On the third day, Yang Zhu came to the "Manhong Brokerage" leisurely, and after officially signing the contract, he liked to mention a little white rabbit.

Seeing that the red words in front of him turned into green again, Salted Fish let out a long breath, and the sword of Nasdaq Mok hanging above his head finally disappeared temporarily.

Name: [Attack on the Salted Fish System]

As a salted fish, the moment you have strong mood swings, that's when you attack!

Host: Yang Zhu

Current points: 6200

Current Mission: "Attack on the Broker"

Mission Description: Hosts who are dissatisfied with the current level of advertising and film and television actress performances need to become an agent, cultivate at least 1 well-known female star, and make her acting skills and talents recognized by the public.

Mission Progress (1/5): Within 30 days, make the public exposure of female artists under your command reach 500 (0/500)

Number of female artists: 1

Reward: 5 skill points, 500 points

Failure Penalty: Erasure (Can't complete even a small challenge, is there still value in existing?)

Time remaining: 29 days, 23 hours, 27 minutes

…………

Led the little white rabbit carrying a large bag of bits and pieces into a two-bedroom apartment, which was the house rented by Yang Zhu yesterday, not far from his community for convenience.

"This will be your dormitory in the future, you choose one as your bedroom, this is the key, remember to put it away, I don't have a spare, if you lose it, you can change the lock fee yourself!"

"Let's introduce the basic situation first, at present, we are a studio, not a company, the name of the studio is tentatively [Salted Fish Studio], and you are the only artist under your command, it may increase in the future, but it may not, so you have to be mentally prepared. ”

"Then there are the treatment terms that you are most concerned about, the basic salary is 6,000 before tax, the studio will take 70% of the advertising endorsement fee, and the studio will take 60% of the income of film and television works, as for the commercial performance fee...... Commercial performances are strictly prohibited in this studio, and at most they are public welfare performances, so there is no such thing as a commission for commercial performances. ”

"The studio contract is signed once a year, and the contract will be formally signed with you tomorrow, and each contract will be adjusted according to your performance and actual situation. ”

"From the day after tomorrow, you will have a series of professional training, and at present, the priority is to strengthen the training of your body, ancient etiquette, and basic performance, which should be used soon. ”

"Finally, it is forbidden to say that the studio strictly prohibits entertainment and drinking, strictly prohibits the behavior of the juniors, strictly prohibits XD and gambling, once found, immediately and unconditionally terminate the contract, and pay liquidated damages. ”

"Of course, if you are in a normal relationship, no one cares about you, and when the time comes, you can make it public, remember to tell me, although I won't interfere, but I don't want to be caught off guard when the time comes. ”

"By the way, here is a thousand yuan, you take it first, add some daily necessities for yourself, the studio will reimburse, remember to keep the invoice. ”

The little white rabbit looked at Yang Zhu blankly, not that the treatment was too harsh, but that it was too good.

In addition to the name of the studio, it really makes people complain that the signed artist is only himself, which makes people feel unreliable.

Like the salary, she used to be a trainee, with a basic salary of 3,000 per month, and nothing else;

Accommodation, although the current 50 square meters is not much, but compared to the eight of them living in a room before, it is simply a day and a place; at that time, the space was pitiful, there was only one bathroom, not to mention the bath, even the toilet had to queue for half a day, not to mention a summer, all kinds of sour smell in the house, it was simply unstoppable......

And then there's the commission, don't think that the artist's income is very high, even if you are lucky, climb out of the nest of the "trainee", and be able to take orders, before you change the "slave treaty", whether it is advertising endorsement or remuneration commercial performance, 20% of what can be left for you is a living Bodhisattva, and more is to take away 90% or even all of it.

However, for the little white rabbit, what reassures her the most is ...... The studio's "taboo" clause. God is pitiful, since she became a trainee, what she is most afraid of every day is to be forced to go to "business entertainment", and legend has it that many sisters have embarked on the road of no return.

…………

After arranging the little white rabbit, Yang Zhu made another call and hurriedly drove away.

Half an hour later, after Yang Zhu parked the car under an office building, he deliberately controlled his pace and walked into the lobby slowly.

In the lobby, several men in suits got up one after another after seeing Yang Zhu come in.

