Dai Yufei's efforts are just a microcosm of all the employees of Cao Cao Suda and Xiaolanshu.

In order to prepare for this big exam, it has become the norm to hold meetings every day.

Everyone knows that this assessment is very important to Xiaolanshu.

Instead of rushing to launch all categories, it will lose its reputation.

It's better to concentrate all your efforts and win down the users of a category.

In the end, it was finalized that Little Blue Book would only carry out promotional activities for baby diapers.

The strength of the promotion, it hurts to see it.

Taking the popular Kao brand diapers as an example, the domestic market price of 4 packs of 82 pieces in size S is 752 yuan.

During the event, Xiaolanshu intends to subsidize the price of only 400 yuan.

It's almost half cheaper, which means that the more Zeng Yiming sells, the more they lose.

"Chen Dong, everything is ready, the diapers we purchased with 50 million yuan in advance have been stocked in several bonded warehouses in China.

As long as the user places an order, the city where the bonded warehouse is located can be delivered on the same day. ”

Zeng Yiming couldn't help but be excited when he mentioned this.

Except for Xiaolanshu, none of the current cross-border e-commerce platforms can do it.

This is also relying on Cao Cao Suda, a brother company, Xiaolanshu can focus on e-commerce lightly and simply, bypassing the heavy logistics supply chain links.

With the size of Xiaolanshu, the Kao brand cannot be contacted, but it is no problem to cooperate with their authorized channel providers.

He personally flew to Japan to negotiate with the first-class distributors authorized by the Kao brand.

The purchase amount of 50 million is inconspicuous for a big brand.

But for channel providers, it represents considerable benefits.

Chen Dongcheng has spent a lot of money recently, Xiaolanshu needs money to subsidize users, and Cao Cao Logistics needs money to build a bonded warehouse.

Money is being used everywhere, if Gu Shouyi hadn't lent Chen Dongcheng a billion yuan, it would not be enough at all.

Xiaolanshu and Cao Cao Logistics each got 100 million, which can support them for a while.

On the day of 618, Xiaolanshu's long-prepared diaper carnival instantly detonated the enthusiasm of the parents.

China's Internet users have long been educated by Lao Ma and them clearly.

Where there are discounts, there are them.

Many people spread the word of mouth that Xiaolanshu gained a large number of users without spending a penny of advertising money.

The diapers purchased from 50 million were officially sold out in less than a day.

"What's the matter? I just came here and the diapers are gone!"

"What about the official of the little blue book, come out and give a word!"

"Mom, fortunately, I grabbed ten packs and made a lot of money!"

......

Under Xiaolanshu's official Weibo, many netizens complained.

Zeng Yiming didn't expect that the diapers that he had prepared 50 million would be sold out so quickly.

This speed, he likes.

No wonder everyone is coveting the blue ocean of the e-commerce market.

Zeng Yiming, who tasted the sweetness of e-commerce for the first time, hurriedly asked He Qian to continue to contact those channel providers and hurry up to stock up.

At the same time, Xiaolanshu's official Weibo also apologized, saying that they didn't expect everyone to be so enthusiastic.

We have contacted the brand channel provider as soon as possible, and we will ensure that the supply is sufficient as soon as possible.

Xiaolanshu is heavy on e-commerce, and the most coveted people are none other than Mao Wenchao and Qu Ting.

Even the incident of Xiaolanshu diapers being sold out has also been on the hot search.

It can be seen that Chinese mothers are crazy about imported diapers.

Mao Wenchao thought with his toes, knowing that Xiao Lanshu had made a lot of money this time.

It's not the money that earns, it's the users.

The model of Xiaolanshu is social + e-commerce, social is the foundation, and e-commerce is derivative.

If you want to develop social networking, you have to continuously attract new users.

Relying on this diaper promotion, Xiaolanshu not only let the capital see that Xiaolanshu has the ability to monetize, but also attracted a large number of users who came to Haitao discounts.

It's all free tap water, and it doesn't cost a penny to gain millions of users, which is too good for the money.

In addition, Chen Dongcheng also asked Eleme and Keep to give some traffic support.

Both platforms have added diversion entrances to Xiaolanshu.

The free benefits allowed Zeng Yiming to enjoy the comfort of hugging his thighs.

Keep has more than 60 million users, and Eleme has almost 30 million users.

Having a backer is easier than starting from scratch.

Chen Dongcheng thought to himself, where is this, wait for him to take out Douyin, let you know what is called traffic dad.

......

The battle between Hungry and the magnesium group was inextricable, and Wang Xing and Zhang Xuhao almost rolled up their sleeves and went on the field in person.

Wang Xing takes Ahri's money, he looks like he is rich, and he would rather not make money on the takeaway platform, but also kill your posture.

Zhang Xuhao was not intimidated at all, and just took 20 million US dollars from Chen's father.

There are still 60 million US dollars in the follow-up, who instigates who grandson.

