Chapter 393: Boiled Frog in Warm Water
Xu Ying received instructions from Liu Yun not to reject Sequoia Capital, but also welcomed other venture capital institutions to take the initiative to contact Priceline.
This giant travel website from the United States was so supportive of Ctrip in its previous life, and in this life it wants to transfer this support to Youyou.
Liu Yun temporarily gave up the idea of meeting with Ctrip, just because he was worried about some unpredictable emergencies. He needs to take precautions and eliminate hidden threats.
......
Soon after, news began to circulate on the Internet that Ctrip had also set up a gaming department to enter the online game market.
The news is released by Youyou.com.
As the No. 1 game website in China, you can always get first-hand game information.
Liu Yun paid close attention to Ctrip's dynamics and deliberately clicked on the relevant news on Youyou.com.
Unexpectedly, some netizens left messages below to complain.
Someone said: "In these years, all Internet companies want to engage in online games and make a lot of money." ”
Another person said: "Of course, if you were you, you would do it." Online games make money, who doesn't love money?"
Someone answered: "So I admire Ma Yun very much, people say that if you don't do games, you don't do it." ”
When Liu Yun saw it, he smiled a little disdainfully. He knew that Ali would make games, but after eight years, the market response has been mediocre.
The businessman is right, unless it is a contract written in black and white, or it cannot be trusted, and even if the contract is written in black and white, there are often times when there is a breach of contract.
Immediately afterwards, a netizen's comment attracted Liu Yun's attention.
"Everyone, trust me. Ctrip's newly established game company will definitely have a bad service attitude. ”
Someone replied to him: "It's normal, most game companies only think about making money, and there are really few that operate seriously." ”
The previous netizen swore that "Ctrip's customer service attitude is really bad, and the work efficiency is low, hehe, this kind of company must be as bad as the journey when engaging in online games." ”
Liu Yun's heart moved, and he directly asked the technical department to put a few spit on the top, and then turned off the computer.
......
Zhou Hongyi's work to promote Yoyo Security Guard is going very smoothly, and the installed base has been nearly 80 million in half a year, and I believe that by the time the antivirus software is officially launched in October, the installed capacity of Security Guard will be able to break through the 100 million mark.
At that time, he will bundle the antivirus software on the security guard to sell, and it will not be much of a problem to reach 150 million installed units in two years, and then 5% of the shares of Youyou Times will become his bag.
He is a smart man with a flexible mind, and he still remembers the conversation between him and Liu Yun at the beginning.
"Mr. Liu, does antivirus software only focus on the number of installed units, and is there a requirement for the number of paying users?"
"Well, for the time being, we only focus on the installed capacity, and the number of paying users will be talked about in a few years!"
Lao Zhou rubbed his eyebrows, he always felt that Liu Yun was not telling the truth.
The cost of Yoyo antivirus software is 60 yuan per year, but Liu Yun has formulated a lot of free trial policies.
As long as netizens log in with their Yoyo Pass account.
The antivirus itself is free to try for a month.
For example, if you install Yoyo Browser or Security Guard for free for one month, if both of them are installed, the free period becomes 2 months.
All users of Yoyo Games, whether Warcraft or Demon Domain, can get 3 months free.
YOYO voice users will be given away according to the level, and the cap is also 3 months.
Users of Youhai Music try it for free for 3 months.
Then there is the Yoyo Holiday Network, which is even bigger. As long as the user spends more than 300 yuan on this website, he will be given a free month for one month, and there is no upper limit.
300 yuan, almost all slightly better hotels in Huaxia are more than this price.
Nowadays, almost all registered users of Yoyo Vacation have spent more than this price. Yoyo Vacation now has more than 20 million users, which means that these people could be potential customers for antivirus software.
In this way, there are very few users who actually pay for antivirus software.
Zhou Hongyi was a little puzzled, what is Liu Yuntu?
Normally, a newly established antivirus software company will adopt some preferential policies in order to win customers, but the ultimate goal is to convert these people into paying users.
Lao Zhou has a feeling that even after a year, the young boss will still think of ways to let netizens continue to use it for free.
Could it be that the boss's purpose is to subvert the entire antivirus market with free antivirus software?
As a veteran of the Internet, he is well-informed and has captured some clues.
If an antivirus software charges users, the annual revenue is only tens of millions of yuan.
This income is really insignificant for Yoyo.
But what's the point of engaging in free antivirus software? Spending money to attract hatred?
If you force others to death, you won't get any benefit.
In his previous life, although Zhou Hongyi founded 360 in the middle of this year, the idea of free antivirus software was really born in 2007, and the launch time was in 2008.
Even at the beginning, he also gave Kaspersky a sum of money, nearly 2 million yuan, tied up with the other party's sales.
In those years, Kaspersky had the highest market share in the paid antivirus software market, but because of 360's small profits, it finally suffered itself.
Today's Lao Zhou has no such consciousness at all, he has only one thought: to take down his old club, Yahoo China.
But with his rich experience, he had vaguely guessed Liu Yun's purpose.
It's just that this kind of thought only flashed in his heart, but he didn't go to Liu Yun's side to solve his doubts.
"Young and scheming. When you see people, you talk about people, and when you see ghosts, you talk nonsense. This is his evaluation of Liu Yun.
The relationship between the two of them is very delicate, a bit unlike the boss's subordinates, but closer to a cooperative purpose of huddling together for warmth.
He looked at the publicity plan formulated by the marketing department: users of Yoyo Pass can use it for free for up to 1 year.
Zhou Hongyi's heart suddenly flashed and realized the key point: the Yoyo Pass.
This policy, pioneered by Tencent but carried forward by Youyou, has now had an increasingly obvious impact on the Internet.
Obviously, antivirus software can increase the number of users of Yoyo Pass and increase their adhesion, which is a key column in the entire ecological chain.
Almost every computer has to be installed with antivirus software, and Yoyo aims to force other antivirus software to death by monopolizing this market for free for a year.
But why didn't he do it in one step and directly announce that it would be free forever? Youyou has the economic strength.
If he had an arrogant and straightforward personality, he would have directly announced that this antivirus software would be free forever, and of course he would have stood on the opposite side of all antivirus software companies.
Zhou Hongyi thought of a word: boiled frogs in warm water.
Liu Yun didn't want to stand on the opposite side of all antivirus software companies at once, so he adopted this kind of free strategy under the guise of charging fees. By the time those competitors reacted, it was already too late.