Because of his ridiculous words, Ma Jianguo in front of him almost choked himself to death because of drinking water......

Liu Yun's heart also had to chuckle.

The leaders of dignified central enterprises, if something really happens in this private room, they will become very passive.

So, when you can speak for yourself, you really have to be careful.

"Mr. Liu, don't make fun of me anymore. Ma Jianguo rubbed the beads of sweat on his forehead helplessly.

"You are a traditional TV media, and I am an emerging Internet industry. Isn't it great that we don't have river water in our own well?" Liu Yun sighed slightly, "Even if we bid, we spend our own money, and we buy the Internet copyright, so it has nothing to do with you." ”

At the end of the day, it's their greed that's at work.

As a traditional TV media, CCTV can be said to have done a mess in the Internet.

They don't have many Internet genes in their blood, and they are used to thinking about the problems they encounter with traditional thinking.

Since they can't compete with these Internet companies through competition, they have no choice but to go through the sideways.

Ma Jianguo coughed a few times and replied: "Mr. Liu, you should be interested in the chips I gave." If the gambling agreement loses, then the online rights of the Olympics will be given to Yoyo as a bargaining chip. Of course, because of the country's anti-monopoly law, other Internet companies can still buy online copyrights from us. ”

Liu Yun squinted his eyes slightly, and asked again: "Isn't it the only one?"

Ma Jianguo nodded with great certainty.

If CCTV5 wins, it will get back the exclusive network copyright, and then subcontract, and if it wins, it will only get the network copyright of the Olympics as a member of the subcontractor.

What's more, the level of attention and business value between the two is not at all the same level.

Liu Yun was a little helpless, but he also had to accept the inequality between the two.

Because this kind of rule is not only for Yoyo, but for all private enterprises.

He pondered for a while and asked, "Then Chief Ma is talking about it, how do you think about the content of the bet?"

Ma Jianguo lowered his head, frowned and thought for a while, and asked tentatively: "Mr. Liu, is the scope of the insistence on blocking related to the national football team?"

Liu Yun nodded and replied: "Because I adhere to the principle that the World Cup is a commodity, and the commodity should be fairly bid, and it has nothing to do with national honor. ”

After a short pause, he continued: "Once, I was also an avid football fan, and if the national football team can really enter the next World Cup, I don't care if this money is wasted. ”

It's really better to say than to sing, pretending to be innocent, and can only bluff simple netizens.

As a platform like CCTV, he has been working for decades. He has experienced all kinds of negotiations, big and small.

But only Liu Yun in front of him didn't seem to play according to the routine, so he was helpless.

This is a cunning businessman who will take advantage of the loopholes in his vocabulary and make a big fuss.

merchandise and national honors.

Liu Yun has been emphasizing these two points in order to take the initiative in the negotiations, and then pull himself into the trap set by the other party.

Just as he was thinking, Liu Yun's words continued to come.

"Director Ma, you should have confidence in the national football team. Not long ago, in the East Asian semifinals, the national football team also won 3-0 against South Korea. ”

"It's okay to break a friendly match? In this way, if the national football team can win one game in the next qualifiers, even if you lose. ”

"You're too ruthless. Even if the national football team is bad, it is not impossible to win a game with an explosion of luck. Director Ma, if it's so insincere, let's stop talking. Anyway, in 2022, you will have full copyright, and at that time, the Internet, TV media, and everything will be yours. ”

Liu Yun stood up with some dissatisfaction and prepared to leave.

Ma Jianguo was a little panicked, he was just the person in charge of the sports channel, thinking of the instructions given to him by the general director that the negotiations must be completed, he had to squeeze out a smile on his face and said, "Mr. Liu, don't leave yet." I just finished laughing, just like you just said that the national football team won the championship. ”

Stylistic is a huge IP. But for CCTV, the largest in the country, the 'text' is already a failure.

Variety shows are inferior to Mango Satellite TV, Dragon TV, and even Jiangnan Satellite TV, and CCTV's movie channel is an unpopular channel that no one cares about.

Only in the area of sports competition, relying on policy and platform advantages, CCTV still maintains the leading advantage in the country.

In the words of the general director, we have already lost one of the positions of 'culture and sports', and we must not lose the other again.

Therefore, this meeting with Liu Yun, Ma Jianguo is bound to win.

"We want to remind those Internet companies who think they are very rich that not everyone's meat can be eaten. ”

Before he went out, the chief director said to himself like this.

What Ma Jianguo didn't expect was that Liu Yun didn't really want to go, because he also had his own calculations.

He doesn't care about CCTV, but the radio and television behind CCTV is the object that Liu Yun has to consider carefully.

Yoyo's advantage is that there is a time difference, first cutting and then winning the network copyright of the World Cup, which makes CCTV5's full copyright goal frustrated.

But Liu Yun, as a person who has come over, understands the characteristics of CCTV very well.

