In 2006, the Warring States period of the Chinese Internet had taken shape.

Tencent, Alibaba, Baidu, NetEase, Sina, Sohu, and Shanda are the Seven Heroes of the Warring States, and the Yoyo who was born out of thin air is known as the eighth country that came unexpectedly.

Today, the eighth country is in the limelight and has become a rapid upward trend.

Liu Yun sat in his president's office, leaning back in a chair, holding a financial document in his hand, while Zhang Lili, the treasurer, was sitting in front of him to report on the revenue for the whole year of 2005.

"World of Warcraft has been in commercial operation for more than half a year, and it has also received a revenue of up to 800 million yuan. ”

"The annual revenue of Yoyo Holiday Network is 100 million, and the profit exceeds 10 million. ”

Speaking of this, she paused and continued: "Of course, starting this year, because we have entered the market of ticket booking business, we have to be prepared for losses. ”

Liu Yun pondered for a few seconds, and replied decisively: "Since we have decided to be the largest travel website, it is impossible to burn it with our own money all the time, and I am already thinking about looking for a venture capital institution." ”

He thought that once he stretched his hands and feet into the ticket booking business, this territory, which Ctrip.com regarded as his own land, would inevitably cause a bloody fight, and its tragedy would inevitably exceed that of the hotel reservation business.

This is Ctrip's territory, and in order to save their lives, they will inevitably bite desperately.

"Go on. Liu Yun woke up Zhang Lili, who was in a daze.

"The browser has an annual advertising revenue of 30 million, the game website revenue is 15 million, the YOYO milk tea is 10 million, and the chain Internet café is 5 million. The revenue of the entire group company in 2005 was 960 million, but the profit was only 300 million. ”

Liu Yun rubbed his brows a little helplessly, and said: "Recently, there have been too many places to spend money, and the profit has become a little low, remember that in the third quarter alone, the profit was as high as 200 million." ”

Zhang Lililu had a good look on her boss's face, and continued: "However, there is still a sum of 8 million US dollars in the account of the group company, almost more than 50 million yuan, which is the balance after you sold 10% of the shares of Youyou Holiday Network to Alibaba. ”

Liu Yun nodded and replied, "I remember this." ”

At that time, after he sold his shares, he took out $10 million, and Ali also invested $4.5 million, for a total of $14.5 million. This fund, Liu Yun is ready to use it to fight with Ctrip in the booking market.

Zhang Lili took a deep breath and said, "Boss, then let's talk about where we need to spend money in 2006." Blizzard's agency fee is paid quarterly and costs $3.25 million. The acquisition negotiations of Kugou Music have been basically completed, and the price is 80 million yuan, plus the 30 million yuan of Qianqian Jingting that has been won, the three add up to 135 million yuan. ”

"It's money that has been spent, and it's been calculated into the company's operating costs. Last year, the company's balance was tens of millions, all of which were invested in Warcraft's agency fees and promotion fees. This year's profit of 300 million yuan, plus 8 million US dollars, is almost all the balance of our company. ”

Liu Yun smiled and said, "The company's inventory funds are so much, in fact, it is already very good. ”

At the beginning of 2006, it was not easy for a private enterprise with 400 million yuan of spare funds and no debt, and it was among the best in Ningjiang City and even the entire Jiangnan Province.

After hearing this, Zhang Lili continued: "The two newly established subsidiaries, Youyou Times and Youyou Technology, are expected to burn money in the early stage. Especially Yoyo Technology, if you follow your plan, the initial operating investment is conservatively estimated to be 100 million yuan, not to mention that Baidu is unwilling to make additional investment, it is impossible to help us share the cost. ”

Liu Yun shook his head and said: "Baidu is willing to give us drainage, which greatly reduces our promotion costs." ”

From the analysis of marketing difficulty, the external environment faced by Yoyo Technology in this time and space is much better than that of 360 in the previous life.

At that time, Lao Zhou's 360 could be said to have made enemies everywhere, and even the BAT boss had hidden blockades against him.

360 Company was able to fight a bloody way under heavy encirclement, which can be regarded as a big miracle of Huaxia Internet, which also made Liu Yun admire Lao Zhou's methods very much.

Now, with Zhou Hongyi helping him to promote several products of Youyou Technology, Youyou Browser, Youyou Security Guard, Youyou Antivirus Software, and Baidu's drainage externally.

For Liu Yun, this is the best era, perhaps he only needs to pay a smaller price than the 360 company in his previous life, but he can occupy a larger market share.

Zhang Lili couldn't refute the boss's words, and continued: "The next thing is the Youyou era. The game website, including the game forum behind it, can bring 20 million yuan in revenue next year, but YOYO voice has not opened any advertising space, nor has it value-added services, only expenditure, no revenue, boss, what is your budget. ”

Liu Yun was silent for a while, and said: "In the first half of the year, I will invest 30 million yuan in marketing and promotion, and after half a year, I will consider financing, after all, I can't spend my own money, and it is necessary to let those venture capital institutions share some of it." ”

Zhang Lili nodded silently, she kind of understood the reason why the boss did this. With today's expansion rate and an investment of 30 million yuan, the market share of YOYO voice will be very amazing in half a year. If it were refinanced at that time, the valuation would be much higher than it is now.

Liu Yun thought that if Zhou Hongyi saw that the value of Youyou Times was increasing so quickly, he would be particularly attentive to the work in his hands, and he would try his best to promote these three projects, after all, 5% of Youyou Times shares are real money, which is very attractive.

Zhang Lili finally mentioned Youhai Music, which is about to be established in Shanghai, and asked: "Mr. Liu, it took 110 million yuan to acquire Qianqian Jingting and Kugou Music, how much is the promotion cost prepared this year?"

Liu Yun took a sip of tea, sighed and said: "A lot of money is spent, but this company has three shareholders, and the cost of investment will also be shared among the three companies, of course, we will still take the lion's share." ”

She couldn't help but admire the young boss in front of her, who had a great ability to make money, but also a great ability to spend money.

The money of the group company is like flowing water, and it can't be stopped at all. She believes that the most correct step for Yoyo Company is to win the agency of Warcraft.

Although the average annual agency fee of $12 million seemed astronomical at the time, the final facts proved that Yoyo made a lot of money, making hundreds of millions of profits from the game, and laying a solid foundation for the company's growth.

The time, place, and people are all standing by Liu Yun's side at this moment. ()

Please remember that the first domain name of this book is:. Mobile version reading URL: