Cangshan branch will open next month, and the marketing department is communicating and initiating the promotion plan for the opening activities.

This is the thirtieth subsidiary of Ningcheng Credit Suisse, although it is not as grand as the opening of the new institution in previous years, but the company also attaches great importance to it, because Cangshan currently has seven or eight insurance companies in business, Credit Suisse has just arrived, how to get a piece of the pie, opening publicity is very important.

Ye Haitang has led the marketing department to work the replication and sharing of experience in the past few years, and has established its own resource library, from the positioning of the corporate image brand, the packaging of business personnel, the promotion theme of various products, to the various opening plans of the new organization, the placement of advertising, and the cooperation of news, there are complete processes and text archives, and even all kinds of contracts involved.

In view of the fact that the current market in Cangshan is close to saturation, how to make a hit and let the public have a deep impression of Credit Suisse, after the early understanding of local hot news, Ye Haitang adopted the opening plan of sponsoring the long-distance run of 10,000 people in Cangshan.

At the opening communication meeting, the agent channel put forward different opinions on this plan.

After the meeting, Ge Wanfang came to Ye Haitang and said with a bitter face: "Sister, I really don't mean it, you are an expert in publicity and planning, and the plan you make must be the best, but my boss has spoken, I can't help but listen! Mr. Fu likes the pomp and circumstance of the opening event, how can I have the right to speak? I am the errand for Mr. Fu!"

Ye Haitang believes that Ge Wanfang has never objected to the plan proposed by the marketing department over the years, she is just a little strange, the business department generally does not interfere in the marketing department's publicity plan, this is an unwritten rule, what is it for this time?

She asked Ge Wanfang, Ge Wanfang hesitated for a moment, and said: "There are several very prosperous intersections in Cangshan City, and Mr. Fu wants to make a big advertising sign." ”

After the opening of Cangshan, the first thing to carry out is the agency business, Mr. Fu hopes to be as popular as possible, he thinks that the sponsorship fee for the long-distance run of 10,000 people is not cost-effective, it is better to use it for advertising.

Outdoor billboards have been placed in many cities when institutions opened, and the effect is indeed good, but Ye Haitang knows that the most criticized thing about Cangshan City in municipal management is that outdoor billboards are too messy, which affects the appearance of the city, and she has reliable news that the Cangshan Municipal Government will clean up the outdoor billboards this year.

She thought about it and went to the agent's office area with Ge Wanfang to find Mr. Fu.

After hearing her say that Cangshan might clean up the billboard, Mr. Fu said "impossible", Mr. Fu has a few friends who advertise in Cangshan, and they have never heard of similar news.

"Manager Ye, I know that these plans are all decided by you, and you are experts, but we entered Cangshan too late, and we must be well-known as soon as we open, so that we can stand in the future. ”

Mr. Fu said to Ye Haitang sincerely: "I have been to Cangshan many times, and the most conspicuous thing in that place is the billboards at several intersections. You can go on a field trip, and we have local colleagues who are planning to show you, and let them take you to see it. ”

Ye Haitang thought about it for a while and agreed. She also happened to want to go to Cangshan to meet the organizer of the 10,000-person long-distance run, the leader of the Cangshan Federation of Trade Unions.

The next morning, Ye Haitang took the high-speed train to Cangshan.

Cangshan is a county-level city, less than two hours away from Ningcheng by high-speed rail, she has not yet left the station, she received a call from Zhou Jianing, the person in charge of Credit Suisse's preparatory office in Cangshan, asking her if she has arrived, saying that Mr. Ding of Fengmei Advertising will come to pick her up immediately, Ye Haitang is familiar with it, it was a friend of his advertising company mentioned by Mr. Fu yesterday. She felt that it was inappropriate and refused, Zhou Jianing persuaded her several times, and when she saw that she insisted, she was no longer reluctant.

Ye Haitang hurried up to meet Zhong Li, a reporter from the important news department of Cangshan Daily, Zhong Li happened to be in a group with Ye Haitang when she went to Ningcheng for further study many years ago, and the two had a good relationship, Zhong Li was very familiar with the City Appearance Bureau of the municipal government, and the news that Cangshan was ready to clean up outdoor advertising was what she told Ye Haitang, and then Zhong Li accompanied her to meet the Cangshan City Federation of Trade Unions to talk about the specific sponsorship plan of the 10,000-person long-distance run.

It was almost noon when everything was negotiated, Zhong Li had a visit in the afternoon and hurriedly returned to the society, Ye Haitang himself took a map of Cangshan City, and looked at it all the way.

She was looking at the flow of people on outdoor billboards on the most prosperous main roads in Cangshan City.

Zhong Li called a friend in the city government in front of her and confirmed that she would start cleaning up the outdoor billboards as soon as the end of this year, and the opening time would be in May, which means that there would be no risk in half a year.

She thought about it, since Mr. Fu wanted to have a billboard, then for the sake of insurance, she signed for half a year first.

As the general sponsor, all the event documents have Credit Suisse's name, and the participants' uniform dress also has Credit Suisse's name and slogan.

Now comes the issue of budget control.

Ye Haitang took a fancy to a few billboards with the best locations, and then began to call the above to inquire about the price.

