089, Little Blue Book
At this point in time of 13 years, the general price of office buildings in Pudong is about 9/㎡/day.
The price offered by Wang Jiahua is almost twice as much.
Stand in front of the floor-to-ceiling windows and look at the view of the Huangpu River and the Jin Mao Tower next door.
If you want to talk about this global center, it is indeed quite dramatic.
The World Financial Center, which was supposed to be completed in 01, was finally completed in 08 due to the East Asian financial crisis.
Unexpectedly, an even more difficult subprime mortgage crisis in the United States followed, which almost caused the global financial center to die completely.
The impact is still felt today, and Mr. Chen has seen the tenant profile of the World Financial Center.
Today, among the tenants of this landmark building in the magic capital, there has been a lack of American companies with deep pockets.
Most of them are dominated by Germany, Switzerland, RB and large state-owned enterprises.
Located in the CBD of the city center, the value of the scarce assets with unlimited appreciation, the details everywhere reflect the sophistication and luxury.
It can be said that 11 years ago, there was no shortage of tenants in the Global Center.
But the decision of the island group to sell in bulk is undoubtedly suicidal for such an ultra-high-quality skyscraper.
The parent company behind this skyscraper can only be blamed for being heavily in debt.
The developer, Island Mori Towers Group, was saddled with more than $7 billion in debt.
The economic recovery of the island countries is even more remote, so it is inevitable that they will choose to sell some of their assets to alleviate the looming financial situation.
That is, the funds on hand are insufficient, otherwise Chen Dongcheng would also want to buy a whole floor, at least he would not lose money.
For those large companies, it only takes more than 200 million to buy an entire floor, so why spend 50 million a year to rent?
At the beginning of the operation of the World Financial Center, the qualification requirements for tenants of the Island Bond Group were not low.
With a set of strict audit qualifications, it is determined to build Shanghai's "financial magnetic field".
Helplessly, its own debts are serious, so it gradually relaxes the industry requirements for tenants.
The financial industry is no longer a standout, and industries such as steel and trade have entered one after another.
But even so, it is not like Chen Dongcheng, who can enter even a tenant who has not yet had a formal company.
Only the small landlords represented by Wang Jiahua are particularly lenient in their requirements for tenants.
For these small owners, as long as unqualified tenants like Chen Dongcheng and others can accept the rent they offer, they can arrange to see the property.
Chen Dongcheng stood by the window for ten minutes before he saw Xie Jingyu walking over with a calm smile on his face.
"Mr. Chen, fortunately, Manager Wang agreed to the price I offered 15/㎡/day. ”
Chen Dongcheng was a little surprised when he heard this, and looked at Wang Jiahua, who was a little unhappy, coming over.
"Mr. Chen, you really found a good secretary. ”
Wang Jiahua smiled bitterly: "When will we sign the contract?"
"Right now. ”
Chen Dongcheng nodded to Xie Jingyu.
Wang Jiahua took out the contract from the briefcase he was carrying, and introduced the specific payment method and property fee to Chen Dongcheng.
As the most expensive office building in the magic capital, the property fee of the Global Center is surprisingly high, with a property fee of 45/㎡/month.
"Mr. Chen, the owner requires a three-month deposit, and the specific payment method is as you like, once a month, or quarterly. ”
The companies that can afford to rent office space in the Global Center are either Fortune 500 companies in China or some financial companies.
The good business environment has also contributed to the high rents of the Global Center.
Chen Dongcheng said indifferently: "Just pay quarterly." ”
"Okay, then you take a look at the contract, you need to pay a total of 2.12 million. ”
Wang Jiahua filled in the contents of the contract and handed the contract to Chen Dongcheng.
Chen Dongcheng glanced at it a few times and signed directly.
[Steps: 58650 steps]
Chen Dongcheng was very calm on the surface, but he was panicked in his heart.
Hurry up and convert the number of steps, and then add the rest of the previous spending, for a total of 2.55 million.
It's okay, it's just enough.
After a while, Wang Jiahua received a transfer reminder from the bank.
"Mr. Chen, then I won't bother much, you are busy first. ”
As soon as Wang Jiahua left, Xie Jingyu asked: "Chairman Chen, see the headhunter recommended by the headhunting company now?"
"Well, tell him to come directly, and you go down to pick him up. ”
Xie Jingyu answered, and then called the manager recommended by the headhunting company.
The 750-square-meter office area is now empty, and Chen Dongcheng sits directly on the desk in the largest office.
After waiting for a while, I met the manager recommended by the headhunting company.
Zeng Yiming, who is just forty this year, has a rich resume.
Previously, he was a vice president at a company valued at a billion.
"Do you know the company Xingyin Technology?"
"Xingyin Technology?"
Zeng Yiming thought for a moment before he remembered this company.
"I have a good impression of their company, they seem to be making a product called Xiaohongshu, and they are doing overseas shopping guides.
It just so happens that the company I worked for before was in a similar direction, but they were serving customers, and we were serving domestic enterprises. ”
Chen Dongcheng asked again: "The next development direction of our company is the same as that of Xiaohongshu, how do you think the community and e-commerce should be connected?"
Zeng Yiming's expression was solemn, knowing that this was the key to this interview.
"I think the most important thing in the community is authenticity, if we create a community model based on user-generated content, then we must pay attention to the authenticity of the content!"
"Oh, tell me about it. ”
Chen Dongcheng gestured with interest, Zeng Yiming continued.
"In the early stage of development, we should focus on content and gather brands, and at this stage, we can only do shopping content sharing.
However, community users must be "real" consumer users, and the participation of purchasing agents is not allowed. ”
"I don't think the shopping sharing strategy of 'real' users will not affect the user's motivation to share information in the community.
On the contrary, they may prefer to share some of their daily or shopping experiences on this authentic platform. ”
"Other users may see these strategies and easily find the best way to buy, which greatly enhances their goodwill towards the platform. ”
"In addition, the number of our users may be smaller in the early stage, and we can support some celebrities through operations and prompt the stickiness of users through high-quality content. ”
Zeng Yiming said that his mouth was dry, and then he waited for Chen Dongcheng's answer.
Chen Dongcheng felt that Zeng Yiming's thinking was still very positive, and Xiaohongshu was basically the same as what he said.
To find a person in charge of the company, of course, you must find a person with strong ability, and the most important thing is to understand the concept of community.
"The company has just been established, with a monthly salary of 50,000 yuan, and after the A round of financing, I will give you a salary increase, what do you think?"
"Thank you, Chairman Chen, for giving me this opportunity. ”
Zeng Yiming agreed without hesitation,
The annual salary will rise sooner or later, and the important thing is the position of CEO.
If he was in the previous company, Zeng Yiming would never have climbed to the position of CEO.
As for the company's prospects, companies that can rent in the Global Center are at least much more reliable than other start-up companies.
The boss has money, which is the most important thing for a startup.
How many companies are folded in the angel wheel, looking at Chen Dongcheng's appearance, the company's start-up capital is definitely not lacking.
Zeng Yiming remembered that he hadn't asked the name of the company yet.
"Chairman Chen, what is our company called?"
"Little Blue Book. ”
Zeng Yiming repeated it several times, and the expression on his face was a little strange.
Chen Dong won't have a grudge against Xiaohongshu, right?