The ticket price of a movie is determined by the market as a whole.

To put it simply, it consists of three parts: screening cost, profit, and tax.

If you make a general distinction, there are two kinds of ticket prices: the lowest ticket price and the theater ticket price.

The lowest ticket price is the distribution price, which is determined by the distributor, and the cinema ticket price is determined by the cinema.

This is also the main reason why online ticketing software has been able to defeat traditional cinema ticketing in recent years.

Because the price of online ticket purchase is issued and distributed, it is very cheap.

However, different films have different distribution prices because of their different investment costs.

For example, the investment of "Detective Chinatown" is infinitely close to 100 million, in order to quickly recover the cost, and because the director and starring of this film are Wei Xun who can carry the box office, the release price was finally set at 39.9.

In other words, because Wei Xun is here, he is not afraid of high pricing.

The investment in "No Man's New Year" is only 8 million, and there are no big-name stars to support the field, so you can only rely on quality to win, so the issue price is set at 19.9.

In layman's terms, it is to increase the attendance rate and rely on small profits but quick turnover.

Dynasty Entertainment spent 40 or 50 million on tickets for "No One Celebrates the New Year", and tens of millions of advertising and marketing, in order to make a lot of money by tearing up the film during the Spring Festival.

But this year's movies are very good, and there is no way to tear out a large number of films.

What's even more excessive is that "Detective Chinatown" didn't spit out the film schedule at all, and today it began to smash tickets to make up for it, preparing to counter-rob the film.

So Dynasty Entertainment was in a hurry.

Ke Yunheng also plans to make the box office of "Nobody Celebrates the New Year", brush the report card for director Kang Cheng, and then continue to tie up Wei Xun to take off, but if he can't get the film schedule, how can he get the box office?

"Nobody's New Year" is not as good as "Tang Detective", and the ticket price is even worse than "Tang Detective", so it can't be beaten at all, and the follow-up gap will only get farther and farther.

On the first day of the Lunar New Year, "No Man's New Year" can have a box office of nearly 100 million, all of which rely on ticket supplements.

But the ticket supplement can't be smashed into it like a bottomless pit, whose money is not money?

So with Kang Cheng in the news, he took the producers to kneel down collectively and sell miserably.

is obviously tearing up the film, but Kang Cheng is not a fool, how can he naively think that he can get the film after selling two miserable sentences.

This time it sold badly, mainly to pave the way for the increase in the ticket price of "No Man's New Year".

Support conscientious films, support poor directors, and support the sincere works of filmmakers, so everyone understands and contributes to "No Man's New Year"!

Under the deliberate guidance of some marketing account Vs, some netizens also expressed their support for the price increase of "No One Celebrates the New Year".

and because "Detective Chinatown" maliciously occupied the film schedule first, out of sympathy for Kang Cheng, everything was advancing in the expected direction.

Until Wei Xun talked about his relationship with Meng Guang in the live interview.

Then the big V gentleman stopped at the express news and tore Kang Cheng.

The game behind the capital, the people who eat melons on the Internet must not be clear, but "No Man's New Year" smashed into 100 million, and they are embarrassed to cry poor, everyone can see it clearly.

So, when the entry #No one kneels down for the New Year# was still hanging on the hot search list, another entry #Kang Cheng cried poor# rushed up.

This entry, with full malice, after clicking on it, is the news that the movie gentleman stopped tearing Kang Cheng apart.

Netizens who originally supported Kang Cheng became rational when they saw these contents.

"When did the film market rely on kneeling to cry and schedule films, how did Wei Xun's high-grossing movies in recent years come about, could it be that he came out on his knees?"

"With all due respect, there is a hundred million dollars invested in advertising behind it, it is better to spend more money to make the movie better, although the filming of "No Man's New Year" is okay, but because the crew is seriously underfunded, there are still a lot of flaws. ”

"What does this director mean, kneel down to guide public opinion to make everyone hate Wei Xun and "Tang Detective", the news is crying and saying that it is not easy for me to make movies, so the question is who makes movies easily, you shoot with your heart, and others are fooling people?"

"And Wei Xun is recognized as being able to carry the box office, the box office of "Detective Chinatown" on the first day was 190 million, breaking the single-day box office record of Chinese films. ”

Because the gentleman's behavior directly touched Kang Cheng, the suspected misery of "No Man's New Year" was put on the bright side, and seeing that the Internet public opinion was deviated, Kang Cheng, who was questioned, had to stand up again.

@康丞:

"Nobody's New Year" was indeed filmed by me by smashing the pot and selling iron, and after the filming, it was bought out and released by Dynasty Entertainment. The meaning of the buyout issuance is that it is packaged and sold at a fixed price, and how much money Dynasty Entertainment makes with "No Man's New Year" has nothing to do with me. So I want to say to those who question me, I Kang Cheng definitely don't fight for these things for profit, I just hope that more people can see my work and are willing to come to the cinema to support a good movie.

This explanation, whether anyone believes it or not, but at least it saves a little face and is not too ugly.

But after this marketing overturn, "No Man's New Year" will not be able to fool netizens anymore.

You don't lack funds for film scheduling, why are you crying poor, is it possible that you must surpass "Detective Chinatown" to be satisfied?

As this farce passed, the box office results on the second day of the Lunar New Year came out.

"Detective Chinatown" is 180 million, a slight decline from the premiere day, but the basic market is very stable.

and "Nobody's New Year" is 110 million, with both the film scheduling rate and the box office rising, ranking second among all the movies in the Spring Festival file.

By the third day of the Lunar New Year, the ticket price of "No One Celebrates the New Year" will be adjusted nationwide, from 19.9 yuan to 36 yuan per piece.

In the Medal Media Office, Wei Xun looked at the box office information sheets of the various movies in his hand and said: "I have to admit that "No Man's New Year" is indeed a sincere movie, but how to say it, the price increase is a very resisted thing by the public. If it was set at 40 yuan a piece at the beginning, and now it is reduced to 36 pieces, it will definitely be quickly accepted, but if the price is not reduced but the price is increased, it will definitely trigger a rebound. ”

Dong Zhen sneered when she heard this: "But if the ticket price of "No Man's New Year" was set at 40 at the beginning, who would want to buy it? ”

It's okay to say outside the industry, but at least today the entire film industry is laughing at Kang Cheng's kneeling.

It's too ugly, it's a shame.

"Word-of-mouth is accumulated one movie after another, not that a work can be accepted by the public, even if it is a good-looking movie, it depends on whether it has the ability to support this ticket price, not all movies are qualified to set the ticket price to a very high level. ”

Wei Xun smiled and said, "Sister Dong, get ready to act, I'm greedy for the schedule of "No One Celebrates the New Year". ”

Dong Zhen said: "Okay, Mr. Wei, tonight I asked my subordinates to send the press release to the whole network overnight. ”

In the early morning of the second day of the Lunar New Year, the ticket price of "No One Celebrates the New Year" rose to 36 sheets.

Subsequently, some netizens expressed their refusal to watch "No Man's New Year" on the Internet.

"There is only one reason why I went to the theater to watch "No Man's New Year", that is, because it is cheap, a shoddy movie with a small cost, there is nothing to watch, and the quality problem is a matter of opinion, but is it really worth the ticket price of 36? When it is 19.9, I will choose to watch it without hesitation, but the price jumps to 36, I can add three more yuan to watch "Detective Chinatown", at least Wei Xun's commercial blockbuster, it is definitely worth this ticket price. ”

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