416, pick up a cheap (the first change, ask for subscription!)
Luo Wen waited for Cheng Wei to finish speaking, and replied after a long silence: "I know, I will handle the business in Rongcheng as soon as possible."
Mr. Cheng, although we lost, I don't want to make Hungry look too good. ”
"What are you going to do?" Cheng Wei asked in a deep voice.
"You told me before that you had prepared 600 million yuan for us, and we have only used more than 200 million yuan now.
I hope to use all this money to teach Hungryme a lesson that I will never forget. ”
"Well, I approved it. ”
"Thank you, Mr. Cheng. ”
"Just take this opportunity to let these shareholders see the prospects of the takeaway market, and it will be our eternal regret to miss the takeaway market. ”
Cheng Wei sighed and hung up the phone directly.
Rowan looked as usual the next day, as if nothing had happened.
Meetings are held as they should be.
Yesterday, it was only Cheng Wei who called, and the news of the board of directors did not spread so quickly.
In addition, with Cheng Wei helping to cover, Luo Wen did not have to worry about the army's morale being shaken.
"The effect of the subsidy has been seen by everyone.
We are now only about 140,000 short of Ele.me's orders, which is not a big gap. ”
"The next thing you need to do is to continue the subsidy.
Eleme's financial strength is indeed very strong.
But all the same, they face subsidies in multiple parts of the country.
There is only a limited amount of money that can be given to the Rongcheng area, so this is our opportunity. ”
"We still have 400 million, and if possible, I hope to use all of them within a month. ”
The employees below were stunned, and some people wondered: "Boss, if we use up all the funds approved by Mr. Cheng so quickly, the funds behind us will ......."
"Don't worry about this, Mr. Cheng has been prepared. ”
Luo Wen smiled and waved his hand, and said casually: "Mr. Cheng and other shareholders are very optimistic about the takeaway business, and this pilot in Rongcheng is very important to our future." ”
After the meeting for the employees, everyone continued to be busy and planned new activity plans.
It's really not easy to spend 400 million.
Luo Wen returned to his office, drinking tea while thinking about the pattern of the takeaway market.
Hungry, I can't keep up with the rhythm, Cao Cao's takeaway and magnesium group takeaway have the potential to become overlords.
Are you hungry this time you can use Ahri to yin them, and there is absolutely no possibility of cooperation.
The magnesium group directly crossed the line and reached out to the field of travel.
Only Cao Cao Group, the establishment of a travel business, is just a gimmick.
In addition, Chen Dongcheng was still a shareholder of Didi before, so he had a period of incense.
If they really want to withdraw from the Rongcheng market, these merchants on the Didi takeaway platform are definitely not a small temptation.
If you divide today's Rongcheng takeaway market.
Hungry occupies 40% of the market share.
Didi takeaway accounts for 30%.
Magnesium group and Cao Cao's takeaway, each accounting for one and a half.
Luo Wen thought of this, took out his mobile phone and sent a WeChat message to Chen Dongcheng.
"Mr. Chen, I want to talk to you about something. ”
After a while, Chen Dongcheng called back directly, and Luo Wen hurriedly picked up the phone.
"What's the matter?"
"In the takeaway market in Rongcheng, we have 30% of the merchants, and we want to make a deal with Mr. Chen. ”
"Let's be specific. ”
"Yes, we are unable to continue the subsidy due to board decision-making issues.
But I can still brew a subsidy, or it will be wasted. ”
"I signed a guarantee agreement with the merchant.
If you leave, you need to pay some compensation to these merchants.
I hope Cao Cao's takeaway will come out of this money. ”
"Hmm......"
Chen Dongcheng immediately understood what Luo Wen meant.
The other party wants a reputation, and is unwilling to give this cheap to the other two.
Although it is unclear why Didi's board of directors suspended its investment in the food delivery business.
But this is undoubtedly a good thing for Cao Cao's takeaway.
"No problem, when the time comes, I will ask Mr. Gan to go to Rongcheng in person to negotiate with you and deal with the problems of the merchants. ”
Chen Dongcheng replied very happily, this is Luo Wen taking the initiative to give him a cheap advantage, how can he miss it?
"Well, I won't bother you too much. ”
Luo Wen hung up the phone and exhaled lightly, feeling a lot more steady.
Although he knew that Chen Dongcheng would not refuse, what if the other party made a mistake.
He did this, although he didn't want to cheapen the other two, but also to leave a foreshadowing for Didi takeaway.
In case the group decides to start a takeaway business in the future, it will not be discredited, and no merchant will be willing to enter.
Although the chances of restarting the food delivery business are almost zero, Rowan is willing to do so.
......
"Interesting. ”
Chen Dongcheng couldn't help but laugh after hanging up the phone.
Luo Wen did this, which is equivalent to bearing the loss of subsidies for Cao Cao's takeaway.
For the liquidated damages of Didi Takeaway, it is very likely that these merchants will settle in Cao Cao Takeaway.
How many can there be, don't you want to give up hundreds of thousands of liquidated damages?
At that time, only Cao Cao takeaway needs to come forward and be willing to pay liquidated damages for Didi takeaway.
These merchants will inevitably settle in the Cao Cao takeaway platform.
At that time, Cao Cao's takeaway originally only had a market share of one and a half percent, and it instantly became four and a half percent.
The number one position in the hungry market is not safe.
If you continue to follow up on the subsidy for a period of time, Eleme's advantage in Rongcheng will be completely gone.
