Part of the box office dividends of "Wuwen Xidong" arrived at the end of January.

Wei Xun, who got the money, used 10 million to buy 80% of the equity of Panda Film and Television, and planned to take out another 10 million as the ticket supplement for "Chinese Partner".

In fact, the so-called ticket compensation is that you can't give up the child and can't trap the wolf.

If you want to leverage higher box office returns, you must use ticket subsidies to open up the market in the early stage.

In the years when ticket compensation was rampant on the earth, it was the ticket purchase software that posted the ticket at the beginning, and then the film and television producers themselves posted the ticket to make up the ticket, and the ticket supplement was actually equivalent to a means of early publicity and distribution.

Those movies with a low scheduling rate or relatively few films, using ticket subsidies as a lever to leverage the first-day box office, can often ferment and spread word-of-mouth, and get more films in the future, and then let the box office take off by the way!

And why can the box office be quickly leveraged as soon as the ticket supplement appears?

Because when there is no ticket supplement, the price of an ordinary 2D movie ticket is 40-60 yuan, the 2D ticket in the VIP hall is 60-80 yuan, and the innovative technology i-max screening hall that began to be launched at the beginning of last year costs 80-120 yuan a ticket!

This price, compared to the current per capita income, is too expensive!

It's so expensive that going to the movies is a very luxurious act.

Later, the introduction of ticket subsidies made movies more and more popular, and it cost an average of twenty or thirty to watch a movie, and it was precisely because of the ticket subsidies that the Chinese film industry had developed rapidly in just six or seven years.

When in 2019, before Wei Xun crossed over, after the ticket supplement was cancelled, the ticket price returned to a small 100 yuan a piece, and people in 19 years began to feel pain when watching movies.

You must know that if you push forward four or five years, when the economy was not very good, no one would feel distressed because of a movie ticket.

Because a few years ago, you could watch a movie for 19.9 yuan, or even 9.9 yuan.

And Wei Xun also needs a strategy if he wants to use the ticket in the movie "Chinese Partner" to replace the shortcomings of Times Pictures' previous insufficient publicity.

He needs to be at an explosive point of dispatch and push out the ticket replenishment as quickly as possible in a clever way.

In short, no matter how it works, the most important thing has to revolve around the movie itself.

On the earth, "Chinese Partner" can explode because of the story marketing of the boss of New Oriental, but unfortunately this is a parallel world and there is no New Oriental.

But the selling point of this movie is not only the CEO of New Oriental, but also an important reason is that there are top capital tycoons who come down to help with publicity.

Before the release of "Chinese Partner", too many wealthy people of the same level as the CEO of New Oriental came out to say that by watching the story of "Chinese Partner", they thought of the hardships of entrepreneurship when they were young.

This is the core selling point of China Partner.

Nostalgia + ordinary people start a business + bigwigs and rich people promote.

Because of the difficult reasons of life, a wave of wealth worship began to blow on the Internet, and the entrepreneurial stories of bigwigs and celebrities will always attract the curiosity of many people.

You can't become a rich man, so it's okay to take a look at the rich man's entrepreneurial history and make a fortune, isn't it?

So Wei Xun suggested to Ji Sheng that a movie premiere for "Chinese Partner" be held at Guanchi Cinema.

On the evening of the 2nd, there were still 15 days before the Spring Festival on the first day of the Lunar New Year, and the Beijing Guanchi Cinema was very lively.

Hundreds of media outlets gathered for tonight's premiere of "The Chinese Partner."

If you look closely, you can strangely see that there are a variety of reporters who came tonight. From entertainment reporters, to financial reporters, and even social news reporters.

Everyone's expressions were extremely anxious, and they were looking forward to it from time to time.

At the same time, there are also several online live broadcast platforms that do live broadcasts.

Netizens who entered the live broadcast room were a little stunned when they saw this battle.

"What's the situation, is Xun Xun's influence already so great, and the premiere of a movie can invite so many reporters?"

"It's too exaggerated, these hundreds of reporters can't fit in a giant screen hall. ”

"I also saw a reporter from the Financial Daily, I saw this person on a financial satellite TV before, how could he come to the premiere of Xunxun's movie?"

"It doesn't feel right, "Chinese Partner" is obviously holding back the big move. ”

On the Internet, netizens in the live broadcast room are chatting.

At seven o'clock that night, the main creative team of "Chinese Partner" appeared.

Wei Xun, Jiang Duzhou and Shao Bing, each dressed in a suit, walked side by side on the red carpet outside the theater.

Outside the fences on both sides, there were fans and passers-by screaming.

Wei Xun and the three of them greeted the reporters with a smile and cooperated with the photos, and then Jiang Duzhou and Shao Bing were the first to enter the cinema, and Wei Xun stopped on the red carpet.

Two minutes later, a jaw-dropping scene emerged.

More than a dozen convoys of cars under Guanchi slowly stopped at the entrance of the theater, and in the front car, Chi Sheng in a suit walked out, and then, the back doors opened one after another, and a group of familiar faces often appeared in financial magazines or rich lists!

This time, I changed to financial reporters and social reporters, and I went crazy.

After all, the purpose of their coming is to squat the rich.

Ji Sheng beckoned a group of bigwigs and rich men to walk on the red carpet, and said to Wei Xun with a smile: "How long have you been here?"

"Just arrived. Wei Xun smiled, then gave up his position and said, "I'll take everyone in." ”

Tonight, Wei Xun is in charge of the role of guest host.

And Ji Sheng followed Wei Xun's suggestion, used his personal network, and invited a large number of rich friends he knew to watch the premiere of "Zhongguo Partner"!

After all, with the current Guanchi theater being boycotted by film giants such as Dynasty Entertainment, if you want to break through this blockade, you need a blockbuster movie with box office explosion and attention explosion!

Then inviting a whole bunch of rich people is not an explosion!

This kind of thing can really only be done by Chi Sheng.

After all, the friends of the big guy are also big guys.

So when a group of bigwigs and rich people walked on the red carpet with laughter and laughter, not only the reporters went crazy, but the netizens who watched the live broadcast also went crazy.

"Is this really the premiere of a movie, the one who is talking to Xun Xun should be Ji Sheng, the boss of Guanchi Group, right?"

"Well, the one behind Chi Sheng is Xu Yincheng, the boss of Xingman, popularize science, Xingman started as a toy, with assets of more than 50 billion. ”

"What, I seem to have seen He Song, the president of Qingsong Real Estate, who has a net worth of 30 billion. ”

"There is also the catering king Cai Zhiheng, and there are restaurants all over the country. ”

"After a quick glance, the poorest person among them should be Qiao Lei, who runs a hotel at home, and his net worth is nearly 10 billion. ”

"666 Niu Break, I heard that the three protagonists of the story of "Chinese Partner" are those who struggled from the grassroots to start a business and finally rose to become a top rich man. ”

"Yes, it's very arrogant, I don't know what to say. ”

A group of top billionaires gathered for the premiere of "The Chinese Partner", and when the media sent out the press release, the Internet was suddenly blown upside down.

The headline of a certain entertainment media is like this: The premiere of the best movie in history, dozens of billionaires watch "Chinese Partner"!

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