Time is approaching the Spring Festival, and Chen Dongcheng has been very busy recently.

At the end of the year, the companies will participate, and they will also ask about some investment projects.

What is more gratifying is that none of the companies invested by Chen Dongcheng have lost money, but the valuation has increased by a different amount.

A little more powerful, such as Qingju bicycle, has been valued at three billion US dollars.

It is a well-known large company in the industry, with tens of thousands of employees.

Under the operation of the think tank, Chen Dongcheng registered a Cao Cao Holding Group, which has four subsidiaries: Cao Cao Suda, Cao Cao Takeaway, Cao Cao Finance, and Cao Cao Logistics.

The number of employees in the four subsidiaries together has steadily exceeded 10,000, and it can be regarded as a large enterprise in China.

SOHO Century Plaza was also officially renamed Cao Cao Century Building, strengthening the group's image.

At present, the scale of several Cao Cao subsidiaries is not large, and if it is necessary to expand the office area in the future, other companies will move away one after another.

It is estimated that by then, Chen Dongcheng will definitely be ready for the new building.

The unveiling ceremony of the renaming of Cao Cao's Century Building was quite lively.

In the business world of the magic capital, several companies that started with Cao Cao are not small.

Today's skyrocketing billionaires are generally from the technology circle.

Several Cao Cao's companies are all Internet companies.

It's just the suffix, there's a difference.

Such as Internet + logistics, Internet + takeaway......

All the processes are handled by a team of professionals, and all Chen Dongcheng needs to do is shake hands with the guests who came to cheer on him.

After taking a group photo and cutting the ribbon, many guests walked into the building with the executives of Cao Cao Group.

In order to welcome the unveiling ceremony of this name change, the building was specially cleaned up.

The glass curtain wall on the outside is as clean as new, and the floor on the inside is clean enough to reflect the human figure.

Everyone nodded frequently, no wonder it would be fought over by many institutions before.

Considering the location of this building and the promotion of the group's brand, the 3.15 billion spent is not unjust.

At least the people who could be invited were some prestigious business elites, and more than 20 people talked as they walked.

The spacious and bright office building can meet the fantasy of every novice in the workplace.

It is worth mentioning that the Hey Tea shop downstairs is very popular, but it is distinguished separately.

It does not produce loud noises that affect the quiet atmosphere in the office building.

All employees of Cao Cao Group can enjoy a 20% discount when they buy Hey Tea downstairs.

Luo Yujun was also invited, and he was more familiar with Lu Guangyu.

Invited to cut the ribbon this time, he also wanted to meet the mysterious director of Cao Cao Group.

When he saw Chen Dongcheng for the first time, Luo Yujun was still a little unconvinced, thinking that he was the son of a business tycoon.

In their traditional impression, isn't it nonsense that they can make such a big career in their twenties?

It wasn't until Lu Guangyu confirmed it again and again that Luo Yujun accepted this fact with a look of amazement.

I can only sigh with emotion, the back wave is really terrible.

These former waves have been overtaken.

A small banquet was held in the evening, and the executives of Cao Cao's subsidiaries appeared one after another.

Other guests were investors and partners with several subsidiaries.

Lin Lin finally came down, and there were more than 100 people in total.

The specification of the dinner is more than 3,000 per capita, not counting the decoration costs, and the catering expenses alone reach 450,000 yuan.

Luo Shishi followed Luo Yujun's father-daughter combination, which is quite common in banquets.

Generally, when the rich attend banquets, which are not too serious and professional, they will bring their children to see each other and accumulate some contacts for them in advance.

Luo Yujun said in his mouth: "Shishi, I will introduce you to the head of Cao Cao Group in a moment, and you have to talk to others."

People are younger than you, and the achievements they have made are not even comparable to me, an old man who has been developing in the mall for more than 20 years. ”

"Got it. ”

Luo Shishi was a little impatient, what she was most annoyed about was some young talents that Luo Yujun introduced to him.

One by one, they are well-dressed on the surface, who knows how flowery they are playing behind their backs.

"Mr. Chen!"

Luo Xiaojun just seized an opportunity and shouted with a smile.

Chen Dongcheng just got out of the wave of guests, turned his head and looked over, a little surprised, a little abrupt.

Judging from the face, you can know the identity of Luo Yujun and Luo Shishi.

Chen Dongcheng walked over, nodded to Luo Shishi, and said to Luo Yujun: "Thank you Mr. Luo for coming to the venue in his busy schedule, and I hope to have more business cooperation with Mr. Luo in the future." ”

"Haha, there will definitely be, Mr. Chen, this is my baby daughter, Luo Shishi. ”

Luo Yujun held a champagne glass in one hand and gently supported Luo Shishi's back with the other.

