Which variety shows are suitable for the current Youku video and can cause a sensation, Liu Yun already has a rough framework in his heart.

A few years ago, "Super Girl", which almost reached 10,000 empty alleys, gave him a good precedent.

Variety shows in the competition system can create suspense and easily attract the public's attention.

This can be found from the game competition launched not long ago.

Human nature is to like to compete, to compete in all kinds of big and small competitions.

Therefore, the same TV series or variety show will make people feel tired, but the same model is the same, year after year of sports season, the audience will not get tired of the repetition of the game, and even be full of interest and enjoy it.

Competition variety shows, do not need to be like "Where Are You Going, Dad" or "Running Man", each episode needs to plan a different script, you need to choose the recording location of the show, and you need to consider the guest candidates.

From the perspective of cost, production cycle, and rate of return, it is a cost-effective investment.

There is only one core point in this type of program, in addition to PK or PK, face-to-face direct collision between contestants, promotion and elimination.

However, Liu Yun also realized that bringing the competition mode into variety shows also has flaws. For example, Supergirl, who was once a big hit, has experienced several sessions, and its popularity has declined at a cliff-like rate.

The competition mode of variety shows, even if it can occasionally create high ratings records, it is impossible to maintain stability and endurance like sports competitions.

It has an expiration date!

In other words, once I use this mode, even if other people want to imitate it again and draw the gourd in the same way, the effect should be much worse than before.

"But that's a pattern I'm happy to see. I've used it a few times, and within a few years, it's enough to completely drain its value and make it impossible for those who want to follow it. Liu Yun's eyes flashed, and he soon had a rough plan in his heart.

The two competition programs he drafted, one is "I Am a Singer", which is dominated by professional singers, and the other is "The Voice of China", which uses auditions to dig out tomorrow's stars from amateurs.

These two kinds of competitive variety shows will create waves of topics on the Internet through brutal rounds of elimination.

But their popularity won't last long, and the first three years will be the peak of these two shows, and then the attention will drop instantly.

They are just variety show competition shows, not real sports competitions, human nature determines that the novelty of this kind of show will be exhausted in a short period of time.

"In recent years, the impact of the mobile Internet on the entire Internet has not been far-reaching. If these two variety shows are launched at this point in time, they may not be able to achieve the explosive effect of their previous lives!"

Because the coverage rate of online video is not as good as those on the stars. Although this is a pity and a pity, Liu Yun was unmoved.

What kind of TV stations do you work with?

Liu Yun quickly rejected the idea. He doesn't have the slightest idea, and this kind of cooperation, because the coverage of online video and satellite TV channels are not at the same level today.

So if you cooperate blindly, it is very likely that it is your own creative idea that has made a wedding dress for those TV stations.

Then the other party relied on a wider network and channels to earn enough advertising money, and he could only lose his money in the corner and regret it.

"I'd rather these two shows be tepid and rotten in my own hands, and I won't be cheap for outsiders!" Liu Yun quickly made up his mind, and there was a stubborn side to his character.

However, when Dong Rongjie went to run, Liu Yun took the initiative to contact someone, Zhao Zimin.

She is the founder of a large-scale music studio, when her cousin participated in the audition, and Tian Fu released a single, Liu Yun had a lot of cooperation with her.

He has the idea, and she is responsible for the specific implementation.

Liu Yun understands that most of the people recruited will be part-time, and even if he leaves the original TV station, he will not be able to fully trust the other party.

……

Chen Zifeng, wearing a pair of sunglasses, casually walked into a large Internet café in the center of Shanghai.

He has always been used to idle clouds and wild cranes, although he helps Liu Yun do things, but he is a leisurely supernumerary.

"I enjoy this life, even if I do it all over again. I can't imagine having to go to work from 9 to 5, I can't afford that!"

After he turned on the computer, he opened "CrossFire" very skillfully and logged into his account.

