226. If you don't die, you won't die
For Xiaohongshu, Zeng Yiming has always been vigilant.
Hearing Xiaohongshu's actions, Zeng Yiming predicted in front of several supervisors: "Mao Wenchao is estimated to be a big heel this time." ”
Several supervisors echoed: "Yes, we have been preparing for so long before we dare to launch the e-commerce platform, and they are probably aware of the crisis by doing so." ”
Zeng Yiming summed up with a smile: "We now need to sort out the business closed loop from the community to the e-commerce, and by the way, see how they die in a fancy way." ”
He Qian smiled and proposed: "I think we can find more sailors to bring rhythm, so that Xiaohongshu's reputation will completely explode." ”
The supervisors are a little sideways, worthy of being the two bosses of the company, this hand is really black.
Zeng Yiming nodded: "This is a good idea, Mr. He, you should inquire more about which channel providers Xiaohongshu cooperates with."
If there are channel providers with bad records, we will prepare the materials in advance and let them drink a good pot. ”
"Understood. ”
Zeng Yiming finished talking about Xiaohongshu, and then said: "Chen Dong has injected 130 million yuan into Xiaolanshu before and after, which is equivalent to more than 20 million US dollars. ”
The boss has strong financial resources, and the employees under him are also down-to-earth.
Zeng Yiming said with a smile: "Recently, a lot of venture capitalists have pursued us, which has caused many employees in the company to be a little flustered, including me and Mr. He.
Today I would like to emphasize that the company is not considering accepting any investment at present, and Mr. Chen has enough funds to support our development. ”
After Zeng Yiming finished speaking, everyone in the conference room breathed a sigh of relief.
Since the big bosses don't plan to accept financing, they just need to listen to the command with peace of mind.
For a week, He Qian kept inquiring about the news, and he didn't hear which channel Qu Ting negotiated cooperation with in Japan.
However, under Xiaohongshu's official Weibo, Xiaohongshu claims that they have reached cooperation with Kao and other brands.
He Qian was puzzled, Zeng Yiming was the same, did he go to find a channel provider in other countries?
……
June 28th.
Xiaohongshu used the little money left to carry out a wave of subsidies.
The e-commerce platform that was launched in a hurry almost took a copy of the little blue book.
Fortunately, few users care about plagiarism, as long as the price is cheap, it is enough for them.
Kao diapers pack 4 packs of 82 pieces in size S, the price after the subsidy given by Xiaohongshu is 300 yuan, which is 100 yuan cheaper than Xiaolanshu.
Zeng Yiming and He looked at each other, and they didn't understand where Mao Wenchao found such a cheap source, but they knew that there was definitely a problem inside.
He Qian placed an order with his mobile phone, and to He Qian's surprise, although Xiaohongshu's logistics information was not updated.
But only a day later, he received the delivery.
He Qian opened the courier and took out the diapers inside, almost dying of laughter.
Although the packaging of the diaper is almost the same as Kao's, the texture and the logo on it are quite obvious and different from the genuine product.
This can also deceive consumers who do not know how to do it.
Like He Qian, who has personally visited Kao manufacturers and been taken to visit by channel dealers, he can distinguish the real from the fake at a glance.
After listening to the report before He, Zeng Yiming asked other employees to use their respective accounts to buy a few packs, and it was not surprising that all of them were fakes.
Selling fakes to the subsidized price of genuine products is quite eye-catching.
Zeng Yiming signaled that He Qian could prepare for action, and after reporting the situation to Chen Dongcheng, he waited for the next instructions.
"You can find a well-known big V to expose this matter......"
After Chen Dongcheng hung up the phone, he couldn't help but shake his head: "Why bother, how good it was to accept my investment in the first place." ”
Zeng Yiming received instructions to contact several well-known bloggers and give them enough benefits.
Let them uncover the last fig leaf of Little Red Book.
Mao Wenchao was immersed in the pleasure of his subordinates' reports.
With the launch of e-commerce, the number of new users of Xiaohongshu and the sales of e-commerce platforms have been rising.
Although Qu Ting was a little worried, seeing that Xiaohongshu had a chance to live, she deceived herself: "It's okay, there are a lot of fakes sold on Taobao, and I don't see much impact." ”
Mao Wenchao waved his hand to his subordinates and motioned for them to continue to work.
has been suppressed by the little blue book for a long time, and now the dark clouds above his head are finally about to disperse.
Walking to the floor-to-ceiling window, he couldn't help but be full of ambition.
Mao Wenchao pointed to the three major artifacts not far away, that is, the three landmark office buildings in the magic capital of the Global Center.
"Ah Ting, when we get the next round of investment, we can also go there to work, isn't Xiaolanshu there?"
Qu Ting shook her head and objected: "The rent is too expensive, and investors won't allow it." ”
Mao Wenchao heard the investor ask, "What did Xu Xiaoping say over there?"
