When he arrived in Rongcheng, Luo Wen took the team to play for three days, tilted all the previous depression out, and everyone sat together for a meeting.

"I have summed up the experience of the first two failures during this time, and in Zheng Zhou, we almost succeeded. ”

Luo Wen smiled and said: "Because of what? Because we have mastered the inferior nature of businessmen, that is, they are always seeking profits!"

Seeing everyone thoughtful, Luo Wen continued: "Next in Rongcheng, we will do this, and everyone will be divided into two groups tomorrow."

One group set out to recruit riders and assemble a delivery team.

The other group is to expand merchants, or like in Zhengzhou, pick the head stores to dig. ”

"Boss, will our behavior in Zhengzhou make the merchants in Rongcheng worried?" someone hesitated.

Luo Wen smiled and nodded: "This is certain, so we have to play a little bigger, and I plan to sign a ladder growth plan with them." ”

Everyone is getting more and more interested, waiting for Rowen's answer.

"For example, a store is a top merchant on Ele.me, with a daily order volume of about 400 orders.

When you come to our platform, if the order is still this number, then the subsidy is 10 yuan per order.

Up to 800 orders, each order subsidy of 15 yuan.

More than 1,200 orders, each order subsidy 20 yuan!"

Everyone looked at each other and knew how tempting this plan was.

If there are really some stores that can achieve an average daily order of more than 1,200, it means that they will have a subsidy of 24,000 per day.

In a month, that's 720,000!

In recent years, the gross profit margin of catering has been getting lower and lower, and labor costs and rents have been rising.

In the face of such a brutal subsidy for Didi takeaway, if you don't want to say it, it must be fake.

"Boss, what if someone really cries us for those merchants in Zheng Zhou?"

Luo Wen shrugged his shoulders and smiled lightly: "It's nothing more than signing another commitment agreement, and our propaganda plan will last for three months."

If we leave within the three-month period, we will pay according to the average order volume during the cooperation period. ”

To put it simply, if Didi Takeaway runs away again.

If the daily order volume of the merchant is 800 during the cooperation period, then you can get 12,000 compensation per day.

If you play like this, you will definitely be very hungry.

Who made them have the largest market share in Rongcheng, and there is no means to threaten Cheng Wei, they can only be forced to follow up on the subsidy.

Even the days of magnesium group takeaway and Cao Cao's takeaway will not be too easy.

......

Didi Takeaway is very well prepared this time, especially this step-by-step growth plan, which makes them unable to resist this temptation.

By doing so, Didi is already undermining the rules of the market.

Compared with the general commission of more than 8% of the three companies, Didi Takeaway has 0 commission.

Advertising, delivery and other resources have been free for three months after opening.

Even more tempting is the order subsidy.

If you can do 1,200 orders a day, that's 24,000.

Even if Didi Takeaway runs away for a month, they can still get two months of compensation, which is 1.44 million!

To put it another more figuratively speaking, it is a Porsche Cayenne.

For a time, the hearts of the takeaway merchants in the entire Chengdu City fluctuated.

The subsidy plan for Didi takeaway was released, and the three heads of the Rongcheng market all gasped.

Tainyima is ruthless!

Gan Jiawei received the news and directly gave instructions: "No follow-up." ”

On the magnesium side, they also chose not to follow up.

Hungry before, for the Chengdu market, the subsidy was very aggressive.

Now it's time to see how Hungry fights this blockade.

If they really lose the Rongcheng market, it will be difficult for them to raise funds in the future.

Unlike magnesium group takeaway and Cao Cao takeaway, hungry is the saddest.

They are not unable to mobilize the government to force pressure, nor do they have a parent company to set up a mobility business to counter the threat of rivals.

They can only grit their teeth and mobilize funds to follow up on Didi's subsidies.

On the first day of Didi's launch, the whole city was handing out their flyers.

Buildings, buses, and subway stations all have advertisements for Didi takeaways.

The brutal promotion of 20-19 made Zhang Xuhao directly smash the mobile phone.

Kanga took it for granted and took out a new phone from the drawer of his desk.

put the phone card in it and handed it to Zhang Xuhao.

"I intend to subsidize 200 million. ”

Kang Jia said with a flat expression: "Rongcheng can't be lost, the other two are defending, if we lose Rongcheng, you will be in danger." ”

Zhang Xuhao lit a cigarette silently, stood in front of the floor-to-ceiling window and smoked sullenly.

Kang Jia walked behind Zhang Xuhao and sighed: "We have no choice, don't you already have a premonition from the day you accepted Ahri's investment?"

"I just think it's a little ridiculous, we still can't escape the palm of the giant, Ahri's voice is gradually surpassing us, when to empty us, maybe only in the future. ”

Zhang Xuhao sighed: "We are the pioneers of online takeaway, but we can only fall into the position of the third child, Lao Kang, I am not reconciled!"

"Xu Hao, this is fate, we can't compete with the giants, just like when we watched the magnesium group cut into the takeaway track, but we were helpless. ”

Kang Jia patted Zhang Xuhao on the shoulder: "The threshold of this track is too low, so low that as long as you have some capital, you dare to enter."

The same threshold is too high, so high that even Didi is not 100% successful. ”

"The hummingbird delivery I built single-handedly, seeing that it is about to improve, Ahri is planning to snatch love with a knife, which is really in line with their usual strength. ”

Zhang Xuhao was a little annoyed, but he couldn't vent.

Think of another billion dollars Ahri gave him in June of this year.

seems to have rescued the hungry who was in financial embarrassment, but in fact, it further elevated Zhang Xuhao.

