"CUT!

"The actor's expression is anxious!"

"CUT! It's not a frown that can represent anxiety, now imagine that you have to repay the mortgage of 7,000 tomorrow, the car loan of 2,000, and promised to buy a bag for 1W yuan for your wife, and you will pay 12,000 tuition fees for your children the day after tomorrow. ”

"And all this money depends on whether the plan you propose tomorrow can be passed, but you can't write a word right now. ”

"By the way, I'm starting to feel it, continue to immerse myself, and make a little movement with my hands and feet. ”

"CUT!

"CUT! Wan Jing, your eyes are gentle, with a little pity, you are looking at your husband now, not at strangers!"

"CUT! I MADE YOU SHOW PITY, NOT JUST FROWNING!

"Yes!" the eyelids drooped slightly, and the eyeballs turned a little further to the left. ”

"Find the position of the lens, head slightly downward, well, I feel it, another one!"

"Lighting! Who TMD asked you to hit the heroine's face with 2K brightness, this is not a magazine! Just use low-intensity contour light!"

"CUT! Wan Jing, it was fine just now, why did you use too much force as soon as you officially shoot!

…………

Director Zhang Lin and Qin Xing squeezed aside, their faces were not very good-looking:

"Mr. Qin, what is the origin of this? I have lived for almost forty years, I have met the owner to play the leading role, and I have met the investor to change the plot, but a planning consultant is in charge of the camera, and it is the first time I have encountered it, this film has come out, who is the director?"

He couldn't help but be upset, he worked hard to shoot for a long time, but this master came over to check the camera, and he was all down, what kind of heroine's expression was stiff, the lighting level was not enough, the set was split, and there was a lot of dissatisfaction.

As a result, he only had a few arguments with him, and this thing kicked himself off the director's chair and went into battle with his bare arms, and his own Qin was watching from the sidelines, and he didn't dare to put a single word.

The result...... This one is actually a good guide!?

Whether it is for the actors, or the lighting arrangement, or even the on-site coordination, he is doing a good job, and he is a little convinced.

However, the problem he is most worried about now is that if Party A does not approve of the film made by this master after it comes out, who is responsible for this? He doesn't want to take the blame when the time comes.

Qin Xing knew what he meant, and looked at him: "Don't worry, this Boss Yang is a bull, just his mouth, there is no one who is not fooled and lame;

Hearing Qin Xing's words, Zhang Lin finally relieved himself and continued to watch Yang Zhu toss the two actors with great interest......

At this moment, Yang Zhu, who was at halftime, watched himself fall to 4200 points, and wanted to kill in distress!

That's right, after seeing Zhang Lin's real level in the morning, he really didn't know the bottom of his heart, so in order for himself to successfully complete the task, he gritted his teeth and pointed his "skill tree" to an "intermediate director".

A full 2000 points, which is 1/3 of his own family!

Remembering that the points he had saved in the past three years had instantly decreased a lot, the angry Yang Zhu stared at the actors and staff on the scene, revealing his white teeth......

Wan Jing, who was paralyzed in the chair, was trying to adjust the psychological trauma caused by CUT through self-hypnosis, when suddenly there was a chill behind her, and when she turned her head, she saw Yang Zhu's smile.

Don't......?

No way!!

"Attention all the cast and crew, in five minutes, the second scene, the 27th shot, will do it all over again!"

"Isn't it??"

There was a sigh from the crowd......

Until 10 p.m., the 30-second advertisement was finally filmed after more than ten hours of torture.

When Yang Zhu reluctantly said the word "finished", more than 20 people at the scene high-fived each other and cried with tears.

can't do it, except for Wan Jing, a little budding new, for other old fritters, if it is an ordinary set, more than ten hours is simply a small CASE, anyway, except for lighting and photography accidents, the rest of the positions can take turns to rest, it's nothing more than bragging when you're bored;

But meeting this master today is completely different!

In the mouth of this person, one command after another was issued non-stop, whether it was lighting, photographer, set, makeup artist, even the scene notes did not stop for more than 3 minutes, and each order stipulated what you should do when you died, and you were not allowed to cheat and play tricks at all.

An advertisement was taken, and the photographer and the staff in charge of lighting and lighting took a taxi directly to the Chinese medicine hospital for acupuncture.

And the others didn't care about the image, and collapsed directly to the ground, refusing to get up alive or dead.

Looking at everyone's remnant sun, Yang Zhu, who got a great sense of pleasure, touched his chin: Well, being a director is still quite an interesting job, or find a chance to shoot something again? 2000 points can't be wasted like this.

