Yanjing, the Bird's Nest.

Two years ago, it was the venue for the finals of the men's and women's football teams at the Yenching Olympics.

The stadium, which has been built at a huge cost since the successful bid for the Olympic Games in 2001, has become a symbolic landmark of the city.

It was originally planned to become a national football mecca like Wembley Stadium in London, England.

However, when the two years passed quietly, the stadium was much abandoned, and only occasionally held some singers' concerts and theatrical performances.

Its situation, on the other hand, also reflects the situation of the Chinese national football team in recent years, which has been decadent.

The 2002 World Cup, many people thought it was the starting point for take-off, but they didn't expect it to be a turning point into the abyss.

The meeting place between Liu Yun and the person in charge of CCTV5 was in a private room in a tea room opposite the Bird's Nest.

At this moment, he was one step ahead, and he was idle, looking at the bird's nest in a daze.

Behind Liu Yun, the bodyguard Chen Yinan saw that the boss had been staring at the Bird's Nest, and said: "Mr. Liu, the last time I came to the Bird's Nest, it was when the Yanjing Olympics opened, and it felt like yesterday." I remember how lively the bird's nest was at the beginning, but now it seems to be abandoned. ”

Liu Yun thought for a while and said: "Maybe the level of men's football in our country is not enough to compete in such a sports game."

The current situation of the Bird's Nest today is also a true reflection of the level of football in our country. ”

Chen Yinan said with deep feelings: "Actually, I haven't watched a football game for a long time. I am from Sichuan and Shu, and I remember that when I was studying, football was very popular in our place. ”

Liu Yun smiled indifferently and replied: "In the early days of A, the football atmosphere in Sichuan and Shu was very hot, and the slogan of 'Defending Rongcheng' was well-known throughout the country. ”

Chen Yinan showed a helpless wry smile: "I defended for a while, but I can't defend for a lifetime, and now it's not a chicken feather." ”

He looked at the current situation of the bird's nest and also remembered the current predicament of Chuanzu.

"Mr. Liu, since you are so interested in sports, you can buy a team. ”

"No, if it's just interest, not profit-driven, I can't last long. ”

For Internet companies, there is really no need for them to spend money to raise a team in exchange for policy support.

In a few years, Ali's old horse will buy shares in Yangcheng Evergrande at that time in the nature of playing tickets, and then slip away from Greentown.

But now that this time and space has changed beyond recognition, he may no longer have leisure and leisure.

Knock knock~

"Please come in!"

A middle-aged man walked into the room with an assistant.

"Hello, Mr. Liu. I am Ma Jianguo, the head of CCTV5. ”

"Hello, please be seated. ”

Even if Liu Yun didn't want to see him in his heart, he had to smile.

After Ma Jianguo took his seat, his assistant stood quietly to the side.

"Mr. Liu, I've admired my name for a long time, you are now a man of the year in the Chinese business world, and you are really a hero. He said with admiration.

"Chief Ma, I'm 25 years old, but I'm not young anymore. Liu Yun shrugged his shoulders and replied indifferently.

In his words, he was emphasizing one point to the other party: I am no longer a teenager.

The implication: it's a conversation between adults.

"Young and promising, young and promising. Ma Jianguo said with a smile.

As he spoke, he also glanced at the bird's nest and sighed: "When I saw it, I thought of the Yanjing Olympics two years ago, just like yesterday."

At that time, our sports channel was shouldering the responsibility of reporting an excellent Olympic broadcast to the people of the whole country, but the pressure was huge.

The staff of our TV station worked overtime and finally successfully completed the task. ”

Liu Yun replied: "It is true that the broadcast of the 2008 Yanjing Olympics was very successful, but at that time the Internet was already very developed. Major web portals, community forums, and video software have also played a crucial role in the spread of the Yenching Olympics. ”

It didn't take long for the words between the two to be-for-tat.

After hearing this, Ma Jianguo was slightly stunned, and then replied: "This is also because we have played a good leadership role. The online copyright of the Olympic Games is subcontracted to major Internet companies through our sports channel, which is a very reasonable model to avoid malicious bidding. ”

After hearing this, Liu Yun pondered for a few seconds and said: "Director Ma, the Olympic Games are special, after all, we Chinese athletes need to compete for gold and silver on the field, CCTV is a good platform to show the image of these athletes working hard to the national TV audience."

But the World Cup is different, with only 32 teams competing first.

And let me say unpatriotically, with the current predicament of the national football team, I am very sure that it will be difficult for them to appear in the World Cup in the next few years. ”

Ma Jianguo opened his mouth slightly, but finally did not speak.

What Liu Yun said really made him unable to refute. After the Yanjing Olympics, the situation of the national football team is still a mess. If he said that he was optimistic about the future of the national football team, it would be insincere.

