425. The first one is not so easy to take
The people of Xuchang have been very comfortable in the past few months, and Jingdong and Carrefour have entered successively, directly detonating the retail market in Henan.
Fat Donglai chose to stick to Xuchang and surrendered the broader Henan market to these two.
The myths of those years are gradually on the verge of collapse.
After half a month, Carrefour's new store in Weidu District opened again.
This time the opening area is larger, with 8,000 square meters.
The rent in this third-tier city is much cheaper than that in the first- and second-tier cities.
Even the way to open a store is exactly the same as before.
All kinds of goods are all discounted, and it is almost like writing the word "come and buy" on the door of your head.
If you are observant, you may notice that these two stores are slightly more special than ordinary stores.
The eye-catching aerial conveyor chain device, the novel self-service cash register system, and the huge storage freezer.
These two stores are not only used as a bridgehead to enter the Xuchang market.
In the future, it will play the role of a front warehouse to solve the problem of preservation of fresh products and other products.
With the offline subsidy, orders on Cao Cao's Xianda platform are soaring almost every day.
Chen Wenyuan is well aware that this subsidy will not last.
When the subsidy passes, the mode of online ordering and offline delivery becomes the key.
The two stores have done a survey, and among the customers who visit the stores, basically eighty percent have some impression of Cao Cao Xianda.
Among them, young people who are interested and willing to place orders also account for a full third of them.
It's not that young people are lazy.
After a busy day during the day, with a little finger movement, there will be a rider delivering food to the door when you get home from work, isn't that comfortable?
Visiting the supermarket is just an experience for the vast majority of people.
Usually no one will go once a week.
However, placing an order online is different, and you can guarantee at least two purchases a week.
The opening promotion of the second store has lasted for a week, and the evaluation of the two stores by Xuchang citizens is still quite high.
In this model, it is difficult to open the gap.
The decoration standards are similar, and the people are really sensitive to the price.
Whichever supermarket is cheaper, they are willing to go to.
And in this wave of promotions, Carrefour did not lose.
First of all, the price subsidy during the opening period, Cao Cao arrived at home, and Cao Cao Finance gave some financial assistance.
Secondly, the order brought by Cao Cao Xianda alone made Chen Wenyuan smile.
At the two stores in Jian'an District and Weidu District, online orders rose to about 2,000 orders a day at the end of the promotion.
This is still without any promotion, if you give some subsidies, it can be immediately increased to three or four thousand orders.
Even if it is not subsidized, in a month, the orders brought by Cao Cao Xianda alone can bring three or four million sales to Carrefour's two stores.
The ping effect of Carrefour is almost close to 30%!
Chen Wenyuan was a little stunned by this data.
He only knew that the prospects of the online mode were very good, but he didn't expect the results to be so amazing.
The annual sales of a Carrefour store, on average, are about 150 million.
Compared with other competitors, it can be called the bottom.
It's a bit surprising that Carrefour's sales are now directly boosted by the online model to a level similar to that of other rivals.
Chen Wenyuan was feeling the benefits of the online mode when he heard a knock on the door, "Come in." ”
"Mr. Chen, the big boss just asked Secretary Xie to call and invite you to attend Cao Cao's financial celebration party in the evening. ”
"Where's the party?"
"Waldorf Astoria, the driver is already waiting for you downstairs. ”
"Okay, I got it. ”
Chen Wenyuan nodded, waited for the secretary to leave, shook his head and sighed: "The boss has too many cards to play." ”
......
Waldorf Astoria.
Among the many hotels on the Bund, it is also the first few luxury existences.
When Chen Wenyuan arrived at the hotel, he saw Xie Jingyu entertaining guests at the door of the hotel.
"Mr. Chen, the boss is already waiting for you inside. ”
Xie Jingyu greeted Chen Wenyuan with a smile and made a gesture of please inside.
"Okay, then I'll go in first. ”
Chen Wenyuan smiled at Xie Jingyu and walked straight into the hotel.
Waiters lined up along the way, and the sound of guests chatting could be heard in the banquet hall.
"Mr. Chen, you're late again. ”
"That is, punish yourself with a glass first. ”
As soon as Chen Wenyuan entered the banquet hall, he was greeted by two acquaintances.
Lu Guangyu, who Cao Cao came home, and Gan Jiawei, who commented with Cao Cao.
"Haha, it's my fault, what about Mr. Zhu?"
Chen Wenyuan took a glass of champagne from the tray of the waiter passing by and drank it all in one gulp.
"Mr. Zhu is a busy man now, over there. ”
Lu Guangyu smiled and pointed to the left front.
Zhu Zijing was surrounded by several middle-aged people, and just happened to meet them, and raised his glass with a smile.
Chen Wenyuan looked around the banquet hall and found that many of them were acquaintances.
Among them, most of the executives of the subsidiaries of Cao Cao Group are the majority.
Zeng Yiming of Little Blue Book, Zhou Shaohua of Cao Cao Logistics, and He Qian of Blue Whale Overseas Purchase......
