Only the world's first and tied for the world's first in the subdivided category, you can enjoy the rent without money", this is an iron law verified by Arnott for the world.

The laws of nature cannot be disobeyed.

The Matthew effect, in which the strong get stronger and the winner kills, is the first iron law of nature in the Internet era. The richer he is, the more he has to give him money, and the more noble he is, the more he can enjoy it for free.

Gu Kun wants to use Gucci as the base rod and enjoy such publicity and distribution resources in the future, so he will have to cut down Gucci's categories that cannot be the world's No. 1 and realize a game of chess for the whole group at the group level.

Soray took some time to review the causes and consequences of his thoughts, and he had to admit that what Gu Kun said was the truth.

However, the person who can become the CEO of Gucci is definitely not a fuel-efficient lamp, and he will not give up so easily: "Gu, I have to admit that I did underestimate you before." You may not be aware of luxury, but you definitely know a lot about media theory and branding – thank you for speaking so openly with me.

However, you can't deny that all this layout is still a kind of generosity, and it would be fanciful to expect us to pay the price, sacrifice and forbearance for your overall group strategy, and expect me to accept your favor for it.

Again, if I had allowed the same conditions to be given to a sentimental white knight like Mr. François Pinault, perhaps he would have been more merciful. In the long run, Mr. Pinault does not have as much media hype resources as you have. ”

Again, Lao Tzu has a spare tire.

Gu Kunhe sneered: "Cut, Pino doesn't have this vision, he can't keep up with Arnott's vision and ruthlessness, even if you tell him, it's just taught, and it's not martial." Besides, although my conversation with you is not a trade secret, if you go to another investor just after listening to my opinion, do you think you can still get along in the rivers and lakes? Do you think I have no back-up?"

Sorey: "Don't be tempted, I don't want to betray you, I'm just reminding you that I have the capital to sell you - so be it, a fixed price, after all, this matter is your generosity to others, and you must always give some blood." Finally, one condition is enough for me to allow you to be generous in exchange. ”

Gu Kun stared at De Soray's reaction, carefully pondered it for more than ten seconds, sneered, and finally threw out a killer idea:

"Mr. Sorey, take a long-term view. Both Arnault and Pinault already have mature, group-level senior management teams, whether LVMH or Kering, and the top management is already overcrowded.

But I'm different here, and I'm completely in control of a Giorgio Armani at the moment. The other holdings I have on hand are financial holdings. So, I lacked the talent to help me build a luxury conglomerate.

Let Gucci accept my makeover, and you can get more than just Gucci after specialization and slimming. Maybe you and your henchmen will have more room for career growth. ”

Why did you say it earlier! Do you Chinese people like to talk ugly things in the front, hide the good things in the back, and play with the desire to promote and suppress first?

In his heart, de Soré ran over 10,000 grass and mud horses almost instantly.

"Okay, deal. Soray also knew that his last sentence was a bit ruthless, so he changed his face very quickly.

Gu Kun: "So, when will the decision of private placement be announced?"

Soray thought for a moment, "Before Christmas, the fundraising period may be shorter, and I hope you can start preparing now." ”

Gu Kun: "Okay, I'll wait for you to send an invitation, money is not a problem." ”

When Gu Kun said the last sentence, his expression did not change at all, so that de Soray had to raise his assessment of Gu Kun again.

"I knew that this guy had money, but I didn't expect that the 6 billion euro fund could be taken out, and it seems that I underestimated him before. Let's just think about it in the future and see how to do bigger things under this boss. Sorey thought to himself.

The two had a drink at the end, and the dinner was a happy one.

De Soré very cordially invited Gu Kun to stay at the winery for one night. He also said that if Gu Kun was interested, he could help him find another similar winery nearby.

Gu Kun casually said that he had the opportunity to think about it again, and he was not in a hurry, so he took his women upstairs to stay.

It's not bad to live in a winery once in a while, but the house is a little old, and the old stone building is clumsy, and you get tired of it after a long time.

……

In the days that followed, Gu Kun traveled in Italy, occasionally having fun with de Soray and other luxury tycoons he wanted to woo, and when he had time, he went to Paris, Marseille, and Monaco, and until Christmas, he was relatively casual and casual.

Just keep an eye on it and pay attention to the fundraising and scheduling.

After all, in addition to Armani, the "Guo Kui Xu Shu" and Gucci, the "Le Yi Zhuge Liang", Gu Kun, the king, still needs a lot of other "walking" talents.

Arnott's LVMH Group, in addition to LV and Givenchy Dior, still needs to make up for what shortcomings and which product lines to accompany it, and Gu Kun's future "Lanfang Art Group" also needs to match the corresponding opponents.

