That's why thegrass's general manager said that management needs to be very responsible.

But she didn't know that thegrass's positioning was still declining, and after many years, it could only be regarded as a low-to-mid-grade brand.

Qin Yuxi tilted his head, looked at the general generation, supported his temples with his fingers, and thought about how he should remind the general generation?

thegrass so be it.

After thinking about it in the end, Qin Yuxi could only ask:

"Thegrass's management, what's wrong?"

"Some time ago, Cao Gang, the helmsman of the Cao family, passed away, and the eldest and second misses, the third young lady, the fourth young lady, and the third sister-in-law were breaking up. ”

It was not the general generation who answered Qin Yuxi, but Tang Xuanying.

She frowned slightly with some annoyance, as if she felt that these mundane things were very annoying, and there was a lingering sense of boredom in her eyes.

Tang Xuanying is very annoyed by these things, a few years ago she lived abroad, and the reason why she cooperated with the Cao family was because the Cao family said that they would do their best to support her in developing daily chemical products suitable for the skin of Chinese people.

The product was developed, but the Cao family has too many branches and too many side systems, and it is too capable of fighting and pulling back the legs.

Sometimes they can make trouble in front of Tang Xuanying, and even because of their uneven distribution of mutual interests before, they have sabotaged thegrass's new product releases several times.

Thegrass is hopeless, this Tang Xuanying herself knows that she is just a little unwilling, and the daily chemical products she developed are obviously very good, but she was defeated by these capitalists.

It made her extremely depressed.

As for thegrass's investors, Qin Yuxi had heard about the complicated situation of the Cao family in his previous life.

It is said that none of the Cao family lives in Huaxia, all of them live abroad, and the family has a big business, and the little child like Miss Fifth is the blood of Cao Gang, the helmsman of the Cao family.

And then that's how you hook me, I hook you, fight and fight, fight from the inside to the outside, fight with each other over family property or something, which directly affects the top management of thegrass, and then leads to thegrass, the brand, from the upper class to the lower class.

In the end, ordinary cosmetics companies can't buy thegrass's daily chemical products, and Qin Yuxi has to ask someone to buy the products of this brand from some horns to her after many years.

After listening to Tang Xuanying's words, Qin Yuxi nodded and asked:

"Then why don't you just leave thegrass? IMHO, in this case, it doesn't make much sense for you to continue to consume with the Cao family, this brand has already given consumers a positioning, it is better to start from scratch and reposition a brand. ”

"Miss Fifth also had this plan before. ”

Tang Xuanying simply told the truth, since Qin Yuxi had seen the problem here, then she wouldn't hide it from Qin Yuxi, she said bluntly:

"But I'm thegrass's royal formulator, I'm already bound to thegrass, this brand is my brainchild, and I can't abandon it. ”

The queen formulator of the daily chemical brand and the queen designer of the jewelry brand are the same, once bound to a brand, it is for life, unless the brand hurts its own royal formulator and designer.

Otherwise, the royal formulators and designers will abandon their brands for no reason, and their reputation in the industry will not be good in the future.

Qin Yuxi thought about it and gave Tang Xuanying an idea,

"This thing is actually easy to do, you are thegrass's royal formulator, and now you five young ladies are going to come out of the independent portal, but she is still a member of the Cao family, she can apply for a sub-brand of thegrass, so you are not abandoning your own brand, but you are also a sub-brand designer of thegrass. ”

Tang Xuanying and the general generation both had stunned expressions on their faces, why didn't anyone think that a daily chemical product is just a sub-brand?

I saw that the general agent was stunned, and asked with a worried face:

"But as we have talked about before, thegrass's positioning can no longer get up, if it is its sub-brand, wouldn't it have determined its positioning foundation from the beginning? ”

"Who said that?"

Qin Yuxi tilted his head slightly, and asked the general generation,

"Why is the positioning of the sub-brand necessarily higher than thegrass? Longsheng has nine sons, each is different, why should the positioning of the sub-brand be lower than thegrass from the beginning? There are really endless means of promotion, so that consumers think that this sub-brand must be better than the blue. ”

In this era, there are no very professional and powerful promotion companies and packaging companies, but Qin Yuxi casually came up with a few tricks, which were all left over from those promotion companies after 20 years, and they could push thegrass's sub-brand to the positioning route of luxury.

See her [Qin Yuxi Private Collection] and [Qin Yuxi Luxury Brand], you know that it is not difficult to position this thing, but the difficult thing is to do a good job of positioning, how to ensure that the brand does not depreciate, and will not gradually fall from a luxury brand to a lower middle or even lower with rising prices and inflation.

"Is Miss Qin willing to cooperate with Miss Five?"

Tang Xuanying suddenly asked such a sentence, and when she saw Qin Yuxi's gaze, she lowered her eyes and said very sincerely:

"The reason why I want to pull Miss Qin into the gang is also because Miss Wu wants to make a new brand and doesn't want to compete with her brothers and sisters for the existing family business of the Cao family, but Miss Wu is too young and she lacks a suitable business partner. ”

"Ms. Tang and Miss Five have a good relationship. ”

Qin Yuxi sat on the sofa and said this point very rationally, if you don't explain it, there are so many people in the Cao family fighting for family property, Tang Xuanying doesn't stand anywhere, and she helps the fifth lady of the Cao family recruit troops.

After she said this, Tang Xuanying, who looked shriveled and serious and meticulous, had an indescribable sense of tenderness on her face.

I only heard Tang Xuanying say:

"I have been associated with the Cao family for many years, Miss Five was also born from her, watched her grow up, this child is simple-minded, and her brothers and sisters who are like jackals, tigers and leopards, I feel different at all, now the Cao family is stormy, and Miss Five has no ill intentions around her, I just want Miss Five to get out of trouble as soon as possible. ”

thegrass is a brand built by Cao Gang during his lifetime, and after his death last year, the Cao family's cats and dogs came out to compete for the Cao family's property.

And Thegrass can be regarded as part of the Cao family's property, Miss Cao Wu is only seventeen or eighteen years old, and she has not yet reached the legal age to inherit the family business, and she has no father, only one mother is weak, and she is oppressed by the three aunts and their children, and there is almost no way out.