In 2011, not only did the mobile Internet usher in the first golden age, but it also set off the popularity of variety shows.

Youku, a subsidiary of Yoyo, launched the singing competition program "I Am a Singer".

This is also the first time that a variety show has escaped the shackles of a TV station and is broadcast exclusively on a video website.

Many people are waiting for this show to come out with a different mentality.

The mood of many Guardian TV stations is particularly complicated.

They hope that Youku's "I Am a Singer" will return with a feather and fail, but unfortunately, judging from the reactions of netizens on the entire Internet, this possibility seems to be very small.

Netizens, especially those who are young, are more willing to accept new things, especially new things from the Internet.

For the traditional medium of television, they have long had aesthetic fatigue.

Qianlu is a one, and the hosting style is like reading eight strands, which makes netizens disgusted.

Lengthy advertisements, as well as a lack of interactivity, are also shortcomings of traditional TV media.

There are also these satellite TV channels, the bureaucracy is more serious than the other, and many talent shows are full of rumors.

So when Youku launched "I Am a Singer", it suddenly raised the expectations of netizens.

They hope that this new variety show model can bring subversion of tradition and impact the original order.

Especially when they know that the real organizer behind this show is Yoyo, they understand that they will not look forward in vain.

In the past variety shows, the PK competition between singing classes would only appear in the draft, but this meeting turned out to be all professional singers who have been famous for a long time.

The audience, however, can have a heated discussion in front of the computer screen and comment on the performance of these professional singers on the spot.

Of course, Yoyo's confidence in "I Am a Singer" also comes from the background of the vigorous development of the entire mobile Internet.

Nowadays, Youku's viewership is not only limited to the PC side, but also has accumulated a huge number of users on the mobile side.

Although in 2011, the 4G network was still a no-brainer, and it was still a luxury to watch videos online on mobile phones directly through mobile signals.

Expensive data fees, as well as snail-crawling internet speeds, are enough to drive people crazy.

But wireless networks are already very common, and most smartphones are capable of receiving wireless signals.

Apartments, hotels, restaurants, conference centers, shopping malls, and all occasions will provide customers with wireless signals.

So in many public places, as long as you have a smartphone, you can watch some online videos through a wireless signal.

This also means that the basic disk of Youku users has steadily moved from the PC side to the mobile side.

Many satellite TV stations are also thinking about how to prepare for their next step on the Internet by watching this "I Am a Singer".

Yoyo is a giant in this industry, and they even grabbed the network copyright of the World Cup from CCTV5, and these provincial satellite TV can only look up.

......

Friday, May 27, 2011, 9pm.

The blockbuster drama "I Am a Singer", which was originally created by Youku and has been prepared for a long time, has finally revealed its mystery.

In the past period of time, in addition to Youku video, Weibo and major portals have been constantly warming up, resulting in the topicality and sense of expectation of this show, which has always been at a very high peak.

When the show was officially broadcast, the discussion on Weibo was once swiped, and the messages of netizens on Youku were refreshed every few seconds.

Because it is a preliminaries, this show, like most competitive variety shows, has been recorded in advance, but the final ranking is strictly confidential.

Yoyo said that it will only be officially broadcast on the night of the finals.

This is more convenient for many netizens. There are no ads and no need to listen to the host's nagging nonsense, they can click on the progress bar and choose the highlights they want to watch.

In the Internet era, for video websites, click-through rate and user activity are the most critical.

"I Am a Singer" is on fire, completely on fire!

It was broadcast at 9 o'clock, and by 12 o'clock in the morning, the click-through rate of the first episode exceeded 100 million.

The enthusiasm of netizens is unprecedentedly high, and some people exclaim that the era of change in variety shows has arrived in advance!

The first phase of the first season of "I Am a Singer" is composed of seven professional starting singers: the new generation of golden song queen Tian Fu, the veteran singer Yingna, the veteran male singer Sun Mu, the group Yuquan, Taiwanese singers Lin Zhixuan and Qi Qing, and Huang Guanzhong from Hong Kong.

