Coming to Century Plaza, employees from several companies began to move in one after another.

The building suddenly became lively, and Cao Cao's takeaway and Cao Cao's speed were the fastest.

When I came to Cao Cao's takeaway on the eighth floor, the desks and chairs were very new.

There are greenery everywhere in the office, and when employees are tired and want to rest, visual fatigue can be well alleviated.

At present, there are not many people in Cao Cao's takeaway, although they are divided into two floors, but one floor is still empty, waiting for the staff to be full and then used.

Gan Jiawei led Chen Dongcheng into the office, poured tea and said: "Chen Dong, good news, the magnesium group and the hungry have been pulled into the water by us, and they have restored the commission-free to the merchants, which is called a temporary adjustment." ”

Pulling the magnesium ball into the water with the hungry is a plan that has been made from the beginning.

If they really let the magnesium group keep taking commissions with Hungryme, with the volume of merchants they have accumulated so far, the commission alone will be a lot of income in a year.

Now that the commission is cut off, it is much simpler, it is nothing more than who burns it stronger.

Although the magnesium group has raised 3 billion US dollars, it cannot support their business lines.

The hotel and tourism industry has to compete with Ctrip.

Takeaway still has to fight with Hungry and Cao Cao takeaway.

The opening of one front after another means that the losses of the magnesium group are constantly increasing.

The opponents of each line of business are very strong.

If the magnesium group wants to develop its own business, it has to burn money desperately.

"Chen Dong, this is my plan for the next step of Cao Cao's takeaway, please take a look. ”

Gan Jiawei handed a document to Chen Dongcheng and said, "I know Wang Xing's ambition very well, and Zhang Xuhao, who is hungry, is too tender compared to Wang Xing."

I think they're going to expand like crazy this year, taking more virgin land that hasn't been explored first. ”

Today's takeaway market is mainly clustered in first- and second-tier cities.

In third, fourth, fifth and sixth-tier cities, there are rarely magnesium groups fighting with Hungry.

There is also a strategy for burning money, and users in first- and second-tier cities in the early stage have higher spending power and higher average customer unit value.

With the consumer potential of first- and second-tier cities, it has been almost tapped by several platforms.

A wider range of third, fourth, fifth and sixth-tier cities, as well as more county seats, will become finalists.

Who can stabilize market share in cities other than the first and second tiers.

Whoever can go more steadily and get the lead.

Chen Dongcheng noticed that Gan Jiawei was facing the redivision of the marketing department, and he personally grabbed the marketing department and threw the employees of the marketing department into the third, fourth, fifth and sixth tier cities like soldiers.

Any city that has not been developed by takeaway will plant the flag of Cao Cao's takeaway.

With reasonable promotion space and high promotion rewards, Gan Jiawei is quite familiar with the management of the team.

In the previous team of tens of thousands of people in the magnesium group, Gan Jiawei was able to handle it in an orderly manner, which shows his management level.

"Baidu takeaway has completely fallen behind, when is it, they are still thinking about building an ecological chain, and their great advantages have been lost. ”

When Gan Jiawei mentioned the management of Baidu, his eyes flashed.

"I'm sure that Baidu's side should start to reduce subsidies one after another after the year, and Baidu's takeaway will definitely be finished by then. ”

For users, they are accustomed to high subsidies and suddenly reduce the amount of subsidies, which will definitely be unhappy.

In addition to Baidu, several other companies have subsidies, and the delivery efficiency is about the same, and everyone knows how to choose.

"Baidu takeaway, let's put it first. ”

Chen Dongcheng asked, "How many photos of the black workshop I asked you to collect?"

"It's all here, I've already sent it to the 3.15 program team, as long as they really intend to expose black takeaways, they should be very interested. ”

Gan Jiawei said as he went to the office drawer and took out an envelope containing dozens of photos taken secretly by the delivery person.

Chen Dongcheng knew before that the problem of the hungry black workshop was more serious, but how serious was it?

When I looked at the photos, I almost felt like I was going to vomit out the food I ate.

Many stores usually show a tall address in the store picture on the app.

For example, it is located in a certain square on a certain road, and the food photos and kitchen environment of the restaurant are quite clean and hygienic.

In fact, it is usually hidden in some old residential houses.

The stove was covered with black grease stains, and it was placed in the open door.

The so-called chef wiped the inside and bottom of the pan several times with a rag that was so dirty that he couldn't see the primary color clearly, and then put the rag on the sauté pan.

