116 Gangster Marketing

The premiere of "Chinese Partner" is on fire.

A group of top rich tycoons who are usually rare to see are now getting together for the premiere of a movie, and the discussion sparked is absolutely unprecedented.

Who can link the entertainment circle, social circle, and financial circle to pay attention to, then the answer must be the rich.

What's more, the word rich itself has a strong degree of attention.

In the past, when I was on earth, there were also many top stars who relied on the rich to pull the cards, such as Faye Wong's concert, where Mr. Ma sat in the audience.

Now the group of rich people invited by "Chinese Partners" are not as rich as Mr. Ma, but dozens of group CEOs with a net worth of billions or tens of billions are enough to cause a sensation, and instantly raise the pattern of this movie!

You can see it by looking at the comments of netizens.

"Such a group of top rich people go to watch "Medium Partner", is the entrepreneurial story told in this movie very exciting?"

"I want to see what this movie is all about. ”

"Chi Sheng of Guanchi Group is really powerful, he was slandered as a dead man in the cinema some time ago, and now he directly brings in a large number of rich tycoons to help stand on the platform. ”

"When you say that, I also discovered that the cinema where "Chinese Partner" premiered tonight is the theater where the accident happened that day. ”

"After this time, no one should think that this movie theater is unlucky. ”

"Not only will I not feel unlucky, but I'm sure that when "Chinese Partner" is released, absolutely many people will want to go to this theater to get their luck with the big guys. ”

"I think Xun Xun is also very good, the last movie entered top directors like Zhai Qing, Shao Bing and Jiang Duzhou, and in the actor circle, this movie is even more exaggerated, and it directly stepped into the big guy circle. ”

"I heard that "Wuwen Xidong" was directed by Wei Xun himself, and he also named the assistant director of "Chinese Partner" this time, and I will choose to go to the cinema to watch this film when the time comes. ”

The people eating melons on the Internet are chatting happily, and the Guanchi Theater is also very lively.

A small number of media are invited to enter the theater for interviews and shooting, and a live broadcast platform gets the permission to enter the live broadcast, but it must stop the live broadcast when the movie starts.

In addition to the bigwigs and reporters who were present, there were also some lucky fans who drew tickets for the premiere of the movie, so the theater was full.

In the giant screen hall of Guanchi Cinema, Wei Xun, who was a guest host, came to the stage in a handsome dress and said with a smile: "Welcome to the premiere of "Chinese Partner", I am Wei Xun. Some time ago, there was a little misunderstanding in this theater, and many people said that they would never come to this theater, and I wondered if they would not think so after tonight. ”

There was laughter in the cinema.

"That's right, because the group of people we're here tonight are so rich. Wei Xun raised his hand and swept the audience, then thought for a moment and said, "On average, each of us is at least a billionaire with assets of several hundred million. ”

After a pause, he added, "Of course, I should be the poorest, because I am 100 million less than all of you. ”

When he said this, the laughter of the crowd became even louder.

Some people started applauding, some people started whistling, and others shouted 'Honor Honor, come on'.

Since his life experience was exposed, the whole network knows that Wei Xun is burdened with 100 million in arrears.

Now he laughs at himself in such a humorous way, which makes people feel very inspirational and admirable.

And everyone was surprised to find that Wei Xun can really be a good host.

Tonight's Wei Xun is handsome and capable, humorous and funny, very easy to control the audience, mobilize the atmosphere of the scene, casual and natural, it can be described as handy.

It can only be said that a person like him is naturally suitable to stand in the spotlight.

"Thank you to the friend who cheered me on, don't worry, I will work hard to fight from hundreds of millions of 'losers' to be like you. ”

Wei Xun bowed slightly to the audience to express his gratitude, and then said with a smile: "Just like the three protagonists in the movie "Chinese Partner" that we are going to watch tonight, work hard, work hard to start a business, work hard to succeed, and finally become a ......."

"As you can see, they become them in the end. ”

Waving his hand to the group of wealthy people in the audience, Wei Xun said: "The presidents of the major companies who came here tonight, they used to grit their teeth and fight hard in that difficult era, because in the most desperate time, they will insist on one idea, that is, there are always people in this world who want to become billionaires, so why can't it be me?"

"Well, to be honest, in this world, apart from me, it may be a little difficult for others to reach billionaires. ”

Looking at the people in the theater who listened carefully to his speech, Wei Xun smiled: "But it doesn't matter, we can watch a story about becoming a billionaire, and the name of this story is - "Partner of the Communist Party of China". ”

After Wei Xun finished speaking, the lights in the movie theater went out.

The next moment the big screen lit up, and "Chinese Partner" began to play.

The webcast was cut off.

The netizens in the live broadcast room withdrew and began to discuss in major forums such as Express.

"I suddenly found out that Xun Xun is still suitable to be a host, listening to his words, I really want to watch the movie "Chinese Partner" now. ”

"In the case of a large number of top bigwigs, Wei Xun can also mobilize the atmosphere humorously, which is amazing. ”

"Actually, I'm more curious about how this group of rich people will feel after watching "Chinese Partners", will they be touched?"

"As Wei Xun said, now these rich people, none of them have suffered hardships back then, they are all gritted their teeth and worked hard, I guess there will definitely be feelings. ”

The rich people in China pay attention to wealth and do not show it, but whenever it is exposed, the history of making a fortune is simple and clean.

Chi Sheng was able to invite such a group of wealthy people to support today, not only by relying on his own connections, but also because the tycoons themselves also need image marketing.

A positive image of a wealthy entrepreneur and hard work can bring a lot of invisible social status appreciation to the wealthy company group.

Therefore, after the premiere on the same day, many wealthy people evaluated "China Partner" through online media, social platforms, or financial magazines, and told their entrepreneurial stories.

Xu Yincheng, president of Xingman Group, sent such a message: "I am very excited after watching "Chinese Partner", this is so worth filming, it really reproduces the memories of that era, the plot seems to revolve around the dream of going abroad, but after all, it is still about the Chinese dream. ”

He Song, CEO of Qingsong Real Estate, talked about "Chinese Partner" in a follow-up financial interview, and said with a smile: "Actually, I think I am quite similar to the 'Cheng Dongqing' played by Wei Xun. Later, when I graduated from college, my girlfriend dumped me in order to go abroad......"

What is bigwig-level marketing, that's it.

A group of wealthy people told the hard history of entrepreneurship when they were young, which made the movie "Chinese Partner" break out of the entertainment industry and become popular in the financial circle.

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