Another week later, the second issue of "I Am a Singer" made its grand debut again under the great anticipation.

Because of the extreme popularity of the first episode, the contestants did their best in the second episode of the performance, pushing the popularity of the show to a new height.

In the first episode of the video program, when it was almost 12 o'clock, the number of clicks exceeded 100 million, and in the second episode, just after 11 o'clock, the number of clicks from netizens had exceeded 100 million.

According to the statistics of Youku's back-end technicians, the click data generated through mobile smartphones accounts for 20% of the total, and it is on the rise.

This also means that more and more users will choose to watch programs through mobile segments.

From traditional TVs to PCs and now smartphones, this is an irreversible trend.

And, of course, there's a new ad placement model......

Attentive spectators invariably noticed that next to the seats where these contestants were sitting, there was a small round table with transparent glass.

On the round table, a certain carton of a well-known brand of milk is placed, which is a grandiose advertising placement.

However, many netizens were as curious as if they had discovered a new continent, and they couldn't help but marvel: There is still such an operation?

The effect of this kind of product placement seems to be much better than that of interstitial ads, which is not easy to arouse the disgust of viewers, and can maintain a very high exposure rate, intermittently, but can appear in the audience's sight without interruption.

Far more than that, the participating singers will sometimes pick up this milk and take a sip gently, as for whether it is a real drink or a fake drink, it is not something that netizens in front of the video can make a conclusion.

However, these ideas create memorable advertising effects that do not affect the audience's user experience, which can be described as killing two birds with one stone.

Such product placements...... The boss behind this milk brand must have spent a lot of money.

Then, many netizens rewind the video program, carefully re-observe, and found that this product placement ad is just like this, very natural, without a trace of embarrassment.

Is such a popular program just a product placement?

Not only netizens think so, but even many businesses report similar thoughts.

The businessman's sense of smell is sensitive, and after the second episode of the program was broadcast, there was an endless stream of advertisers who came to inquire about prices.

It's just that Zhao Zimin understands that this is not the case.

At this moment, she was sitting in Liu Yun's office reporting her work: "Mr. Liu, how many advertisers have you deceived with your hand! They saw that in the second issue, there was only one milk brand advertising placement, and they thought that there were not many bosses who were willing to advertise. ”

Liu Yun held the teacup in his right hand and said flatly: "It's my idea to only implant one ad now." Is Yoyo a company that lacks that little bit of advertising money? I'm not doing this so as not to affect the viewer's viewing experience. At that time, you will make a general explanation through Youku's official Weibo. ”

Zhao Zimin smiled meaningfully and said: "I will also bring down the rhythm and let the audience compare the lengthy and frequent advertisements of those TV stations, which reflects the sincerity of our Youku." ”

Liu Yun thought for a while and said: "Any phenomenal program that can become popular, creativity alone is far from enough, the stage layout, lamp effect, program quality and publicity channels are essential, and the most important thing is 'market edge'."

However, the 'market edge', no matter how professional the product manager is, does not dare to pack the ticket, which is an uncontrollable element. Your team is still very young, and you need to learn from the successful experience of the show "I Am a Singer", and strive for the next variety show to be so successful. ”

After listening to the boss's words, Zhao Zimin nodded and replied: "Our model, for those TV stations, will have a lot of pressure. After all, the online video directly cut off all the advertising inserts, so that the audience's viewing experience is unprecedentedly good, and when they come back to their senses and then watch those TV stations, they may not be able to adapt to it for a while. ”

After listening to this, Liu Yun continued: "Video websites have great advantages in producing variety shows, but the cost is very high. We, Youku, have invested nearly 200 million yuan for this show, not including the appearance fees of these contestants. But this is the first season, as long as you get off to a good start and make a reputation, it doesn't matter if you have money or not. ”

After Zhao Zimin heard this, she smiled slightly. Although the boss said so, if he could have more wealthy advertisers to share the cost, why not.

As soon as her heart moved, she asked: "Mr. Liu, there are so many advertisers in the long queue now, don't we consider any of them?"

Liu Yun touched his chin and thought for a while, and said: "Although we don't need to take the initiative to attract investment, but if someone else sends it to the door, if the offer is sincere, the strength of the company is also good, it is not impossible to consider." ”

Zhao Zimin blinked her eyes and asked, "Pattern? or advertising placement?"

Liu Yun thought for a while and replied: "No, play a big one, but it won't affect the audience's viewing experience." I'm ready to sell the full set of naming rights. ”

Zhao Zimin's eyes widened, the naming right is the naming right, what is the full set of naming rights.