The colander is placed on the dirty bucket at your feet, and you can use it without washing it.

In short, after you read it, you will never think about ordering this takeaway again.

Chen Dongcheng watched it for a while and was very satisfied with the recruitment collected by Gan Jiawei.

There are even a few recordings, all of which are deliberately used by the delivery staff to talk to the store.

For example, something like this.

Delivery man: "Big brother, how did you open a store like yours, won't it be reviewed if you're hungry?"

Store: "Review a fart, they asked me to give me a random store name, register with my mobile phone number, fill in a rough address, and their backstage staff will certify it for me, which is not difficult at all." ”

Delivery man: "But even if you are registered, you don't have a business license, health permit, health certificate, etc., can you open it?"

Shopkeeper: "That's not a problem, they don't bother to care about these, just give them a platform to make money." ”

Delivery man: "I see that your photos on the ground are quite different from the Internet, and I thought I had gone wrong." ”

Shopkeeper: "It's normal, many of you are here for the first time.

This routine was taught to me by the hungry staff, who asked me to search for some beautiful store photos and food pictures on the Internet and put them on.

As for the authenticity, a few will care. ”

Delivery man: "Then big brother, why didn't you go online Cao Cao's takeaway?"

I think they've been subsidizing quite a lot lately, so you should be able to make a little more money by opening a store with them, right?"

Shopkeeper: "Don't mention it, their review is too strict, and I was passed at the first level."

You can't open a store without a business license, not to mention the hygiene requirements.

Anyway, there is no shortage of sales on Hungry and Magnesium Mass, and it is nothing less than them. ”

……

Chen Dongcheng was very satisfied with what Gan Jiawei did: "The last sentence is a good answer. ”

"I sent a red envelope of 10,000 to the clever delivery man, hoping that this sentence will also be broadcast at the 3.15 party, which may make us lose a large number of users. ”

Gan Jiawei usually laughs, but at this time he is a little ruthless.

"In addition to our own development, the opportunity for our peers to dig and jump on their own must be grasped.

Even if Hungry and Magnesium Group spend a lot of public relations expenses to keep this matter down.

I also want to let them bear the infamy of the black workshop platform forever. ”

Chen Dongcheng nodded, Gan Jiawei's "murderous spirit" is very important to the helmsman of a food delivery platform.

Since he decided to make takeaway, Chen Dongcheng definitely hopes that Cao Cao's takeaway will last until the end.

Those two have the shadow of Ahri and Tengxun, and there are very few places where Cao Cao can take out.

Gan Jiawei's own wrists must also be strong in order to win Wang Xing and Zhang Xuhao.

On the 20th floor, Douyin employees work on this floor.

From the floor order, it has already hinted at Chen Dongcheng's expectations for Douyin.

In addition to Pinduoduo, which is located on the 22nd-23rd floors below the headquarters, Douyin is a close second.

Under the supervision of Hong Jun, a group of engineers strive for excellence in products.

With so many people coming together, it's easy to develop an app.

But if you want to achieve Chen Dongcheng's satisfaction, there is still a long way to go.

Hong Jun was not less anxious about this, although Chen Dongcheng did not urge him, but he couldn't stand Kuaishou and other platforms that were already mature.

People are beginning to explore business realization, and they haven't even finished their birth.

No, after the latest revision was completed, Hong Jun felt quite satisfied, so he invited Chen Dongcheng to come over and give advice.

said that it was to give advice, as long as Chen Dongcheng was not satisfied, he would definitely continue to redo it until Chen Dongcheng was satisfied.

After Chen Dongcheng's experience, he didn't find fault with it again.

At present, the level of the App developed by the team has skipped the exploration stage and can be officially launched.

Smooth large-screen viewing, intelligent distribution mechanism......

But that's not the most important thing, at the end of the day, the user is the root.

Without users, there will be no content output.

Hong Jun's plan is very cautious, he tends to contact a group of celebrities first, and use the influence of celebrities to attract more users to download.

As for the users who download it, there are no high-quality videos to watch.

Hong Jun plans to send a team to some schools and hire students to shoot all kinds of interesting videos.

There must be difficulties in the early stage, as long as you get through the most difficult period of time, and when the number of users increases, there will naturally be more high-quality content to retain users.

A plan is a plan, but it also requires money to start.

If possible, Hong Jun hopes to sponsor a few programs to gain greater popularity.

As for the return on investment in the early stage, Hong Jun didn't take it very seriously.

