Tang Xuanying didn't turn around when she spoke, nor did she come to Qin Yuxi for anything, she bluntly said that she came for Qin Yuxi.

This made Qin Yuxi stunned, and immediately reacted, and said with a smile:

"Then, please come and sit in my office, and we will talk in the office if you have something to say. ”

With that, Qin Yuxi led Tang Xuanying and thegrass's general representative to her office.

She guessed that Tang Xuanying's intention was definitely not for the management of the thegrass brand.

After all, in Qin Yuxi's previous life, thegrass has always been a low-end brand, and it has never been raised to the next level, and I have never heard of thegrass's formulators coming out to stand for this brand.

In addition to the problems with thegrass's internal management, it is also because Tang Xuanying doesn't look like the kind of person who will move around for a brand.

Professional people should do professional things, immerse themselves in the professional field and become more and more specialized, just that.

The rest of the messy chores can be done with the help of others.

So Qin Yuxi was relieved, Tang Xuanying didn't come for thegrass.

She led Tang Xuanying and the general representative to sit down on the leather sofa in the office, and after Wen Yue served tea, Qin Yuxi looked at Tang Xuanying and asked:

"Ms. Tang took so much effort to come to me, I don't know if there is anything I need help with?"

Tang Xuanying held the teacup in both hands, as if thinking about how to speak about this, and then suddenly asked:

"I wonder if Miss Qin has any cosmetics she made at hand?"

"Huh?"

Qin Yuxi was a little stunned, she didn't know what Tang Xuanying meant by asking this? She shook her head, smiled, and replied:

"I rarely make my own cosmetics, I don't do it very well, and I don't bother to study it. ”

"Then Miss Qin has also made cosmetics by herself. ”

Tang Xuanying frowned slightly, looking a little pity,

"I was in the studio this spring, and I was fortunate enough to see a lipstick made by Miss Qin, and I have been thinking about it since then, I don't know if Miss Qin can make me another lipstick like this, and I am willing to buy it from you at a high price. ”

After a pause, Tang Xuanying seemed to remember something, and hurriedly said:

"Don't worry, Miss Qin, I know the rules of the industry, I will not do anything to steal your lipstick formula, in fact, if you are willing, I am willing to persuade thegrass's investors to introduce your lipstick formula and let you become thegrass's daily chemical product formulator. ”

is willing to spend a high price to buy a lipstick made by Qin Yuxi, just because Tang Xuanying is obsessed with cosmetics, she is a cosmetics formulator, and she knows that before cosmetics are on the market, all daily chemical product formulas are the top secret of a brand.

If daily chemical products are in the market and the market is the battlefield, the formula of cosmetics must be the weapon of this brand to occupy the market.

A good formula is not only a good formula, but it may represent a market value of hundreds of millions, or even billions.

Therefore, many daily chemical brands are sharpening their heads to recruit talents to study the formula of daily chemical products.

And Tang Xuanying is undoubtedly a top talent among formulators.

It's just that thegrass's product positioning is not worthy of Tang Xuanying's talent.

Qin Yuxi shook his head and said to Tang Xuanying:

"That's a gift I gave to my mother-in-law, I'm messing around and having fun, if Ms. Tang is interested, I'll go back and make another one for you, and you don't have to recruit me into thegrass, I don't have to be interested in this brand... The positioning is not too cold. ”

When she said this, Qin Yuxi glanced at the chief generation of thegrass quite embarrassed, but she believed that the general generation also had this clear consciousness.

thegrass's positioning in Huaxia is only a low-end brand, and internal management is also a messy pot of porridge, resulting in thegrass obviously has all the conditions to become a first-line big brand, but it can only be limited to niche brands.

Of course, the situation of thegrass in the previous life was worse than now, and now Qin Yuxi has helped in sales, as long as she opens a branch of the dressing room, thegrass will definitely occupy a counter with an excellent position, so at present, thegrass's sales are okay.

It's just a product, it must be positioned accurately from the beginning, and it will be difficult to lift it up in the later stage, and the public generally believes that this is a cheap product, even if the quality is good, it is also a cheap product.

For example, when several women go out to party together, they have a big brand, and one of them takes out cheap goods, although she explains, there is nothing wrong with cheap goods, they are good and cheap, and the quality is not worse than that of big brands.

But the explanation is tantamount to covering up that you don't have money and can't afford to buy big brands!

So under this social concept, although some people don't have big brands, they have to conform to the society and buy big brands.

Therefore, thegrass's consumer groups are aimed at a very small range, students, blue-collar workers... This kind of group of people who are not very financially well-off and are unwilling to buy land and stalls on their own may choose the brand thegrass.

But Li Xiangning continued to give [Yuxi Dressing Room], collected all kinds of foreign niche brands on the shelves, and a lot of easy-to-use and affordable imported daily chemical products, constantly impacting the brand thegrass, thegrass's market position is now in jeopardy.

Coupled with thegrass's internal management problems, this brand is destined to not improve the pattern.

When Qin Yuxi had just been reborn, he thought that thegrass had the hope of becoming a first-line brand, but now that he looks at it, he has not seized the market opportunity at all, and the first economic take-off of Huaxia has been completed, and its price is still a few yuan or a dozen yuan.

The new products that are said to be good have not been released for a long time, and other brands have seized the opportunity of economic take-off, with a steady stream of new products and rising prices, but thegrass is still the main hit of last year's best-selling products.

It seems that thegrass's management feels that the sales have increased, so it is OK, and there is no sense of crisis at all.

Since the second economic take-off, thegrass has not launched any new products, and Qin Yuxi knows that the brand is over.

The general generation lowered his eyes and pondered, then raised his eyes to look at Qin Yuxi, and said very sincerely:

"I admit it, Yu Xi, your vision is very sharp, some time ago we had an internal earthquake, so the good new products have not been released, and now thegrass's products are not positioned well, and this management needs to be very responsible. ”

Let's say thegrass is a big brand, the price is the cheapest of the big brands, say thegrass is a medium brand, and this price has now become the most expensive of the medium brands.

The student girl who used to like thegrass, graduated and worked richly, it is impossible to choose this stall of daily chemical products, it is gradually disliked by the group that once loved it, and has not yet begun to contact its consumer groups, there are more imported daily chemical products to choose from.