere expression.

The person who is a confidant dies, and Lu Guangyu's previous bad luck completely disappeared after following Chen Dongcheng.

Now it is at the helm of a hot company in China.

All of this was naturally given to him by Mr. Chen.

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