For short video platforms, user growth is the most important thing at this stage.

"What are the suitable variety shows, do you have a direction?"

"There is a direction, mainly special sponsorship and exclusive naming, I am a little hesitant. ”

Hong Jun took out a quotation with variety shows from various TV stations.

But no matter which program, the exclusive title fee is more than three or four times that of the special sponsor.

"Look, are we going to sponsor or exclusive titles?"

Chen Dongcheng took the quotation, looked at it for a while, and suddenly his eyes stayed on a variety show: "The naming fee for this extreme challenge is 200 million?"

"Yes, this is the current offer from Tmall Global, which has doubled compared to last year. ”

Hong Jun is also more optimistic about extreme challenges, and the popularity of last season was very high.

Tmall Global has developed very well in the cross-border overseas shopping market by relying on the publicity of extreme challenges.

Chen Dongcheng frowned, and without hesitation, he pointed to the limit and challenged: "It's them, we will increase the price for their exclusive title." ”

Hong Jun was stunned and said: "Chairman Chen, I personally think that in the initial stage, it would be good for us to win the special sponsorship of the extreme challenge."

With a sponsorship fee of 60 million, I don't think the pressure will be particularly high for us. ”

"I understand everything you said, so I'll ask you if you're interested in naming the Extreme Challenge?"

Hong Jun nodded and said honestly: "I'm definitely interested, the popularity of the Extreme Men Gang is still very high, and the audience has a great sense of expectation for them."

It is rare for general variety shows to have three consecutive seasons of word-of-mouth, and I think the second season should be regarded as the pinnacle of extreme challenges.

Even if there is a sequel later, the quality will be far inferior to this season.

The main thing is the price of the sponsorship fee, which I think will be higher in the next few seasons and we may not be able to afford it. ”

Variety shows generally don't become popular for more than three seasons, and there are only a few that can continue to be popular.

The current naming fee of 200 million is very conscientious compared to the price of 400 million or 500 million in the future.

The most important point is that Chen Dongcheng must not sit idly by and watch Tmall Global continue to rely on extreme challenges to harvest more young users.

In the cross-border overseas shopping market, the pressure on Blue Whale overseas shopping is not small.

The faster Tmall Global develops, the greater the pressure on Heqian.

Winning the exclusive title of the extreme challenge can not only promote Douyin, but also suppress Tmall Global.

Chen Dongcheng simply explained his purpose, and Hong Jun was suddenly stunned.

Suddenly there was no longer any doubt, and I happily went to contact the extreme challenge.

The extreme challenge is even more unexpected.

It stands to reason that the naming fee of 200 million yuan is already very good for extreme challenges.

But faced with higher sponsorship fees, they capitulated instantly.

The company of Extreme Challenge Production directly sent Douyin's 210 million offer to Tmall Global, and the two began bidding.

Even if it was bidding, Tmall Global was very cautious and only added two rounds.

Chen Dongcheng and they bid 10 million more than them in every round.

The wealthy posture made Tmall Global hesitate for a while and chose to give up.

In the end, the price of the exclusive title was set at 250 million.

The extreme challenge production company said that in the near future, it will let the planning team think creatively and integrate Douyin advertising into the plot of the show.

When filming starts in March, Douyin can send people to follow the group at any time.

Chen Dongcheng handed over the specific communication task to Hong Jun, but he was not interested in dealing with celebrities.

With such a popular variety show as the Extreme Challenge, it will definitely bring many users to Douyin.

Compared to the growth of users, the sponsorship fee is drizzling.

When he heard the news, he was even more relieved.

Chen Dongcheng's operation can be said to have indirectly helped them a lot.

Whoever faces an opponent of such a size as Ahri will be involuntarily afraid.

Tmall Global is Ahri's pawn in the cross-border e-commerce market.

However, it is good to enjoy the shade with the back of the big tree, and Tmall Global named the extreme challenge in the early days, which made He Qian envious.

Chen Dongcheng gave He Qian a surprise, and easily won the position of special sponsor of the extreme challenge and handed it to them.

Special sponsorship is second only to the exclusive title of a variety show.

He Qian was stunned by this surprise, 60 million sponsorship fees, and they didn't have to pay a penny.

Compared to Douyin, they are not their own sons.

But at least their Blue Whale Overseas Shopping is also an adopted son, right?

He Qian couldn't help but think about it, the feeling of hugging his thighs was so refreshing.

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