Liu Yun smiled indifferently and continued to explain: "First of all, add the title product before the name of the program, of course, this is only the first step, and you can also implant the advertisement in the player's seat and the host's microphone."

As for the LOGO in the center of the competition stage, it affects the perception too much, and it seems too low. ”

Speaking of implanted advertising in the center of the venue, the first thing he thought of was that in the CBA arena, a big advertising LOGO "XX Life" was implanted in the area of the midfield jump ball, which was ugly and LOW from a visual point of view, and I don't know what was in the heads of those managers.

After Zhao Zimin heard this, she couldn't help but swallow her saliva silently.

If it is really according to the boss's intentions, this advertising fee can really be rich, but she also agrees with the boss's opinion that the leisurely program is to talk about a little grade, not just staring at that little money.

"Okay, Mr. Liu rest assured. Zhao Zimin took a deep breath and said, "I will choose among these advertisers who come to inquire about the price, and the price and the strength of the company will be at the same height." ”

"Very well, you can do it without worry. After Liu Yun said this, he was silent for a while, as if he was brewing the next topic.

Zhao Zimin, who was in front of him, couldn't help but gently adjust his sitting posture.

"Manager Zhao, the contract of the female singer has been negotiated, show me first. ”

"The money is in place, everything is easy to say. Zhao Zimin stroked her hair, took out a document from her bag and handed it to Liu Yun, "We have done our best in secrecy, just to make a splash and raise the sensational effect to a peak." ”

"She's almost semi-retired now, and the price we offered is enough to give her a break for several years. Of course, she deserves such a value. Liu Yun flipped through the details of the contract and replied without raising his head.

"Her coffee position can't be a kicking singer, it can only be filled. Zhao Zimin observed the boss's expression and continued, "Mr. Liu, since you have made up your mind to take down the singer who asked to sign a yin and yang contract, signing her is enough to make up for the impact that will occur later." Just ......"

"Just what?" Liu Yun put the contract documents on the table and looked up at her.

"Her singing skills are more prominent among idol singers, but she has never been known for her outstanding performance. I'm worried about ......," Zhao asked.

After all, she once ran a music studio alone, and she knew very well how many pounds and taels these competition singers had.

"If you only look at the live singing, I can just ask those musicians to play high notes, but will anyone still watch this show?" Liu Yun pouted and smiled, "The number of fans, the degree of topic discussion, and the audience's eyeballs are the most important." What's more, she has strength, she may have rested for a long time, and she is a little rusty, so there is no big problem with more practice.

We spent so much money that she must have booked a spot in the finals. ”

Zhao Zimin smiled brightly and accepted the boss's point of view.

"When are we going to make this official?"

"At 8 o'clock tonight, prime time, grab all the hot topics!"

"Good!"

……

The two had dinner in the company cafeteria and returned to the office one after another.

Zhao Zimin glanced at Liu Yun with some concern and asked, "Boss, do you really decide to end up in person?"

Liu Yun said lightly: "No, I like to end up myself!"

Generally speaking, ordinary bosses don't like to charge into battle by themselves, and let themselves be on the cusp of public opinion.

But Liu Yun is not an ordinary boss, he likes to play something exciting, and prefers the tip of the needle to the wheat.

The money is already there, enough for him to spend it for ten lifetimes, and he prefers to do some things that are passionate and worth remembering, so that his life will be colorful.

"I personally went down to the game, that is, to set a rule, so that in this circle, the so-called big names know how to measure, and don't get an inch. ”

After a little silence, Liu Yun asked Zhao Zimin again: "How are you preparing on Weibo?"

Zhao Zimin replied: "All kinds of sailors are ready, only the east wind is owed." ”

Liu Yun nodded in satisfaction.

The time quickly came to 8 o'clock that night, and Liu Yun posted a person's news on his personal Weibo, accompanied by two photos.

The content of the Weibo is: I have been tormented in recent days, and my conscience is disturbed, because I violated the laws of the country and quietly signed a yin-yang contract. This is inconsistent with the spirit of the sunshine contract that Yoyo and the state have always advocated. I apologize and I turn myself in......

The two photos uploaded are the pages of the yin contract and the yang contract that involve the amount.

Through these two pictures, people can clearly see the huge difference in the amount of money between the two contracts, which is so shocking.

Netizens began to exclaim: I'm X, Mr. Liu has made a big move!

Someone below immediately replied: No, it was Mr. Liu who blew himself up!

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