Of course, Liu Yun was also dissatisfied, and at that time, in order to prepare for the game competition of Warcraft, he spent a lot of words before he moved Blizzard.

Yoyo is only an agent, but it has to bear all the costs of organizing the event, as well as the prize money of the competition.

What made him most angry was that the attention of the game had risen, and some sponsors were willing to invest money in advertising, and Blizzard demanded a share of the advertising.

"A bunch of insatiable Yankees. Liu Yun didn't even think about it, and flatly refused this request.

Even if the competition of this game is very likely to have no second season, Liu Yun will not make wedding dresses for others.

He said very indifferently: "Regarding the game "World of Warcraft", all the things I wanted to achieve have almost been realized. So any result is acceptable.

First, I want to bring all the games under Blizzard. Second, after 2012, if "World of Warcraft" wants to be continued by Yoyo, agency fees and profits need to decline. Of course, they shouldn't have a better choice than Yoyo. ”

Lin Shiya decisively said that she would continue to negotiate with Blizzard in accordance with the wishes of her boss.

......

2009, early November.

After analyzing the advantages and disadvantages of many venture capital institutions, Liu Yun decided to choose IDG as the financing object of Times Jiangnan.

The original plan, he was only going to let the person in charge, Dong Rongjie, talk about this matter, and he would not come forward in person.

But at this time, at that time, now Ali acquires potatoes, Baidu is preparing for iQiyi, Tencent is ready to launch its own video website, Ku6 has developed rapidly without a grand hindrance, and Youku has just spent a huge amount of money to win the online video copyright of the World Cup football match.

The race to burn money has reached the point where it is in full swing.

After careful selection, Liu Yun finally chose to talk with IDG.

On the one hand, IDG's offer was the highest at the beginning, and on the other hand, the other party had invested in Tencent before, but unfortunately this investment failed to maximize the capital.

In 1999, IDG invested $2.2 million in Tencent's early days and won a 20% stake in Tencent.

However, in 2001 and 2003, IDG sold its stake twice, with a total return of more than $20 million.

Generally speaking, a return of almost 10 times is already a very successful investment.

But the fact is unpredictable, the penguin, which was once struggling in the entrepreneurial stage, has developed at a soaring speed after 2003, and as of now, the total market value has been close to 20 billion US dollars.

If IDG didn't let go at the beginning, but insisted on it until now, even if the shares were diluted in the later stage, the proportion should be more than 10%.

In just three or four years, $20 million can become $1 billion, a rate of return that is probably more than all their previous investments in the country.

Then, there is no regret medicine to take in this world, even if the intestines of the IDG are all green, but it still doesn't help.

However, there is an opportunity in front of IDG, which, like Tencent, has become a giant Internet company in China and even in Asia, and has taken the initiative to extend an olive branch of financing to them.

At this moment, the strength of Youyou is even higher than Tencent, and if the two companies come together, it can be said that they are a strong combination.

However, IDG, as an internationally renowned venture capital company, generally understands Yoyo's idea.

The game company with the highest profits, as well as Yoyo Technology, which is not short of money, are unlikely to raise funds externally at this time.

On the side of mobile phone companies, Google also has a natural advantage, and IDG is not willing to wade into this wave of troubled waters.

IDG's goal is Times Gangnam, which is owned by Yoyo.

In Yoyo's plan, Times Jiangnan is a comprehensive entertainment empire they have built with Internet thinking.

Today, Yoyo owns 82 percent, Google 15 percent, and Baidu only 3 percent, while valuing it at $1.5 billion.

IDG's plan is to raise at least more equity than Google through this financing.

Although Youku won the video rights of the next three World Cups at a price of 350 million US dollars, because it is a package sale, they need to pay the money within three months of signing the contract.

If the broadcast fee is paid in installments before the start of each World Cup, this price cannot be negotiated at all.

Of course, in order to reach this agreement, Yoyo made a sum of money in the name of a third party in a Swiss bank through his contacts in Europe.

For the current helmsman of FIFA, Mr. Blatter, Liu Yun really knows the temperament of this old man too well, and his fingernails are too long.