But it didn't take long for him to pat his shoulder in annoyance and curse secretly: Damn, I was headshot again!

He observed this Internet café, to be precise, it should be a new form of Internet café that has become popular this year - Internet café.

Compared with the previous Internet cafes, the game environment of the Internet café is more comfortable, the space is more spacious, and the experience is more enjoyable.

Chen Zifeng glanced up at the large poster posted on the wall, which was about the competition of "World of Warcraft" and "Crossfire".

Since March, in order to promote this event, Yoyo has covered the event poster in thousands of Internet cafes across the country, to the point of almost becoming a household name.

Chen Zifeng also moved his mind for a while, he liked to shoot and wanted to sign up for the competition of "Crossfire", but found that he really did not have the talent to become a first-class player, and he was abused and killed by his opponent in every game.

He stepped out of his chair and wandered aimlessly around the huge Internet café.

There are almost 200 machines here.

Chen Zifeng took a rough look at it, and he also had a number in his heart.

There are quite a few people playing CF or WOW and it seems that they are gearing up for the upcoming game competition.

This new and sporting competition system has piqued the interest of players across the country.

There is an endless stream of people signing up for the competition.

In the past, only game companies tried to make money from players' pockets, such as from the earliest monthly card or point card system, to the end of the time for free, but they tried all means to promote game props.

How much material rewards do game companies give back to players?

Don't even think about it!

Nowadays, too many online games give away prizes of hundreds or even thousands of yuan under the banner of registration, and the result is just a game gift package of virtual data. This kind of cheeky trick of selling dog meat on the head of a sheep has already made countless players hate.

The game competition launched by Yoyo can be said to have set off a huge revolution in the entire online game industry in China, and it can be regarded as a rich reward for game companies to give back to top players.

It mimicked college sports in the U.S. with CrossFire Crazy May Round of 64 and World of Warcraft Crazy September 64, and it's an annual event!

What makes the majority of players even more crazy is that all the players who enter the top 64 will go to the game hall rented by Yoyo in Shanghai for a live duel.

The round-trip fare, accommodation fee, and catering expenses of the top 64 players are all covered by Yoyo!

Players can stay in at least 3-star hotels, the top 64 players will be rewarded with 2,000 yuan, the top 32 players will be rewarded with 5,000 yuan, the top 16 players will be rewarded with 10,000 yuan, the top 8 players will be rewarded with 20,000 yuan, the top 4 players will be rewarded with 50,000 yuan, the runner-up will be rewarded with 100,000 yuan, and the champion will be rewarded with 200,000 yuan!

Perhaps compared with the highly developed and mature market of e-sports in the previous life, where there were nearly a few million bonuses, there was a huge gap, but in this era, such a reward can be said to have stirred up a thousand waves with one stone.

You can even make money by playing games, and you may even become a star!

This has made countless players almost crazy.

Team up and practice day and night......

Yoyo deliberately staggered the time of the two games to avoid the aesthetic fatigue of the audience if these games are too concentrated.

And he divided the competition into the first half and the second half of the year to keep the heat of the game competition going all year round.

In the future, Yoyo will also launch game competitions of "Swordsman Love III" and "League of Legends".

Four games, four competitions, and Liu Yun's four swords, through which he can set his own rules in the industry.

Of course, it's not just gamers who are crazy, but also the CEOs of game companies on the Internet, or rather, crazy.

Yoyo doesn't play cards according to the routine!

It's a matter of life for our little companies!

The game market in China has almost been monopolized by a few large companies, leaving only some leftovers for those small game companies.

Some experts in the industry analyzed it like this: the first choice, the overlord of the online game market is Yoyo, and the upstart is Tencent. Relying on a strong technical team, strong marketing and imitation capabilities, and the drainage effect of the BUG-level social software QQ, this penguin has broken through the blockade of Yoyo, or to use the terminology of the game, they have jumped out of the novice village.

