The liveliness of the takeaway market has attracted the attention of many people who eat melons.

Cao Cao's takeaway lived up to expectations, and in the first week of its launch, it topped the free list of the life section of the Apple App Store.

In less than a month, the number of orders in a single day exceeded 500,000, and the development situation was very good.

Magnesium Tuan and Hungry have made it clear that they have made it clear that Cao Cao took advantage of the cold winter of capital to pick the fruits of victory.

On the one hand, Gan Jiawei strengthened the publicity of Cao Cao's takeaway, and on the other hand, he recruited talents.

Especially for technical talents such as engineers, they are not sparing a lot of money.

Now is the capital winter, and all companies are feeling the chill.

Many employees have been dismissed, of course, the core of those will definitely be firmly in their hands.

However, there is no such thing as an iron-clad job in the Internet industry.

Gan Jiawei seemed to recognize the magnesium group, and dug up a lot of engineers to come over, and Wang Hui, the president of the takeaway business department on the side of the angry magnesium group, lost his temper when he heard it.

The secretary looked at Wang Huiwen, who was in a rage, and shrank in fright, lowered his head and picked up the documents all over the ground.

"The employees of the technical department can't resist the temptation like this?"

Wang Hui said angrily: "We offer them such a high salary, and they have no loyalty at all." ”

The secretary trembled, how dare he talk to Wang Hui about this.

After Wang Hui heard the anger, the secretary continued: "Mr. Wang, Mr. Wang hopes that you will stop the employee from jumping ship as soon as possible, so as not to distract people......

The king always referred to Wang Xing, and when the secretary mentioned Wang Xing, Wang Huiwen's face suddenly appeared a trace of fear.

Although it was very obscure, it was keenly discovered by the secretary.

No one in the magnesium group wants to challenge the power of Wang Xing.

Even Ahri was driven away, how majestic?

"I know, in the near future, I will focus on interviewing the core backbone of the technical department. ”

Having said that, Wang Hui didn't have any confidence at all.

If Cao Cao is willing to buy bones, who can stop it, unless the magnesium group takes the initiative to raise his salary.

But this is a paradox, the magnesium group is not as popular as Cao Cao's takeaway.

Give a pay rise and others will agree?

Pull a whole body, nothing more.

It is impossible to raise salaries, you can only talk about ideals and find ways to keep them.

......

Raffles City.

Heytea finally advanced into the magic capital and opened a store with an area of about 100 square meters.

Heytea opened a full 20 stores in Pengcheng, in addition to the 3 million invested by Chen Dongcheng at the beginning, Chen Dongcheng injected 100 million again in the later period.

increased his stake to 70% and completely established his absolute control over Heytea.

Nie Yunjing struggled for a while, but thinking about the shares held by Chen Dongcheng, he finally gave up those careful thoughts.

The introduction of other capital, in addition to the need for Chen Dongcheng's consent, his shares will also be diluted.

In contrast, Chen Dongcheng's sincerity to him is enough.

The operation of Heytea was indeed handed over to him to handle it all, and only the supply chain was controlled by Sun Ying.

Heytea's equity information was changed once, with Chen Dongcheng holding 70% of the shares and Nie Yunjing holding 30% of the shares.

Heytea got 100 million funds, and naturally had the confidence to enter the magic capital.

At the same time, it opened stores in five large shopping malls in the magic capital.

The five stores were renovated and opened at the same time almost at the same time.

The news of the opening of Heytea has become the focus of heated discussions in many people's circle of friends.

The Raffles City store is extremely popular, and the queue is like a long line.

Customers have to queue for at least an hour and a half to get a cup, and there is a limit of three drinks per person.

It is certain that there is a trust in it, but the popularity of Heytea on the Internet is indeed very high.

Heytea's resources are far superior to those of other competitors.

Nie Yunjing's face was full of relief, as the founder of Hey Tea.

He was under a lot of pressure during this time, but fortunately, Chen Dongcheng was tolerant enough for him.

There are no excessive profit requirements, just to launch the brand.

The average price of 25 cups of Hey Tea is on fire in the magic capital.

It has also attracted a lot of media reports, which has boosted the popularity of Heytea.

In the early days of the opening, it was a buy a cup and get a free cup.

Let customers taste the sweetness before they can continue to earn their money.

"Mr. Chen, we were able to open so smoothly thanks to the relationship of your friends. ”

Generally speaking, foreign brands entering the Magic City market will inevitably be troubled by some local brands.

Nie Yunjing was ready to deal with various departments.

Unexpectedly, after the opening of Heytea, it was calm, and the cow ghost and snake god did not show up at all.

In the magic capital, Gu Canyang said something, who would dare to provoke the second generation of this level.

Even when Nie Yunjing went to go through the formalities, he was complimented by the deputy director-level leader with kind words.

This also made Nie Yunjing feel very happy, thanks to the fact that he was holding Chen Dongcheng's thigh.

Otherwise......