This is a guy who loves money as much as his life, and he dared to give the World Cup hosting rights to Qatar under pressure from the US government, which angered the Americans, who have always been used to being domineering, and used the FBI to arrest him for economic crimes.

Liu Yun thought of "economic crime", and WikiLeaks, which caused a global sensation a few years later, warned his subordinates that the exchange of funds between FIFA and FIFA must not be carried out in American banks.

Raising $350 million in three months is not an easy task.

Liu Yun thought that he was playing a time difference, and first used the video copyright of the next three World Cup football matches as a boo, so that he could increase the valuation of Youku and even the entire era of Jiangnan.

As for the money, he tried to raise it within 3 months, and since he didn't want to pay for it himself, financing was the best means.

So Yoyo and IDG came together with their own thoughts.

On November 10th, IDG and his party walked into the Youyou Building.

The leader is not a foreigner, but a countryman.

......

Liu Yun stood in front of him, saw the person coming, stretched out his hand and smiled: "I've been looking up for a long time, Mr. Xiong." ”

The person who came was Xiong Xiaoge, one of the founders of IDG and president of Huaxia District.

He is now in his early fifties, and he is at the peak of his career.

Yoyo is not a small company, it has solid roots and a large scale, so he chose to come forward in person for this financing.

Although he knew that Liu Yun was young, he had even seen Liu Yun's photos.

But when he saw me, Xiong Xiaoge still rose with a sigh of urging people to grow old and talented people from generation to generation.

Liu Yun, who was born in 85, is only 24 years old now, and he, born in 56, is nearly 30 years older than Liu Yun.

Although IDG has strong capital, it does not mean that IDG is his, he is just one of the co-founders, even so, there are still not many people who can achieve such achievements at this age.

But compared with Liu Yun in front of him, Xiong Xiaoge has to admit that this is the most accomplished young man he has seen over the years, including the founder of Facebook.

After sighing in his heart, he said with a smile on his face: "Mr. Liu, I should have said that I should have looked up for a long time." Mr. Liu's name is now well-known and a household name. I heard that Mr. Liu personally came forward in this negotiation, and I rushed over from Shanghai to meet Mr. Liu's abundance. ”

"Mr. Xiong smiled, I was too busy before, and it just so happened that Yoyo's other businesses were too busy during this time, and I really couldn't spare time......"

"Understand, understand, understand. ”

There are some things that both sides know.

For example, Liu Yun deliberately waited until he won the copyright of the World Cup live broadcast and let this hot event ferment for a period of time before starting the financing matter, in order to sit on the ground and raise the price.

Xiong Xiaoge understands that the limelight has not been ordinary recently.

"League of Legends" has a tendency to sweep the entire online game market, and the successive game competitions have made them the rule-makers, and then they have won the online copyright of the World Cup in a high-profile manner, laid out sports events, and bought the rights of popular film and television dramas, and the big moves can be described as one after another.

With Xiong Xiaoge's strategic vision, he can see the potential of Times Jiangnan.

This independent subsidiary will integrate film and television, music, live video, and voice chat into an entertainment empire, and it has the potential to change the ecosystem of the Chinese entertainment industry.

After the two exchanged pleasantries for a while, they each sat down to prepare for the meeting.

In fact, Dong Rongjie had talked with IDG representatives several times before, and the price given by the other party was 150 million US dollars, 20% of the equity.

This price is actually very sincere, after all, these products are all bottomless pits that burn money.

However, during a break in the negotiations, Liu Yun went to the United States and met with the head of Google.

In 2006, Google acquired the video website Youtube for $1.5 billion, and under their operation, it became the world's largest video website.

After they tasted this benefit, they also became interested in Youku, the largest video website in the Chinese market.

At that time, Liu Yun's top priority was Youxin, and in order to get Google to agree to his conditions, he agreed to the other party's request to inject capital into Youku.

This can be regarded as a complementary cooperation between the two parties, each taking what he needs.

Then, it was rumored that Yoyo and FIFA had reached an agreement on the online video broadcast of the World Cup.

