Generally speaking, the operation of smashing tickets to make up for the price reduction is used before the official release, and the ticket price is wildly discounted, so as to leverage the first day of the film schedule.

On the day of the official release, the ticket price will return to the original price.

Wei Xun's previous films, including "Detective Chinatown", have all operated in this way.

As for the second ticket smashing halfway, it will be discounted by using part of the red envelope to redeem the ticket price.

"Nobody's New Year" chose the most tyrant way, and the official release also directly smashed the ticket according to the release price, directly lowering the ticket price to 19.9.

According to the previous operation of Dynasty Entertainment, this Spring Festival, Wei Xun should have been hammered scumbag + connived at plagiarism + black material of drama bully, and then affected the box office of "Tang Detective".

In this way, "No Man's New Year" can rely on the ultra-low price and high attendance rate to take the opportunity to follow up on the film.

But people are not as good as heaven, Wei Xun did not get hit, and now the schedule of "No One Celebrates the New Year" has not eaten much.

can't eat more films, and keeps smashing tickets into it, even if "No Man's New Year" harvests one billion box office later, it can't stand the tens of millions of tickets every day and keeps smashing out.

Therefore, Dynasty Entertainment can only take risks, cut tickets to make up for it, and return to the normal ticket price of the movie.

But the price increase is directly related to the money in the audience's pocket, how many are willing to accept it?

The movie that others watched on 19.9 yesterday, you want to watch 36 today, who is happy to put it on it.

Especially when there was a navy hired by Dong Zhen to dismantle the stage and fan the flames, they directly set up "No Man's New Year".

"IMHO, I don't think 'Nobody Celebrates' is worth the 36-ticket price. ”

"It sold for 19.9 when it wasn't popular before, but now that it's famous, it's starting to make money, right, why should you have an 8 million investment movie at the same price as the 80 million investment movie of "Detective Chinatown". ”

"From the beginning of the publicity, "No Man's New Year" was hyped by Wei Xun, and then kept saying that it was not for profit, and you couldn't get a penny when you knelt down and begged for the film, since you couldn't get the money, why didn't you reduce the price to let more people see it, what does the price increase mean?"

"Just explain, why you smashed 100 million yuan into it and cried with the audience, whether the audience is a fool or your own father, the next kneeling money will come. After that, there is no need to publicize the movie when it is released, the director and producer will lead the crew to kowtow to the audience first. ”

On the Internet, the riot operation of "No One Celebrates the New Year" was ridiculed.

was originally a very good quality movie, but it was killed by Dynasty Entertainment, and the reputation was ruined by the marketing backlash.

Especially the earth-shattering kneeling, it was so sassy that it simply pressed the audience's IQ to the ground and rubbed it.

In the office of the president of the medal, Wei Xun was sitting in an office chair and was talking to Chi Tang on the phone.

The two are also chatting about "No Man's New Year".

"I heard that Kang Cheng and Dynasty Entertainment signed a 1.2 billion share guarantee, which means that if the box office of "No One Celebrates" reaches 1.2 billion, Kang Cheng can only get a buyout fee of 20 million, and no matter how much the box office of "No One Celebrates the New Year" is, it has nothing to do with him. Only if the total box office exceeds 1.2 billion, and there is an extra 1.2 billion, Kang Cheng can get additional dividends. ”

On the phone, Chi Tang explained the news to Wei Xun: "No matter how dizzy Ke Runheng is, he will not do such a brainless thing, I guess it is very likely that Kang Cheng did not say hello to Dynasty Entertainment for the sake of box office dividends, and came out directly to kneel down to attract attention." Dynasty Entertainment had no choice but to bite the bullet and raise the price. ”

To put it bluntly, it's not for profit.

If there is no interest, Kang Cheng will lead a group of people to kneel when he is crazy.

"This big oolong came out, and "No Man's New Year" was killed by themselves. Wei Xun smiled when he heard this, and asked, "How is the attendance rate of this movie today?"

"Mr. Wei, I must solemnly tell you now that I have been promoted to the internship manager of Guanchi Cinema Line, I have my professional quality, and it is simply an insult to my work for you to ask this kind of question. ”

Chi Tang said righteously: "So I won't tell you that the attendance rate of "No One Celebrates the New Year" in Guanchi Cinemas has plummeted by 12%, and the box office has increased slightly compared to yesterday but not much, and some of the data on attendance have been sorted out and put in my private mailbox, you don't want to get these data and then publish it to the express news to discredit "No One for the New Year" and take the opportunity to eat the film, this kind of malicious commercial competition is completely unpopular in my opinion. ”

"Well, okay Manager Chi, you are a very principled professional, I admire you. ”

A smile appeared in Wei Xun's eyes, and he said seriously: "And I myself generally don't maliciously compete with other movies, unless the interests are too big, I can't help but make mistakes." ”

Chi Tang asked in a low voice, "How much benefit?"

Wei Xun thought for a while and replied: "Tearing out six percent of the scheduled films, you can grab at least 20 million box office." ”

"That's a lot of interest, and it's understandable to make a mistake. Chi Tang said very understandingly: "People always make mistakes, remember to hold on next time, okay?"

Wei Xun said, "Okay. ”

So, in the Guanchi Cinema Line, Chi Tang hung up the phone, packed up his things and prepared to get off work.

When she turned off her computer, she sent an email out.

After Wei Xun received the email, he browsed it a little, the data was deliberately blurred, and the screenshots he picked were only the attendance of several theaters, as well as the feedback information on the ticket price of "No One Celebrates the New Year" filled in by the audience.

Not only Guanchi, but also some theaters that are good friends with the medal, including Tianguang Media, and the data of the remaining dozen theaters about "No Man's New Year" have been fed back one after another.

And these are the best means that the medal uses to fight back.

After Wei Xun carefully checked and confirmed that there was no problem, he packed it and sent it to Dong Zhen.

That night, the box office data on the third day of the Lunar New Year had just arrived at the major film companies, and the medal's sailors had all been dispatched, and the press release was rhythmic overnight.

"The price increase of movie tickets for "Nobody for the New Year" has led to a sharp drop in attendance, and various data have been killed by "Detective Chinatown". ”

"Maliciously raising the price of movie tickets, "No Man's New Year" was counterattacked, and the film schedule was facing the crisis of being cut. ”

"It belongs to the victory of the king of movies, Wei Xun once again proved to the public his terrifying ability to carry the box office, the box office of "Detective Chinatown" broke 500 million in three days, and it is destined to be unstoppable!"

Because of the data obtained in advance, this wave of drafts was very well prepared, and the attack was fast, steady, accurate and ruthless, which directly pinched the lifeblood of "No Man's New Year".

Not only is external marketing a battlefield to fight, but theater scheduling also has to be grabbed with a knife.

When the ticket prices of "Nobody's New Year" and "Detective Chinatown" are placed on the same level, it is destined to be beaten!

Wei Xun came out of the office, found Mao Bin who was monitoring the data in the conference room, and said with a smile: "Binzi, it's time to reverse the tearing of the film, the three-day golden box office period has passed, starting with "No Man's New Year", tearing it off one by one, the box office record we set in "Charlotte's Troubles", this time it is up to us to break it." ”

Dynasty Entertainment wants to support Kang Cheng to ascend to the throne and take the route of Wei Xun?

Then let you see how a real commercial film director is a god!

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