It's just that the other chess pieces that need to be equipped at the moment are relatively small, so there is no need to elaborate on the specific process of subjugation, and all in all, it will certainly not be more complicated than his cooperation with De Sore.

The only thing worth mentioning is the recent further overtures of Gu Kun by the top Italian jewelry brand "Cartier", which matched Gu Kun to further increase his holdings, strengthen strategic cooperation, and sign a bunch of strategic framework agreements.

Although the market value of the "Cartier" brand is not as good as Gucci after the private placement, it is also a luxury company that is easily between 50~10 billion US dollars, which is worth mentioning.

A brand worse than Cartier is purely a trick, and there is nothing to mention even the name. Men are not interested in mentioning it.

Nearly a week passed quickly, and in the blink of an eye, the day before Christmas Eve, December 23, a Saturday.

On this day, Henri de Soray's long-awaited "Gucci Private Placement of New Shares Anti-Holigate Takeover" action finally reached the moment of official announcement.

De Sorey's announcement of the intention to issue additional objects, of course, is Gu Kun's "Lanfang Art Group", which is not in suspense.

However, this unsuspenseful behavior shocked the two off-court tycoons.

……

That morning, Venice, Palazzo Graci.

Palazzo Grancy is a consul's palace in the 13th to 15th centuries, the ancient Venice for the nuclear state, the area is not large, the construction area is 5000 square meters, about 30 meters wide, more than 60 meters long, up and down three floors. The palace is worth only because of its historical value, after all, it was built in the Venetian Renaissance six hundred years ago.

At this moment, in the hall of the Palazzo Gracy, a luxurious and graceful old rich man and a gentle-looking old noble gentleman were there to evaluate several oil paintings in front of them.

That luxurious and graceful old rich man is none other than Mr. François Pinault, the 65-year-old owner of Kering and the owner of Christie's, a French luxury and art giant.

Next to him, the aristocratic old gentleman, was Jean-Jacques Aragon, the former French cultural BU chief.

And the reason why they are here is because Pino just bought the 100-year lease of Palazzo Graci in Venice a few months ago and wanted to open a private art museum here, so he invited the former director of culture to be his private museum director.

There is no one in this pomp and circumstance.

Pinault's art collection has always been to the extent that a single stomp in France and Italy can make the entire industry tremble, and even Bernard Arnault, the number one tycoon in the luxury industry, cannot compete with Pino.

Who made Pinault himself the owner of Christie's, and he couldn't buy antiques with as much ease as eating and drinking.

Not to mention anything else, just some of the antique treasures in the shipwrecks that Gu Kun fished in his early years were bought by François Pinault for money. This can be regarded as the fate of the Dragon King Temple washed away by the flood, and the world of the upper class can only be blamed for being too small.

At this moment, Pino is showing Jean-Jacques Aragon two paintings: "Woman in a Beret" by Spanish painter Picasso and "Big Ben" by Dutch painter Mondrian.

(Note: It's not an overlapping typo, the first "let" is a verb, the second "let" is the person's name, many French people have "let" in their names)

"Mr. Pinault is so generous that Picasso and Mondrian's masterpieces are willing to be donated to museums for ordinary people to get close to art. You're a modern-day Lorenzo. Jean-Jacques Aragorn, after casually praising the painting itself, began to praise the master.

Although Pino's donation was only donated to his own private museum, it was only for ordinary people to see.

Gu Kun actually did the same thing in Lanfang, but Gu Kun's collection was far less than his, and there were no oil paintings, all of which were ancient shipwreck cultural relics.

When the two old gentlemen were blowing each other in business, Pino's secretary ran in in a panic.

"Don't you see that I'm talking to the Minister of Aragon about art!" said François Pinault, whose face was very unpleasant when he was disturbed, and he did not think that there was anything urgent that would make him lose his demeanor as a top gentleman.

The assistant couldn't be wronged when he was scolded, so he could only stubbornly announce the bad news: "Boss, Henri de Soray issued a private placement announcement today!"

Pinault raised his eyebrows, coughed lightly, and tried to maintain the gentleman's grace: "Is he inviting us to be a white knight and save Gucci from Arnot's clutches? ”

The assistant said with a lamentation: "No! Mr. Solei's invitation to the private placement is Gu Kun!

Pinault's eyes suddenly widened as big as a bull's eye: "What? Nouveau riche? Didn't he tell me two years ago that he would focus on the male luxury economy? What kind of bar did he have with Arnott? Bastard! I'm qualified to talk to Arnott!"

When did Gu Kun's claws come over?

In a fit of rage, Pino very ingracefully tore up a genuine piece of Picasso - fortunately it is not a masterpiece, who let Picasso die only a few years ago, Picasso painted 20,000 paintings in his lifetime and circulated in the world, and those who are not very valuable are okay to tear up a little bit.