With the addition of others such as vice presidents, more than half of the banquet hall is made up of their own family.
The rest are investors, partners, and so on.
Zhu Zijing walked onto the stage and coughed lightly into the microphone.
The banquet hall was silent for a moment, and everyone's eyes were on the stage.
"Thank you very much for taking time out of your busy schedules to participate in Cao Cao Finance's financing celebration party.
I would like to thank many investors for their trust.
At the same time, I would like to thank the people in charge of many sister companies.
Without your business support, there would be no Cao Cao's good results today.
Finally, I would like to thank my boss,
Please note that I am definitely not a sycophant, but a heartfelt thanks.
Long ago, Chen Dong was aware of the fluctuation of people's hearts within us.
Everyone, including me, was a little flustered about the previous results.
Fortunately, Chen Dong's basin of cold water was poured in time, so that we could correct our attitude in time and do things in a down-to-earth manner.
In the current third-party payment market in China, Cao Cao's market share has increased to 12%.
This data is an increase of 12 times over the same period last year.
We are ambitious and confident.
Cao Cao Pay will grow rapidly and become another leading enterprise in the third-party payment market. ”
The audience applauded thunderously.
Zhu Zijing waited for the applause to stop, and said with a smile: "The dinner is very rich, I hope everyone can enjoy it." ”
Come to this kind of banquet, and few will let go of eating.
The main purpose is to expand contacts and seek cooperation opportunities.
Soon everyone split into social circles.
Chen Dongcheng is surrounded by the most people, all of whom are investors in this round of financing.
There are seven in total, namely China Development Bank Investment, National Social Security Fund, Warburg Pincus, Canada Pension Plan Investment Corporation, Silver Lake Investment, Temasek, and General Atlantic Capital Group.
The lineup of shareholders is extremely luxurious, and they are all well-known top investment institutions at home and abroad.
Or for the Cao Cao financial project, everyone knows that it is a good project.
However, many institutions cannot afford to invest.
For example, PayPal was split in 2015 and re-listed as a stand-alone.
The year before the split, in 2014.
PayPal's annual transaction volume is around $250 billion.
The market generally values PayPal at more than $40 billion.
Cao Cao's transaction volume in 2016 was around $60 billion.
However, after sponsoring the Spring Festival Gala, the amount of cards paid by Cao Cao skyrocketed overnight.
Not only has the number of users increased, but the payment scenarios have also become richer.
Pinduoduo for group e-commerce, Blue Whale for cross-border e-commerce, and high-frequency takeaway ports......
The abundance of these scenes has played a great role in improving the average daily open rate of Cao Cao's payment.
After continuous education in 2016, the third-party payment market has grown at an astonishing rate.
After last year's growth rate of nearly four times, it once again doubled the outstanding results.
Many domestic and foreign investment institutions are eyeing the third-party payment market.
But there are very few projects that can be mixed in.
Alipay doesn't have to think about it, WeChat has no way, and Jingdong hasn't done it.
The emergence of Cao Cao's payment instantly became the best target for many well-known PEs.
As long as Cao Cao Financial dares to open a valuation, they dare to agree.
Price is not an issue, the first to get on board is the most important thing.
After PayPal was split independently, the market value rose very fiercely.
Ant Financial, which owns Alipay, has a high valuation.
Now only by issuing a valuation of 100 billion US dollars can you be eligible to enter the market.
In contrast, Cao Cao's financial threshold is much lower.
This threshold is low and also relative.
For ordinary companies, they don't want to have the opportunity to touch this threshold in their lives.
The valuation after investment is as high as $15 billion!
Series A financing of $1.5 billion!
It's not like they're crazy.
It is the vigorous development of the domestic third-party payment market, which gives them confidence.
"Mr. Chen, I finally have the opportunity to have a good time with you through the Cao Cao Finance project. ”
Wei Zhen, president of Warburg Pincus Huaxia District, joked: "When there is time, Mr. Chen will also take out Douyin and let us all follow suit." ”
"That is, Douyin is a well-known good project, if there is financing, Mr. Chen can't be cheap to outsiders. ”
Temasek's China President, Wu Yibing, is also very interested in Douyin.
For a project of Douyin's level, these top PEs are all interested, but they just haven't found a suitable opportunity to enter the market.
"Please rest assured, if Douyin is open for financing, it will definitely notify you in advance. ”
Chen Dongcheng touched his glass with them and said with a smile: "Today is the celebration banquet of Cao Cao Finance, and we will not talk about other businesses. ”
Everyone shook their heads helplessly, knowing that Chen Dongcheng didn't want to take out Douyin for financing now.
However, if you let me know in advance, it can be regarded as occupying a position in advance, so as not to even be able to drink some soup when you get it.
The news of Cao Cao's financial completion of financing spread quickly.
Zhu Zijing learned the lesson of the last time and held a special meeting with the executives to emphasize that an arrogant atmosphere must not be formed in the company.
Now Cao Cao's payment position is very dangerous, and he will face the run on the two giants of WeChat and Alipay at any time.