Just do it when you think of it, Yang Zhu immediately hugged Qin Xing's shoulders affectionately: "Old Qin, I found that I am still very talented in directing films, do you still have any advertisements to shoot there?"

Qin Xing was baring his teeth and thinking about where he would take this staff member to bleed tomorrow to calm the anger of the people, when he suddenly heard Yang Zhu's words, his face turned white. I thought to myself, after making you toss once or twice, do I still want the little vault in the main box of the computer at home?

At the moment, he hurriedly said that he didn't have it, and patted his chest and said that if there was a list, he would definitely find Boss Yang to shoot it.

As if seeing his perfunctory, Yang Zhu smiled very gently:

"Really? really don't have any films to make?"

"Or ...... Are you thinking?"

Looking at the smile on Yang Zhu's face, Qin Xing sighed in his heart, it's bad, this animal is unhappy. Thinking of the consequences of angering Yang Zhu, I couldn't help but feel furious in my heart.

Finally, under the strong desire to survive, Qin Xing finally remembered one thing.

"Boss Yang, if you hadn't mentioned it, I would have forgotten. ”

"More than a month ago, a small jade seller approached us and asked us to come up with a creative idea for him and make an advertisement. ”

"We were denied the goods after receiving them. ”

"Oh, jade, that sounds good, why are you still pushing customers out?" Yang Zhu was a little curious.

"Hey, I thought so too, but after chatting, I learned that this boss turned out to be a craftsman, and a village made jade; ”

Later, a whole village of people simply set up a company, and with the effort of the old nose, they raised funds to open a jade jewelry store in the imperial capital, wanting to target young people and make their products into wedding jade. ”

"You say, what age is this, who doesn't buy platinum and diamond rings when they get married? Even gold is disliked, let alone their jade? Not to mention those jade objects that are not in good condition, they are all low-end, and the most expensive ones are just over 2,000. ”

After listening, Yang Zhu Yang Zhu also muttered a little in his heart, it is true that this thing sounds a bit mysterious, dare to go against the market trend, and I don't know if they are stupid or brave.

But when I think of torture...... Ahem, no, I think of the joy of being a director, plus I just forced Qin Xing to introduce myself to "live", but as soon as I encountered some difficulties, I was cowardly, will I still be a person in the future?

At the moment, he patted Qin Xing's shoulder: "You call that boss now and ask him if he still shoots the advertisement? If you want to shoot, let him bring the product over tomorrow." Don't worry, I've got the creative script covered!"

Seeing Yang Zhu's confident appearance, Qin Xing had to sneak aside to make a call, and came back not long after: "OK, the boss agreed, and he will come to our company tomorrow morning with the product."

After finishing the matter, he said with a little hesitation: "Boss Yang, I know you are a cow, but there are some things...... It does not depend on human will, so it is better to be cautious when the time comes. ”

Yang Zhu knew that he was also well-intentioned, and his heart was slightly warm, so he smiled:

"Let's go, take everyone to [Another Village] to eat seafood, give you a chance, you have a treat!"

Qin Xing's face turned green, I invite you uncle! Do you want me to go bankrupt!

As if watching the banknotes in the small vault leave him one by one, Qin Xing left tears of remorse......

…………

The next morning,

Yang Zhu met the boss in Qin Xing's office.

Fifty years old, thin, and slightly slumped, as Qin Xing said, more like a craftsman than a boss;

Yang Zhuxian didn't say anything, but picked up a pair of jade bracelets on the table and looked at them carefully.

Although Xiuyu is the earliest jade species to be discovered and used in China, it also has the title of "one of the four famous jade in Chinese tradition", but the output is too large and the price cannot come up. Moreover, the bracelet in front of him is not delicate in texture, and the water head is not enough, and it belongs to the big road in Xiuyu, let alone what price is not price.

However, the piece of silver skin inlaid on the bracelet is quite interesting, a thin layer of silver skin is closely attached to the bracelet in the shape of a mutated phoenix feather, and among the phoenix feathers, densely engraved with many sesame size patterns and words, it looks carefully, it is a "hundred years of good picture".

Although I don't know what method is used to carve it, it is obviously not pressed by the machine template, and this alone exceeds the value of the jade itself in Yang Zhu's eyes.

After thinking for a while, Yang Zhu raised his head and talked to the customer in front of him.

The boss's surname is Guo, a native of Liaodong, and the people of a village have relied on making silver-inlaid jade for generations, and they have the unique skill of "chisel (zan) carving";

However, in the past decade or so, the economy in eastern Liaodong has become more and more depressed, and the sales of jade, which is a "luxury", have been shrinking day by day.

