Sun Ying returned home, tossing and turning, absent-minded.

All I thought about was what Chen Dongcheng had told her.

Some disappointment, some surprises.

Disappointingly, Chen Dongcheng didn't say what she wanted to hear the most.

Surprisingly, Chen Dongcheng wanted her to be an agent, and undoubtedly trusted her very much.

God knows how long she worked for that trust.

Now it can be regarded as prying open a gap and glimpsing the light of love.

The next day, Chen Dongcheng took Sun Ying to meet with Nie Yunjing.

The place where we met was at Sun Ying's coffee shop.

Nie Yunjing had a bitter face, the recent experience of registering a trademark was too painful.

After screening countless times, the slightly better trademarks have been registered.

What he liked the most was the trademark Heytea, and after contacting the trademark holder, the other party offered to meet him.

Nie Yunjing observed the coffee shop professionally, and the style of the store was very quiet.

But can such a coffee shop make money?

He quietly labeled the owner of this coffee shop as rich and capricious in his heart.

Nie Yunjing looked at his watch, a little anxious.

"Jingle bells. ”

The doorbell rang, and Nie Yunjing habitually looked back.

A tall young man walked into the coffee shop, and the other party looked around and walked towards him.

"Hello, I'm Chen Dongcheng, and I've contacted you before. ”

Nie Yunjing hurriedly got up and shook hands with Chen Dongcheng: "Hello, I'm really sorry to trouble Mr. Chen to make a special trip." ”

"No hassle. ”

After Chen Dongcheng sat down, he instructed the clerk: "Have a cup of coffee and matcha cake." ”

Nie Yunjing quietly observed Chen Dongcheng, and his face seemed to be very young.

After a while, Sun Ying brought the coffee and cake.

Instead of leaving, it sat down next to it.

Nie Yunjing paused for a moment, and some didn't figure out Sun Ying's identity.

Chen Dongcheng didn't mean to explain, and said directly: "I asked you to meet this time, mainly to talk to you about the Heytea trademark." ”

"You said that as long as the price is reasonable, I will definitely send you money immediately. ”

Nie Yunjing's expression was a little anxious, he was still very young at this time, far from meeting the standards of a qualified businessman.

Chen Dongcheng stirred the coffee and said unhurriedly: "Heytea's trademark can be sold to you, but I want to use the trademark to invest in you." ”

"Trademark shareholding?"

Nie Yunjing was a little puzzled, he had opened a total of four stores now.

There are two in Jiangmen, one in Zhongshan and one in Xiaolan.

Among them, the Zhongshan store has a very dismal turnover.

Chen Dongcheng had already asked Xie Jingyu to collect Nie Yunjing's information and know his current situation.

Spending 600,000 yuan to buy a trademark is definitely not a small amount for him.

If Nie Yunjing opens a few more stores after a while, Chen Dongcheng wants to get in the car, but it will be too late.

Nie Yunjing couldn't help but be curious, he also wanted to hear what others said about his tea brand.

"How much do you think this trademark is appropriate?"

"I buy shares with a trademark, and it shouldn't be too much to ask you for 20% of the shares, right?"

Nie Yunjing calculated in his heart that this was equivalent to a valuation of three million for his brand.

Asking himself, when Nie Yunjing heard it, he was really moved.

As long as he takes out 20% of the shares, he can save 600,000.

The 600,000 can completely open another store in Zhongshan or other cities.

The more you drive, the more you earn.

Although there are many OEM royal tea shops in the market, the most profitable ones are Nie Yunjing's shops.

After all, they are just a card, and the real core production process is in Nie Yunjing's hands.

Nie Yunjing has a very flexible brain, he started his own business before going to college, and now he can still achieve a little success, which is very rare.

"Mr. Chen, I still plan to use money to buy out your trademark and shares, please forgive me. ”

Nie Yunjing said this, and he didn't know how much struggle he had made.

Countless heartbeats, and then I was pressed down.

Shares cannot be given, at least not in the early stage.

Chen Dongcheng shook his head when he heard this: "I'm sorry, I plan to make my own tea brand, just call it Hey Tea." ”

"Uh......"

Nie Yunjing was stunned for a moment, I'm afraid this person is not sick, right?

If you make a tea brand early, I will contact you with wool!

I just have to wait for my heart to be able to play such a set.

Nie Yunjing couldn't be clearer about how difficult it was to come up with a nice name.

After four years of trademark protection, it was finally rejected.

Now Nie Yunjing is determined to buy a registered trademark.

Whoever dares to pirate him again, he will sue him to death.

"Mr. Chen, please think about it again. ”

Nie Yunjing couldn't figure it out, but he was reluctant to give up.

For the trademark of Hey Tea, Nie Yunjing is very fond of it.

Even the night he received Chen Dongcheng's call, he didn't sleep all night.

"Either accept my investment or I go it alone, there is no other choice. ”

Chen Dongcheng's tone was indifferent, but the strength in his words made Nie Yunjing's heart awe-inspiring.

