Liu Yun has made a general analysis of the problems that Youxin has today.

Nowadays, its function is only to send messages between friends, which can be regarded as an upgraded version of text messaging, but it is not very replaceable.

For example, an imminent problem is that if you are on standby for a long time, the message sent by your friend will not be prompted on Youxin, and you need to click on it to see it.

There is also the problem of jamming when the software is running.

This is a compatibility problem between APP software and Android system, and of course, there are also flaws in its own design that need to be improved.

Liu Yun temporarily rejected the idea of uploading Youxin in Apple's App Store.

After all, the iPhone will not officially enter the Chinese mainland market until the third generation is launched in the second half of this year, so there is no need for him to rush at all.

The R&D and maintenance costs of this product, plus the follow-up promotion costs, are not low, and there is no good profit model in sight today.

In the first half of 2009, few people were able to see the huge potential of a communication software based on mobile device terminals.

"Let's take it one step at a time, you can't become fat in one bite. Liu Yun quietly patted Zhang Xiaolong's shoulder, "I can guarantee that the importance of the Youxin project will occupy the first step of Youyou for a long time to come." ”

He also gave the other party a reassurance at the right time.

From the popular Weibo to the Youxin project team that started almost completely from scratch, if there is no gap in Zhang Xiaolong's heart, it is impossible.

"If its function is just another form, which can eliminate spam text messages, can it really make Liu Yun pay so much attention?" He flashed his eyes, looking at Liu Yun's back, but he couldn't guess the other party's thoughts.

……

In mid-April 2009, Microsoft announced that the mainstream technical support for Windows XP, a generation of classic operating systems, would be discontinued, but the upgrade service would continue for several years.

Around the same time, they also announced the news that the world was catching the attention of the world: Microsoft will continue to deepen its cooperation with mobile phone giant Nokia and improve the current Windows Phone system.

Their slogan is to launch a better, better all-touch phone.

On the other hand, Huawei's representatives have also begun to contact the top management of Android, and they have also developed a strong interest in the Android system.

If it weren't for someone like Liu Yun, looking down on the world from an outsider's eye, many people would have noticed the cruelty of this industry, and the more severe it is, the more fierce the fight will be.

Wu Qiang worked overtime and planned a complete set of marketing models with several heads of the marketing department, which was placed in front of Liu Yun.

Almost the same as OPPO and VIVO in his previous life, he hopes to carry out all-round advertising bombardment in those TV stations with relatively high ratings.

1. Choose entertainment programs with relatively high ratings among young people.

2. Appropriately select the most popular star as the spokesperson of a certain model.

3. With exquisite appearance and fashionable styling, to attract the attention of young people, especially young women.

Under the impact of this strong eyeball effect, the YOYO series of smartphones will soon become a household name, suitable for all ages.

This is Wu Qiang's judgment, and this scene has been used by this guy in his previous life.

But Liu Yun's concern is that the time point is different, and the effect may also be very different.

Some methods are used too early, just like walking too fast, and it is easy to pull the egg.

Therefore, after Liu Yun roughly read the plan, he just said indifferently: The plan is feasible, but it can be slowed down.

He also didn't say that today's variety shows have not yet exploded, and the return of forced product placement will not be too great.

Wu Qiang is not in a hurry, he just wants to take this opportunity to remind the boss that strong enemies are around, but he still has to be vigilant and show his enthusiasm for work in a timely manner.

He said with a smile: "Mr. Liu, our new YOYO 1 smart phone can be said to have almost crushed HTC's models in terms of sales, which is a good start." ”

Liu Yun said disapprehantly: "Our price is so much cheaper than HTC, in the case of similar hardware configuration, there is better optimization, if this can't crush the other party, I'll just take a piece of tofu and kill it!"

Wu Qiang scratched his head and said, "But this good day is not long, about half a year, we will usher in a strong enemy." ”

Liu Yun looked at the documents in his hand and said, "Old Wu, you are also a person who has been in the mall for a long time, just such a piece of news will bluff you?"

Wu Qiang smiled: "No, no, I'm thinking about taking precautions." ”

Liu Yun's fingers tapped lightly on the table and replied, "Don't worry. According to my observation, Huawei's center of gravity will not be shifted to mobile phones for a while. ”

In the previous life, Huawei, in the first few years of entering the mobile phone industry, has been tepid, at that time, Android smart phones have always been Samsung leading, HTC is close behind, and then there are domestic copycats such as Meizu, which are popular.

For a long time, Huawei's mobile phone sales abroad were higher than those in China. It was almost after 2013 that they really became popular and were accepted by the Chinese public.

As the world's top manufacturer of communication equipment, many of their products are now far from the public eye, only some professionals, engineering students, or those who have been involved in communication products know the power of this company.

For example, Liu Yun in his previous life had a similar experience.

At a dinner in 2010, there was a guy at the same table who talked a lot of nonsense, but thought he was very capable, talked about domestic brands, showed a look of disgust, and then blurted out a sentence that almost made Liu Yun's jaw drop: "Our country's products are not very good, the quality is very poor, and there are almost no people who are famous in the world." ”

At that time, Liu Yun thought about retorting and was about to say the word "Huawei", but he didn't expect this guy to mumble to himself and say: "Maybe Li Ning is not bad, a little famous." ”

As for what Huawei is, he is completely confused. (The real experience, in early 2010, has always been fresh in my memory)

"He deserves to know Li Ning...... "This is Liu Yun's original idea, he has completely extinguished the idea of refutation, why should he be like a fool?"

Another time, it was a girlfriend that Liu Yun talked about, a girl who likes to chase various variety shows, and asked herself with a surprised look: "In addition to mobile phones, does Huawei have other businesses?"

However, the above two examples verify one point from another angle: because Huawei has entered the mobile phone industry, this resident will use electronic products in his daily life, so that the word "Huawei" has really entered thousands of households, and countless old and young women and children know the existence of this company.

Otherwise, its popularity among ordinary people may not be as good as that of Li Ning, who makes clothes and shoes......

High-end or popular, well-known or niche......

Liu Yun muttered to himself, his eyes turned, and he suddenly saw the Youku icon on the desktop. His eyes lit up suddenly, and a thought flashed through his mind.

"Why should I wait until the day when those variety shows become popular, and why don't I intervene to make those variety shows explode in advance?"

"I already have Youku, and the future viewing channel is not only TV stations, but also the proportion of online video will become more and more heavy!"

"I can completely let its Youku plan some variety shows by itself, and once it becomes popular, it will be seamlessly inserted into mobile phone advertisements to increase exposure and popularity. ”

In this way, it is the same as the marketing model of OPPO and VIVO under the BBK company in the previous life, but the difference is that one is its own thing, which is completely a left-handed out and right-handed trick, which can save too much advertising expenses.

For those popular variety shows, Liu Yun knows exactly how expensive the advertising fees are.

Variety shows, advertising, mobile phone products, channel marketing, APP software, Yoyo can build a closed ecosystem with its own strength, without the help of any external force.

Thinking of this, Liu Yun dialed Dong Rongjie's phone and said: "You go and dig some people over, the directors and planners of some well-known entertainment programs in each David TV, the focus is on Mango Satellite TV." Of course, even if the other party is unwilling to leave the job, they are allowed to work part-time. ”

It doesn't matter whether the person is full-time or not, the important thing is to put up the framework of these variety shows, and the copyright should be firmly in your own hands.