Chen Dongcheng nodded with a light smile: "This is all a trivial matter, you just need to run Heytea well, and no one will trouble you in the devil." ”

Nie Yunjing nodded understandingly, and said with a smile: "Mr. Sun is in the store in the Super Brand Plaza, Mr. Chen should go over and take a look." ”

Chen Dongcheng diverted to the Super Brand Mall, and the queue at the Super Brand Mall was not inferior to Raffles City.

There are those who join in the fun, those who come to admire, and there are also some people who spend money to ask for help.

In short, Heytea is really an instant hit in the magic capital.

The clerk was so busy that his legs were weak, and Sun Ying stood not far away, holding a small notebook and seemed to be remembering something.

"It's quite hot, it's about the same as Raffles. ”

Sun Ying was taken aback, turned his head and saw that it was Chen Dongcheng, so he patted his chest.

"It's you, scared me to death, I said who suddenly ran to me to talk. ”

The little assistant on the side blinked.

She didn't understand the relationship between Mr. Sun and the handsome guy in front of her.

She is a newcomer who has just entered the company, and she has followed Sun Ying around during this time, and she has won Sun Ying's trust.

But for Chen Dongcheng, the big boss, it is the first time I have seen him.

Sun Ying looked at the crowd of people who still insisted on queuing under the big sun.

"This is the reputation we have accumulated in Pengcheng before, many people have drunk it when they went to Pengcheng to play before, and the publicity is powerful, so it has today's popularity. ”

The two of them talked, walked into the store, and someone asked dissatisfiedly, "Why don't they line up?"

"They are our bosses. ”

The female clerk replied with a smile: "Please wait a minute, three cups of cheese milk caps, and I will charge you 46." ”

Limited to three cups per person, plus buy one get one free, almost every customer in line will choose to buy three cups at a time.

Sun Ying took Chen Dongcheng into the store to visit, and Heytea has a very obscure technique in choosing the location, trying to get as close as possible to the big names.

For example, many Heytea stores are opened next to Prada's stores, which is to put it bluntly, rubbing Prada's style.

When consumers see that Heytea's store is next to Prada, they will subconsciously think that Heytea's store is high-style.

The price is a little more expensive, and naturally it is normal.

Just got Chen Dongcheng's investment of 100 million yuan, Heytea can fully afford the rent in this kind of location.

And the style of the brand is enough, and consumers will also check in and bring people flow.

In this way, Heytea almost locked the vacated spot of foreign brands like Häagen-Dazs.

In many high-quality business districts, many brands want to enter and make landmarks and Internet celebrity stores there.

Basically, only Heytea can rely on the strong brand potential energy to get the best position in the shopping center.

A little bit is going to open next to Prada, and it is estimated that Prada will not be rented next year.

Like Gu Ming and the like are cheaper, 8 yuan a cup, and the user estimates that he will leave after playing the card, and he can't afford Prada at all.

Sun Ying's little assistant ran over and asked the staff for two cups of milk tea, and sneakily brought it over, for fear of causing dissatisfaction among others.

The users queuing outside kept their eyes on the inside, and these two cups of milk tea were brought over by the assistant under the gaze of various angry eyes.

"Taste it, you shouldn't lose points in taste, right?"

Sun Ying handed Chen Dongcheng a straw and drank a cup of Bobo tea by himself.

Usually bored, Sun Ying often tries it himself.

All the new or developing flavors of Heytea have been tasted by her.

Chen Dongcheng tasted it, and it tasted the same as the first drink.

It seems that Nie Yunjing is still very good at the early clerk training.

"The taste is very good, I plan to move Heytea online, what do you think?"

Sun Ying reacted quickly and asked, "You mean you want us to launch a takeaway business?"

"Well, I have a company called Cao Cao Takeaway, have you heard of it?"

Sun Ying smiled and nodded: "A few days ago, a sales executive from several takeaway platforms contacted us and wanted us to try to accept some takeaway orders, but Nie Yunjing refused. ”

The reason for Nie Yunjing's refusal is very simple, he is afraid that going online for takeaway now will divert Heytea's offline traffic.

The continuous popularity of the offline queue scene is the key to creating the heat of the topic.

It's normal for him to have this concern.

"Heytea will be online sooner or later, but now it's a little earlier, as long as the number of stores in the magic capital is controlled, the traffic of Heytea will not be less. ”

Although Chen Dongcheng said so, he had already decided to let Heytea counterattack online, and Cao Cao's takeaway needed Heytea's traffic too much.

It is no exaggeration to say that Heytea has a store that sells thousands of orders a month.

Sun Ying thought for a while and said: "We have done research, and with the size of the magic capital, it can accommodate at least fifty stores, and it will not disperse the customer flow too much. ”

You must know that Heytea is in Pengcheng, but it only opened twenty stores and shifted its position.

But in the magic capital, after the marketing department researched, made a plan for fifty.

There are five stores in the first batch to open in the magic capital, and other stores are also in the process of selecting locations.

