World of Warcraft remains the most important product in Blizzard's hands, and it has been five years since its inception.

But now, the time is almost 2010, and compared with the previous life, Yoyo is more than a year ahead of schedule, bringing the phenomenal revolutionary online game "League of Legends" to the market.

"World of Warcraft" is an agent, and "League of Legends" is biologically born after Yunyue Investment acquired Riot.

It is self-evident which of the two is more important.

So in Yoyo's eyes, the strategic significance of the former is no longer the most important.

Once upon a time, Liu Yun fantasized about buying Blizzard completely, just like a street writer fantasized about buying the starting point Chinese network.

However, at this moment, I have already extinguished this idea, and the price of acquiring Blizzard is much higher than that of acquiring Riot, but the return is far inferior.

They will still be world-class gaming companies, but the returns they can bring are very limited.

Liu Yun is very clear: even the cooperation on "World of Warcraft" will come to an end one day.

A few years ago, there was a very unpleasant quarrel between Yoyo and Blizzard over the amount of agency fees and profit sharing.

At that time, both sides were reluctant to compromise with each other.

When Yoyo won the rights to World of Warcraft, Blizzard thought it was just a nascent internet company and their boss was just a young man in college.

"World of Warcraft is Yoyo's main source of income. This was the most real idea of Blizzard's senior management at that time, "so such a role must be up to us." ”

They took this into account, and Liu Yun didn't have it at that time.

After the popularity of Warcraft, Yoyo began to plan for a rainy day.

However, in two years, Yoyo got rid of its dependence on "World of Warcraft" in terms of revenue, and tried to gain the initiative in this cooperation.

The differences and contradictions between the two sides have been buried since then, and NetEase once tried to intervene, wanting to fight for the agency of this game from Yoyo, which made the backlog of contradictions explode at one time.

At that time, Yoyo's reaction was unusually tough, especially after the successive launch of several popular games, he relied on his financial advantage to poach people from NetEase, and even announced the reasons for the contradiction.

Under Yoyo's aggressive posture, NetEase retreated, and the rest of the companies with similar ideas also fell silent, and Blizzard could only pinch its nose and continue to negotiate with Yoyo about contract renewal.

Unless World of Warcraft exits the Chinese market, Blizzard will face the dilemma of losing half of the game's revenue.

"Even if we renewed the contract, we were still in a state of discord. Liu Yun still maintained this idea after signing his name on the contract extension.

The renewal was only two years and ended in 2012.

Two years is not a long time, but it is not a short time.

This is a test between the two sides, Blizzard wants to be a new company in China to become a replacement for Yoyo, while Liu Yun's idea is much simpler, and by 2012 you have even fewer hole cards in your hand.

Lin Shiya frowned slightly and said, "Mr. Liu, I agree with your idea. The World of Warcraft game competition can be held for one session, after all, this is not our own child. ”

Liu Yun flashed his eyes and asked, "I know that there is a mustard between the two companies, but it doesn't matter. There is only one bond between us, and that is interest. By the way, how did that deal with Blizzard go?"

Lin Shiya hesitated for a while and replied: "It's not going well, the other party insists on introducing the Battle.net system." ”

Liu Yun's fingers tapped heavily on the table and said, "It's a dream!"

In another time and space, it was NetEase that introduced Huaxia into the Battle.net system.

The so-called Battle.net system is that all Blizzard games, including World of Warcraft, are available on this platform, and if players register an account here, they can have a Blizzard Pass.

In Liu Yun's view, this is the act of making wedding dresses for others.

If one day, Blizzard changes an agent, and it can leave directly with the Battle.net system, and there will be almost no losses.

The independence of the Blizzard Pass has nothing to do with the NetEase Pass.

Liu Yun will never be allowed to appear in this scene.

In the previous life, Blizzard was strong, and Tencent was eyeing it from the sidelines, and NetEase could only pinch its nose and agree to this clause.

In addition to NetEase Games, it also independently established a NetEase company to operate Battle.com.

However, the value of the NetEase Pass is far less than that of Tencent or Alibaba. Even if they make concessions, it is not difficult to understand.

"I'm sincere in introducing all of Blizzard's games, but they must be tied to the Yoyo Pass. Liu Yun's tone was very resolute, "How can the game we spent money to win be independent of the Yoyo system." ”

This is a high-sounding statement, and the real purpose is that Liu Yun has been pursuing the initiative of cooperation.

Whoever is attached to the account of these games has the initiative.

"What bullshit Battle.net system, all kinds of secret cards, mobile phone verification, it's really cumbersome. I don't want to make trouble for myself!" Liu Yun has experienced this point and has a deep understanding, "In contrast, our Yoyo Pass has opened up all the company's products, and it is more convenient and simple to use." ”

"We want to make things easier for our players, not more trouble!"

He said it righteously.

"Mr. Liu, I understand. Lin Shiya sighed lightly, "But Blizzard's attitude is still very tough." But ......"

"But what?"

She replied with a smile: "Fortunately, it is also Yoyo's strong strength, which makes Blizzard's side a rat bogey." During the negotiations, they tried to threaten the renewal rights of "World of Warcraft" several times, but they did not want to speak. Especially...... Now that "League of Legends" is online, they are not so confident. ”

The core employees who left Blizzard established Riot, and the developed "League of Legends" pulled "World of Warcraft" from the throne of the game.

Such stories are wonderful, and similar things have often played out in the history of the world.

For example, because of his peculiar appearance, the old horse was rejected when he interviewed KFC, and later acquired KFC's business in China after it became developed.

"Remember, that's my bottom line. Liu Yun's fingers tapped lightly on the table, and said categorically, "They want to bring all their games to the mainland market, and I welcome and am willing to cooperate, but tell those Yankees, don't be too greedy, you have to inch in." Since we are an affiliate, the ownership of all game accounts should belong to us, and they can only be attached to Yoyo Pass. ”

As he spoke, he felt that he was out of breath.

The game competition of "World of Warcraft" is organized by Yoyo with money and effort. During this period, Blizzard did not pay a dime and did not provide any technical support.

The game itself also has arenas, but there are equipment differences between players.

For the sake of fairness, the quality of equipment between players is at the same level. So now, many PK lovers' enthusiasm for the arena has shifted to the game competition organized by Yoyo.

It can be said without modesty that because of this game competition, the peak of Warcraft has been extended to a certain extent.

"Blizzard should be grateful to me, unconscionable Yankee!"