"Dear Didi takeaway users, we are sorry that we will temporarily withdraw from the Zhengzhou market due to decision-making issues, please forgive me for the inconvenience caused......"

Didi Takeaway soon announced the news, which immediately made many ordinary people in Zhengzhou dumbfounded.

"Damn, Lao Tzu's 20-19 coupon hasn't had time to use it yet!"

"Holy shit, you can't hold on for a few more months?"

"Mom sells batches, and I thought that Didi Takeaway could play a promotion for a while, but it turned out to be a fast gunner. ”

"Lao Tzu was blocked by hunger for Didi takeaway, and now Didi takeaway has run away, how can we fix it?"

……

The speed at which Didi Takeaway withdrew from Zheng Zhou was faster than Wang Huiwen and Kang Jia thought.

Especially Wang Huiwen, their competition with Cao Cao's review is all-round.

He wished that Didi would consume hundreds of millions of Cao Cao's reviews and reduce their pressure.

Unexpectedly, Didi was so cowardly, as soon as he heard that Cao Cao was established, he immediately withdrew from Zheng Zhou.

This is not the most important thing, what matters is what to do with the merchants who betray them.

As if nothing happened?

That's slapping yourself in the face, and the magnesium group will definitely not be so stupid.

If this is done, the cost of betrayal is too low for the merchant.

If you dig deeper, these merchants will definitely flow to Cao Cao's takeaway, which is completely an enemy!

The more he thought about it, the more he had a headache, Wang Huiwen couldn't help but scold: "Luo Wen on a dog day is so flirtatious." ”

Hungry, they also have a headache, and the other merchants who stayed behind are staring at them.

If you don't punish these merchants, what is the majesty of the platform?

……

Cao Cao takeaway office.

In addition to the riders, there are many more merchants.

There was some trepidation on each of their faces.

Ding Hequan counted that almost all Didi takeaway businesses chose to defect to Cao Cao's takeaway.

passed a group of small workshops, and those head merchants almost made Ding Hequan's mouth smile couldn't close.

What is the concept of a top merchant?

At least four hundred orders per day, which is without any promotions.

Once there is a platform subsidy, it will immediately make the order volume exceed 1,000.

Such merchants are all covered by the hungry and magnesium groups.

If it weren't for the greed of the bosses of these houses, they wouldn't have ended up like this.

"Ahem, everyone, the takeaway market is not easy to do right now.

The other two have already increased their commission ratios, and we can't keep doing business at a loss.

From now on, Cao Cao will take 8% of the commission, I hope you can understand and cooperate. ”

Ding Hequan stood in front of the bosses of all merchants and announced the latest platform cooperation plan.

Gan Jiawei has been thinking about how to cash in, blindly subsidies can't work, and Cao Cao's takeaway itself must also be able to make blood.

The easiest way to make money on a food delivery platform is to take commissions.

The 8% commission is extremely friendly compared to the 25% commission that will be used every turn in the future.

"Are you hungry and didn't take a commission in Zheng Zhou, why does Cao Cao take a commission for takeaway?"

"That is, didn't you take advantage of the fire to rob?"

"We don't agree, we are firmly against commissions!"

……

These merchants are excited, and many people take the lead in instigating, and they don't want Cao Cao to take a commission.

Ding Hequan looked at the faces of these people in his eyes, and sneered in his heart, he really didn't know what to do.

"Guys, I can understand your feelings.

But I'm sure you're also aware that magnesium groups and hungry have started to take commissions in many provinces.

Even the commission rate will be adjusted to fluctuate according to their position in different regions. ”

All the merchants fell silent, and this kind of news is quite common this year.

For example, in Zhengzhou, Cao Cao's takeaway is very strong, so he is naturally qualified to take commissions from many merchants.

Don't think that investors' money is so easy to take, and they will definitely not be soft when it is time to make money.

Capital is not a philanthropist, and the subsidies given to users in the early stage will be earned back sooner or later.

Similar to Eleme and magnesium group takeaway, in some particularly strong counties and cities, even more than 12% commission is offered.

In comparison, Cao Cao's commission for takeaway is not too high.

It's just that driven by profits, these businessmen instinctively want to bargain for more bargains.

Ding Hequan looked at everyone's expressions in his eyes, and said with a smile: "Then since everyone has no opinion, then let's sign the contract." ”

Someone next to me is ready to make a standard contract.

Many merchants glanced at each other and resigned themselves to signing the contract.

"Wait...... What's going on with this exclusivity?"

Suddenly, someone noticed the most obvious big words above the contract and asked in surprise.

"Everyone should be familiar with this, right? Should you be hungry, do you have the marketing manager of the magnesium group to sign an exclusive contract with you?"

Ding Hequan shrugged and said: "Our contract is the same as theirs, after signing, we are not allowed to open stores on other platforms, and once found, the account will be cancelled forever." ”

"it...... You're crazy, aren't you?"

A middle-aged bald boss with a tattoo on his arm couldn't help it and scolded directly.

Ding Hequan glanced at the other party, the one who picked the head just now had this big bald head, and sneered: "You can not sign, are you hungry and the magnesium group will not accept you, do you have a choice?"