"So...... I regard the Olympic Games as a big stage to win glory for the country, and the World Cup without the national football team has nothing to do with national honor, so in my eyes it is just a very valuable commodity.

It is true that Yoyo spent a lot of money to buy the online rights of the World Cup, but I believe that this product is worth the money, and the return it can bring will exceed our efforts. ”

His rhetoric very cleverly distinguishes the nature of the Olympics from the World Cup. The Olympics represent national honor, while the World Cup without the national football team is just a very valuable commodity.

Since the latter is a commodity, it is normal to compete with market means.

"This is like a Hollywood movie, it is also a commodity, your CCTV movie channel can't say that you have to worry about malicious bidding, buy out the copyright directly, and then subcontract it to major movie theaters, right?"

Liu Yun looked at Ma Jianguo's somewhat surprised and stunned expression, and continued: "Since they are all commodities, no matter how high or low, just look at whether they are worth it or not! Not to mention...... , just the next three worlds, starting from 2022, the full copyright of the World Cup will belong to you CCTV. “

It was 2022, and it was 12 years away. At that time, he had already retired, so what about the floods?

But Liu Yun's ability to say that white is black does make Ma Jianguo very uncomfortable. This guy's flickering eloquence is much more powerful than another Internet bigwig, Lao Ma.

It's the world's top sporting event.

Ma Jianguo wanted to refute.

But without the figure of the national football team, for the Chinese people, it is a more valuable commodity.

He couldn't find any reason to refute it.

"What if the national football team enters the World Cup? ”

"Then Director Ma, do we dare to make a bet?"

"How do you bet?"

Liu Yun smiled slightly and said: "If the national football team can enter the next World Cup, I am willing to transfer the network copyright of the World Cup to you for free." ”

Are you kidding me?

This was Ma Jianguo's first reaction.

He is in Yanjing and is the person in charge of the sports channel, so he naturally knows some unknown news better than Liu Yun, who is far away in Ningjiang.

The darkness in the football circle, the various inactions of the Football Association, he knows it well.

Seeing that he didn't reply, Liu Yun continued: "Director Ma, the purpose of your appointment with me is for the Internet copyright of the World Cup. Now that this is an opportunity in front of you, I think you can give it a try. ”

He no longer beat around the bush, and directly pointed out the other party's intentions.

Ma Jianguo did not deny it either, and said: "I came here this time. First, I want to discuss with Mr. Liu whether we should strengthen cooperation between CCTV5 and Yoyo in the Internet era; second, I hope that your company can transfer the World Cup network copyright to us at a suitable price. ”

After hearing this, Liu Yun frowned and replied: "Sold to you?" Your focus is on TV, not the Internet, and your CCTV5 official website, the user experience is frankly very poor, what are you doing with this copyright?"

Just now, he just wanted to use the online copyright as a bargaining chip in the VAM agreement, and if he lost, he had to give the copyright to the other party, and his investment was wasted.

The other party obviously did not agree to this VAM agreement, but unexpectedly made this request. Their extremely rudimentary online live video broadcast does not attract users at all.

"It's a transfer, not a sale. Ma Jianguo emphasized again, "You transfer the full copyright of the Internet to us, and we will subcontract it to other Internet companies, including Youyou." We'll give you an extra good price. ”

Liu Yun finally reacted, this guy relied on policy support and wanted to eat the overlord meal.

"Director Ma, are you kidding? With this $300 million investment, how much transfer fee can you pay?"

"We're definitely not going to let Yoyo suffer too much. Ma Jianguo thought for a while and replied, "We can only pay 50 million US dollars for the transfer fee, and then we will subcontract it to you for free." We can also subcontract the network rights of events such as the European Cup, Asian Cup, and Asian Games to Yoyo for free. ”

Liu Yun thought at first that the other party wanted to rely on the advantage of his identity, and the overlord was forced to bow and buy and sell.

But it soon reacted, after all, CCTV is a central enterprise, and it can't spend money at will, just like using other events as trading chips.

After all, he is also a top rich man with a prominent identity and reputation, and a district TV station, even if it has a support policy from above, does not dare to go too far.

"First of all, this World Cup is looming and I won't trade it. ”

Ma Jianguo's face showed disappointment, but he didn't say anything.

In another time and space, in the face of the menacing arrival of Ali and Tencent, CCTV can only find policy support from the radio and television father in order to maintain its monopoly advantage in sports events.

After all, they can only be helpless in the face of the financially powerful double horses.

Ma Jianguo couldn't help but clench his fists, and seemed to have made up his mind, so he said: "Mr. Liu, it's not that we can't discuss the gambling agreement you just said, but let's change the specific content." ”

Liu Yun asked with a smile: "How to change it? The national football team qualified, did it change to the national football team to win the championship?"

Burst~

As soon as Ma Jianguo picked up the cup and took a sip of water, he almost choked himself......