Chapter 887: Western Europe Blocked

The next morning, Li Guangyu discussed with Gu Zhengsheng in his office about the development of the Malandu iron ore mine.

This time in Western Australia is very large, the investment is also extremely large, not only to establish iron ore mining facilities, but also to establish a port, as well as a special railway from the port to the Malandou iron mine, to facilitate the transportation of iron ore, which is also the future of Xingyuan Group and Rio Tinto and BHP Billiton to compete with the capital.

Now the railway and the port are established by a joint venture company, so that he can also save a lot of costs, this joint venture company is managed by Xingyuan Group, and the other shareholders will only send directors, and in the future, Xingyuan Group can also mine iron ore from this railway and port to ship, there will be no restrictions.

For this reason, Li Guangyu attaches great importance to the chairman of the Marandou Iron Ore Development Company, and Gu Zhengsheng has to be responsible for the affairs of the British company, otherwise Li Guangyu would have the heart to arrange for him to directly serve as the chairman of the joint venture company.

In the reception area, Li Guangyu said to Gu Zhengsheng, who was sitting opposite him: "This time I thought about it, it is more appropriate to arrange Xu Yuntao, vice president of the group, to be the chairman of this company, and you tell him to step up the site selection of the port and the planning of the railway line, and the transportation volume of the railway line should be considered as much as possible, and our group will not stop at the Malandu iron mine." ”

Gu Zhengsheng knew very well that there was such a huge iron ore waiting for him to discover, and at present, they had only explored one-fifth of the area approved this time, and there were still four-fifths waiting for them to discover, among which there was an area that Li Guangyu asked them to pay attention to, and that area was on the same status as Marandu.

Now that the Malandu iron ore mine has been discovered so big, it must not be small over there, and the daily transportation volume of their new railway must be considered at least 50 to 100 times the daily mining volume of Malandou, so that there will be no shortage of capacity in the future.

As for the experts in ports and railways, the Sumitomo family and the Mitsui family can help them solve it very well, and at present, the Marando company needs money and resources, and it is waiting for the person in charge to pull up the company structure, and it can be officially operated.

Gu Zhengsheng said: "Li Sheng, I will go to Western Australia with Xu Yuntao, and I plan to put the headquarters of our joint venture company in its capital Perth, and its registered place in our Xiangjiang, which is more conducive to our development." ”

Li Guangyu agreed to Gu Zhengsheng's proposal, and at present, Rio Tinto and BHP Billiton are both headquartered in Melbourne, a city in southern Australia, and Li Guangyu is not interested in going to South Australia to fight them, and it is more conducive to the development of Western Australia to put the company's headquarters in Perth.

At present, Li Guangyu is focusing on the development of iron ore, and this resource is mainly concentrated in Western Australia, and the Malandu Iron Ore Development Company is mainly developing the Marandu iron ore mine in the Pilbara region, and the construction of railways and ports are in Western Australia, which is the right company headquarters in Perth.

Although Melbourne is the second largest metropolitan area in the South Pacific after Sydney, it is an industrial, electronics, and automobile manufacturing center, which is not suitable for the headquarters of Xingyuan Group, but Bentley Group, Xingyu Group, Jiayi Group, etc. are more suitable to establish Australian headquarters here, so as to radiate the markets of Australia and New Zealand.

Li Guangyu instructed: "After you go to Western Australia this time, you don't need to come back to report in person, the affairs of Western Europe still need you to preside over in the past, especially at present, our Hengyu Supermarket Group in the British and French markets and Carrefour competition is very anxious, you must pay attention to the dynamics over there at any time, and give Hengyu Supermarket Group some help." ”

Hengyu Supermarket Group has been operating dozens of supermarket chains in England and Paris for more than three months, and the competition with Carrefour is very fierce, and the headquarters of Xiangjiang Hengyu Supermarket Group has mobilized 200 million US dollars to Western Europe to support the development there.

Chen Linwen, the executive vice president of the group, is personally located in London and is responsible for the Western European affairs of Hengyu Supermarket Group.

It's better in the UK, after all, Bentley Group and British Telecom Group have a lot of influence, plus the Li consortium has been working in this market for many years, and Hengyu Supermarket Group is not too much of a loss to compete with Carrefour here.

But in Paris, Hengyu Supermarket Group is facing very great pressure, Paris is the headquarters of Carrefour Group, this time Hengyu Supermarket Group opened several supermarkets in Paris, which is a serious provocation to them, Carrefour has introduced a series of policies to suppress Hengyu Supermarket Group.

At this time, the shareholders of Carrefour Group were very united, and created obstacles for Hengyu Supermarket Group through various relationships, in an attempt to make Hengyu Supermarket Group retreat.

Li Xuelan is determined to snatch the market in the hands of Carrefour Group, even if several stores of Hengyu Supermarket Group in Paris are currently in the red, there is still no plan to retreat.

The Western European market has always been regarded by the Carrefour Group as its own place, and now the hungry wolf of Hengyu Supermarket Group suddenly broke in, and as soon as they came to seize the British market that is extremely important to them and their nest Paris market, if they can't force Hengyu Supermarket Group back, how can they compete for the world's largest retail supermarket group.

There was nothing wrong with the British side, they and Carrefour were able to compete fairly, but Lee Guangyu greatly underestimated the Carrefour Group's influence in Paris and France.

In Paris, many city councillors and parliamentarians often make unfavorable remarks about their Hengyu supermarket group, and the inspection of Hengyu supermarket group by Paris government agencies is very frequent.

Li Guangyu knows very well that there is a shadow of a Carrefour Group shareholder behind this, otherwise this situation would not have happened.

Although he currently has good communication with the mayor of Paris, Chirac, but just Chirac can't play much role in this, he doesn't have the final say on some things in Paris, and the parliamentarians don't listen to him alone, and Carrefour is their local company, compared to Hengyu Supermarket Group, they are more willing to support Carrefour.

Gu Zhengsheng also knows the arduousness of things, it is quite difficult for an enterprise to occupy a new market, especially in the case of the same industry has been developed and matured, such pressure will be very great, not to mention that this time Hengyu Supermarket Group, or ran to the nest of others.

If Carrefour had allowed Hengyu Supermarket Group to conquer the Paris market so easily, it would not have been possible for him to develop into one of the world's three major retail supermarket groups on such a scale, which could not have been developed by luck.

Gu Zhengsheng said: "Li Sheng, after I return to the UK, I will coordinate the resources of the consortium in Western Europe, focus on promoting our Hengyu Supermarket Group, so that our supermarket group is more well-known in Western Europe, and at the same time, I suggest that we temporarily bypass France for future expansion and expand to other regions first, so that our pressure will be less." ”

Since France is Carrefour's home turf, their Hengyu supermarket group will face a lot of government and protectionist interference in it, and there will be no such problems in other countries.

Other countries in Western Europe welcome Hengyu Supermarket Group to compete with Carrefour, so that they can enjoy more benefits, and a monopoly is not conducive to their development.

At that time, as for whether Carrefour will continue to occupy the main market, or Hengyu Supermarket Group will suppress Carrefour, it has nothing to do with their country and the people, they pay more attention to the price of products.

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