On the first day of departure for Xiangxi, Zhou Xiao came to the company again.

It's not a big deal, an advertiser has come to negotiate business, and he said he wants to meet a real person.

This is a good thing, almost halfway through this year, the endorsements in his hands are still the same as before, there is no increase, there are two reasons.

First of all, the brand is more cautious in choosing spokespersons, signing a contract is a few years, if there is no big problem, it is rarely changed, a radish and a pit, Zhou Xiao has no chance to get in, and small brands have to take into account their own status, and they will not accept it at will.

Besides, he has been too quiet recently, and there have been no works launched for more than half a year, and the financiers will consider that with more than two years of experience in the industry, he is considered a newcomer in many industries, not to mention the showbiz that pays attention to qualifications.

But many clothing brands are coveting Zhou Xiao, after he endorsed Pinru, the sales volume rose visibly, indicating that young people still accept it, but unfortunately the same category cannot be two in the contract, and the two parties are still in the honeymoon period, and there is no intention to break up, so they can only wait and see.

It's rare to have one, Zhou Xiao attaches great importance to it, not to mention, this product is a little special today.

"Hello. ”

"Hello Mr. Zhou Xiao, I am Chen Mo from the Douyin Marketing Department, and this is Ye Zifeng from the Marketing Department. ”

"Hello, please be seated. ”

Accompanying Zhou Xiao in the conference room was Duan Hongjie, the deputy general manager of Daosui, who was professionally responsible for advertising and investment: "These two came from Yanjing and wanted to meet you in person. ”

At the same time, he did not forget to briefly introduce the performance of Zhou Xiao's endorsement brand in the past two years.

"We have no doubts about Mr. Zhou Xiao's influence, or we wouldn't have come all the way to meet him. Chen Mo smiled and said, "I don't know if you know anything about Douyin?"

"You know, ordinary people use music and creativity to shoot short videos and make all kinds of interesting works. ”

"The summary is in place, basically the characteristics are said, our software is 16 years on the line, after two years of development, there has been great progress, from the beginning of tens of thousands of users, are mainly young people, to now the registered account has reached 80 million, and the audience has become particularly wide, from students to middle-aged people, with millions of fans of no less than 100 accounts..."

Chen Mo didn't speak like his name, he was not silent at all, but he was very able to speak, and the next twenty minutes were all about him in Amway Software, Zhou Xiao listened there with a smile, and nodded lightly from time to time, indicating that he was still online and not asleep.

"Among many young celebrities, after careful consideration, we feel that Zhou Xiao's sunny image is very compatible with the Douyin brand, they are all young, full of vitality, and have a bright future, so we want to meet and listen to your opinions. ”

Zhou Xiao knew Douyin, not from the advertisement, but at the airport, when he was walking his dog in the community, he heard it.

That's right, just listen!

While waiting in the departure hall, it is not uncommon for passengers to bury their heads in their mobile phones, but I don't know when it started, the sound has become louder, and all kinds of music are played loudly, mixed with monkey calls or other sound effects, and people watching it are inexplicably coughing and laughing.

Lin Shan also has it in his mobile phone, and when Zhou Xiaoyou is shooting, he will squat in the corner and keep sliding his fingers upward.

Zhou Xiao actually doesn't have a good impression of this app, it's too disturbing and noisy.

He has even seen people who probably hate Douyin outside, wearing a certain treasure's clothes, the front: Douyin outside, and the back: green hat wearing.

The scolding on the Internet is even more fierce, many unbearable students, company employees or other people have posted those stupid people around them...

Zhou Xiao was a little conflicted in his heart, the endorsement fee given by the other party was very high, 6.5 million for three years, and the requirements were very simple, in addition to shooting poster advertisements, he was asked to register a Douyin account, and from time to time he would post some small videos of his life or during filming, nothing more.

However, while this app has a wide audience, there will be more and more people who hate it, it doesn't matter if he likes it personally, whether he collects money to do things, but it is not uncommon to hate spokespersons because of products.

Before meeting with the gold owner, Zhou Xiao discussed this matter with the vice president, Duan Hongjie attached great importance to it, and also went to understand it, and found that many people really hated it.

"Both, I'd like to ask. Duan Hongjie definitely can't let the artist speak: "As a person, I also have an app to download Douyin on my mobile phone, and after I get home from work, I will feel a lot better after brushing it for half an hour, especially some ideas are really good." ”

Hearing this, the two of them were very happy.

"But ah, I want to ask, is the function of one-click increase of external amplification volume by five times in your software true or false. ”

"Huh. Chen Mo smiled: "That's a gimmick, the volume of the mobile phone is fixed, and the app belongs to a period of rapid development, so you have to attract more fans, if you have used it, you should know." ”

"Oh. Duan Hongjie glanced at Zhou Xiao and turned his head: "I am wearing headphones to watch, and we are very interested in cooperating with you, so we also did an investigation in advance, and we found that many people on the Internet are attacking." ”

After saying that, he took out a few pages of paper from the folder on the side and handed them over.

