The day after the meeting, Yoyo Holiday began a wave of publicity.

The official website first issued an announcement: in order to celebrate the arrival of the National Day holiday, and in order to repay the support of major customers, the company has decided that all hotel merchants who opened before the end of this month and 30 days will be exempted from all booking commissions during the National Day Golden Week.

This announcement was not only published on Yoyo Holiday, but also on the official website of Yoyo Network, as well as the navigation page of hao123, a traffic weapon.

The annual Golden Week is a once-in-a-lifetime opportunity, and Liu Yun has spent millions of yuan at once, advertising frantically on major portals and social forums.

Suddenly, countless netizens flocked to it.

Five days later, in the office building of Yoyo Network.

"Boss, at present, the number of online users on Yoyo Holiday has exceeded 500,000 during the peak period. Chen Shihua stared at the data in the background and said excitedly.

At the peak, 500,000 people were online, which was already a considerable figure in 2004, and Liu Yun also felt that the millions of promotion fees were not spent in vain.

Liu Yun looked at the constantly beating screen on the computer screen and asked, "How many registered users are there, have they exceeded one million?"

Liu Shihua replied: "I just broke one million today. After the National Day holiday, I have a hunch that the number of people will exceed 3 million. ”

Liu Yun does not know how many registered users there are on Ctrip today. He gave a rough estimate in his mind, it will not exceed 10 million, and there will be a lot of water. Today's travel market is just beginning to boom, and the golden age is far from coming.

He picked up his mobile phone and dialed Xia Lu's number, and asked directly, "Director Xia, what is the current number of applications for hotel merchants?"

Xia Lu took a deep breath and replied: "It can only be described as a door-to-door city, and the phone calls in our editorial department have hardly stopped. Nowadays, there are a lot of hotels waiting in line for us to review, and the tourism team is seriously understaffed. ”

On that day, after Liu Yun played the slogan of exempting room commissions during the eleventh holiday, he had already thought of today's situation. This strategy of increasing turnover without having to pay extra has led to an unprecedented increase in enthusiasm among these hotel merchants.

The word free is always the most powerful marketing strategy. In the previous life, 360 Company vigorously promoted 360 antivirus software under the banner of free use for a long time, and the bones of countless antivirus software companies have accumulated along the way.

"The personnel of the game group and the news group will be transferred first, and we can continue to add some fresh blood in the talent market. Yoyo Vacation Network will become bigger and bigger in the future. His tone was full of confidence, and he also looked forward to how big a cake he could nibble on in the travel market.

"Well, I understand. Xia Lu on the other end of the phone immediately answered.

"One more thing, are there many hotels in Shanghai that you reviewed this time?" Liu Yun asked the question in his heart, which was also related to what he should do next.

"There are many, there are a lot of them in Shanghai, as well as Jinling, Gusu and Jiangdu in Jiangsu Province, as well as the major prefecture-level cities in our Jiangnan Province. If all the hotels are audited, even if we eat it, we won't be able to digest it. Xia Lu expressed the worry in her heart. Companies expand too quickly, which is sometimes not a good thing.

"We're going to do what you want, boss, but this advertisement ......," she added in a whisper.

Liu Yun suddenly understood Xia Lu's hesitation. Although at the time of the prior meeting, Liu Yun, as the boss, made an arbitrary decision and set the principle of giving priority to hotels in Shanghai.

But when he put out the advertisement, after a period of careful consideration, he still canceled the four words "Shanghai market first". These words can only be said in private at company meetings, and must not be put in public.

He can imagine what kind of turmoil and condemnation will be set off once these words are put on the Internet. When the time comes, those netizens will definitely bang on the keyboard indignantly and accuse: "You, Yoyo Holiday Network, kneel and lick the metropolis!"

If this is the case, it will have a negative impact on the development of the markets of other provinces and cities in the future.

"It's good that we know some of the rules. Prioritizing hotel reviews in Shanghai is a strategy we have set in advance, but we must not talk about it to the outside world. In public, we can only say that due to the enthusiasm of hotel merchants in Jiangsu, Zhejiang and Shanghai, the number of customers in line is so large that the editorial department works overtime and does not have time to review. Liu Yun thought about it and gave his own way.

This is a reason, but those hoteliers will think that Yoyo Holidays has released their pigeons once.

Xia Lu's worries, Liu Yun also thought of it. He continued: "You will go tomorrow to issue an announcement on the compensation measures, that is, all the hotel merchants in Jiangsu, Zhejiang and Shanghai who apply before September 30 will not be approved. We will continue to review and have a corresponding compensation measure after the 11th holiday, and the room commission will be waived within 15 days. ”

Although Liu Yun gave a 15-day preferential period, he also understood that the value was still not as good as the 7 days of the 11th Golden Week, but the sincerity of Yoyo Holiday Network has been in place.

"Now there are ten days left before the 11th holiday, and you will make this announcement tomorrow, so that those hotel merchants can be prepared. Liu Yun understands that this kind of announcement is as early as possible, so that the other party can have a buffer period for psychological preparation.

If you wait until September 30 to notify the other party, because the number of hotel merchants applying is too large, your company will not have time to review. Then the other party's mentality will definitely explode!

"Another thing, we can't be too obvious. Whether it is Su Province or Jiangnan Province, the number of hotels that have passed the audit is more or less a few or a few. Liu Yun decided to do this thing without leakage, so that outsiders could not see any flaws.

"Five stars first, then four stars, then three stars. This is the case in this market, where the strong are respected. He continued to command.

"Okay, boss. We will do as you tell us to do what you tell us and ensure that we will complete the task successfully!" Xia Lu also replied confidently. She felt that the young and handsome boss had an endless stream of ideas in his head, and nothing seemed to be difficult for him.

......

Hangzhou, Alibaba Office Building, President's Office.

Ma Yun leaned back in her big comfortable chair and browsed the news on the Internet.

"The 11th Golden Week sale waives the commission for all bookings. He muttered to himself, "In order to promote the market share of Yoyo Holiday.com, this guy actually started a free slogan, and he has ideas!"

Alibaba can only be regarded as a financier, and as for how Liu Yun operates, Ma Yun can't get involved.

He watched the relevant news for a while, then opened Taobao.com, and a thought suddenly flashed in his heart: Why don't I also do eleven promotions on Taobao?