Just looking at the seats on the board of directors, Ahri has one more seat, and you can guess the ambitions of the other party.

Ahri has never been satisfied with being a financial investor, they are going to eat and eat it step by step, and swallow it in the last bite.

"In the battle of Rongcheng, there is no room for loss, even if the funds are exhausted, we can't lose. ”

Zhang Xuhao has a hunch that the battle of Rongcheng may be a key node in the takeaway track.

......

On the first day of Didi's takeaway, the number of orders exceeded 100,000!

Not only consumers, but also merchants are caught in the carnival.

There are several merchants with more than 1,000 orders.

Orders of more than four or five hundred abound.

Luo Wen's face remained unchanged, and he had experienced a cruel taxi battle, which was all trivial.

When Didi burned money the most, it burned 40 million in one day!

What's that concept?

Money is no longer money, just a string of numbers.

"Boss, when the results came out on the first day, the merchants who were still hesitating couldn't sit still.

We don't have enough manpower, can we let Mr. Cheng transfer another batch of people?"

Some subordinates came to report excitedly, and this time they finally really felt the hope of winning.

"Wait, I'll see what to do with Hungry. ”

Luo Wen smiled and said: "Let the brothers work harder, they have been double their wages for the past few months." ”

"Okay, then I'll go and inform the brothers. ”

The subordinate left, and Luo Wen slowly lit a cigarette.

Looking at the traffic outside the window, my heart became more and more calm.

Ele.me's response was quicker than many on the Didi takeaway team expected.

On the one hand, raise the butcher's knife, and anyone who betrays the merchant will be severely suppressed.

On the other hand, all left-behind merchants are given loyal merchant names.

The role of loyal merchant names is not small, and the subsidy scheme obtained is no worse than Didi Takeaway.

In an instant, the number of orders for hungry people came up.

Breakfast, Afternoon Tea, Lunch, Supper......

Numerous classifications, hungry indiscriminate subsidy bombardment.

Twenty million was burned in one day, and the smell of money floated over the city of Rongcheng.

This big battle jumped directly from the local big move in the Rongcheng market to the level of the competition between the takeaway giant and the taxi giant.

Cheng Wei had broken twice in a row before, and when he was angry, he only sent four words to Luo Wen: "Knock to the end." ”

Rowan glanced at it and just smiled.

Cheng Wei's temper, he couldn't be clearer, notoriously stubborn.

As long as the investor doesn't stop, with Didi's strength, he can press the hungry to the ground and hammer it.

Cao Cao's takeaway and magnesium group takeaway orders fell badly.

Many businesses have jumped ship and joined the Didi takeaway lineup.

This war is destined to go down in history, and Didi's step-by-step offer plan has plunged countless merchants into a carnival.

Consumers don't care, and some even book together.

Anyway, the price is very favorable, and the wool must be cool.

What Luo Wen is most worried about is that the things that will be stopped above have not happened, and the subsidies of the two families have become more and more unscrupulous.

Didi has enough ammunition over there, and Eleme has just completed a billion dollar financing not long ago.

In the early stage, Didi takeaway does have a great advantage.

They have a small market share, subsidizing merchants with 15 yuan per order, riders by 15 yuan, and consumers by 18 yuan.

Their loss per order is about 48 yuan, even if there are 100,000 orders per day, that is a loss of about 5 million.

However, the number of orders in the later period increased, and the loss figure went up all of a sudden.

Half a month has passed, and the average daily orders of Didi Takeaway have reached 260,000, with a daily loss of nearly 13 million.

Eleme has commissions and advertising resources as a profit channel, so the pressure can be less.

With an average daily order of 260,000, Didi's market share is close to that of Eleme, but Eleme is only 400,000.

In just half a month, it directly caught up with the original market share.

Although the subsidy war is too ferocious, the effect is also leveraged.

When the employees were celebrating at the dinner, they found that Luo Wen looked a little sad, and asked curiously: "Boss, what's wrong with you?"

"I'm afraid that Mr. Cheng won't be able to bear it. ”

"How come, isn't Mr. Cheng a subsidy for us to play with our lives?"

Luo Wen shook his head, took a sip of wine and said: "In our company, Mr. Liu has a closer relationship with investors, and Mr. Cheng arranged for me to be in charge of the takeaway business, which is also under a lot of pressure. ”

This is a bit of a case of intrigue above, and Rowan talks about it lightly.

Luo Wen's hunch was not wrong, just when Didi's market share surpassed that of Eleme.

A late-night phone call from Cheng Wei completely silenced Luo Wen.

"Aven, we lost, come back. ”

Cheng Wei's voice was a little tired, and the helplessness revealed made Luo Wen desperate.

"We just had a meeting, and Ahri secretly interviewed a few shareholders, held a board meeting, and asked us to stop the meaningless subsidies. ”

Ahri is one of Didi's shareholders, and although the shares are not much, the people who can't stand Ahri are clever and clever.

In addition, many investors are really not optimistic that Didi will enter a track with very serious losses when it has continued to lose money.

After a period of deliberation and voting, even if Cheng Wei and his faction continued to insist, they still failed to surpass the opposition.

In the end, Didi could do takeaways, but it couldn't compete with the big three domestically.

Didi can do food delivery in Brazil and other regions, and investors will not object.

But that's, perfunctory to give Cheng Wei a face.

Seeing that the takeaway market is becoming more and more prosperous, but he can't go in and mix it, Cheng Wei is angry and helpless.