After the two people on the opposite side saw it, their faces obviously changed slightly, and they quickly adjusted again.

"In fact, it is all malicious slander of competitors, and it is very common to invite the navy to attack us, and the shopping mall is like a battlefield. ”

Duan Hongjie shook his head: "No, Douyin has a lot of audiences, I have experienced it myself, but... This release,I guess it's also one of your propaganda methods.,In order to make other people curious.,And then download it.,Right?。 ”

Chen Mo and the others didn't speak, and they probably acquiesced.

"Before meeting with you, I did a small survey in the company, a total of 24 employees, of which 17 know Douyin, 3 downloads, the proportion is not bad, however, those who know but do not download, most of the reasons are influenced by friends around them, negative influences, the impression of Douyin is very bad, I won't say some ugly words, and the Internet is almost the same, this should not be a water army. ”

"Mr. Duan, what you say..."

"Mr. Chen, don't worry, since I will have an interview with you, I have the intention of cooperating, and ugly words must be said in advance. Duan Hongjie was resolute: "You also said that Zhou Xiao's image is young, motivated, and very positive, if these negative reactions are affected, the gains outweigh the losses." ”

His meaning is very clear, more than six million is not a big number for a star, it is dispensable, and reputation is more important.

In addition, it was also implicitly mentioned that there seems to be a problem with the publicity strategy.

Playing out is a double-edged sword, it can quickly attract everyone's attention, yes, it can also convert a small percentage of app users, and likewise, the reputation will be ruined.

Of course, it is difficult to say what the future will be, but if the actual users can continue to grow, it will be beneficial to the enterprise itself.

Zhou Xiao is different, he is not a Douyin person, he is just an artist, and they use each other to take advantage of each other.

"Hey! is that idiot, who has endorsed a super disgusting product before!"

It's horrible!

Chen Mo and the two looked at each other: "Then what do you mean?"

"There's a small proposal!" Duan Hongjie said with a smile: "Our company, including Zhou Xiao, has a very strong intention to cooperate with you, emerging enterprises, the future is immeasurable, and there is absolutely no problem with other things such as taking promotional photos, small video screens, etc., and they will definitely cooperate, but, can you consider saying it, and then add a sentence at the end of each video."

Put on your headphones and you're the whole world.

Of course, this is just our proposal, you have professional people in specific copywriting, Zhou Xiao's advertising words must have such a reminder, just such a request, you see..."

Celebrities' attitudes towards advertising are different, some pay great attention to quality and care about the actual quality of the endorsed products, and some are filmed when they give money, regardless of what you are.

The questions raised by Dao Sui were somewhat unexpected by the two of Douyin, they actually made preparations before coming, and even made a budget for endorsement fees, which can be appropriately raised.

I didn't think about it, but the request was contrary to the company's publicity.

"Actually, the negative impact is really not as serious as you think, and it has already begun..."

Chen Mo said a lot, analyzed from various angles, did not hesitate to throw hole cards, increase the endorsement fee, and imply that Zhou Xiao was not their only candidate.

But the two of Dao Sui were unmoved, you said let you say, I'm just asking for it anyway!

"That'll do. Chen Mo got up with regret: "Regarding your opinions, I will truthfully convey them to the head office, I dare not guarantee the result, if you change your mind temporarily, you can contact me." ”

"Okay!" After Zhou Xiao shook hands with them, he sat down again, and Duan Hongjie sent him out.

A few minutes later, the man returned.

Picked up the teacup and took a sip of tea: "Do you think you will agree?"

"I don't know. Zhou Xiao cocked his legs: "The headache is them, not us." ”

"Yes, but I've never seen an app be scolded like this, if I really agree, will there be sequelae?"

"If one sentence works, then there will be no war in the world. Zhou Xiao said with a smile: "Every video reminds you, there will definitely be some use, you can't wake up those who pretend to be asleep, change one counts as one, my endorsement fee can be regarded as a peace of mind, at least to help reduce noise." ”

"Hey, I thought you were going to fix the way people watch videos. ”

Zhou Xiao shook his head: "I still have that ability? I look up to me too highly, Douyin is without me, he can still find other spokespersons, how to develop is still the same, personal power is always small, but if you can do something within your ability, you have a clear conscience, and you are not a savior, and there is no savior." ”

"Tsk, I'm getting more and more level. ”

"Alright, it's okay, I'll go first. ”

Zhou Xiao got up, called out to Lin Shan, who was sitting in the corner, and went downstairs.

"The clothes are ready, and this time it seems that I am going to go to the field, so I have prepared two sets. ”

"Well, do you know who the guest is?"

The program team didn't say anything. ”

"Understood, what's that, take the mosquito repellent with you, there were already some mosquitoes last time. ”

"Don't worry, the spray and wipe are ready, put it in a small bag, and you can see it when you look for it. ”

"Okay!"