Then there is Yoyo, the absolute hegemon, the top five online games in the market revenue, except for "Fantasy Journey to the West", which are all under their banner.

These two companies eat meat, and the rest of the soup is also drunk clean by NetEase, leaving less and less room for other game companies to survive.

This trend will only get worse in the coming years.

The strong get stronger, and the weak get rid of it.

However, unlike the penguin, which is good at going other people's ways, leaving others with no way out, the Yoyo way is significantly more efficient. They are using their own strength to achieve complete crushing.

This is just like a few years ago, Yoyo entered the antivirus software market, like boiling a frog in warm water, step by step and finally realized permanent free, and with other Yoyo products, formed a closed ecosystem based on the PC side, for those paid antivirus software on the market, showing the momentum of sweeping thousands of troops.

Today's game competition mode, as well as generous cash prizes, are based on their own advantages and strength, and the momentum of crushing will be more direct.

This attack mode, in Liu Yun's view, can be completely applied to a word in "The Three-Body Problem": dimensionality reduction strike!

This is not a level of competition at all.

Of course, there are also people who gloat, such as those antivirus software companies that are on the verge of bankruptcy, and the kind of despair they experience will be repeated by these game companies.

Chen Zifeng looked at the hot scene in front of him, and couldn't help but shake his head enviously, laughing at himself helplessly: "I'm clumsy, it seems that I don't have the fate to make this money." ”

However, his admiration for this old classmate was even stronger.

The top 64 seems to be a lot, but there are millions of players across the country, and it is not as difficult as being admitted to Tsinghua University and Peking University to be among the top 64.

"But this hand may force a lot of game manufacturers to death!"

In the past month, the number of online users of these two games has continued to reach new highs, and many players of other online games have diverted to these two games.

In their words: You black-hearted companies, we don't care about fooling us with those fraudulent slogans that give away RMB, but this is a broken game, you can't play it at all without buying props, it's hard to move an inch, why are we staying? Let's go, let's play Warcraft or CF, if we can get the ranking, there will be bonuses.

This scene is being played out in many online games.

That penguin can indeed rely on the advantage of QQ to come to the copycat of "QQ Hotline", but do they dare to learn from Youyou to establish a similar competition, and then there is such a generous prize, which is a test of Xiao Ma's determination.

Players who use competitions to build momentum, attract popularity, increase exposure, and then make stars through competitions and win championships will be regarded as idols by many game lovers, and then they can channel the popularity to the game itself, which will endure for a long time.

Why is World of Warcraft, another time and space, declining after a few years, while League of Legends is becoming more and more popular and long-lasting?

The existence of game competitions played a decisive role.

Various game teams and studios have sprung up like mushrooms after a rain, and all kinds of large and small matches have been broadcast live on various video sites.

Even the game commentary can make a lot of money.

If someone now says that a competitive online game will appear in a few years at the Asian Games, and the winner can even win a gold medal, and then stand on the podium and watch the national flag go up and the national anthem play, then someone must say: Are you crazy? Or are you stupid to play games?

No, that's because esports is growing so fast that it's beyond everyone's expectations.

In the past few years, "World of Warcraft" has been hacked by those experts and professors, Liu Yun knows very well, especially the Yang Beast who likes to engage in electric shocks, jumping up and down and making waves.

I can't care about this kind of jumping clown, if he fights back, that Yang Beast will be even more excited, which is equivalent to giving him heat and traffic.

The next national-level online game will be "League of Legends", if it can enter the Asian Games as soon as possible, with this umbrella, there will not be many experts and professors to step on it again.

Chen Zifeng was walking casually in the corridor of the Internet café, and when he passed by a VIP private room, he heard a sentence: "Don't worry, buddy! I have a brother I know, in the technical group of Yoyo Games, the top 64 places are guaranteed to leave one for you." When the time comes, you come to Shanghai to eat and drink spicy food, but don't forget my brother. ”

……

Updated 4000 today, tomorrow Saturday, try to write more.