"When I called before, I always said that I didn't have time, but this time Xu Xiaoping said that he would come to see you as soon as he returned to China. ”
Mao Wenchao had an idea: "Ah Ting, you tell Xu Xiaoping that we urgently need money here, see if Zhen Fund can make an exception to lend us a sum of money in advance, and we will use our own shares as collateral." ”
Qu Ting was a little puzzled: "Wouldn't it be better to borrow money?"
"Ah Ting, don't you and I know how this batch of goods came from?"
Mao Wenchao's eyes were calm: "Even if the problem of fakes is exposed, we have to pull a cushion." ”
"Are you crazy?"
Qu Ting was shocked: "You're not afraid that the capitals will trouble you?"
"What are you afraid of, can you still kill me?"
Mao Wenchao said indifferently: "This is an opportunity, Xu Xiaoping, the old fox, must be tempted." ”
Mao Wenchao plans to set up a trap for Xu Xiaoping, and whether he drills or not depends on whether Xu Xiaoping can control his greed.
Qu Ting was helpless and gave ZhenFund a call.
Xu Xiaoping wants to come to Xiaohongshu's core transaction data.
Today, Xiaohongshu's sales have reached 20 million, and it is still increasing by the hour.
"He agreed, lent us $3 million in his private capacity, and when he returned to China, he would pull in a few venture capitalists to invest in us in Series B. ”
Qu Ting hung up the phone, always feeling that Mao Wenchao was playing with fire.
If you are not careful, it is easy to self-immolate.
Mao Wenchao is the crazier and calmer he is, and there is no surprise that Xu Xiaoping will agree.
has the successful experience of Xiaolanshu first, even if Xiaohongshu has some plagiarism problems,
But Xiaohongshu has also made achievements in social networking and e-commerce.
Give a valuation of tens of millions of dollars, and it is easy to get capital recognition.
Mao Wenchao has three million US dollars, so he dares to play with Xiaolanshu, and he can also ensure that the hearts of Xiaohongshu people will not be dispersed.
Xu Xiaoping agreed to lend them $3 million for the time being.
Mao Wenchao was finally able to relax for a while, took out his mobile phone and swiped Weibo.
Suddenly, a Weibo on the hot search list made Mao Wenchao stunned on the spot.
#惊爆!The diapers sold by Xiaohongshu are all fake!#
This Weibo that landed on the hot search list instantly attracted a large number of people who eat melons.
The blogger who posted the Weibo post several photos with text explanations.
According to the observation of this blogger, the address and logo of the diapers sold by Xiaohongshu are slightly different from the genuine products, if it were not for the blogger's keen eyes, it would be really easy to be deceived. ”
"The workmanship of diapers is even more worrisome, completely at the level of a small domestic workshop, how can there be a little bit of Kao brand skin-friendly and breathable?"
"In the end, Xiaohongshu, your conscience was eaten by dogs? Babies and young children are so fragile, you dare to sell fakes, are you really not afraid of being punished by God?"
The three paragraphs, accompanied by a few photos, made Mao Wenchao feel like five thunderbolts.
The rhythm on the Internet is easy to be brought up by the water army, plus a large number of angry melon-eating people.
Xiaohongshu's official Weibo was instantly occupied by a scolding.
"The platform that has lost its conscience calls on relevant departments to come forward to govern!"
"Little Red Book, Dog Day, just bought more than ten packs of diapers for my son, and I still wonder why it's so cheap.
Thanks to the blogger's exposure, otherwise wouldn't my son have been killed by his own son?"
"What about the official Xiaohongshu?
"Explain a fart, the world's e-commerce platforms are generally black, which one doesn't have fakes?"
"I can't bear the rest of the fakes, and I dare to cheat the diapers for babies and young children, I can't bear this!"
……
Qu Ting received the news, and the words of complaint came to her lips.
Thinking about it, after all, the order was given by her and Mao Wenchao together, and she couldn't just blame Mao Wenchao alone.
Mao Wenchao trembled and picked up a cigarette and lit it slowly.
Looking out the window, I don't know what I'm thinking.
Qu Ting sighed and was about to speak.
At this time, an employee ran over with an anxious look.
"Oh no, Mr. Mao, Mr. Qu, the customer service company we cooperated with is gone!"
"What's going on?" Qu Ting hurriedly asked.
The male employee recounted the incident as quickly as possible.
Except for Qu Ting, who was a little surprised, Mao Wenchao seemed very calm.
"You go ahead first, the company hasn't reached the point of bankruptcy. ”
Mao Wenchao's voice was cold, which made the male employee so frightened that he nodded hurriedly.
Mao Wenchao was not so cold to Qu Ting after all, and he didn't care about it.
"The customer service company is just a bunch of dog things, isn't it just a bad review?
The previous group of experts joined Xiaohongshu, which brought a large number of bad reviews to Xiaohongshu.
In the end, it was not solved by Mao Wenchao, find some water army to brush up some praise, and you can cover it.
