Today, Sina is still the No. 1 portal in China.

In particular, its sports section, which has a blog in front and Weibo in the back, is far ahead of similar sections in the market.

As the two popular IPs of sports events, the NBA and the Champions League, the Internet copyright is now also in the hands of Sina.

However, the development of the Internet industry is too fast, and Sina, as a veteran company, has long been left behind.

According to rumors, in order to make the newborn Tencent Video quickly gain a foothold in the market, the penguin has been eyeing the NBA's online copyright.

For this purpose, they also prepared a large amount of green flowers.

These Internet companies all know that relying on those meager advertising fees alone, there is absolutely no possibility that the broadcast fees will return to their original costs.

In the Internet era, the broadcast of sports events is supported by the parent company's money.

Companies of different sizes have different budgets for this aspect.

"Needless to say, the price from the U.S. side is too high. Sina's CEO Cao Wei said to his assistant helplessly, "There was Youyou before, and now there is Tencent, these companies are constantly raising the broadcast costs of these sports events by relying on their deep pockets." We have limited financial resources, and we can't afford to spend it with them. ”

Sina, as the first Chinese Internet company to conduct live online video broadcasts on the NBA, can be regarded as a precedent and led a wave of trends.

But this forerunner, with limited financial resources, seems to have come to an end.

"I'll give you a call to Liu Yun!" Cao Wei hesitated for a moment and took out his mobile phone.

A few seconds later, the call was answered.

"Mr. Liu, have you returned to Ningjiang?"

"Mr. Cao, in Shanghai, you haven't returned to Ningjiang, what's the matter with me?"

Cao Wei pondered for a while, and then said: "The World Cup is about to start, and I am specially thanking Mr. Liu for the exclusive reporting rights we have won on Weibo." ”

After hearing this, Liu Yun replied: "Lao Cao, I am now in the Youku office in Shanghai to supervise their preparations. The World Cup is about to begin, and this is the first time that a video site has broadcast such a tournament live. I'm looking forward to it, but I'm nervous. ”

Sina, as a pioneer in sports video, even holds the copyright of the Champions League, and it is not the idea that it has not played the World Cup.

Although it can be said with great certainty that the Champions League is the highest level of football in the world, its popularity and influence are completely several notches lower than that of the World Cup.

At that time, Sina extinguished the idea after learning that Yoyo had already found FIFA first.

Their financial resources can't fight against Yoyo at all, and in the operation of Weibo, they have to look at each other's faces.

"Mr. Liu, don't you want to go to the scene to see the quadrennial event?" Cao Wei suddenly asked, "If we have time, we can go together." ”

After hearing this, Liu Yun silently stretched out his hand and touched his chin.

His instinct told him that this guy should have something to say.

"The venue for this event is in South Africa, and to be honest, the security environment there is not good, not to mention that I am not an avid fan, so I just stayed in China. ”

"Oh, yes. ”

Cao Wei was silent for a while, and then continued: "Mr. Liu, this Youku live broadcast of the World Cup also means that Youyou has officially entered the field of sports event broadcasting. ”

Liu Yun's eyes flashed, as if he realized something: "Yes." But you also hold the IP of two popular events, the NBA and the Champions League. In terms of cycle, the World Cup is only 1 month, while these two events are New Year's Eve. ”

Cao Wei's heart moved, and from this conversation, he vaguely captured that Liu Yun seemed to be interested in these two events.

He took a deep breath and said helplessly: "Mr. Liu, I won't hide it from you." The NBA's network rights expire in another year. In my opinion, it is no longer possible to want to renew the contract. ”

Liu Yun was a little surprised for a moment.

"Could it be that the agreements between me and CCTV have been leaked? This network copyright is the same, preconceived, and has created an established fact.

Knock knock~

A knock at the door brought Liu Yun's thoughts back.

It was Dong Rongjie who came in, and he said with a somewhat excited tone: "Mr. Liu, the preparations are ready, just wait for the official opening of the World Cup tomorrow." ”

Liu Yun looked at him and asked, "Have you tested all the networks?"

Dong Rongjie replied frankly: "What can be tested has basically been tested." Mr. Liu, online live broadcast is different from traditional TV media, and there will inevitably be cards when there are many people. To this end, we have prepared several live broadcast rooms, each of which is equipped with a host, so that the number of viewers can be better diverted.

For some key competitions, we have prepared more than 3 live broadcast rooms. The style of the host in each live broadcast room is also different.

There are professional hosts, there are professional athletes, and there are beautiful hosts. Netizens can choose according to their preferences.

Another point, in order to make the live broadcast smoother, the technical team decided to close the barrage after discussion. ”

Liu Yun was a little puzzled and asked, "Closing the barrage is equivalent to reducing interaction." ”

Although he had doubts, he only inquired about them, and did not show too obvious objections.

Dong Rongjie said in a serious tone: "Compared with the smoothness of interaction and live broadcast, obviously the latter is more important! Without a good live broadcast environment, no matter how good the interaction is, it is useless." After all, live sports events are still very different from TV dramas.

Although there is no barrage, we will add a chat box on the right side of the video for fans and friends to discuss. In this way, you can do both live streaming and interaction. ”

Liu Yun thought for a while, then said, "That's fine." In the coming month, we must make full use of the popularity of the World Cup to further consolidate Youku's advantages among video sites. ”

Dong Rongjie was about to get up and leave, but was stopped by the boss again.

"Mr. Liu, what's the matter?"

Sina's NBA network copyright expires next year, and the United States is looking for a new partner, and Tencent has shown strong interest. ”

"We're going to fight for this copyright too?"

"No, we're just going to raise the price. ”

Liu Yun smiled slightly.

Dong Rongjie paused, and there were words in his mouth: "Raise the price?"

Liu Yun continued: "Negotiating is a science, depending on how you disguise your purpose, you can't let those Americans see the clues. To be precise, we don't want to spend a lot of money to buy the rights to this event, but we have to pretend that we are going to win, whether it is the United States or the bidding opponent, we have to give the other side this illusion.

Then we want to appropriately extend the negotiations, preferably a long tug-of-war. ”

His idea is simple and crude, that is, it is dragged until the radio and television issue a document.

As long as Tencent and the United States do not sign by then, the initiative will be in the hands of Yoyo.

Because Sina's copyright is still one year away, the United States will not be too anxious, as a profit-oriented business alliance, they will definitely try to sell the copyright price to a maximum point.

Greedy Americans, even a penny cheaper, are not willing. Liu Yun understands their personalities.

"Got it? Either Tencent bleeds heavily, or it consumes it together. ”

"Got it!"

Liu Yun smiled indifferently. The price gouge was inspired by Manchester United, one of Europe's biggest football teams.

Almost all well-known players will deliberately mention Manchester United's name when negotiating contracts with clubs, indicating that they are interested, which will help increase the amount of the next contract.

So Manchester United was once known as the world's No. 1 price raiser.

This time, Liu Yun is also ready to learn a little.