This also means that the original offer of $150 million is no longer appropriate.

However, these venture capital institutions are vampires, and it is unrealistic how much you expect them to raise it, IDG just raised the offer to $250 million.

Liu Yun personally participated in the meeting this time, and he was not polite, and went straight to the point: "Mr. Xiong, even in 2006, Google spent $1.5 billion to acquire Youtube, and obtained 20% of the equity of Times Jiangnan for $250 million, I can't agree with it."

After all, under Times Jiangnan, there are not only videos, but also the top two market shares of YOYO Music and Kugou, far ahead of other music playback software, and have more than 90% of the singers' online copyrights.

Youyou.com is the largest game website in China, and Youyou Voice is also the overlord of the voice chat market, starting from 2008, Youyou Voice launched Youyou live broadcast, and the number of online netizens has reached about 5 million every day.

Yoyo live broadcast is divided into three categories: sports live broadcast, game live broadcast, and entertainment live broadcast, and it also occupies an absolute dominant position in the same market. ”

Xiong Xiaoge frowned slightly, and the other party said a lot of things so cracklingly, just thinking about sitting on the ground and starting the price, so he said: "Mr. Liu, of course I am also optimistic about the market potential and future prospects of these products, but now they are not profitable, and they are very money-burning." If they could be profitable, you wouldn't find me, Mr. Liu, wouldn't you?"

Liu Yun smiled: "Mr. Xiong, Youtube is not profitable, and I believe that they will continue to lose money, for a long, long time." ”

The world's largest video website, even in 2018, when he was reborn, was still losing money.

Of course, the deep-pocketed Google doesn't care about this, they value the huge traffic and popularity of this video site more to push up the company's stock price, as well as various hidden values.

It is difficult for video websites to make profits, this is almost ironclad, and it is difficult to overcome, and Liu Yun never expects it.

The parent company behind it values the potential value, but this is never a reason for the other party to bargain.

Xiong Xiaoge thought for a while and replied: "This is not comparable, Youtube is the world's largest video website, it is aimed at global users, this is not comparable to your Youku, even if several other products are combined." ”

Liu Yun lowered his head and discussed with Dong Rongjie for a while, then raised his head and continued: "Mr. Xiong, I have taken into account the limitations of the audience, but Internet products sometimes require innovative thinking. Xiao Dong, show our plan to Mr. Xiong. ”

Dong Rongjie nodded and handed the document to Xiong Xiaoge very cautiously.

The other party took the document and carefully looked at every sentence and word on it.

Liu Yun cleared his throat and continued: "In the past few years, the development of the Internet has changed with each passing day, and it can be said that it is very rapid. 3G has only been launched for a few years, and 4G is already on the agenda. ”

After hearing this, Xiong Xiaoge's eyes moved slightly, and he hesitated but nodded: "Yes, but what does this have to do with our financing?"

Liu Yun smiled slightly and said: "The era of mobile Internet has begun, and watching videos on mobile phones and even live broadcasts will be successfully realized within a few years!"

Speaking of this, he took a deep breath, took a sip of tea, and continued: "Mr. Xiong, I went to the United States to meet with Google's management, not just to discuss financing matters. Google is the owner of Android, and we discussed how to make the apps of these products better compatible with Android.

Times Jiangnan's products not only want to dominate the PC market in China, but even seize the terminal of smart phones.

Although 4G is still a few years away, we are already preparing for a rainy day, not to mention that even in today's 3G environment, some product plans can be realized, you think about the population size of China, and the huge smart phone market. ”

Xiong Xiaoge understands Liu Yun's plan, and the smart phone market will be the next important breakthrough in Times Jiangnan.

Since last year, the smartphone market has shown an explosive trend, becoming more and more intense, and China, which is also a major consumer country, has unfathomable potential.

This point mentioned by the other party is indeed an important plus.

"What's more......" Liu Yun continued to emphasize his advantages, "Yoyo has its own smartphone, and then with these APP products, the effect is completely 1+1 greater than 2, which can be said to be like a tiger with wings." ”

One ring after another, the seamless link finally moved the bear pigeon!