Because of the arrival of Zheng Jun, the news of the establishment of Yoyo Group was featured by the official media in Ningjiang.

People also realize that the rise of this company, which has been in existence for less than three years, has already formed. This point, in addition to Zheng Jun, the rest of the Internet bigwigs have also been realized.

Tuesday, 10 January 2006.

Yoyo Holiday officially announced the launch of online ticket booking business, which also caused quite a stir in the industry.

Regarding this matter, Liu Yun always asked his employees to keep the company's secrets strictly confidential and never leak anything.

Before the official announcement on January 10, no one knew about it except for Ma Yun, the CEO of Alibaba, who owns 30% of the shares of Yoyo Holiday.

Lao Ma is in the realm of his own interests, and he must not leak half a point to the outside world, not to mention that he has a stomach full of resentment against Ctrip's Liang Jianzhang.

He came to the door to promote his Alipay software, and this guy rejected the interface proposal on the grounds that Ali was a shareholder of Yoyo Holiday.com.

Today, after Yoyo Holiday officially launched its online ticket booking business, Taobao's page was also updated immediately.

After logging in to the Taobao interface, all netizens found that on the right side of the page, a ticket booking box appeared, and netizens could jump directly to the booking page of Yoyo Holiday Network with just one click.

At this moment, almost everyone realized that the battle in the tourism market had reached a fever pitch.

They vaguely remember that last year, Ctrip announced its entry into the online hotel reservation market in a high-profile manner, but as a result, Yoyo Vacation held on to its territory and continued to expand into inland cities.

When people thought that the tourism market had calmed down, this announcement from Yoyo Holidays once again set off stormy waves.

After a year, after Yoyo Holiday Network accumulated enough strength, it launched a sudden and unprepared counterattack.

People have noticed that there is such a clause on the content of the announcement, from now until the fifteenth day of the Lunar New Year, all netizens who book tickets through Yoyo Holiday Network will receive a discount deduction voucher with varying amounts.

Netizens who book train tickets can get a deduction voucher of 5-10 yuan, and netizens who book a plane ticket can get a deduction voucher of 10-20 yuan.

Yoyo Holiday also specifically stated on the official website that there is no limit to the number of discounts, and netizens can get the corresponding voucher every time as long as they book tickets within the agreed time.

At this moment, the entire Internet industry is boiling.

The nature of human gossip will always pay great attention to the two companies that tear their faces and fight each other, and the scale of these two companies is not small, just like the sensational 3Q war in the previous life, which stimulates the nerves of netizens all the time.

"It's done! Yoyo Vacation Network and Ctrip.com, it's done positively!"

"Liu Yun vs. Liang Jianzhang, the post-80s vs. the post-60s. ”

"Yoyo will win, this world is our young people after all!"

Some excited netizens have left messages under the relevant news on the portal.

……

Shanghai, Ctrip office building.

When the secretary told Liang Jianzhang the news with a panicked face, a helpless look appeared on his face.

He understands very well that this wave of extremely fierce offensive of Youyouholiday.com can be described as sharp, hitting the vital part of Ctrip.com.

"Whether it is the four major portals or some TV stations, there are advertisements for the opening of ticket booking services on Yoyo Holiday Network. The female secretary glanced at Mr. Liang cautiously and said in a low voice. Out of her job duties, she still has to report this matter truthfully.

Lao Liang leaned back in the chair, closed his eyes slightly and sighed, and said: "Yoyo Holiday Network is tearing its face, and it is determined to engage in a price war." ”

The online booking business is an industry with small profits and quick turnover, but the cost of operating a website is not low.

After entering this market, Yoyo Holiday Network did not turn around the corners, and simply and rudely started a price war, under the pretense of diverting customers from Ctrip.

The discount coupon they give is almost the commission for selling a train ticket or plane ticket. Yoyo Holidays has almost cashed out all of this commission to users.

This means that from now on, before the fifteenth day of the Lunar New Year, Yoyo Holiday Network has almost no source of income in the ticket booking business, and it is purely a loss of money to make money.

The female secretary stood aside in silence, and couldn't help but think: how much money they would burn by doing this. However, the Yoyo Group behind this company can be described as rich and powerful, and this money can still be afforded.

"Mr. Liang!" someone shouted softly at the door of Liang Jianzhang's office and walked in.

The person who came was Shen Peng, executive vice president of Ctrip.com.

"You're here because of this?" said Lao Liang, looking up.

Shen Peng nodded and said, "I have a suggestion. ”

Liang Jianzhang replied: "You say." ”

Shen Peng took a deep breath and said, "I think it's time to talk to Yoyo Vacation about the conditions, such as our withdrawal from the online hotel reservation market, and their withdrawal from the online booking market." ”

Liang Jianzhang showed a look of anger and said, "How can this be done? At this point, how can I show weakness!"

Shen Peng paused, and said in a very serious tone: "Mr. Liang, I have analyzed. Yoyo Holiday.com adopts this coupon deduction policy, which is a very money-burning method. Even with conservative estimates, they will have to spend at least 100 million yuan or more to gain a foothold in this market. ”

After hearing this, Liang Jianzhang nodded and said: "They are very determined, and there is no shortage of funds, not to mention that not long ago, they raised tens of millions of dollars from Ali, which can afford to burn." ”

Shen Peng shook his head and said: "What if it burns? I admit that Yoyo Vacation can do this to the point where we can make Ctrip hurt, but in this online booking market, we have a huge user base, and we can still occupy the top spot, and the other party's market share is at most second, and it is far away to make a profit." ”

Speaking of this, he said in a very confident tone: "I think that this step is mostly the result of that Liu Yun's insistence, he is young and vigorous, easy to be angry, and he is also using this to tell the world that whoever divides his cake, he will also share the other party's cake in turn." ”

Liang Jianzhang is a little moved, after all, Ctrip now has a very small share in the hotel booking market, and it has to continue to burn money, if it is a condition to withdraw from this market, in exchange for the other party's concessions in the booking business, it seems to be very worthwhile.

"I'll think about it. ”

Liang Jianzhang's tone was mostly agreed, but he needed time to buffer, and he also felt in his heart that it was time to talk to Liu Yun.