All the money that Didi takeaway burned in Rongcheng was finally achieved by Cao Cao takeaway.
In Chen Dongcheng's heart, he gave Luo Wen and Cheng Wei a good person card.
......
In the past few days, in addition to supervising the digital transformation process of Zhengzhou's three stores.
Chen Dongcheng and Chen Wenyuan inspected other cities in Henan one by one.
This time, their direction is clearer, focusing on third- and fourth-tier cities.
Among them, Carrefour will open six stores in Luoyang, Xuchang and Nanyang.
The six new stores opened this time will be independently invested by Carrefour Huaxia.
The management of the headquarters will be more in-depth and comprehensive.
Among these cities, only Xuchang is special.
In Xuchang, there is an opponent who makes Chen Wenyuan awe-inspired.
Fat Donglai.
To what extent is Fat Donglai popular in Henan?
Haidilao in the retail world.
That's pretty much it.
The success of this retail company must be indispensable to the policy support during the special period, and it can be regarded as a leader among local retail enterprises.
More of it is the founder's very peculiar development ideas.
Dare to take 50% of the profit to share the money with employees, this kind of thing almost no boss is willing to do.
The salaries of sweeping aunts are more than half of the local average salary.
In exchange, the effect is naturally different.
Evaluations such as the service attitude is so good that it is not uncommon in this retail company.
Even Wal-Mart has folded one after another, and it has not dared to open in Xuchang after four years of hesitation, which shows the threat of Fat Donglai.
As the saying goes, success is also Xiao He, and defeat is also Xiao He.
Fat Donglai is the ideal country model on the surface, and the welfare of employees is high, exceeding the average salary of the industry by more than 30%.
Let employees be happy and free to work.
In the past few years, it has been proven that it does not work.
The frequent closure of stores from Fat Donglai alone has proved that this model cannot be sustained.
With the vigorous development of various e-commerce, offline retail is becoming more and more sluggish.
Coupled with the high labor costs of Fat Donglai, as well as the pressure of skyrocketing rents.
Only the store is their way out.
Carrefour's entry into Xuchang is also under a lot of pressure, which is equivalent to Carrefour directly entering Fat Donglai's lair.
Even Chen Wenyuan, who has rich experience, does not dare to be careless.
"Wenyuan, we have visited several department stores in Fat Donglai, we have also visited in the past few days, what do you think Carrefour needs to do if it enters the Xuchang market?"
Chen Wenyuan said with a smile: "Don't make money." ”
"Not making money?"
Chen Dongcheng vaguely understood what Chen Wenyuan meant: "It's no problem not to make money, what can we get by entering the Xuchang market?"
"Revive Carrefour's morale. ”
Chen Wenyuan said with a serious face: "Chen Dong, we urgently need a tough battle to prove ourselves, and I think that among these three cities, we should give priority to opening a store in Xuchang." ”
"Are you sure it's a tough fight, not an egg against a stone?"
Chen Dongcheng was dining with Chen Wenyuan in the food court of Fat Donglai, and pointed to the store upstairs.
"Xuchang is the nest of Fat Donglai, even if you lose money, they can't let you develop unscrupulously. ”
"Dimensionality reduction strike. ”
Chen Wenyuan said confidently: "We have more than 200 stores, and our financial strength far exceeds that of small and medium-sized retail enterprises like Fat Donglai.
The two stores in Xuchang, we can not make money.
But Fat Donglai can't, once their employee benefits are reduced, people's hearts will be scattered. ”
"Then start with Xuchang and decorate as soon as possible. ”
Chen Dongcheng nodded, wiped his mouth and got up.
Carrefour has changed hands for so long, and the outside world is waiting for their actions.
didn't let the outside world wait too long, Carrefour's official website released a message.
"Thanks to the attention of consumers, Carrefour Group has carefully selected two stores in Xuchang.
We will meet with our friends in Xuchang soon, and we hope that you will support Carrefour a lot. ”
The news of Carrefour's landing in Xuchang instantly swept the Internet.
The two stores that have been finalized have quickly begun to be renovated.
The decoration of the supermarket is not complicated, and the time can be faster.
Just as two Carrefour stores were being renovated.
Jingdong also announced its landing in Xuchang, under the same banner as Carrefour.
If the showdown between Carrefour and Fat Donglai is still in the field of physical retail enterprises.
The emergence of Jingdong Supermarket has been switched to e-commerce VS entity.
As for the orders from Jingdong Supermarket, they were all handed over to Cao Cao's home riders to be responsible for delivery.
Chen Dongcheng was noncommittal about this, the reason why Liu Qiangdong offered such generous conditions to invest in Cao Cao Suda was for Cao Cao's millions of riders.
The role of so many riders is still very significant.
Don't say anything else.
The two-hour arrival experience is definitely new enough for consumers who are accustomed to going to the supermarket to shop.
Lu Guangyu is a little embarrassed, and it is inevitable that there will be competition between the big boss and Jingdong Supermarket.
He's caught in the middle, and it's really a bit of a dilemma.
Lu Guangyu also specially called to explain, and Chen Dongcheng smiled and comforted him.
Even if they are all shareholders, it does not mean that there is no competition among them.
Whether it is Carrefour or JD.com, the pressure on Fat Donglai is unprecedented.
A retail giant and an e-commerce giant all chose Xuchang as a battlefield.
It is not only the honor of Fat Donglai, but also the sorrow of Fat Donglai.