Chapter 429 With the Scum Waves, Layout Weibo (2-in-1 Chapter)

After Li Hui left, Liu Yun half-leaned back in his chair, recalling the content of the meeting just now, but there was a hint of helplessness between his eyebrows.

After 2007, he looked around and found that he could not find the direction of expansion for a while, and the Internet in the PC era was indeed saturated.

Is it relying on a few games launched this year, hoarding a lot of cash and waiting for the opening of the mobile Internet era?

Remember that this year, Apple will launch the first generation of iPhones, but the first climax of the mobile Internet will not wait until 2010, after the epoch-making iPhone4 is launched, and the arrival of the golden age will not be until 2013, the launch of the local tyrant gold iPhone5s.

Between these three times, there is exactly three years apart, and it also fulfills the old saying, three years are a cycle of eras.

So what can he do during this time, whether it is Android or ios, it is still in the pipeline, even if he develops projects such as APP, he is like a headless fly, unable to find a clear goal.

Youyou couldn't think of a new direction for expansion for the time being, and Liu Yun thought of a new way to do it.

The Mr. Cao on the phone just now is the chairman of Sina.

The so-called art industry has a specialization.

Sina, a company, can't do games, the market response has been mediocre; to engage in a Sina UT, was killed by YOYO's voice to lose his armor; and also engaged in instant messaging, Sina UC, the result is also miserable, and finally reduced to the company's internal communication tools.

However, this guy is very good at socializing, Sina.com is the first portal, Sina Forum is the first community forum, and by 2007, Sina Blog has entered its peak, and countless celebrities have opened their own blogs here, and Liu Yun is no exception.

He also knew that almost three years later, Sina would launch the far-reaching Sina Weibo and become a social weapon.

Sina Weibo is remarkable in that it can make a star popular or ruin a star through this platform.

For example, a singer who has been out of fashion for an unknown number of years, by posting jokes on Weibo, miraculously became popular, and the red turned purple, becoming a top singer traffic.

is also an example of a singer who debuted from a rap talent show, because he became popular too quickly, so he staged a scene of "delicious dumplings, fun but sister-in-law".

There is also his eldest brother's golden sentence "My wife went to do her hair".

Because of the explosive spread speed of the Weibo era, he and his sister-in-law were cool together, but his eldest brother won the sympathy of netizens with a prairie.

Although Weibo's popularity is far less than that of Alipay and WeChat, it has a strong explosive effect, which these two do not have.

At that time, the four major portals all engaged in Weibo, but except for Sina, which became bigger and bigger, the other three were ambitious from the beginning, and soon went to a half-dead state.

The stones of other mountains can be used to attack jade. Liu Yun thought of this.

He knew that Weibo would be very popular, but he didn't know how to operate it at all, and he had a set of social interactions, and his Weibo idea was not good enough to make a wedding dress for this guy.

Those reborn protagonists in the previous life, casually used the idea of Weibo in advance, and once they operated, they monopolized the market all of a sudden, how could it be so easy, this battlefield was very cruel, and in addition to sitting on the blog, there was also the first portal and the first community forum, and their customer base and Weibo could be seamlessly connected.

In this case, he thought of another way.

I remember that in my previous life, Tencent Weibo once competed with Sina, and there was a tendency to go hand in hand. The cunning old horse, with a move in his mind, did not engage in Weibo themselves, and directly chose to invest in Sina Weibo and became the second largest shareholder, that is, with the help of the slag waves, Tencent Weibo was killed, and by the way, Xiaoma Ge was taken aback, and also extended his tentacles to social platforms, which can be described as killing two birds with one stone.

At this moment, the plan in Liu Yun's heart is to send Sina a favor to replace Ali's position, and disgusting Brother Pony by the way.

......

A few days later, Liu Yun came to a private club in Shanghai, which was the meeting address he agreed with Mr. Cao, the president of Sina.

Mr. Cao, whose full name is Cao Guowei, joined Sina as vice president in 1999 when it was founded, and in May last year, he officially became Sina's chief executive officer and president, becoming the company's helm.

"Mr. Cao, I am glad to meet you. Liu Yun shook hands with Cao Guowei and sat across from him.