"Boss Yang, long time no see!" said hello to a man in his thirties.

"It's been a long time since you have seen you, Old Qin, no, I should call you Mr. Qin now. Yang Zhu also replied with a smile.

This person's name is Qin Xing, who was originally an employee of Dahua Investment, and had a lot of dealings with Yang Zhu, and later came out to start his own business and opened an advertising company, which can be regarded as a prosperous business.

What did Yang Zhu do when he came over today?

To put it simply, it is "making private orders".

The day before yesterday, Yang Zhu took the initiative to call Qin Xing, and originally wanted to ask if there was any suitable advertisement for the little white rabbit to shoot; after the failure, he wanted to hang up the phone, but Qin Xing suddenly told him that there was a big customer who would have a big move, and the marketing expenses such as planning, advertising, and ground promotion were expected to be no less than 10 million / year.

It's just that it seems that this company is not easy to fool, and many advertising companies have been in contact with them, but unfortunately there has been no plan that can impress them;

Although he knew that the other party was bottomless and wanted to use his "cannon mouth" to sign the order, but looking at the urging number that kept beating in his eyes, Yang Zhu agreed without thinking about it.

Today is the day to make an appointment for the proposal, and after looking at the time, there is still half an hour before the meeting time. Yang Zhu said to him:

"Mr. Qin, please show me the plan you have prepared, I am familiar with it, don't make a mistake when the time comes."

Qin Xing immediately handed over the laptop.

casually slipped a PPT, Yang Zhu secretly pouted with a little disgust, just this PPT, the whole empty talk cliché, it is strange that others can enter the eyes of the law.

However, Yang Zhu also got the information he wanted.

This is a slightly strange company, called "Xiangrui Technology", with a state-owned background, the basic business is to cooperate with the Yunnan Tobacco Group, for which to develop and provide a variety of biological flavors added to cigarettes, but somehow, the brain suddenly smoked, and wanted to launch a smoking cessation chewing gum product.

In short, a wonderful company, a wonderful product.

Then Yang Zhu created a new PPT on the computer without seeing it, and typed it on the keyboard......

Half an hour later, Yang Zhu and the four of them sat in the conference hall of Xiangrui Technology.

Sweeping the three executives who had already taken their seats, Yang Zhu took the C position of his own side and put the PPT on the projection cloth on the wall.

To the surprise of everyone on the scene, Yang Zhu did not speak, but swiped through dozens of pages of PPT at a very fast speed, and the intermediate process did not even take 10 seconds.

Just as Qin Xing was about to make amends on the spot, Yang Zhu opened his mouth and said in a completely different tone and speed of speech from usual:

"Hmm...... Ladies and gentlemen, let me start with a few words. ”

"I'm sure I've said a lot about the data survey, market analysis, product features, USP (product selling proposition), and so on, so I'm sure I've talked a lot about the companies I've been in contact with you before, so I won't repeat it here, for all of you...... These things are worthless for the time being!!"

There was an eerie atmosphere in the conference room......

I heard Yang Zhu describe market analysis and USP as "virtual content" and "worthless content"; The executives of "Xiangrui Technology" all looked at Yang Zhu in amazement.

These are the most important of the current proposals of various companies, which can be said to account for half of the core content of each plan, and the mouth of the young man in front of him seems to have become garbage in a bucket, and he is too dirty to even mention it......

Seeing that everyone was looking at him, Yang Zhu opened the PPT he had just written, and the page was extremely simple.

The first page is written in large bold letters: [The Value of Marketing Strategy]

After opening the PPT, Yang Zhu said in a slow and unquestionable tone:

"What's the value of a marketing strategy!?"

"The value of marketing strategy lies in being able to find the pain points and blind spots of customers in marketing!"

"The value of marketing strategy lies in the premise of comprehensively considering the actual ability of customers, with the fastest speed and the highest input-output ratio to enable customers to seize the market!"

"What is the most important problem that needs to be solved now?"

"It's not that there is no audience! It's not that the product is not effective! It's not that the product price is too high!"

"It's that we haven't found the right way to empower the product!"

Yang Zhu kept waving his arms, like a master of MLM......

"First of all, I would like to say skip the positioning of the product first. We need to analyze the actual factors and then reverse the deduction to [Xiangrui Hanyang] brand positioning, any wishful thinking to position the product is a hooligan!"