As long as there is a suitable store, the Heytea Marketing Department will not hesitate to take it and then decorate it.

Chen Dongcheng nodded and said: "That's good, opening a takeaway business, although it will make Heytea's employees heavier."

However, Cao Cao's takeaway side can reduce the commission for Heytea in the early stage. ”

"Really?"

Sun Ying suddenly became interested.

The commission percentage of food delivery platforms has been rising.

From 1.1% at the beginning of the year, there are rumors that it will rise to 8.9%.

Blindly burning money for subsidies, no one can bear it.

Especially in the capital winter, magnesium groups and hungry have also begun to consider opening up sources and reducing expenditure.

What used to be a symbolic commission is officially a thing of the past.

In terms of increasing the commission ratio, several platforms have a very tacit understanding and are all in action.

Chen Dongcheng said with a smile: "In addition to free commission, I can also let Cao Cao takeaway cooperate with your hype and make a special Hey Tea show, which is the most popular." ”

"In this case, the pressure on our store staff will be even greater. ”

Sun Ying frowned, a little reluctant to give up this opportunity.

But I also feel that accepting takeout orders will make the already busy employees more tired, which seems a bit inhumane.

"It's all young people, and it's more important to make money than to rest.

I think that in the past few months, Heytea can take out a part of the profit and give more bonuses to the hard-working employees.

After all, we can't expect our employees to generate electricity for love. ”

Chen Dongcheng thought for a while and added: "Moreover, for the delivery of takeaways, the most important thing is not speed, but quality.

I will ask Cao Cao to customize a batch of incubators for tea delivery.

When you make it, you should also pay attention to separating the milk cap from the tea.

lest it be mixed up and customers lose their interest in drinking. ”

Sun Ying was a little ashamed, she only thought that the popularity of Hey Tea could make money online, but she was not as meticulous as Chen Dongcheng thought.

If you really don't take these into account, isn't this overdrawing Heytea's reputation?

"I see, we'll definitely pay attention. ”

While Sun Ying blamed himself, he did not forget to remember the events of Chen Dong's dynasty one by one.

Chen Dongcheng only looks at the problem from the perspective of consumers.

In his previous life, when Heytea opened a takeaway business, Chen Dongcheng also ordered a few times with great interest.

Either the delivery is too slow and no rider wants to take the order.

Either you send it and spill it into a piece, and you don't have the desire to drink it at all.

After explaining his business, Chen Dongcheng asked casually, "Where do you live in the Demon Capital?"

"Staying in the hotel for the time being, right in the middle of a few outlets, so it was easy for me to run back and forth. ”

After Chen Dongcheng heard Sun Ying's words, he pulled her and walked outside the store.

The little assistant was a little dazed, and when he came back to his senses, he hurriedly picked up the two unfinished cups of tea on the table and chased after him.

The car stopped and stopped all the way to a stylish office building.

The assistant immediately recognized this building, the 21st Century Center Building, which is located in the core area of Lujiazui.

Sun Ying followed all the way, a little curious about the purpose of Chen Dongcheng bringing her here.

Take the elevator all the way to the penthouse area.

There was a middle-aged man in a black suit waiting there.

"Mr. Chen. ”

The middle-aged man was originally sitting on a chair in the lobby, but when he saw Chen Dongcheng, he hurriedly smiled and walked a few steps over.

"Manager Zhang, that apartment has been cleaned up, right?"

Chen Dongcheng asked casually.

"Rest assured, it's packed, you just need to change your bedding and you're ready to move in. ”

The manager, surnamed Zhang, made an inviting gesture and led the way in front.

The tower has a total of 55 floors, of which 42-55 floors are serviced apartments, delivered in accordance with Four Seasons decoration standards.

At the same time, owners can enjoy all the services of Four Seasons at any time.

For example, cleaning the room twice a week, changing bed linen and bedding and other services.

50 floors, this floor has a total of seven suites, and the owners of each apartment are celebrities.

After Manager Zhang pushed the door open, the assistant was completely stunned by the luxury of this house.

The floors are made of high-quality materials throughout, and the living room is covered with a large pale gray carpet with a sofa of the same color.

Floor-to-ceiling glass windows with excellent views.

This building is next to the Jin Mao Tower, the Global Center, and the location is needless to say.

The little assistant was a little distracted, isn't this just those elite stars on TV who can afford to live in a mansion?

Manager Zhang said appropriately: "Mr. Chen, this apartment has a total area of 380 square meters, three bedrooms, two living rooms and two bathrooms, and there are many large shopping malls around. ”

After the assistant listened, he asked, "How much does it cost a month?"

"It's not expensive, 100,000 yuan a month, just pay one mortgage.

This kind of mansion is specially built for elites like Mr. Chen. ”

When Manager Zhang introduced, he didn't forget to pat himself on the back.

Sun Ying was fine, but the little assistant was completely stunned.

100,000 a month!

With her year's salary, is her boss's rent for a month?

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