Cao Guowei looked at Liu Yun and quietly observed this young rich man who is famous in China. The two chatted a few times on the phone, but this was the first time they met. A few days ago, when he took the initiative to meet with him, hoping to discuss a cooperation project, Lao Cao was a little surprised.

Yoyo is now in the limelight, while Sina is in a state of stagnation. Although the Sina blog is popular, the profits it can bring are insignificant compared to those cash cows of Yoyo.

Sina's development has reached a bottleneck, and a new hot project is needed to break through the current dilemma, so he is looking forward to the cooperation with Youyou, especially since Liu Yun entered the Internet, there has been no omission, and there have been almost no mistakes, which also makes him very moved.

"Sina Blog is a great product. Liu Yun's eyes moved slightly, and he said lightly.

"It increases communication and interaction between people, and it also improves the stickiness of Sina users. ”

Mr. Cao's heart moved, could it be that the cooperative project is related to Sina Blog?

"Mr. Liu is overrated, the blog has its limitations, and it is not easy to make a profit, not to mention how long its popularity can last is still unknown. Cao Guowei said very humbly.

He was a little puzzled in his heart, why Liu Yun admired the blog so much.

"Just last year, a new social media platform called Twitter, a microblog, also known as the "text messaging version of the internet," appeared in the United States. You can post your personal sentiment quotes on Twitter at any time and share them instantly, but the word count is limited to 140 characters. ”

Cao Guowei's heart moved slightly, as if he had caught a clue, and said: "Frankly, almost all Internet revolutions originated in the United States, in fact, for many Chinese companies, the easiest way is to have something new in the United States, and we can copy and copy it, and almost all of them can be successful." After all, based on China's policy, many companies in the United States cannot enter, and even after entering, there will be a phenomenon of not adapting to the water and soil. ”

Liu Yun smiled: "Mr. Cao is right, so the appearance of Twitter has given us new ideas. ”

Cao Guowei showed a sudden expression and said: "I understand what Mr. Liu meant, the purpose of our cooperation is to build a Chinese version of Twitter together." This is a good idea, but I don't know why Mr. Liu found Sina, and he didn't choose to do it alone, Youyou has this strength. ”

Liu Yun said: "After all, the power of one person is limited, I believe that in the future Internet era, everyone needs to work together, of course, Sina has an irreplaceable advantage, which is very attractive to me." ”

Cao Guowei didn't choose to answer immediately, picked up the teacup and took a sip of it gently, his eyes wandered, moved to the window, and pondered for a moment.

Liu Yun didn't speak, he directly picked up the fruit on the fruit plate with a toothpick and ate it.

"Combined with what Mr. Liu said at the beginning, what really attracts you to Sina is Sina Blog. After a while, Lao Cao broke the silence.

"It's not just Sina blogs, there's more. ”

"What else?"

"Sina's portal, as well as the community forum, that's what attracted me. ”

After a slight pause, Liu Yun continued: "You have a large user base, and we have the funds and can attract traffic for you. I believe that the cooperation between Yoyo and Sina can be regarded as a tiger with wings. ”

Cao Guowei asked another question in his heart: "If we cooperate, who will be the main and who will be the auxiliary?"

Liu Yun said: "Since it is operated by Sina, of course, Sina is the main one, supplemented by Youyou, but no matter how many times of financing it goes through in the future, Youyou must ensure that the status of the second shareholder remains unchanged." The voting power of the board of directors is second only to Sina. ”

Cao Guowei's eyes moved slightly, and he said: "This condition is very generous, and I can feel Mr. Liu's sincerity." He didn't expect Liu Yun, who had always been strong, to say that Sina was dominant in this cooperation, so what was Youyou?

Liu Yun had another idea, he didn't want to monopolize Weibo, but he really didn't have much operational experience. In his previous life, he played Weibo, which does not mean that he understands the marketing of Weibo. Some things are all about planning and then acting, if there is no perfect plan, there is only one result, someone else stepped on your shoulder and walked up.

You have a great idea, and it's two things to put that idea into action and be successful. So he thought of pulling Sina into his chariot.

In the previous life, Sina was only a second-tier Internet company at the top, it was not BAT, and it was not even a quasi-first-tier JD.com, Xiaomi, and Liu Yun was not worried that it would backfire on him.

