424. The persimmon is pinched hard

When the three of them returned to the Century Building, they announced the good news of the relocation to the employees.

"Damn, the cow beeps, one of our subsidiaries actually owns an independent whole building!"

"It's too hanging, I'm inflated now, you guys slap me in the face. ”

"Damn, are you really fighting?"

"Praise to Mr. Chen! This wave of relocation is simply 666!"

"That's right, the workstations are a little tight now, and this wave of relocation is just right. ”

......

The employees chattered and did not hesitate to move to the Guozheng Center.

It's not that the Century Building is bad, but the environment and conditions of the Guozheng Center are better.

Some people are worried about what to do if they move to the Kokusho Center and the canteen is not enough.

You can't let the employees of the other two companies come to the office building of Pinduoduo to eat, right?

"As for the canteen, you can rest assured that Chairman Chen has decided to outsource the canteen of the Guozheng Center to the Compass Group.

In the future, everyone can eat four meals a day in the company, all of which are provided free of charge. ”

After Zhuang Yanting finished speaking, the employees howled wolf.

"Mom, I'm so happy. ”

How expensive the price of the magic capital is, there is no need to go into too much detail.

The magic capital makes money and the magic capital is spent, and they want to take it home.

Now the company directly gives four meals a day.

In one day, you can save at least one or two hundred.

In a month, that's three or four thousand.

Don't look at the ease of making money in the magic capital, but if you want to save three or four thousand, how difficult is it?

The good news of the relocation came out, and the employees were energetic.

Zhuang Yanting and the others discussed the specific details with the decoration company and how to highlight the different corporate styles of several companies.

Just communicating these details wastes a lot of energy.

Fortunately, it is the industry's top decoration company to contact.

The designer changed drafts several times, and finally handed over a design that satisfied all three.

The design is finalized, and the rest is the decoration.

It takes a lot of time to renovate a headquarters office building.

Anyway, they are not in a hurry to settle in, so that the decoration company will strive for excellence, so as not to rework in the future.

......

Gubei Carrefour.

As one of the first stores to be renovated, the original store manager Xu Tao has been taken down.

Chen Wenyuan didn't give Xu Tao a chance, but Xu Tao's ability was not good.

The process of digital transformation of the store could not satisfy Chen Wenyuan.

Song Ke, the original director of the purchasing department, took over Xu Tao's position and became the new store manager of Carrefour in Gubei.

After Song Ke took office, he almost stumbled on the line.

The speed of digital transformation has been raised all at once.

Song Ke was a little dark and thin, in his early forties.

Among the directors of many Carrefour stores in the magic capital, only Song Ke was favored by Chen Wenyuan.

First, he was promoted to acting store manager.

When Song Ke's results satisfied Chen Wenyuan, he removed the code again.

"Chen Dong, now Gubei Carrefour has begun to accept some orders from Cao Cao Xianda, and the online distribution model is very feasible. ”

Chen Wenyuan took Chen Dongcheng to visit the Carrefour store in the renovation process.

Billboards about Cao Cao Xianda can be seen everywhere in the store.

The slogan of one-hour delivery within three kilometers is particularly attractive.

Many customers were recommended by the salesman to download the Cao Cao Xianda App, where they could purchase goods in the mall and entrust the delivery staff to be responsible for the delivery.

Some customers who don't drive are naturally very convenient.

Just take the bus home lightly, and when you get home, the rider will deliver it to your door.

Not to mention that as a new user, Cao Cao Xianda will also provide several coupons to entice them to place an order.

"In addition to the initial stage, the efficiency of many stores to access online distribution is slow.

With the long contact time, I became familiar with the process, and the efficiency suddenly improved.

As far as I know, Walmart's stores in Guangdong Province have seen an astonishing increase in online orders. ”

Chen Wenyuan has resigned from Wal-Mart, but through the tone of some former colleagues, Wal-Mart is increasingly interested in online orders and offline delivery models.

The most obvious move is Walmart's decision to expand the online model to all southern stores, starting from the initial Guangdong store pilot.

At the same time, Wal-Mart is actively contacting Lu Guangyu and wants to inject another capital into Cao Cao's home.

Previously, they had only tentatively invested $50 million.

The supermarket giants who tasted the sweetness of online distribution suddenly started to think about strengthening their right to speak.

However, now Cao Cao is not short of money when he arrives home.

The $350 million given by JD.com and Walmart hasn't moved much.

Lu Guangyu also has some ambitions, and he wants to wait for all Wal-Mart stores in the south to be connected for a period of time, and then it is not too late to talk to Wal-Mart about investment.

If you accept investment now, there is not much room for valuation upside.

If you wait for all the Walmart orders in the south to go up.

Even if Cao Cao's valuation is higher, Walmart won't mind.

Walking to the sorting area, there were many riders wearing Cao Cao's home uniform, checking the goods.

After confirming that everything is correct, immediately grab the shopping bag and leave quickly.

Such a picture was repeated more than a dozen times in the few minutes that Chen Dongcheng and Chen Wenyuan observed.

Usually an in-store salesperson is responsible for picking it up and putting it into a uniform bag.

Finally, in the sorting area, it is checked by the rider.

After two procedures, it is guaranteed that there will be no delivery errors.

"After we launched Cao Cao Xianda, the unit price of online orders was about 70 yuan.

Stores like Gubei Carrefour, which were renovated relatively early, have a daily order volume of about 2,000.