Last year, I don't know who heard the rumors, saying that in big cities such as the imperial capital and the magic capital, people in the city are very rare jade and things made by traditional techniques. So everyone summed it up, simply borrowed money from the whole village, borrowed money, and scraped together more than 5 million to open a store in the imperial capital, wanting to open the market.

As a result, after coming to the imperial capital, I found that the people here are not rare at all, and they dislike that its jade material is not good, and the appearance of silver is soil, so more than half a year has passed, and a total of less than 20 pieces of goods have been sold.

Seeing that there are only more than six months left in the rent, and the old and young masters are also facing the risk of not being able to repay their loans, Mr. Guo is so worried that he can't even sleep. In the end, I gritted my teeth and simply gave it a last fight, wanting to make an attractive advertisement and put it out, not hoping to make a lot of money, but to guarantee the repayment of the loan of the people of the village......

After listening to Mr. Guo's words, Yang Zhu stared at his eyes, wanting to find a little evidence of lying.

This story is too painful, there is no market research, no risk plan, no publicity and promotion strategy in the early stage of the store, and there is no franchise or channel distribution strategy.

After a long time, Yang Zhu gave up and sighed, although Mr. Guo on the other side was very hesitant and anxious, but he did not show a weak heart, that is to say, what he said was true.

"This incomprehensible world!" Yang Zhu complained fiercely in his heart.

Then he said: "Mr. Guo, I already have a preliminary idea of how to promote and open the market for your products, but before that, I want to know, how much capital budget do you have now?"

After thinking about it, he added: "You have to know that your budget directly determines what kind of advertising we want to produce, and what kind of promotion method we use. ”

Mr. Guo was first overjoyed when he heard Yang Zhu have an idea, and then he was asked about his capital budget, and said with some embarrassment: "We only have ...... of all the money we can move now 250,000 up. ”

After speaking, he also realized that in the imperial capital, there are only 250,000 people, let alone advertising, and he can't even shoot decent advertisements, and his eyes can't help but dim.

"Mr. Qin, Mr. Yang, that ...... I'm sorry to interrupt today, I'm sorry" Mr. Guo, who felt the last glimmer of hope shattered, stood up like a walking corpse and was about to leave.

"Wait a while!" Yang Zhu stopped him, and Mr. Guo turned around in surprise, not knowing why.

Yang Zhu rubbed his temples desperately, and after a while, he motioned for Mr. Guo to sit down: "Now there is a plan, see if you can accept it." ”

Mr. Guo's eyes showed a glint of hope: "Mr. Yang, you say." ”

"My solution is...... We enter into a contract similar to a VAM. ”

"First, we will help you shoot an advertisement, the price is 1 million, the cost does not need you to give now, and wait for you to settle the sales amount of more than 12 million within a year, and settle it at one time; if your cumulative sales amount does not reach 20 million within two years, we will bear the full advertising production costs. ”

"Second, after the completion of the advertisement, you need to immediately transfer 250,000 yuan into a public account, for marketing and promotion expenses, our publicity and promotion suggestions, without violating national laws and regulations, or without the premise of fraud suspicion; ”

"3. When your sales exceed 12 million in one year or 20 million in two years, your advertising will be exclusively represented by us, and the annual advertising fee shall not be less than 1.5 million. ”

Mr. Guo didn't expect such a good thing, so he hurriedly nodded and agreed.

And Qin Xing's face on the side changed greatly: "Boss Yang, you are crazy......"

Before he finished speaking, Yang Zhu swept over with a cold gaze, and swallowed the rest of the words into his stomach.

After calling the financial staff, printing and signing the cooperation agreement on the spot, Mr. Guo left with great gratitude.

As soon as Mr. Guo went out, Qin Xingcai roared: "Boss Yang, you are crazy, you dare to sign such a dangerous gambling agreement!?"

Yang Zhu smiled: "Don't worry, I have my own opinions." ”

Qin Xing didn't believe it at all: "I think you are a good person, even if you are sick, what are you doing with the risk of dragging my company?

Yang Zhu glanced at him: "When the time comes, I'll pay for it!"

paused: "You're right, I'm a good person and a sick person, what are you going to do!?"

Hearing the slightest hint of Yang Zhu's words, Qin Xing opened his mouth and finally sighed.

"Forget it, I'll admit the loss! Anyway, the company won't go bankrupt; you remember to owe me a seafood dinner when the time comes!"

Yang Zhu stood up, put his arm around his shoulder, and said confidently:

"Don't worry!When did your boss Yang fight a battle that you are not sure of~!"