At the end of the day, as long as there is money.
Even if there are overwhelming bad reviews, the platform can still be developed.
After all, there will always be people who are greedy for small and cheap people.
Mao Wenchao thought for a moment and said: "Don't worry about the customer service side, we will send a few employees here to temporarily serve as customer service personnel, let the customer scold him, and hang up after more than a minute." ”
Qu Ting nodded: "That's the only way to do it." ”
"In addition, Xu Xiaoping's side, you stabilize first, and use the official Weibo to reply first, saying that this incident will be dealt with seriously. ”
Qu Ting asked, "Then the user asks for a refund?"
"What's the refund?"
Mao Wenchao sneered: "If they hadn't taken advantage of it, they would have been cheated by us?"
Qu Ting didn't think it was good, but if she wanted a refund, the factory that had provided the source of goods before would definitely not agree.
"How many sales?"
Mao Wenchao suddenly asked.
"There are 30 million. ”
"Almost, we deduct 70% and call them back the rest. ”
Qu Ting was stunned: "It's not good, I said before that we would get a 30% rebate." ”
"What's so bad, what quality do they produce, do you still need me to tell them?"
Mao Wenchao snorted: "Lao Tzu is scolding, and he is embarrassed to only give me 30% of the rebate." ”
Obviously, at the level of a small domestic processing plant, Xiaohongshu sells for 300, but in fact, the cost is 50.
Therefore, even if Mao Wenchao deducts 70%, the factory will also make money.
It's just not as profitable as Mao Wenchao described at the beginning.
Anyway, the money is in Xiaohongshu's account, and the factory settlement has to wait for Xiaohongshu to remit money.
Mao Wenchao's hand is indeed not authentic, but the factory is not a good bird.
They are a nest of snakes and rats, and they can be regarded as making a fortune each, but Mao Wenchao earns more.
Mao Wenchao knows that this is fast money, and this kind of opportunity can be had once, which is enough.
Qu Ting was a little surprised: "You don't plan to stop doing it, do you?"
"Of course I will continue to do it, and maybe there will be a group of fools who will take the bait. ”
Mao Wenchao smiled and asked, "Ah Ting, how are you going to spend 4 million?"
Qu Ting looked at Mao Wenchao with a complicated face, knowing that Mao Wenchao had changed.
is no longer as ambitious as it was at the beginning, and plans to develop Xiaohongshu well.
Instead, he wanted to develop Xiaohongshu into a tool to earn benefits for him, which was a little boring for a while.
Qu Ting shook her head: "I didn't think about it." ”
There are some puns, Qu Ting never thought that Mao Wenchao would become like this.
When we started our business together, it was completely different.
The dream has been extinguished, and Qu Ting has moved her mind to leave.
have known each other for many years, and the two have long been familiar with each other's minds.
Mao Wenchao was silent for a moment and asked, "Are you going to leave?"
"I've thought about it. ”
"As a friend, I support you, but you think about it, walk out of this door, maybe you won't be able to make money so quickly in the future. ”
Mao Wenchao completely wanted to open it, since he couldn't do Xiaolanshu.
Then you might as well use the value of Xiaohongshu to accumulate more wealth for yourself.
Qu Ting's thoughts of leaving became stronger and stronger, and Mao Wenchao transferred the money to Qu Ting's account.
Whether he left or stayed, Mao Wenchao felt that he had done enough to be benevolent and righteous.
Qu Ting finally left, and took out 200,000 yuan to start a business, and now she has gained 4 million.
seems to be a 20-fold return, Qu Ting is a little unthinking.
Because of these four million, the income is too dirty, so dirty that Qu Ting is a little disgusted.
Mao Wenchao expected Qu Ting's departure.
At this time, he was too lazy to care about those.
As long as the company does not fail, he will have a steady stream of wealth coming in.
Xu Xiaoping's $3 million arrived in the account and was immediately injected into the company by Mao Wenchao.
Investors' money cannot be used privately, Mao Wenchao knows it very well.
Relying on the diapers last time alone, Mao Wenchao has accumulated a net worth of tens of millions for himself, and he can't help but be a little tempted by other products.
At the end of the day, he's still too young.
The reputation was bad, and a few fools were willing to buy his bill.
In the past seven days, Xiaohongshu has been delaying and not giving an accurate answer.
Some consumers have already given up, so they should spend money to buy a lesson.
The vast majority of consumers began to review major app stores, and the fanning of the water army provoked the anger of more netizens.
The Apple App Store issued a statement that it decided to remove the Xiaohongshu app from the shelves indefinitely.
This operation made Mao Wenchao dumbfounded this time.
In order to compete with Xiaolanshu for users and the market.
Xiaohongshu has never developed an Android app.
Now that the Apple App Store is playing such a hand, Mao Wenchao's dream has been completely shattered.
The apps have been blocked, where can I make money?