Since June, in accordance with the agreement between Liu Yun and Ctrip Lao Liang, the price war in the ticket booking business has been stopped.

As the saying goes, it's only when the tide goes out that you know who's swimming naked.

He also needs to know how many loyal users are left when Yoyo Holidays cancels the deduction coupons on the booking.

A week ago, Ctrip also issued an announcement that it would temporarily withdraw from the hotel reservation market and work on the booking business with peace of mind.

It's just temporary! No one can say forever, just like Yoyo has no guarantee that the price war will never start again.

In the mall, there are no permanent friends, only eternal interests.

At this moment, the outside world is also divided. Some discerning people seem to have guessed that two giant companies on travel sites have reached a private agreement.

......

After another week, Liu Yun got the first monthly report of "Demon Domain", with a revenue of about 20 million yuan.

"Good!" He held the Chinese piece in his hand and smiled.

Although the game's current monthly income is less than one-fifth of that of Warcraft, Liu Yun is still very proud.

After all, this is a completely self-developed game, and he has absolute control.

More importantly, he has the confidence in front of Blizzard, and he doesn't have to look at their faces all the time.

There seem to be some different voices coming from Blizzard's side, such as revising some contract details on the new expansion Burning Crusade.

As for which revisions? Liu Yun could think of it with his fingers crossed his fingers, and this group of Yankees who could not afford to make profits early was nothing more than wanting to increase agency fees and profit sharing.

However, from another point of view, if Warcraft encounters Waterloo, Liu Yun will also find a way to rely on the agency fee for the remaining years and end the contract hastily.

Asking for money? No.

He didn't know how Jiucheng in his previous life faced this situation, but the so-called people were under the eaves and had to bow their heads, and Blizzard was holding his lifeline, so it was estimated that he could only swallow his anger.

Yoyo's situation is more optimistic, their product line is richer, and they have a magic domain that can make money.

After dismissing Lekang and the finance staff, he turned his attention to another document.

This is what the secretary just brought from Yoyo Vacation.com.

Since the cancellation of the price war, Yoyo Holidays' market share in ticket booking has been declining at a rate that is visible to the naked eye.

Of course, these results were already expected by Liu Yun, and the advantage was that the intensity of burning money was also reduced.

"Xiao Xu, do you think the 20% market share can be maintained?" Liu Yun called Xu Ying and asked directly.

Today's market share has dropped from 30% to 25%.

"It's difficult, after all, Ctrip is an old company in the market, and its strength is deep. On the other end of the phone, Xu Ying thought about it and said.

There was disappointment in her heart. Originally, he thought that the boss would take advantage of this negotiation to chase after him, but it turned out to be a loser's pact as a winner.

Ctrip did temporarily withdraw from the hotel reservation market, but their living space in this area is already very small, and this result is inevitable.

As for the ticket booking business, Liu Yun only asked for 20% of the market share, and also transferred a highly anticipated popular game to the other party for a fee.

Doesn't this give Ctrip wings?

Such an agreement reminded her of the war between the Qing and France in the history textbook, which was obviously won by the Qing and signed the "Sino-French New Treaty" and ceded control of Vietnam.

"Around 18 percent is my estimate, and if we do a little bit of marketing, we have a chance to keep it at 20 percent. She continued her analysis.

Mr. Liu, is our goal not to destroy Ctrip? 20% is satisfied?

"Xiao Xu, I am ready to officially launch the A round of financing for Yoyo Holiday. Liu Yun finally said something that made her heart beat wildly.

Didn't Liu Yun want to take down Ctrip? It's just that during the negotiations with Liang Jianzhang that day, he heard the other party talk about his plans to introduce venture capital institutions.

Although he didn't say anything on the surface, he knew better than anyone else that burning money like this was a bottomless pit and should be stopped.

That day, Lao Liang talked about two venture capital institutions, Gao Ling and Priceline. Let Liu Yun remember that these two gods of wealth injected $1.9 billion into Ctrip in the year of 2014-2015, allowing him to sit firmly in the leading position in the Chinese tourism market, and soon after, Baidu also injected capital, surpassing Priceline to become the majority shareholder of Ctrip.

Priceline is the world's largest OTA website, but it has never set foot in the Chinese market and is content with investment.

Liu Yun's purpose is very simple, to find Priceline for financing before Ctrip, in addition to a lot of money, you can also get many overseas hotels and air ticket ordering channels. In recent years, the tourism market has become more and more popular, and overseas travel will become very popular in the future.

He had to get a head start.

Sequoia Capital, a well-known venture capital institution, has valued Yoyo Holiday Network at $350 million and has shown a strong interest. Xu Ying repeated the news again.

She was just afraid that the boss would take care of the situation and forget about it. Xu Ying has an intuition in her heart that this boss has an extraordinary attachment to the shares in his hand, and he is always a little reluctant to raise funds.

Luckily, both games are very profitable, allowing Yoyo to have plenty of cash flow even though he rarely receives financing.

This is the share of financing that Liu Yun can accept at the moment, and it will also bring him $70 million in cash, but he doesn't want to find Sequoia Capital, but wants to introduce Priceline.

The division of shares after financing: Yoyo is (1-20%)*70=0.56, Ali is (1-20%)*30=0.24, Priceline=0.2.

Of course, this is the most ideal state for Liu Yun, if you can't introduce Priceline, you can only retreat to Sequoia Capital, but you must further increase the valuation.

Yoyo's strength in travel websites has actually made it extremely difficult for some other travel websites to raise funds, such as the old eLong and the new ones.

It's easy to understand.

For example, QQ, as the monopoly software of instant chat communication in China, has an unsurpassed strong position.

If a newly established IT company says that it also needs to develop instant messaging software and needs financing, most of those venture capital institutions will also quit.

Because this money is no different from giving it away for free. They are rich, but they are not so bad.

Agree, because of the strong emergence of Yoyo Holiday.com, this market has become confusing.

If Yoyo Holiday completes this round of financing, it will only be more difficult for Qunar and eLong to continue financing, and the relative pace of expansion will be much slower. They can only survive in the gap between Yoyo and Ctrip, looking for investment everywhere.

When the time comes, Liu Yun will be able to knock down these two well.