No. 2P: [Consumer Group VS Buying Group VS Decision-making Group]

"The second question is, we need to analyze what are the consumer groups, purchasing groups, and decision-making groups of our products?"

"Our product is a smoking cessation product, and the main consumer group is very clear, that is, those who smoke men!"

"But what about our main buyers? Are they really the men?"

After Yang Zhu said this, he paused, like a lecturer, and looked around at everyone with inquiring eyes.

When the executives heard this, their eyes began to glow, and a middle-aged woman said:

"Yes, in China, most smoking men don't take the initiative to quit smoking, and it's usually their wives or parents who ask him to quit!"

Yang Zhu nodded approvingly: "That's right, under normal circumstances, the main buyer group for us to quit smoking is not a smoking man, but his wife and girlfriend, and the proportion of parents buying is relatively low, so they are not included in it for the time being." ”

"According to the actual situation, this kind of buyers, with a large base and a medium purchase rate, are an extremely valuable group. ”

"There is also a group of people who, under normal circumstances, do not buy our products themselves, but they will greatly influence smoking men and their families to buy our products, which I call [decision-making people]!"

"Doctor!?" blurted out a bald middle-aged male executive!

"Yes, doctors are one of them, but they are the most difficult group of people [in the decision-making population], and from a marketing point of view, I don't recommend that doctors be included in our marketing system right now. Yang Zhu nodded at him, then shook his head.

Everyone suddenly felt like a cat scratching in their hearts, and they vaguely felt it, but they couldn't pierce the piece of paper.

Looking at everyone's expressions, Yang Zhu said: "This problem, if we are fortunate enough to cooperate, I will tell you, now, please forgive me for keeping it a secret." ”

Everyone suddenly realized that this was taking the bait!

Yang Zhu continued:

"Now that the people to deal with are clear, one of the most important questions for our product comes to the surface."

"That's it...... Channel problem!" then went to the third page of the PPT.

"If I'm not mistaken, the other companies either didn't mention it, or they all suggested that you set up a supermarket, a community store, a tobacco shop, or something like that, right?"

Xiangrui Technology's executives nodded frequently.

"I don't want to say whether your company has enough manpower to complete the laying of such terminals in our imperial capital in a short period of time, even if it can be laid, how many goods will be pressed, and how much is the loss rate?"

"Besides, in my opinion, those terminals are not to mention [efficient terminals], some of them can't even reach [effective terminals], think about it, how many people will really buy smoking cessation products in tobacco shops?

From the very beginning, everyone had heard many words that they had never heard before, but they could vaguely understand what these words meant, and their eyes looking at Yang Zhu's young face couldn't help but be a little more eager! (Yang Zhu: According to the development level of your world, it is strange to hear these words now. ）

"So which are the [efficient terminals] of our products?" asked the bald middle-aged male executive just now.

"Take the people we just said that need to be dealt with as an example, if we get a doctor, then the OTC store near the hospital is our [efficient terminal]!"

"As for women...... Keep it secret for now!"

The executives here lamented, here it is again!

In the next half hour, Yang Zhu successively talked about "consumer sketch", "communication channels", "communication content", "product positioning and tonality" and other content, but as soon as he reached the key point, he sold off.

The executives of Xiangrui Technology couldn't help but itch their teeth while listening to it with fascination......

No way, this is the first time they have heard such a logical and targeted proposal, even if Yang Zhu hides too much core content, his professionalism and inspiration are far behind other families......

After the speeches, the executives shook hands with Yang Zhu and Qin Xing, and directly said that they would promote the next step of cooperation between the two companies as soon as possible.

Hearing such a naked hint, the folds on Qin Xingxiao's face could trap flies.

…………

Out of the office building, he refused Qin Xing's invitation to have a big meal,

Yang Zhu waved his hand lightly and lightly, not taking away a trace of clouds.

A passer-by behind him sighed at Qin Xing: "Boss Yang is really a master......

The rest of the crowd nodded yes.

Yang Zhu, who was hurrying home, was scolding: "Lin Tu of the dog, I only chose the fifth watch, not to mention the fart, oil and water, Uncle Ben has to work overtime every day, I'm not done with you!!"