The magnesium group is recruiting, and if you are hungry, you are also recruiting people frantically.

In the domestic Internet circle, the most lively are the taxi software market and the takeaway market, both of which are big money-burners.

Chen Dongcheng came to send money to Zhang Xuhao.

Zhang Xuhao hurriedly made tea, handed the tea, and the attitude of the younger brother was sufficient.

"Mr. Chen, you just came this time, this is the market share report for the recent period. ”

Zhang Xuhao motioned for Kang Jia to bring a document and hand it to Chen Dongcheng.

Chen Dongcheng took it and took a look, in the current share of the takeaway market, Eleme is only in a slight lead.

It has a market share of 30.58%, only 3% ahead of magnesium group takeaway.

Zhang Xuhao's face was a little gloomy: "Wang Xing's grandson poached Gan Jiawei from Ahri, and many of the businesses we originally cooperated with were taken away by them. ”

The takeaway market was originally dominated by Eleme, and Wang Xing belonged to the challengers who entered the game later.

However, Wang Xing has Ahri's support, and he wants traffic and traffic, and he wants money and money.

In particular, Gan Jiawei built a powerful ground push army for the magnesium regiment, and almost swept all the way to win many cities.

Especially in third- and fourth-tier cities, Zhang Xuhao made a mistake in judgment and failed to keep up with the rhythm of magnesium groups, losing a large part of his market share.

"Mr. Chen, this is a recent report released by a domestic think tank, and I think their analysis is very accurate.

The domestic catering revenue is about 2.5 trillion yuan, and according to the proportion of foreign catering takeaway accounting for 30% of catering revenue, the future catering takeaway market will be more than one trillion yuan. ”

Zhang Xuhao pointed to the page of documents that Chen Dongcheng was currently reading and said: "Driven by capital, the number of orders in the takeaway market is rising, and the size of this year's takeaway market should be about 15 billion, and there is still a lot of room for development from the market ceiling." ”

Burning money to cultivate users is the main theme of the development of food delivery platforms in this period.

The difference is that only a few giants can afford it, and the food delivery platforms without capital support have long starved to death.

The report that Zhang Xuhao showed Chen Dongcheng reads.

Nowadays, in the takeaway market, Eleme, Magnesium Group Takeaway, Baidu Takeaway, and Taodiandian occupy nearly 80% of the market share.

Other small platforms only have a little room to survive, and sooner or later they will go bankrupt and go bankrupt.

"Taodiandian has not been able to keep up with the rhythm, Ahri's own son is a joke, just those dozens of employees, with a group of outsourcing personnel, want to fight us. ”

Zhang Xuhao sneered, he didn't look down on Tao Diandian in his heart.

Although Ahri is wealthy, he really can't support the wall with mud.

The only opponents who can really make him pay attention are Kangaroo King and Li Hong.

Li Hong is a platform advantage and abundant funds, and he is dedicated to conquering the Beijing market.

In the single market of Beijing, Baidu Takeaway has defeated the magnesium group, and the order has reached ten times that of the magnesium group.

This is where the benefits of concentrating firepower and conquering a market are here.

But if you look at the whole country, Baidu takeaway still has a long way to go.

Zhang Xuhao can bring Hungry to today's height, and his vision is quite vicious.

"Although Baidu's takeaway relies on Baidu's group and its development momentum is also very strong, it is the so-called success and failure.

Once Baidu's senior management intervenes in the business, Baidu's takeaway has no right to speak at all. ”

Chen Dongcheng glanced at Zhang Xuhao with some surprise, this little fat man's vision is okay.

In history, how did Baidu's takeaway die, Chen Dongcheng is quite clear, isn't it that he was given Huo Huo by Baidu's high-level executives.

Mistakes in decision-making at the top, not keeping up with the rhythm of magnesium and hungry.

From the star of hope of Baidu, he has become a rat crossing the street, and everyone spurns.

Especially when the magnesium group and Dianping merged, Hungry won Ahri Investment.

The two families have a lot of money, and they have a posture of going to the end with Baidu.

Li Hong of Baidu said at the time: "If you can't do it, don't do it."

directly made everyone inside and outside completely lose confidence.

The management jumped ship and kept looking to sell themselves.

In the end, Baidu fully invested in artificial intelligence and completely abandoned the takeaway market.

Therefore, in the takeaway market, Baidu takeaway is destined to be a passerby.

Don't look at them now, they are scary, but the thunder is loud and the rain is small.

When you sell yourself, it's called a desolation.

Zhang Xuhao said so much, the purpose is to hope that Chen Dongcheng will strengthen his confidence in being hungry.

Chen Dongcheng left, and the $20 million arrived again.

After Zhang Xuhao received the transfer, he hurriedly held a meeting and told everyone the good news at the meeting.

All the management staff are a little excited, the company is well-funded, which means that they have a better chance of winning this battle.

