206 Hundred celebrity endorsements
On the planet, the emergence of online seat selection has almost completely destroyed the traditional way of buying tickets.
Because it's convenient, fast, and most importantly cheap.
Whether the audience is at home, on a business trip, or out to play, no matter where you are, you can locate the location of the nearby cinema anytime and anywhere, find the right show, and choose the seat you are satisfied with.
It can be said that positioning and navigation + online seat selection is completely from the customer's point of view, and the customer experience has been achieved to the extreme!
When this function was learned, the on-site scheduling manager couldn't sit still.
When did Panda buy tickets make this new feature, why didn't everyone hear any wind in advance, Guanchi and Tianguang have completely carried this technology into the cinema?
Also, what should I do if there is a conflict between the movie tickets that come out of this online seat selection function and the movie tickets of the theater itself?
Gu Changming has explained these problems.
"The theater's ticketing system needs to be connected to our system, and the online seat selection movie tickets bought from Panda Ticketing will be issued from our specially customized ticket issuing machine, and the current service fee is two yuan. In other words, if the audience wants to enjoy the online seat selection function, they must pay two more dollars. ”
Gu Changming said with a smile: "Finally, there is the third technological innovation, which is evaluated and scored. Customers who have seen a certain movie on Panda are eligible to rate the movie and write their own impressions. ”
Evaluation and scoring, in fact, I want to be my own valve forum.
After the three functions were introduced, someone at the bottom couldn't wait to ask: "Mr. Gu, how can we carry the new functions of panda ticket purchase as soon as possible, especially the ticket machine and the new system." ”
Obviously, the online seat selection impressed all the scheduling managers present.
This feature is amazing!
"There are still 1,000 ticket machines in the inventory of Panda Tickets, and the new system is completely stable and can enter the theater at any time, but unfortunately, this thousand units are definitely not enough for everyone, and if you can't arrange them, you can only wait for the follow-up to take your time. In the end, the decision of which 1,000 theaters can allocate the ticket machine as soon as possible is in the hands of Mr. Wei. ”
Gu Changming looked at Wei Xun sitting in the audience with a smile and joked: "But I can show you the way, Tianguang and Guanchi can be the first to equip all their movie theaters with ticket machines, because Mr. Chi and Mr. Hang have arranged a very considerable schedule for the upcoming "Wolf Warrior". ”
Wei Xun has absolute control over the Panda ticket purchase, so he has the final say on which cinema can be equipped with a ticket machine.
And Gu Changming's last words, although they were ridiculed, also directly revealed another purpose of today's press conference.
That is to tear up the film for "Wolf Warrior"!
If you want to equip your theater with a ticket machine as soon as possible, you can, add some film scheduling to "Wolf Warrior"!
In August, the 100 million investment of "Wolf Warrior" and the $120 million joint venture blockbuster "White Shark" met in a narrow way, and the fight between these two tigers made almost all the films in the same schedule avoid retreating and choosing to adjust the file, so now adding a film to "Wolf Warrior" is equivalent to giving "White Shark" a reduction film!
Some film scheduling managers began to hesitate on their faces, and some were anxious to call the theater boss to discuss.
On the day after the panda ticket purchase press conference, the phone call of Medal Media was almost blown up by major theaters.
But discussing the scheduling of "Wolf Warrior" with the theater was arranged by Wei Xun to Mao Bin, Zou Min and others.
Because after returning to the medal, he received a phone call.
After the editing of "Wolf Warrior", it was first sent to the Film Bureau for review, and since then, Wei Xun has been waiting for this call.
And now, he's finally waiting.
The main theme of the movie, the high-burning plot, from the lines "I regret being a soldier for two years, and regretting not being a soldier for a lifetime", "Those who offend me in China, although they are far away, will be punished", promote the image of the Chinese army, as well as the spirit of protecting the family and defending the country.
With such a movie, why worry about not getting the support of the Film Bureau?
The 120 million joint venture blockbuster of "White Shark" opens up the Hollywood channel, which is also of far-reaching significance, and the film bureau is estimated to be in a dilemma, which one should be supported?
Perhaps it was the backlash of online public opinion triggered by Zhou Xianxian's soy sauce role in "White Shark", or it was purely because of the spirit of the main theme of "Wolf Warrior", and the movie that was finally named and supported was "Wolf Warrior".
And the treatment that can be enjoyed by the supported movies is absolutely amazing.
Let's talk about the web.
The media who came to attend the Panda Ticket Innovation Technology Conference smashed out the technical press release of the Panda update.
This technological innovation has unsurprisingly caused a burst of amazement among netizens on the Internet.
"That is, in the future, when we sit at home, we can choose the number of movies in the cinema in advance, as well as the seats?"
"It's so convenient, and I can directly navigate and locate the location of the movie theater, so I decided to only use pandas to buy tickets in the future." ”
"I like this evaluation and scoring function, the movie score on the valve forum is getting more and more watery, and the score on the panda ticket purchase, only the audience who has bought the ticket is eligible to score the movie, so that the score will be more referenced. ”
"My panda ticket purchase has been updated, but now only the three theaters of Medal, Guanchi, and Tianguang support online seat selection, and the official said that more theaters will cooperate with them in the future. ”
Syllable!
In the president's office of Dynasty Entertainment, Ke Runheng turned off the LED screen in front of him to explain the panda ticket purchase function, and his face was extremely gloomy.
At the time when "Wolf Warrior" and "White Shark" were about to be released, Panda's big move to buy tickets made him feel uneasy.
"Mr. Ke, this technological reform of panda ticket purchase is a great threat to us. I've seen the latest version of their software and the customer experience is very high. ”
Gao Lei, director of the marketing department, said with a worried face: "And I heard that Wei Xun has set conditions for major theaters, if the theaters want to carry Panda's online seat selection function as soon as possible, they must appropriately add films to "Wolf Warrior". ”
The current online reviews of "White Shark" are not very good, and it will be even worse if "Wolf Warrior" is forced to steal the film.
"An unpopular military-themed movie with the main theme, even if he can get the same number of films as "White Shark", can he still beat our commercial blockbusters?"
Ke Runheng sneered, and was about to continue talking when a phone call came in.
He pressed the answer button, and the other party didn't know what he said, which made Ke Runheng's face instantly embarrassed, but he didn't get angry, but adjusted his tone and said softly: "Okay, please rest assured, Dynasty Entertainment will definitely cooperate." ”
After Ke Runheng hung up the phone, Gao Lei asked, "What's wrong, Mr. Ke?"
Ke Runheng's face was gloomy and terrible: "The call from the Film Bureau said that all the first-line artists of Dynasty Entertainment should come forward and endorse "Wolf Warrior" on the express platform. ”
Gao Lei's expression froze instantly.
Advertising your opponents, this kind of thing is simply not too embarrassing, but what is even more embarrassing is that you still have to do it!
In particular, Ke Yunheng just finished satirizing that a main theme movie like "Wolf Warrior" cannot beat a commercial film like "White Shark", and then the Film Bureau called and asked the artists of the dynasty to endorse "Wolf Warrior".
So why can "Wolf Warrior" be favored by the Film Bureau, precisely because it is a high-quality main theme movie!
This slap came and it hurt.
That night, there was a sensational scene in the entertainment industry.
Hundreds of first-line celebrities, including the first brother Bai Qianqi of Dynasty Entertainment, the first sister Zhong Xianxian, the first sister of Huaying Media Zhai Qing, and the first brother Shi Fan, have forwarded Wei Xun's trailer of "Wolf Warrior" at the same time!
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