There is also a row of strong opponents in the back, trying to knock them out.
This financing can only be said to be a recognition of their previous achievements.
If they want to go further, they need to make more efforts.
The $1.5 billion obtained by Cao Cao Finance can be described as very crucial.
Some of the original plans can be put into practice.
According to Mr. Zhu's plan, he will set up an investment department to invest in projects that are closely related to his business.
Throughout the growth of payment giants, they are inseparable from the support of e-commerce.
PayPal has taken advantage of eBay and become a payment giant with a market value of more than $50 billion.
Alipay was forcibly split by Lao Ma, and he did not hesitate to go to court with many Ahri shareholders for this.
As it turned out, the old horse was right.
Alipay has relied on the rapid growth of Taobao to become today's domestic payment giant.
Therefore, if Cao Cao Pay wants to grow, there must be an e-commerce giant.
JD.com doesn't have to think about it, unless Cao Cao Financial is willing to accept JD.com's shares.
People also have their own JD Finance, and they can't do that thankless job.
If you want to say that there is a ready-made, e-commerce company that is willing to accept Cao Cao's financial investment.
Zhu Zijing thought of Pinduoduo almost immediately.
Do you want to ask Pinduoduo if you are short of money?
Definitely missing.
But it's not so urgent.
Leaning against the big tree is good for the shade, this sentence is not false at all in Pinduoduo.
Whether it is WeChat, Cao Cao Pay, or Douyin, they all give Pinduoduo a traffic entrance.
Pinduoduo's development speed did not disappoint them.
As of the end of September, Pinduoduo's annual transaction volume has exceeded the threshold of 100 billion yuan, and the order volume has exceeded 3.6 billion.
If Cao Cao Financial wants to strengthen its relationship with Pinduoduo, investing in the other party is the best choice.
Zhu Zijing just wanted to call Zhuang Yanting, and first penetrated his mouth.
But when I looked at the phone time, it was already past twelve o'clock.
"I drank too much, and my head was stupid. ”
Zhu Zijing patted his forehead and shook his head with a wry smile.
At the end of the banquet, Zhuang Yanting left with Chen Dongcheng.
Isn't calling your boss at this time a matter of death?
Early the next morning, Zhu Zijing came to the Century Building early.
When I came to the twenty-fourth floor, I didn't find the boss.
It wasn't until nearly half past nine that Chen Dongcheng was late.
Glancing at Zhu Zijing, who wanted to speak and stopped, Chen Dongcheng took him into his office.
After Xie Jingyu finished making tea for the two, he waited on the side.
Zhu Zi took a sip of tea and directly explained his intentions: "Chen Dong, I want to invest in Pinduoduo, and I need your help to match." ”
"Well, let's talk about your thoughts first. Chen Dongcheng drank tea unhurriedly.
"That's right, I asked my subordinates for a data report yesterday, and I found that the transaction size of Pinduoduo is growing very rapidly.
It is expected that the annual transaction volume of this year should be around 180 billion RMB, and the monthly active users will be around 100 million. ”
Zhu Zijing's eyes were bright, and he said at a moderate pace: "Especially since this year, Taobao's suppression of Pinduoduo has increased.
I think this is exactly the signal that Taobao is scared.
Pinduoduo is a low-cost grouping model.
Especially in the sinking market, I have to admit that Mr. Zhuang's team is very effective.
The market that Taobao didn't win was actually gnawed down by them. ”
"Coupled with the fact that domestic housing prices have risen year after year, young people are generally cramped with money.
We had a surprising discovery.
Even in first- and second-tier cities, there are many young users who choose to place orders on Pinduoduo. ”
"If we look at the whole country, we find that in third- and fourth-tier cities, and even in towns, Pinduoduo has the largest proportion of users. ”
"After our prediction, Pinduoduo is expected to double its total turnover next year to about 500 billion yuan.
If we can get priority on all of Pinduoduo's online transactions, the benefits are enormous. ”
Chen Dongcheng nodded and said with a smile: "It seems that you didn't make a decision on the spur of the moment, but the amount of Pinduoduo's next round of financing is relatively large, if you are interested, you can subscribe for a part." ”
"Oh?"
Zhu Zijing was really curious: "I plan to provide 500 million US dollars to the investment department of Cao Cao Finance, but it is rare that I can't get a 5% stake in Pinduoduo?"
Zhu Zijing believes that the valuation of Pinduoduo is only 10 billion US dollars, and any more is a bit exaggerated.
Chen Dongcheng shook his head with a smile: "It's not enough, I talked to Mr. Zhuang that Pinduoduo will be listed next year."
The post-investment valuation of the pre-IPO round will be around $15 billion. ”
"So tall?"
Zhu Zijing paused for a moment, he thought that the valuation of Cao Cao Finance should firmly occupy the first position in the company under the boss.
Who would have thought that Pinduoduo's momentum would be so strong, and the valuation they are seeking now is on par with them.
Thinking about the relationship between Zhuang Yanting and Chen Dongcheng again, Pinduoduo must not continue to press them in the future?