Nie Yunjing opened his mouth, but he still couldn't say anything.

After hesitating, he planned to go back and think clearly before contacting Chen Dongcheng.

Chen Dongcheng had no accident, and the trademark of Heytea was in the hands of Chen Dongcheng.

Whether you choose to go it alone or not is a matter of one sentence.

As long as you have money, you don't have to worry about finding a R&D team.

The development model of Heytea is not complicated, and the formula can be bought for dozens of dollars on the Internet.

In addition to Chen Dongcheng, no other capital has noticed the small brand that has just started from a prefecture-level city in Guangdong Province.

Who would have thought that Nie Yunjing would create a tea brand that many young people would rather queue for hours and spend dozens of dollars more on errands to buy.

The madness of Hey Tea, Chen Dongcheng has witnessed and experienced it himself.

Sun Ying was a little curious: "Aren't you worried that he will reject you?"

"He won't, he didn't have a choice before, but now that he has the best choice, he won't easily refuse. ”

Sure enough, only two days later, Nie Yunjing visited again.

This time the attitude has softened, and it is obvious that I have been thinking about it for a long time when I go back.

"Mr. Chen, I am willing to accept your investment, but I would like to know how much additional investment you intend to make?"

Chen Dongcheng already had an answer, and raised three fingers on his right hand.

"In addition to the trademark shares, I will invest another three million in you to open a store and expand the scale. ”

Hearing that Chen Dongcheng was going to invest three million in himself, Nie Yunjing's heart was pounding.

He swallowed hard and spit, forcibly suppressing the excitement in his heart.

"Mr. Chen, how many shares do you want?"

Nie Yunjing asked the question he was most concerned about.

Chen Dongcheng said before that his imperial tea was worth three million, which was in line with Nie Yunjing's expectations.

Now that Chen Dongcheng has invested 3 million at once, it is impossible to give all the shares to Chen Dongcheng, and a reasonable valuation must be explored.

"I don't want too much, counting the trademark, I only need 49% of the shares, and you are still the majority shareholder. ”

This number is already very dangerous, and Nie Yunjing only nominally maintains the status of a major shareholder.

Once the next round of financing, Chen Dongcheng can inject capital to dilute the shares and drive Nie Yunjing out of Heytea.

Nie Yunjing was entangled in his heart, he had expected this situation before he came.

As long as he agrees, he can immediately get the trademark of his dreams, and there is no need to fight endless trademark rights battles.

In addition, he was able to get 3 million funds, quickly open a store, and start the brand effect.

On the one hand, it is developing at a rapid pace, and on the other hand, it is advancing rapidly.

Nie Yunjing looked at Chen Dongcheng with a complicated face, and gritted his teeth: "Then do as you say." ”

"Clever, you made a wise choice. ”

Chen Dongcheng smiled and stretched out his hand: "There are many companies under my name, and she is Sun Ying, my agent." ”

"In the future, she will be in charge of Heytea with you, and of course you are the leader of the company, there is no doubt about it. ”

"I understand. ”

Nie Yun nodded, and there was no surprise that Chen Dongcheng had installed his cronies.

Nie Yunjing, who usually likes to read some financial books, is very familiar with capital operation.

For him, being able to open a few more tea shops is more real than those illusory dreams of going public.

Now he doesn't believe that he can create a popular tea brand across the country in the future, and even become a brother in the tea market.

The company is very small, and all processes are directly handled by Chen Dongcheng's think tank.

Nie Yunjing was dumbfounded, it was the first time he had seen so many elites with gorgeous identities.

Some elites of well-known companies who have only heard about it in books or on the Internet have face-to-face communication with themselves.

Nie Yunjing suddenly understood that Chen Dongcheng said that he had a lot of companies, which turned out to be true.

Thinking about his own little thoughts, Nie Yunjing smiled self-deprecatingly.

Instead of worrying about those who don't, it's better to concentrate on making Heytea good.

Even if his shares are diluted, he still has the potential to become a billionaire with his shares.

Sun Ying shook hands with Nie Yunjing, and they knew each other.

Then Chen Dongcheng's think tank was in charge of other matters, including the establishment of a shell company.

The control of the business of the domestic entity was transferred to the Hong Kong company, and finally after a series of operations, the real controllers were Chen Dongcheng and Nie Yunjing.

It's just that the two of them are hidden behind the scenes, and if they don't want to take the initiative to expose it, no one wants to know the specific shareholding situation.

Nie Yunjing is very familiar with this kind of operation, and it is often mentioned in financial books, and he asked with some hesitation: "Is it possible for us to go public?"

"Why not?"

Chen Dongcheng asked with a smile: "As long as I follow the development strategy I formulated, Heytea has the possibility of going public." ”

Nie Yunjing scratched his head: "I definitely hope that Heytea can be listed, but I think it's not realistic at the moment." ”

"Since you have chosen to start a business, you still have dreams, what are you going to do next to open a store?"