Two of these three brands belong to an advertising company called Darun, and the other is Yongtai Advertising Company, and the most expensive inquiry result is 300,000 a year, and the other two are 250,000 a year, three months or half a year.

Zhou Jianing's call came again, asking where she was and when she was going to the company. Ye Haitang looked at his watch, it was already twelve o'clock, no wonder Zhou Jianing urged.

She took a taxi to the company's preparatory office, Zhou Jianing was waiting for her, and after a few people had lunch in a hurry, Zhou Jianing immediately took her to see the billboard.

Seeing that he was so enthusiastic, Ye Haitang was embarrassed to say that he had just seen a few pieces, Zhou Jianing patted his chest and said: "Manager Ye, I am a local, rest assured, Mr. Fu has already explained, I want to find the best brands in Cangshan for you to choose, I will definitely be able to successfully complete this task!"

Ye Haitang agreed with a smile.

The group drove around for more than two hours, and finally determined the three pieces that Ye Haitang fancied.

At work the next day, Ye Haitang received a call as soon as he sat down, which turned out to be from Mr. Ding of Fengmei Advertising in Cangshan City.

Mr. Ding was very polite on the phone, saying that he wanted to help his friend to pick up Ye Haitang, but he didn't help, and Ye Haitang also said a few polite words. Mr. Ding turned to the topic, saying that he already knew that Ye Haitang had taken a fancy to three billboards, which happened to be his.

"I know that Manager Ye is very busy, so I won't waste your time, so I'll send it to the door myself. Mr. Ding said very boldly on the phone.

Ye Haitang felt very strange, the company and phone number on the billboard were obviously not Fengmei, but some bosses had multiple companies under their names, maybe Darun and Yongtai were also Mr. Ding's companies?

She asked Mr. Ding about the price of a few billboards, and Mr. Ding said, "The best one is 1.08 million a year, and I have a good relationship with Mr. Fu, so I can make 100,000 or 980,000 yuan, and the other two pieces are priced at 800,000 yuan." The minimum visa is 2 years. Manager Ye, these brands are in a good position, how many companies are rushing to ask for them, and the price is also high, I will give you this is a human price!"

1.08 million! Ye Haitang was so shocked that the microphone almost fell out of her hand, she steadied herself and asked, "Mr. Ding, are these billboards your first hand?"

Mr. Ding said with certainty: "Yes, these brands have always been mine, you are looking for other companies to act as agents, and the price is only high, not low, after all, I am the first-hand price!"

After hanging up the phone, Ye Haitang sent an email to Zhou Jianing, copied to Mr. Fu, the content of the email is the determination of the billboard, and the price just said by Mr. Ding, please Zhou Jianing verify the price of similar billboards locally.

In the email, she subconsciously concealed the fact that she had inquired the day before and only had 300,000.

Zhou Jiayu quickly replied to the email, saying that these billboards are indeed at this price, and for the same area, the urban area is worse than these five or six hundred thousand.

Mr. Fu only sent a reply when he got off work, just a few words: "Make sure you want the best one." Thank you. ”

Ye Haitang looked at the two emails repeatedly, and an unbelievable thought came to his mind.

In order to confirm her suspicions, she called the number of Darun Advertising again, and sure enough, the other party said regretfully: "I'm sorry, it's too late for you to ask." Both brands were sold. ”

If you ask Yongtai again, the same is true.

She concluded that there were ghosts here. Someone wanted to sell the billboard to Credit Suisse at a high price. Zhou Jianing must not be innocent, but does Mr. Fu know the truth? If Mr. Fu is also involved, it will be really a big trouble.

But the most troublesome thing now is her Ye Haitang herself.

She knew there were ghosts, but there was no evidence.

There is nothing wrong with the agent channel proposing to open a billboard, and it is normal for Mr. Fu to recommend his friends, and the billboards that he likes happen to be Mr. Fu's friends, and it is just a coincidence that the two advertising companies of Darun and Yongtai cannot testify that the highest price before is 300,000.

This is an offense to their peers, and it is likely that they also have a stipulation in their contract.

As for the price of other billboards in Cangshan, it can be said that the price of these billboards is generally low, it can be said that these pieces are in good locations, and they are scarce and expensive, and the market prices are priced.

If she signs for this price, in case it happens, it will be a stain on her career, at least she will be questioned about her ability, and if she doesn't, what is the reason?

If Mr. Fu really participated in or even took the lead, then what was his purpose? just to make a profit or even to calculate with her?

If this time they buy at a high price as they wish, they get the actual profits, and they will somehow have a hidden handle in the hands of Mr. Fu; if the matter is revealed, he will definitely be a good candidate to take the blame as the manager and the person in charge.

Maybe Mr. Fu didn't deliberately target himself, but once the matter is revealed, he will definitely let himself take the blame.

She never thought that Mr. Fu would deliberately disadvantage herself before, but since Luo Dawei uncovered the connection between Mr. Fu and Huang Annie, she didn't dare to bet.

Ye Haitang's slender fingers tapped lightly on the table, her eyelashes drooped, and her brain was spinning rapidly under her calm expression.