"Shishi, this is what I said about Mr. Chen, the head of Cao Cao Group, you are of the same age, know more about it. ”

Luo Shishi's eyes lit up, and she raised her glass with a smile and said, "Hello Mr. Chen, I hope to have the opportunity to learn more from you." ”

Chen Dongcheng saw the smile in Luo Shishi's eyes and gently touched the champagne glass with her.

"Then you talk first, and I'll go say hello to my friends over there. ”

Luo Yujun was also a little surprised to see his daughter take the initiative, but Chen Dongcheng fit his definition of a young talent very well, so naturally he would not prevent the two from getting to know each other better.

Luo Shishi watched Luo Yujun leave, and suddenly breathed a sigh of relief.

Then, Luo Shishi said with a strange look in her eyes: "It turns out that the buyer of Cao Cao Mansion is you!"

"Was it a surprise?"

Chen Dongcheng glanced at Luo Shishi, wearing a very high-end black dress, and wearing a precious diamond necklace around her snow-white neck that could not be seen.

His face was painted with delicate light makeup, and his pure black hair was neatly draped behind him.

"How can it not be unexpected, I said why you were so kind to send me to the Zhuyuan commercial area before, it turns out that you and our family are still neighbors. ”

Luo Shishi said angrily, she thought that Chen Dongcheng had a conscience and specially sent her to the company, but she didn't expect it to be just a stopover.

Chen Dongcheng smiled and asked casually, "What do you do?"

"It's very miscellaneous, mainly for investment, and it's quite famous in the magic capital. ”

When it came to her own company, Luo Shishi suddenly became energetic, and told Chen Dongcheng about her main business and brilliant achievements.

After Chen Dongcheng heard this, he was a little bored.

Suddenly, he heard a key word, interrupting Luo Shishi and said, "You said that your family invested in Baicaowei?"

"yes, what's wrong?"

Luo Shishi was a little puzzled, and she didn't know why Chen Dongcheng suddenly asked about this.

Chen Dongcheng smiled: "It's nothing, it's just that I'm quite interested in their products." ”

"I think it's all like that, they're losing a lot of money, and I've heard my dad say that he's been planning to sell their shares, but he hasn't found a suitable buyer yet. ”

Luo Shishi didn't take it seriously, they invested in a lot of companies, and Baicaowei belonged to the kind of project that was sentenced to death.

Chen Dongcheng said with a smile: "Then you don't need to find other buyers, how about selling your shares to me?"

"Are you sure?"

Luo Shishi said speechlessly: "You want to buy a company that is losing money and is starting to slide?"

"Of course, I know that if possible, I want to buy all the shares of Baicaowei completely. ”

Luo Shishi covered her forehead, a little helpless: "Okay, I'll help you talk to my dad later, he should be happy to make a move." ”

Luo Shishi leaned into Luo Yujun's ear and said a few words, and Luo Yujun looked at Chen Dongcheng with a surprised face.

apologized to his friends and came to Chen Dongcheng.

"Mr. Chen, I heard that you are interested in Baicaowei's shares?"

Chen Dongcheng smiled and nodded: "Well, I hope Mr. Luo can cut his love." ”

"Haha, this must be no problem, the news that I want to sell Baicaowei shares is not a secret.

Since Mr. Chen is interested, I am definitely willing to transfer it to Mr. Chen. ”

Luo Xiaojun looked at his watch: "After the dinner is over, let's find a place to talk in detail?"

"Good. ”

Chen Dongcheng nodded and continued to talk to the other guests.

Luo Shishi pouted: "The ghost knows what he thinks, he actually looks at the smell of a hundred herbs, isn't that jumping into the fire pit by himself." ”

"People are not smarter than you, since he is interested, then there must be his considerations, what we need to do is to sell the shares at a high price, understand?"

Luo Yujun never forgot to teach Luo Shi's words and deeds, but he has had little effect.

Luo Shishi nodded: "Got it, then how much do you plan to sell it?"

"Hmmm......"

Luo Yujun touched his chin and said with a smile: "At least it has to be a high price that impresses me." ”

When the banquet was over, Luo Yujun's father and daughter followed Chen Dongcheng to the 24th floor of Cao Cao Building.

In the chairman's office, Luo Shishi was curious and walked around the room.

Luo Yujun chatted with Chen Dongcheng with a match, and they talked about his investment in Baicaowei.

At the beginning, it was also persuaded by a friend, and Luo Yujun followed up to invest in it, and he didn't get too many shares.

Just 2% of the shares, it cost 10 million at the time.

After so many years of development, the valuation of Baicaowei has risen to a level, and it has begun to lose money in the first two years.

After careful consideration, Luo Yujun hopes to get rid of his shares.

It doesn't matter how much you earn, at least you can't lose money.

Chen Dongcheng also happened to see the news of Baicaowei selling himself twice before, and the media reported it a lot at that time.

The object of the first sale was also a food company, and the price offered by the other party seemed to be between 9 and 1 billion.

I can't remember the specifics, but this interval is still very valuable for reference.