Zhang Xuhao said with a rare smile: "Mr. Chen's funds are in place, everyone's actions should be faster, and the promotion on campus will be in place for me, and the campus market must not be lost." ”

Hungry started by relying on campus takeout, and the magnesium group has now stretched its claws to the campus.

Zhang Xuhao definitely can't tolerate it, all kinds of subsidy schemes, basically ordering takeout is almost the same as not asking for money.

20-15，30-20......

Subsidies like this cost are not a small amount of money burned every day.

Now it's about who has the most money and who can survive to the end.

How to burn money if you are hungry, Chen Dongcheng is too lazy to care, he only cares about his shares.

As long as you are hungry, according to the historical development, Chen Dongcheng can reap the benefits and retreat smoothly.

......

Chuanyang New Garden.

Guo Yu rented a house for the company's female employees here.

The company gives some subsidies, and the female employees have some by themselves, which can be regarded as a place to live in the magic capital.

The community is also a lot old, with a history of fifteen or sixteen years, but it looks like the appearance is well maintained.

The people who come in and out are all young people, and it seems that most of them are white-collar workers working in the Lujiazui area.

"Chen Dong, it's here. ”

Guo Yu leaned sideways and took out the key and opened the door.

There were a few girls in the room watching TV and eating snacks.

Seeing the door open, it was Guo Yu who walked in, and I was a little surprised.

When he saw Chen Dongcheng, he was stunned: "Why is the big boss here?"

"You see that you don't look like girls day by day, and you don't know what the mess is in the house, and you don't know how to clean it up. ”

Guo Yu frowned, looking at the melon seed skins all over the house, the grape skins on the coffee table, and the snack bags after eating, which made people feel that they couldn't get their feet.

Several girls were trained like quails, with their necks hunched.

Guo Yu asked, "What about Dai Yufei?"

A female employee with glasses replied, "Yufei should still be running business now, right?"

"What about Yufei's mother?"

The female employee pointed to the innermost bedroom: "Rest in the room." ”

Guo Yu nodded and pointed to the ground: "Give you ten minutes to clean the house for me." ”

"Oooh......"

The female employees didn't dare to talk back, they all knew how powerful Guo Yu was.

Lu Guangyu's right-hand man, cleaning them up is like playing.

And Cao Cao's treatment also made them reluctant to leave.

There are few things and good benefits, compared to those who rent their own houses.

They are happy enough, and the company will reimburse part of the rent money.

Guo Yu looked at Chen Dongcheng, walked to the inner bedroom and knocked on the door.

"Hello Auntie, I'm the leader of Yufei, is it convenient now?"

There was the sound of slippers inside, and then the door was opened by a middle-aged woman with a somewhat weak face and a pale face.

Guo Yu smiled and said, "Hello Auntie, I am the leader of Yufei, are you satisfied with your stay here?"

"Satisfied, satisfied, bothered you. ”

Dai's mother hurriedly held Guo Yu with both hands, her face full of gratitude: "If it weren't for your company's money, my life would be gone, I really don't know how to repay you." ”

Guo Yu hurriedly shook his head: "Auntie, you want to thank us, just thank us Chen Dong." ”

"Chen Dong?"

Dai's mother looked at Chen Dongcheng and asked Guo Yu in a low voice, "Who is this?"

"Yes, he is our boss, and after Yu Fei's matter was heard by Chen Dong, he specially told me to deal with it. ”

Guo Yu is very smart and knows what favors can be received and what favors must be picked out.

Dai's mother hurriedly walked up to Chen Dongcheng and thanked him: "Thank you, you are such a good person, Yu Fei's life is so good, I can meet you ......"

Chen Dongcheng couldn't stop him, so he had to listen to Dai's mother's words of thanks.

After Dai's mother finished speaking, Chen Dongcheng glanced at the other female employees, and the living room was almost cleaned up.

The female employees returned to their rooms in a playful manner and let the living room out.

"Since Yufei is an employee of our company, this benefit is nothing.

Only when employees solve their worries can they earn more profits for the company. ”

As he spoke, the door opened.

Dai Yufei carried the meal in one hand and the key in the other.

looked at his mother and Chen Dongcheng, who were chatting in the living room, and was stunned for a while.

"Yufei, come here, thank you for me, boss. ”

Dai Yufei walked to her mother's side obediently, and seemed to be a little puzzled as to why he came to the staff dormitory?

Chen Dongcheng said with a smile: "You won the first place in performance this month, and you are also the first every week, as a reward, the chairman of my company happens to be in the magic capital, so I will personally send it to you." ”

Chen Dongcheng beckoned to Xie Jingyu, who took out three stacks of brand-new banknotes from his briefcase and handed them to Chen Dongcheng.

"This is your bonus, and the company intends to promote you to the head of the marketing department, hoping that you will continue to work hard to create more profits for the company. ”

Promotion + bonus, Chen Dongcheng made this decision after discussing with Lu Guangyu and Zhou Shaohua.