Since 2007, the rate of cash accumulation has accelerated.

Yoyo Holiday Network began to make a profit, with a profit of more than 5 million yuan a month; the two games Warcraft and Demon Domain, still continuously transmitting wealth to the group; After the financing of Yoyo Technology, there is no need for the group to transfuse blood; the speed of burning money in the Yoyo era has also begun to slow down, and the monthly investment has been reduced from more than 6 million to less than 3 million; the investment amount of Youhai Music in 2007 is 50 million, and the shares of Yoyo are 52% The cost shared is 25.6 million yuan, and the average is only more than 2 million per month.

As for a commercial plaza and resort in my hometown of Donghai City, it is a long cycle, and the money is also paid in installments, so there is almost no pressure.

So during this period, there are not many places to spend money, but the speed of making money has not slowed down, but is getting faster and faster, and now with a cash flow of up to 1.5 billion, Liu Yunda has a momentum that I have in the world.

In mid-January, Yoyo's new game "CrossFire" was grandly launched under everyone's expectations.

In the first half of 2007, Yoyo launched a new game almost every month.

In February, just after the New Year, the new expansion pack "Burning Expedition" of the whole "World of Warcraft" will be launched, "Zhu Xian" will open beta in March, and "Dragon Babu" will officially enter everyone's field of vision in April.

And Liu Yun has high hopes for the DNF "Dungeons and Warriors" will be launched in June, before the holidays.

After this set of combination punches, not only the online game market, but also the entire Chinese Internet will also surge.

Many netizens are very familiar with the popular stand-alone game, referred to as CS Counter-Strike, "CrossFire" as a first-person shooter game, it is presented to everyone in the form of an online game.

In the game, the player's rapid movement and the sense of aiming and shooting are full of fun in a fast-paced FPS game. In particular, you can have fun digging into the map by calculating the best route after confirming the player's spawn point and battle zone.

Now YOYO Voice has a very large number of registered users, and the promotion of "CrossFire" is also tied to it. The overwhelming variety of advertisements, as well as various red envelopes, large and small, continue to attract popularity to this game.

I remember that in the previous life, this game was particularly popular in China, far more than other regions, in many countries such as South Korea, Japan, Vietnam, "CrossFire" has been suspended, but the number of people online in China has broken through a new high.

For this reason, Liu Yun once considered, first of all, people are social animals, where it is lively, where it is crowded, a popular game, after people's word of mouth, there will be new blood one after another, this is like two side-by-side restaurants, one is like a market, one is a door, the final result is that restaurants with good business are getting better and better, and restaurants with bad business are getting worse and worse.

This phenomenon is particularly prevalent in China.

Then there is the successful operation of Tencent, through the QQ platform, so that many users are familiar with this game, of course, it is inseparable from the external environment, in Huaxia stand-alone games declined, and online games are becoming more and more popular. Whether it is role-playing or competition, it will be presented to everyone in the form of online games, which is a trend that is unstoppable.

However, Tencent has advantages, and Yoyo also has more channels, in addition to YOYO voice, game websites, browsers and Yoyo security guards can also attract traffic for "CrossFire".

Today's Internet is far from the point where Tencent can do whatever it wants with a QQ.

......

A few days after the launch of "CrossFire", Chen Zhe looked at the data report and said with great interest: "Mr. Liu, I believe that in the next few months, the proportion of Warcraft in the company's profits will continue to decline. ”

Liu Yun just replied calmly: "That's for sure, this is also what I expected." However, Yoyo must increase the independent research and development capabilities of the game in order to gain a firm foothold in the future competition. Although CrossFire is also our own game, the R&D company behind it was acquired after all, and I look forward to the reaction of "Zhu Xian" after its launch. ”

Chen Zhe replied: "Whether it is from the current closed beta situation or the evaluation of the game media, the game score of "Zhu Xian" is among the best among domestic online games. ”

Liu Yun said: "Scoring is one thing, market reaction is another. In this market, are there still few games that are not popular? Therefore, the R&D team should also pay more attention to the needs of players, and balance the relationship between RMB players and ordinary players. ”

When the two were talking, Lin Shiya and Zhao Xudong came together.

Lin Shiya came over to report on the progress of the work of "Zhu Xian", and Zhao Xudong wanted to discuss the development direction of the new game with Liu Yun.

"Mr. Liu, judging from the feedback of many players, many people hope that "Zhu Xian" will adopt a point card charging model, but our project team is more inclined to charge props. ”

As soon as Lin Shiya came, she gave Liu Yun a problem.

Liu Yun understands a truth, many players in Huaxia belong to standing and talking without backache.

Now in 2007, almost all of the domestic online games on the market, except for a few that have adopted the mode of charging for props, have adopted the mode of charging for props.

There is an advantage to charging for items, players can open more without feeling distressed, and it can also inflate the number of players online. For the same game, the number of online users of the latter is much higher than that of the former, and many people can even be online all day long, and when they are sleeping, they set up the game characters to hang up and set up stalls. If you don't worry about the electricity bill.

But in terms of wind reviews, many players are deeply disgusted by games that charge for props.

In 2007, Chinese gamers were no longer Wuxia Ameng, and they had sufficient immunity to the four words of permanent free, unlike a few years ago, when they saw these four words, they were as excited as discovering a new continent.

So when a highly anticipated hit game is on the eve of launch, they will be very enthusiastic to leave a message appealing for it, be sure to click the card, not for free. Because they know that free is the only way to make money.

But the game company doesn't dare to play it, if the real card is charged, the first choice will block a large number of players who want to try it, and some players play for a while, feel that they don't meet their expectations, so they choose to give up, so a large part is missing.

Because games that charge for point cards often invisibly raise the expectations of players. Soon after, the game became a ghost suit, and then the suit was shut down.

Then there will be another voice immediately, "You deserve to be shut down, this kind of broken game also dares to charge cards, do you think you are the World of Warcraft?"

There are many players who are inconsistent with their words and deeds, and Liu Yun in his previous life is also one of them. (https:)

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