At that time, Yoyo only needs to pay money, and then Sina's operation team will seize the market, but as the second shareholder of Weibo, Yoyo has a sharp weapon of public opinion, and can also minimize any negative news about the company.

For Liu Yun, Weibo is not a core product, but it is also a sharp weapon in his hands.

"Our two companies will inject capital and jointly establish a new company, and the address will be set in Shanghai. "Sina is in Yanjing, and Youyou is in Ningjiang, and Shanghai, as a third-party city, is a good choice.

"Equity ratio, what does Mr. Liu think about four or six?"

"The gap between four and six is a bit big, if we dilute a few rounds through financing, we don't have much shares in our hands, or I am 49%, and you are 51%. ”

Lao Cao hurriedly shook his head, this is too close, Youyou's economic strength is even stronger, and he is worried that he will be anti-customer one day.

“45%,55%。 ”

"That's it, Mr. Cao, let's take a step back, the shares are 47%, 53%. Sina can decide the amount and policy of financing at its own discretion without interference, provided that the status and power of our second shareholder are guaranteed. ”

Lao Cao thought about it, if the future financing is Sina's decision, as long as the rights and interests of Yoyo are guaranteed, he can accept this equity ratio, and there is no need to worry that one day Yoyo will occupy the magpie's nest.

In fact, in Liu Yun's heart, he never thought that one day he would squeeze out Sina and dominate Weibo. He just needs this public opinion tool for his own use, Sina is a safe partner, not to mention the strength of Ali in the previous life, in the face of Sina's firm grip on Weibo's shares, it can only be relegated to second.

"If there is a Yoyo system in the future, then Sina must be in this camp. ”

After the two of them reached a preliminary agreement, such a thought flashed through Liu Yun's heart.

"Microblogs can be referred to as Weibo, but this Weibo is jointly operated by two companies, and the name must be neither Sina Weibo nor Youyou Weibo. Mr. Liu, do you have any good suggestions? ”

After reaching an agreement on the most critical issue, Lao Cao thought about what kind of name to choose.

Liu Yun closed his eyes slightly, also thinking about the name.

Whether the prefix is Yoyo or Sina, it is obviously inappropriate in this time and space, Yolang Weibo, Langyou Weibo?

What kind of ghost name is this? Liu Yun shook his head secretly, it is not as good as Tencent Weibo and Sohu Weibo.

Wait!Tencent Weibo, Sohu Weibo, and NetEase Weibo?

If Weibo is launched, these companies will inevitably launch their own exclusive Weibo by taking advantage of the portal. In this time and space, it is unknown whether Sina Weibo will still be able to fight its way out and win the throne of social networking sites, perhaps because of its own butterfly effect, which led to Ali's shareholding in the Weibo of several other companies, which is not good.

"Mr. Cao, why should our pattern not be higher, why do we add the prefix name of Youyou or Sina on Weibo, we just call Weibo and it's over. ”

Cao Guowei's eyes lit up, and he muttered to himself: "Our joint venture company represents Weibo, and Weibo represents our joint venture company, and the prefix name is redundant." Mr. Liu, good idea!"

The scum wave in the previous life, I played like this in 2015, and after the name was changed, the forced style was improved all of a sudden, and the penguin also gave up Tencent Weibo with interest.

Liu Yun said with a smile: "I dare to say that once this product becomes popular, there will be many copycats that follow the trend, such as Sohu Weibo, Tencent Weibo, etc., but in terms of name, we only call Weibo, there is no messy prefix name, and it is one level higher than the other party in terms of the senses of the pattern." ”

Cao Guowei showed doubts: "Mr. Liu, will other companies follow suit?"

Liu Yun said calmly: "Huaxia's Internet, you copy me, I copy you, isn't it normal?"

Cao Guowei nodded and said, "Yes." He agreed.

After the two agreed on some details, Lao Cao left first.

After getting Sina, Liu Yun understood that he had sent a favor and gave the other party sincerity, and the most important thing was that he pulled Sina into his chariot, and could enjoy the rights and interests brought by the success of Weibo in the future, but he didn't have to bother thinking about how to operate this thing.