When the starting lineup came out, many netizens swore that they had their own strengths and weaknesses, and they also had their own characteristics.

However, in the Internet era, attention is paid to eyeballs and economic effects.

So what really plays a decisive role is the popularity and number of fans of each singer.

From this point of view, almost all of those Hong Kong and Taiwan players are in the role of playing soy sauce with the prince to study, especially in the starting lineup, there is a popular little diva Tian Fu.

It is conceivable that once netizens are allowed to vote online, Tian Fu's popularity will inevitably be crushed.

In addition, there are rumors between her and the founder of Yoyo......

Is there still suspense in this season of singers?

The only ones who can compete are two veteran singers from mainland China, Yingna and Sun Mu.

But these two people, don't look at the dazzling qualifications, the coffee position is extremely high, but they are not very popular among young people, but there are many people who hate them.

In the words of a certain netizen: They are too greasy......

Unless Yanzi Sun, one of the two sisters, chooses to make a comeback, otherwise few female singers can balance Tian Fu's popularity.

These seven contestants, after choosing the repertoire of the post-competition, stepped onto the beautiful stage under the attention of hundreds of live audiences, and began to perform in different styles, which also made countless netizens boil......

That night, the first issue of "I Am a Singer" undoubtedly detonated the hot search on Weibo.

Among the many discussions, one day stood out in particular.

Youku didn't even do much to fix the sound......

The tracks we hear from video sites are almost all authentic and authentic.

This is the real singing competition......

On such a stage, under the attention of countless audiences, facing countless cameras, this is a great test of the business ability of the contestants.

Even professional singers occasionally break their voices or go out of tune.

Of course, forgetting words rarely happens because of the presence of a teleprompter.

Whoever broke the sound and who went out of tune also became the focus of discussion among netizens for a while.

After all, on various performance stages in China, too many netizens are accustomed to hearing all kinds of lip-syncing and lip-syncing, such as the famous Spring Festival Gala.

Lip-synching has long become the default unspoken rule in the industry, but real singing has become an outlier.

This time "I Am a Singer" is like a clear stream going against the current, and there is no reason if it is not popular.

As many netizens said: I would rather listen to the singer's broken sound than listen to the flawless falsetto that has been recorded in the studio. The kind of thing where the microphone hasn't turned on yet, but the speaker has already made a singing sound, often happens, and it makes people laugh out of their big teeth. It's about the professionalism of the individual.

At least such a phenomenon will not happen on the stage of "I Am a Singer".

Not only does it really sing, but even the sound is very little.

The first episode of the program was very effective and a great success.

It is said that early the next morning, Youku's Ministry of Commerce has an endless stream of merchants coming to inquire about advertising.

At that time, in order to make the first shot, Yoyo canceled all prelude ads, but did not object to ad placement, because this did not affect the user's viewing experience.

These advertising slogans can even be read out by the host and the contestants themselves, and the effect is not comparable to the prelude advertisement at all.

Therefore, Youku's opening price will be higher, but it still makes countless merchants rush to it.

Some even asserted that this would be a phenomenal show, just like "Super Girl" 6 years ago......

Seeing the response to the show, Liu Yun was very happy, of course, the happiest was Zhao Zimin.

She is the general person in charge of "I Am a Singer", and she has worked hard for this variety show for more than a year, and now she sees the popularity of the show, and her efforts will eventually pay off, and she has a feeling that the burden on her shoulders has finally been lifted and she breathes a sigh.

But she still has a hidden worry in her heart, that is, the scene before the show starts, and the boss's unkind tone.

Drip~

Sure enough, the boss's letter came as scheduled: how are you prepared, has the replacement singer been negotiated?

Zhao Zimin took a deep breath and replied with a few words: It's okay, the price we gave is very appropriate, she showed interest and was willing to participate.

After a while, Liu Yun replied: Very good, money is not a problem, I bet on one breath.