Chen Dongcheng asked casually.

Three million is not a lot for him, but for the vast majority of entrepreneurs, it is enough to do a lot.

Nie Yunjing had a plan, and when he heard this, he said: "I plan to open a store in Pengcheng first, Pengcheng is not only a first-tier city, but also a star city in Guangdong Province."

I want to use the word-of-mouth effect of Pengcheng to start the popularity of the Heytea brand. ”

"What about the specific business district, where do you plan to choose?"

"Coastal City, that is the largest business district in Pengcheng, and the flow of people is enough for us to make a name for ourselves. ”

Seeing that Nie Yunjing didn't have a hot head, he calmly thought about it.

Of course, Chen Dongcheng was very satisfied, patted Nie Yunjing on the shoulder and encouraged: "Let it go, the funds are not enough, I can support it at any time." ”

"Thank you. ”

Nie Yunjing was grateful, and he had to be grateful.

Although he didn't go to college all these years, he has been studying himself books on economics and business management, just to prepare for the growth of the tea shop one day.

Countless cases tell Nie Yunjing that in today's era, without capital support, he can't play at all.

Just relying on a few tea shops to make a profit, how long will it take for him to make three million?

Just a trademark, he had to raise money everywhere to buy it.

One can imagine how important this money is.

Sun Ying's coffee shop is still open, but a manager is hired to manage it.

Many customers were a little disappointed, and they could never see the white-skinned and beautiful proprietress again, as if the coffee shop had lost its soul.

Sun Ying is busy, she and Nie Yunjing have been busy with the location of the new store in Coastal City, and the decoration is also done by themselves.

Regarding the design of the new store, Nie Yunjing finally referred to Sun Ying's opinion.

I plan to design it younger and more trendy, which is completely different from the previous storefront.

To put it bluntly, the future Hey Tea Party will focus on fashion and coolness, and strive to catch the attention of young people aged 16-25.

After discussing with Sun Ying, Nie Yunjing planned to set the price of a cup of Hey Tea at 20-30 yuan, which was almost 2-3 times that of ordinary milk tea.

This price is undoubtedly an unprecedented test for the milk tea market.

Nie Yunjing's only reliance is the several well-received teas he has developed before, which is why Chen Dongcheng did not choose to go it alone.

The founder understands tea making, which can undoubtedly make the possibility of Heytea's success higher.

Nie Yunjing is still following the original path of development, but he is destined to go more smoothly in this life.

Because of Chen Dongcheng, who is such a behind-the-scenes promoter, helped him pave the way.

The real popular year of Heytea was in 2017, which was inseparable from Douyin.

Chen Dongcheng, who wrote Douyin in a small book early, will definitely work harder to promote Hey Tea.

For the decoration of the store, Chen Dongcheng contacted Xue Ningzhi.

Mo Chuan Decoration took over this business and didn't make much money.

Nie Yunjing didn't have much budget in total, and the most investment in this store was in rent and materials.

The decoration cost 500,000 yuan was enough to make Nie Yunjing bleed.

If it weren't for Chen Dongcheng's face, Xue Ningzhi wouldn't have bothered to go out in person.

However, after listening to Chen Dongcheng's blueprint, Xue Ningzhi's eyes instantly lit up: "Are you saying that if it is possible, this Heytea will open no less than twenty stores in Pengcheng?"

"Well, that's for sure, but the styles will be more diverse, such as the black gold store that focuses on modern fashion, the pink store that focuses on pink girls, and the daydream series, etc. ”

Chen Dongcheng looked at Xue Ningzhi and said with a smile: "The decoration standard of each store is not expected to be less than 500,000, is Xue always interested in taking this list?"

"Of course I'm interested, and I ask Mr. Chen to take more care of me, a weak woman. ”

Xue Ningzhi calculated a little, and the decoration cost of 20 stores alone could reach tens of millions.

This is also a lot of business for Mochuan Decoration.

Sun Ying suddenly came over at this time, she was very familiar with Xue Ningzhi.

Before her, her coffee shop was designed by Xue Ningzhi.

"Sister Ning Zhi, I'm going to trouble you this time. ”

Xue Ningzhi glanced at Chen Dongcheng with a smile and said, "Yes, I am collecting money to do things, and I have to thank Mr. Chen." ”

Chen Dongcheng was a little weak by Xue Ningzhi's gaze, but neither he nor Sun Yingmao had happened, and he was a fart!

Chen Dongcheng straightened his chest and looked at Xue Ningzhi calmly.

On the contrary, it made Xue Ningzhi a little self-doubting.

Could it be that I made a mistake in my judgment?

But thinking about Chen Dongcheng's previous affair, Xue Ningzhi couldn't help but put a big question mark.

would rather believe that there are ghosts in the world, and she doesn't believe that Chen Dongcheng can not think about Sun Ying.