"I ......"

The bald boss wanted to be angry very much, but he coaxed.

In recent years, the crazy subsidies of takeaway platforms have directly stimulated the increasing proportion of online conversion in the catering market.

Stores like them, which originally had offline customers coming to the store, have become more and more inclined to take orders online in recent years, and there are few offline customers.

To put it mildly, once there are no online orders, they can only lose money and leave the catering industry completely.

Especially if Didi pits them, even if they are hungry and magnesium together, they don't want to get any good resources.

You must know that on the online platform, the resource is the order.

A good recommendation can skyrocket your orders.

"Okay, everyone, I don't have much time, so let's hurry up and sign it. ”

Ding Hequan stretched his waist, and the sneer in his eyes made these bosses stomp their feet angrily.

In the end, everyone signed an exclusive agreement, paid a deposit of 5,000, and left in disgrace.

This batch of merchants won, and Cao Cao's share of the Zhengzhou market has increased to 70%, what does this mean?

In the future, the other two will have more and more uncomfortable days.

Seventy percent of Zhengzhou's merchants are gathered on Cao Cao's takeaway, and subsidies alone are useless.

Ding Hequan has a hunch that the Zhengzhou market will be profitable in the near future.

At that time, he was the first city manager to be promoted among the heads of major cities in the country.

……

On the other side, Chen Dongcheng is leading people to inspect Carrefour's three stores in Zhengzhou.

Carrefour has a total of six stores in Henan over the years.

In addition to the three stores in Zhengzhou City, three stores in other cities in the province have been closed one after another, and the losses are very serious.

Even with the three stores in Zhengzhou City, life is not easy.

Due to the policy at that time, Carrefour entered Zhengzhou and had to invest in partnership with local enterprises.

The Carrefour Garden store was opened in partnership with a local company.

It was exposed by the party before, and the three yellow chickens were sold as chai chickens, and the customer flow of the store declined rapidly after the exposure.

To this day, many elderly people in Zhengzhou still scold when they mention the Carrefour Garden Store.

After turning around, the old store has been open for eight years, and the facilities and environment are very old.

The product is not replenished fast enough, and the price is not attractive.

After coming in, Chen Dongcheng noticed that the customer flow of this store was not good.

It's good to have a hundred people shopping.

"Chen Dong, at present, Zheng Zhou's three stores are also struggling.

We don't have enough offline traffic and no online sales channels, so we're losing money every year. ”

Chen Wenyuan's voice was a little dull, and Carrefour's situation in China was terminally ill.

In particular, the drag of the joint venture shareholders seriously affected the development speed of Carrefour.

Just like what happened to the Carrefour Garden store before, if there were no minority shareholders involved, it would definitely not be realistic.

Chen Dongcheng turned around and asked Chen Wenyuan, "How are you contacting them?"

"The asking price is relatively high, and I think the other party is very insincere. ”

"If you can't talk about it, let's not talk about it first, you relocate in other cities in Henan Province, and these stores will immediately carry out digital transformation, and you can't delay for a minute. ”

Walking to the checkout area, Chen Dongcheng noticed that there were already six self-checkout machines, which were placed not far from the manual checkout area.

"Let's see. ”

When Chen Dongcheng walked over, there happened to be a couple in their early twenties checking out.

The appearance of Chen Dongcheng and his group made the little couple a little nervous.

Several pairs of eyes looked directly at them, which made them really panic.

The boy coughed and took the initiative to ask, "Is there anything wrong with you?"

"It's okay, don't be nervous, I just want to ask about this checkout method, what do you think?" Chen Wenyuan smiled and talked to the boy.

"It's good, young people like this new thing.

I felt that I was checking out the bill very well, and there was a staff member next to me to help with tutoring.

If something goes wrong, you can always contact them. ”

The boy is very talkative, and after saying a few words, the girl has already scanned all the goods and pulled down the boy.

The boy took out his mobile phone, opened Cao Cao's payment, and clicked on the payment on the next page.

Suddenly, the payment QR code appears, and the payment is completed by aligning it with the scanning port of the self-service cash register.

"Welcome to Cao Cao payment, Carrefour wishes you a happy shopping!"

The boy smiled at Chen Dongcheng and pulled the girl away.

Chen Wenyuan looked at the little couple who were far away and said to Chen Dongcheng: "We have done a survey, and young people have a high degree of recognition of self-service cash registers. ”

"Especially when you're catching up with holidays and promotions, self-checkout can eliminate queues.

There are even many people who go to our store specifically for this payment method. ”

"The addition of self-service cash registers is only part of the digital store, and you still have to work on it. ”

Chen Dongcheng has seen the effect of Ahri's transformation of RT-Mart.

The current Carrefour is still far from that effect.

However, Carrefour has at least had a tendency to change, which is quite rare.

Just as Chen Dongcheng was inspecting the Zhengzhou store, Luo Wen also rushed to Rongcheng with his team.

Having failed twice in succession, Luo Wen made up his mind this time to turn the takeaway market in Rongcheng upside down.