After Luo Yujun finished the introduction, he looked at Chen Dongcheng for a long time: "Mr. Chen, how much valuation do you plan to give Baicaowei?"

Chen Dongcheng tentatively reported the number: "800 million, what does Mr. Luo think?"

"It's too low, although Baicaowei has signs of loss, its turnover on major e-commerce platforms is very good, as long as the team adjusts well, it will soon be able to turn losses into profits. ”

Luo Yujun was clever and wanted Chen Dongcheng to raise the price a little.

Chen Dongcheng smiled on the surface, not believing his nonsense at all.

If you can really turn a profit, why should you be in a hurry?

"Then Mr. Luo might as well say a number. ”

Chen Dongcheng kicked the ball to Luo Yujun.

Luo Yujun pondered for a while: "How about 1 billion?"

Chen Dongcheng looked at Luo Yujun dumbfounded, he really wanted to ask this person's face?

Luo Yujun Zhenzhen said: "In the domestic snack food e-commerce, Baicaowei is the head enterprise, Mr. Chen has no doubt about this, right?"

"Hmm. ”

In addition, Baicaowei is the earliest of the three leading enterprises, and its e-commerce experience far exceeds that of the other two.

We have always maintained a very close cooperative relationship with other e-commerce platforms, which is the advantage of Baicaowei. ”

Luo Yujun talked endlessly about the advantages of Baicaowei, and naturally kept silent about the shortcomings.

Chen Dongcheng asked with a smile: "As far as I know, the profits of snack food e-commerce are very low, and most of the costs are used to buy traffic and advertise, I think this is also the reason why Mr. Luo is anxious to sell shares, right?"

Luo Yujun smiled dumbly: "I can't hide it from Mr. Chen, but 800 million is too low." ”

Chen Dongcheng then kept bargaining with Luo Yujun, until the final valuation was 850 million.

This price was within Chen Dongcheng's acceptable range, and the corners of Luo Yujun's mouth were even more satisfied.

"Mr. Chen, rest assured, I will contact Cai Hongliang and them in the near future to give you a satisfactory answer to this matter. ”

Luo Yujun got up and shook hands with Chen Dongcheng and said.

"I'm waiting for Mr. Luo's good news. ”

Chen Dongcheng replied with a smile.

Now it's just a verbal agreement, and the specific details of the negotiation must be made by Li Changqing and them.

Chen Dongcheng didn't expect that an ordinary party would be able to catch a big fish.

Baicaowei has sold itself twice, but in fact, it has lost a lot of money.

Even if it is sold to Pepsi, it seems to sell at a high price of 5 billion.

But compared with the good store in the same period, the loss is not a little bit.

The other two have achieved a market value of more than 20 billion, and Baicaowei only sells for 5 billion, is it really profitable?

It can only be said that the angle is different, and you were in a hurry to make a move to facilitate this transaction.

Looking at the sale of domestic brands to foreign-funded enterprises, Huiyuan is the worst.

The sale was unsuccessful, and the employees were laid off, and since then they have slipped off the altar and lost money year after year.

The reason why Luo Yujun is so confident is that the conditions offered by Chen Dongcheng are attractive.

The all-cash payment is in line with the exit plan formulated by the founding team of Baicaowei.

Luo Yujun acted quickly, and Cai Hongliang and Qiu Haoqun, the current actual controllers of Baicaowei, met with them.

Chen Dongcheng openly and honestly agreed on his own conditions, and paid 850 million yuan in cash.

Compared with the offer that I want you to offer, Chen Dongcheng's price is a bit low.

But I really want you to play some routine, they are planning to swallow the elephant, and last year's net profit was less than 30% of Baicaowei.

They made a big calculation, took out about 150 million in cash, and used the rest to acquire Baicaowei by issuing additional shares.

If there was no one else to compete, Cai Hongliang and they would definitely agree.

Now jump out of a deep-pocketed buyer, as long as they sign, they can take a large amount of cash, and there is no need to bear the pressure of a follow-up VAM agreement.

As for thinking about your shares......

That's worth a few bucks.

Moreover, after the acquisition, it is a trouble to cash out the shares, which is far less convenient than selling it to Chen Dongcheng at one time.

Cai Hongliang discussed with Qiu Haoqun for a while, and returned to the conference room with a smile on his face: "Mr. Chen, we have decided to sell Baicaowei to you." ”

"Wise decision. ”

Chen Dongcheng smiled faintly, obviously not surprised by their decision at all.

In his own place, Chen Dongcheng will make the same decision.

As soon as they signed, Cai Hongliang and Qiu Haoqun on the opposite side suddenly achieved financial freedom.

In Baicaowei, the two of them have another executive, who holds a total of 90% of the shares.

In other words, 765 million of the 850 million in cash will go into their pockets.

Chen Dongcheng keenly noticed that Cai Hongliang and Qiu Haoqun's hands were shaking when they signed.

The mystery of capital is endlessly fun!

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