Chapter 252 Shanghai Market Priority
Liu Yun decided to take a gamble and take advantage of the opportunity of this November Golden Week to quickly expand the influence of Yoyo Holiday Network. If he has enough funds in his hands, and even wants to expand the scope to the entire Huaxia region, he can only give up because of the lack of funds and manpower in his hands.
He had no choice but to settle for the next best thing and chose to seize the market in Jiangsu, Zhejiang and Shanghai. Now, with the great momentum of Yoyo Holiday Network entering the tourism market, the original historical trajectory has long been disrupted beyond recognition.
The two original giants of the travel industry, Ctrip and eLong, did not get deeply involved in the hotel business in 2004.
In another time and space, the first travel website to really try to get into the hotel business was Qunar, which was not established until May next year. Since then, the pattern of the three giants of Chinese tourism websites has been formed.
Liu Yun understands that the so-called Big Three is actually a nice statement, but the reality is that Ctrip is dominant, followed by Qunar, leaving eLong with very little market share.
What's more, in 2015, Ctrip and Qunar announced their merger. They occupy an absolute dominant position in the travel website market in China.
This is the case in the world of the Internet, which follows the law of the jungle, where the big fish eats the small fish, constantly swallowing and acquiring.
Today, eLong is still in a corner, developing steadily in distant Yanjing, but it does not threaten itself.
Qunar has not yet been established.
Only Ctrip.com in Shanghai is the most formidable enemy of Yoyo Holiday.com, and this company was listed on the NASDAQ in the United States last year, and set a record for the highest opening day increase in three years.
What Liu Yun wants to do is to take the lead in occupying this market when Ctrip has not yet shifted its attention to the business of online booking, and he hopes to gnaw as big as possible on this piece of meat.
Zhang Lili, the director of the finance department, showed a hint of worry and said: "Mr. Liu, we have just won the market in Ningjiang, and the one in Hangzhou has not yet been digested, and now it has suddenly expanded to Jiangsu, Zhejiang and Shanghai, which is a bit big...... Will our company be able to adapt?"
There are more than one person who has such worries, and the rest of the management also showed a little hesitation, which is a bit big.
Liu Yun sighed slightly, he also understood that the speed of expansion was a bit fast, but the eleventh golden week was only once a year, and he didn't want to wait another year.
"We don't have to worry about Hangzhou, we have already won the market in Ningjiang. If you are worried that the company will not be able to eat the market in Jiangsu, Zhejiang and Shanghai all of a sudden, we will give a priority. Hotels in Shanghai are preferred!"
He pondered for a moment and gave advice. After Ningjiang and Hangcheng, his next target is Shanghai, and even Su Province can be postponed.
"Other prefecture-level cities in Jiangnan Province are equally important, ranking second after Shanghai. As for Sioux Province, there are a few hotels that can fill our faΓ§ade, and our focus this time is those large and small hotels in Shanghai. β
Liu Yueru glanced at the cousin with a complicated expression, and the two of them went to Hangzhou together a month ago to participate in this negotiation with Alibaba.
At the beginning, Liu Yun and the old horse made a plan to occupy Jiangnan Province first, and then slowly expand outward, but this time he temporarily changed his plan and directly entered the Shanghai market.
"You know, Ctrip is in Shanghai. If we enter the Shanghai market in such a high-profile manner, it will inevitably arouse the vigilance of the other party, and even cause the other party to shift the focus of its business to online booking. The worst case scenario is that we did not eat the market in Shanghai, and the other party reached out to Jiangnan Province instead. β
Liu Yun's eyes moved slightly, blinked his eyes and smiled: "What payment system are they going to use, online banking?"
Liu Yueru understood that her cousin was looking for financing from Alibaba on the equity of Yoyo Holiday.com, which was tantamount to stifling the possibility of other travel websites using Alipay.
The expression on her face was still calm, but there was a look of shock in her heart.
He was able to calculate so far this move, thinking of the popularity of the tourism market, and the sudden rise of Youyou Vacation.com, and even putting an end to the idea that other travel websites also want to use Alipay. β
Liu Yun glanced at her cousin's eyes, and her sharp gaze seemed to be able to see through her thoughts.
He continued: "I'm just giving you an example, but you can't put your hope in someone else. Alipay's exclusivity agreements with other travel sites won't last long, from two years to five years, and can't be permanent. β
Liu Yueru showed a hint of puzzlement and asked, "Why is that?" In her heart, since Alibaba is the second shareholder of Yoyo Holiday, she should do her best to support the development of this website.
If other travel websites can also access the Alipay interface, isn't this a rival?
Liu Yueru is not the only one who has such questions, but also other management.
Then Liu Yun, who has the prophetic information for the next ten years, thinks further.
Even across the ocean, the United States, which claims to have a free economic market, the well-known Microsoft company is charged a high monopoly fine by the government every year.
What's more, in China, the government's macroeconomic regulation and control is everywhere.
When Alipay's influence grows and the government does not provide interfaces to other travel websites except Yoyo Holiday, government intervention will appear.
At that time, Liu Yun could only stand aside and was helpless.
In his previous life, Lao Ma vigorously promoted Fliggy Travel Network, and he did not have the audacity to cut off the Alipay interface of other travel websites.
For him, Alipay is Alibaba's chip, and Fliggy is just an ordinary branch in this towering tree.
It is self-evident which is more important, not to mention that there is a tiger's eye around him> and now this old horse is not aware of the huge potential of Alipay, and Liu Yun also hopes that this agreement can bind the other party for a few years.
Three to five years is enough time for Liu Yun.
He understands that in the current period, neither Liu Yueru nor Ma Yun knows that this peer exclusivity agreement for Alipay can be invalidated at any time in the eyes of the government.
What he wants to do is to hold Alipay as a weapon in the next few years to occupy more markets.
A few years later, by the time Alipay's interface was about to be opened to all travel websites, Yoyo had laid a solid foundation.
The management was waiting for Liu Yun to give an explanation, and he only filtered these thoughts out of his head, and was not ready to exit.
He said: "You don't have to worry about the future, in short, Alipay has been a weapon in our hands to open up the market in recent years.
"Have faith!"