Chapter 45: Teaching Ma Huateng (Part II)
Zhao Shanhe thought about the bells and whistles of the top ten penguins, sorted out the language, and said: "For example, our penguin members will have different logos. ”
"What kind of logo?" asked Ma Huateng eagerly.
For the current Ma Huateng, TX does not have a suitable profit model, a big mountain is pressing on him, and he has been breathless.
The daily increase in users represents the popularity of penguins, but welcome is not something to eat.
Servers, equipment maintenance, rent, employee salaries, etc., are all money.
Without money, it is difficult to move an inch.
Last year, I relied on my father's face to pull a lot of financing, but it has only been half a year, and it has cost two out of three. According to their own estimates, the remaining third will be difficult to survive until the end of the year.
Unless you limit the number of users, you have to keep adding and upgrading your servers.
No matter who it is, as long as he can give him suggestions on the profit model, he will listen carefully and decide whether to adopt it after doing some research.
Advertising Ma Huateng didn't think about it, but seeing the effect of ICQ's advertising, Ma Huateng gave up directly.
The effect, it's better to do it, it's completely affecting word of mouth.
Penguins were able to preemptively steal the ICQ market, in addition to some special factors, which is also a reason.
At this time, the membership model that Zhao Shanhe said sounds a little interesting.
However, some are too general, and Ma Huateng wants to know more.
Zhao Shanhe understood Ma Huateng's eagerness very well, money is like this when there is a shortage.
"Now penguin users are all the same logo, like nicknames are all one color. Then, the member can be red and look different from others. It can be yellow, or blue, or it just has to be different. Of course, this alone is not enough, doesn't Penguin have a level? Members can level up faster, ordinary users count one day a day, and members count four days a day, which can also promote the enthusiasm of users. Zhao Shanhe said with a smile.
Ma Huateng asked rhetorically: "This is nothing, is it?"
"You think it's not a small thing, maybe it's a big thing in the eyes of others?" Zhao Shanhe shrugged.
This is Zhao Shanhe's experience, he never thinks that penguin members have much effect, red nickname, is level acceleration useful?
It's useless at all, but many young people like it because it's different.
Ma Huateng was silent for a while when he heard Zhao Shanhe's words, indeed, many small things that were not in his eyes might be big things in the eyes of others.
But based on these two points alone, Ma Huateng feels that it is still not enough.
So, Ma Huateng then asked, "What else?"
"Of course, let's say at the top of the rankings. Don't we penguins have a group list, and the ranking mechanism can be changed. After the members go online, they will be ranked at the top, and the level will be decreasing, and finally they will be ranked according to the first letter. ”
Zhao Shanhe paused: "These are all set according to people's vanity. The next function is dry goods. ”
"We penguins only have chat rooms now, right? There are many inconveniences of chat rooms, such as users can't create their own. Only those who have passed the group owner verification can join the group. In addition, with different membership levels, you can create group chats with different numbers of people. Fifty for the first level, one hundred for the second level, and two hundred for the third level......"
Ma Huateng's eyes suddenly lit up, group, it is indeed a good idea.
Zhao Shanhe didn't say that it was okay, so it seems that there are indeed a lot of restrictions in the chat room.
Switching to a group, it's much simpler.
The most important thing is that money can be collected.
If you want to create a group, it's simple, just give money.
Zhao Shanhe looked at Ma Huateng with a little excitement, and then said: "It's not just this function, there are some other functions. For example, for special reminders, members can set up special reminders, and a small pop-up window will appear when a person follows online. There is also a roaming function for chat history, and members can view their chat history on another machine, isn't it attractive?"
For example, if you have opened a membership for one month, and open it for three months at a time, it will cost you 30 yuan, so we will give you a 9% discount, as long as 27 yuan. If you open for half a year, you will get a 20% discount, and if you open for a year, you will get a 7% discount!"
With Zhao Shanhe's narration, Ma Huateng's eyes became brighter and brighter.
If he didn't know that Ma Huateng was a man with a normal orientation, Zhao Shanhe might have been a little panicked at this time.
Having said this, Zhao Shanhe stopped in summer.
"Go on, Brother Shanhe. Seeing that Zhao Shanhe suddenly stopped, Ma Huateng couldn't help but urge, and even his brother shouted out.
Zhao Shanhe waved his hand: "I just provide ideas, give some examples, and you still need to implement them." If I really have so many ideas, I don't want to invest in TX, I just do it myself. ”
In fact, Zhao Shanhe really thought in his heart that if he had a net worth of hundreds of millions in the Internet industry in his previous life, then there is really nothing wrong with Ma Huateng now.
Because people who can reach hundreds of millions of dollars in a certain industry definitely know this industry very well.
In particular, those at the top of the list are definitely the objects of study and research.
It is precisely because Zhao Shanhe does not particularly understand the Internet industry that he chooses to invest.
I got hao123 here, or because I just learned the relevant information before I was reborn, and I knew that it was going on.
Otherwise, hao123 Zhao Shanhe knows how much money he can sell for and who the founder is, so it doesn't have much to do with him.
When Zhao Shanhe said this, Ma Huateng also reacted, a little embarrassed.
TX has been established for so long, and he hasn't thought of any good way to make profits, what Zhao Shanhe just said, he feels quite interesting.
And Zhao Shanhe only became a shareholder of TX.
Seeing that Ma Huateng seemed to be a little embarrassed, Zhao Shanhe said: "I belong to the bystander Qing, you are in the game, of course you can't think of this." Actually, there are many features that can be used for money, it's just a matter of whether you want to or not. You can do a user survey to see what features users want the most. And then measure it, whether it is suitable for collecting money, it can be said that it is much better than what we think for ourselves. ”
"TX is different from hao123, TX does what it does for users, and hao123 is traffic, and there is a difference. Okay, that's it for today. hao123 has just raised a wave of financing, and with the money in hand, I have to do something else. ”
Ma Huateng listened and said: "Okay, then I'll go back and study with them, and strive to get a few more functions to attract users to recharge." ”