After connecting to Cao Cao Xianda, the ping efficiency of Gubei Carrefour has increased by about 10%. ”

Chen Wenyuan was a little amazed: "The traditional offline retail model is suffering an unprecedented impact, and our idea of laying out online is correct. ”

If there is no stimulation of online orders, only counting on offline, how can Gubei Carrefour have today's busy scene?

This visit is different from the last time, and the mental outlook of the employees has changed.

There are fewer and fewer employees chatting and almost all of them are busy.

It can be seen that Song Ke's management level is stronger.

For hard-working employees, Carrefour also has a variety of benefits.

High temperature subsidy, shuttle transfer, lunch and dinner served.

There is high-level supervision, and there is a store manager to exert force.

The originally lifeless store gradually gained a trace of vitality.

Compared with the changes before and after, Chen Dongcheng is also very satisfied.

In addition to the Gubei store, Carrefour's other 30 stores in the magic capital have also been connected to the Cao Cao Xianda platform.

With the Modu region taking the lead, access to other regions becomes easier.

Walmart may have some resistance, but Carrefour is different.

That's the good thing about being a dad.

Cao Cao's two major businesses at home worked together.

The rider in charge of the delivery brother changed into a new uniform.

Cao Cao's arrival at home is full of the streets and alleys.

Delivering takeaways, delivering couriers, and picking up parcels at home, there's nothing they don't do.

The number of riders registered in Cao Cao's home alone has exceeded three million.

Of these, the vast majority are crowdsourced riders.

Make a single order and make a single money.

Although the income is not very stable, it is better to be free.

During this time, Chen Wenyuan flew around the country, inspected existing stores, and selected sites for new stores.

A large part of his attention is on Xuchang, Henan.

In Xuchang, Jingdong is fighting back and forth with Fat Donglai.

Fat Donglai has a reputation for many years, and even the store in Xinxiang is so popular that it was forced to close after only an hour of opening.

But there is one thing that Fat Donglai never expected.

The age of consumers is younger, and the post-90s and even post-00s are increasingly becoming the main force in the consumer market.

In the face of the education of e-commerce platforms, or some people are too lazy to go to the supermarket to toss.

Directly at home, a rider will deliver to your door.

Isn't this experience quite fragrant?

With Jingdong's size, scattering tens of millions in Xuchang is the same as playing, but it can make Fat Donglai meet a big enemy.

Fat Donglai is not listed, there is no financing, and the welfare of employees is high.

In order to maintain this high labor cost, profitability is a must.

As long as it is not profitable, this illusory utopia will eventually be shattered.

Now Jingdong is using money to smash Fat Donglai's utopia.

JD can not make money in the supermarket sector.

Even if he loses 50 million, Fat Donglai can stand it.

So if Jingdong subsidizes 500 million, can Fat Donglai really stand up?

Not necessarily.

Of course, Jingdong will not spend 500 million yuan in Xuchang.

That's a bit more than worth the cost.

Carrefour's two stores in Xuchang have opened successively, with a gap of half a month.

The decoration of the supermarket is simple, and Carrefour is urging it more urgently.

The construction party also worked in three shifts, day and night.

The store in Jian'an District was the first to open, and the area of this store is 7,000 square meters.

At the beginning of the design, equipment such as conveyor chains was used.

The manager of the store is called Ding Yuan, and Chen Wenyuan specially screened a strong general from Carrefour's talent pool.

As soon as the store in Jian'an District opened, it attracted much attention.

The major buses in Xuchang and the advertising positions in the city center all appear Carrefour.

Chen Wenyuan even sat in the magic capital, remotely controlling the battle situation in Xuchang, and making adjustments at any time according to the latest developments.

On the opening day, there were more than 1,000 categories, all of which were special offers.

The people of Xuchang, who had been watching from the sidelines, suddenly couldn't sit still.

The scene was a hot mess, and the passenger flow was full.

As a last resort, Ding Yuan immediately called for help and asked the police to come over to maintain order.

Chen Wenyuan was not surprised at all by the fact that such a situation had occurred.

Some edible oils, which were originally priced at fifty or sixty prices, are now open for special offers, and can be taken away as long as they are more than thirty.

A 2L bottle of Coke costs only three or four yuan.

A Ti Vida toilet paper, ten rolls, the original price is 39, the current price is 15.

......

Many products are the lowest prices in the city.

Fat Donglai got the news from Jingdong, and guessed Carrefour's abacus.

What makes Fat Donglai the most depressed here, Jingdong and Carrefour are bold.

Persimmon has to be pinched hard!

Challenge them as soon as they come up, as if no other opponent is worth mentioning.

forced Fat Donglai to choose to follow up the subsidy.

Otherwise, no matter how good the service is, when it comes to the interests of real money, the service can only be regarded as secondary.

When it comes to bargaining power with suppliers, Fat Donglai may not be Carrefour's opponent.

After all, Carrefour is a unified procurement of more than 200 stores.

With Carrefour accelerating its layout in Henan.

Even the prices of local suppliers in Henan have reached a level with Fat Donglai.

That's a bit subtle.

Originally, a bottle of drink, Fat Donglai could earn a piece.

Now Carrefour not only does not earn a penny, but also subsidizes consumers.

How to play Fat Donglai?

It has to be followed up, who knows how long Carrefour's subsidy will last?

Never underestimate the role of such small favors.

The same cheap may not seem attractive, but if everything is cheap, there is absolutely no shortage of traffic.

Many aunts and uncles can take a bus across half the city for a dollar cheaper than eggs.

Carrefour's opening of the store is to seize their psychology and create a scene of full customer traffic.