If you are too strong and refuse all negotiations, in case you alarm the radio and television behind you, then Yoyo will appear passive.

It's not that copyright can't be discussed, and money is not the first place, but he wants to see what kind of return he can get.

"For Youyou, for Youku, our future competitors are not CCTV5, but iQiyi, Tencent Video, Tudou, these video sites. Today's Youku does not have much advantage. ”

Entertainment and sports, the two major IPs, the former Liu Yun can lay out by himself, while the latter needs the sword of CCTV5.

"Chief Ma, the World Cup is a commodity, so sports competitions such as the Champions League and the NBA are also commodities, and they have nothing to do with national honor. ”

"That's right. Ma Jianguo thought for a while and replied.

Liu Yun smiled indifferently, picked up the cup and took a sip, and said, "Our gambling agreement is not complicated. First of all, we won't talk about this World Cup, because it will start next month. Let's talk about the next one, which is in 2014. ”

Sighing lightly, Ma Jianguo nodded and said, "Yes." ”

He also realized that time was tight, and he was already mentally prepared for this.

What's more, the Internet industry will be more developed in four years.

"If the national football team enters the 2014 World Cup in Brazil, I will give the network copyright to your unit for free. ”

Although there is little hope, Ma Jianguo will not refuse this free lunch.

After all, dreams still have to be had, what if they come true?

"If we don't get in, what do we have to pay?" was his concern.

"If you don't get in, the copyright will still be given to you for free"

"What?" Ma Jianguo wondered if his ears were hallucinating.

"But...... There is a precondition. ”

"You say. ”

Liu Yun cleared his throat and said: "First of all, the general contractor of network copyright is still us, and we will subcontract it to you, and you can't subcontract it to any Internet company.

Ma Jianguo just groaned a little, then agreed with this point of view and said: "No problem, I promise this, are there any other conditions." ”

Liu Yun smiled: "Of course there is, there is no free lunch in this world." As I said earlier, the World Cup, like the Champions League and the NBA, is also a commodity, so why is it aimed at Yoyo and me, I am not convinced! Radio and television cannot be so favoritism. ”

Ma Jianguo blinked his eyes with some confusion and asked, "Mr. Liu, to put it bluntly, I don't understand much." ”

Liu Yun said: "After Yoyo spent so much money to buy the copyright, radio and television issued a document, and large-scale sports events must be negotiated by CCTV in the future." Is this aimed at us?"

Ma Jianguo hurriedly replied: "Mr. Liu, don't think about it. It's an integrated sports broadcast market, and it's none of your business. ”

Of course, he said this to appease Liu Yun's emotions, but it was the case.

Liu Yun said again: "Since they are all commodities, why not the NBA and the Champions League." You just tell this to Radio and Television, and I ask for no discrimination!"

Ma Jianguo's eyes widened, as if he had heard something unbelievable.

It's like someone offering money to themselves. There must be a conspiracy in this.

By the way, the copyright of the NBA and the Champions League, Yoyo does not have.

So the other party is angry and asks for equal treatment.

It must be like this.

Internet companies should have difficulties together!

Liu Yun, this kid, is also ruthless!

"If this bet is made, I win.

I have no other requirements, I need the person in charge of your CCTV to talk to your boss Radio and Television. With regard to the broadcasting of sporting events, it is necessary to extend it to all overseas events, not just the World Cup. After all, just like Director Ma said, we Chinese people can't bid maliciously, cheapen foreigners, and let them make easy money.

Therefore, I will give you the online rights of the World Cup for free. And you have the full copyright of the Olympic Games, the Champions League, and the NBA, and then subcontract their network rights exclusively to us Yoyo. It's kind of a deal between us.

As for me, as the winner of the gambling agreement, I will lose some money and give it to you for free, and you will sell me cheaper.

The online copyright of the Olympic Games is 10 million US dollars, the Champions League and the NBA are 5 million US dollars each, and the contract is signed until 2018. ”

If you follow the original timeline, Suning's PPTV and Tencent both won the Champions League and NBA at a price of hundreds of millions of dollars.

"Why did Lao Tzu accompany these two wronged men to burn money?"

Because CCTV does not have a monopoly bargaining power.

Liu Yun wants CCTV to go one step further and test the pressure on their father, Radio and Television, to further expand the coverage of documents on the broadcast of sports events.

Since they are all commodities, why only for the World Cup.

You cannot distinguish between one over the other.

I just want to win the live broadcast rights of the Champions League and the NBA at a small price, and CCTV5 happens to be a weapon in my hands.

"Mr. Liu, you are ruthless enough!" Ma Jianguo had to give a thumbs up.

This hand almost eliminated the determination of other Internet companies to get involved in these two popular events.

Of course, CCTV5 is also a beneficiary.

......

You didn't expect the outcome of this negotiation, did you?