Chapter 574: If you lose something, you will lose a little (4,000 words update)

During the break in the meeting, Dong Rongjie took out a phone call to Liu Yun.

He always believes that the value of the starting point Chinese network will not exceed 200 million.

Because many of its revenue streams can only be limited to two things: advertising revenue and e-subscriptions, and there are no extra revenue channels.

"The website can't bind these authors forever, people will always flow. Dong Rongjie has been trying to emphasize this point during the negotiations.

"The most successful network station in the industry, if it is acquired by Yoyo, this is a strong combination, the full use of high-quality assets. Those excellent authors, there is no reason to leave this platform. There's better treatment, better exposure. They can even become star figures. On the other end of the phone, Liu Yun's voice came.

"Mr. Liu, what about the price......" Dong Rongjie hesitated for a while and asked.

Although the size of the online website is a little smaller, he must admit that the starting point Chinese network is now a big brand, and it is also a household name among netizens.

To be precise, male netizens throughout China have never heard of the starting point, and they have not seen it at the starting point.

It's limited in size and value, but it's definitely not bad in popularity.

"You try to negotiate at a price of about 200 million, and if the other party is resolute, you can increase the price appropriately, and try to win the other party at a price of 250 million. If you can't do that, call me again. ”

After thinking for a while, Liu Yun added: "When the time is right, you can draw a cake for him, you know what I mean." ”

"Okay, boss, I see. After Dong Rongjie hung up the phone, he found a chair to sit on for a while before walking out of the lounge.

In the conference room, Chen Tianqiao saw Dong Rongjie walk in again, but a trace of complexity flashed in his eyes.

In fact, he first thought that Liu Yun would come to negotiate in person, and he wanted to see what kind of person this young man who created the miracle of the Internet was.

But Liu Yun did not show up, the person who came was just a high-level of Youyou, and the other party was fully responsible for this negotiation.

Chen Tianqiao felt a little disappointed, but he also understood that today's Shanda and Youyou are no longer a level of enterprise.

"Mr. Dong, how did you think about it? 300 million yuan is really a very sincere price. It's unlikely that it could be cheaper. He pondered for a moment and continued, "Although it is impossible to bind those authors all the time at the starting point, this platform can continuously dig out excellent authors, which is an advantage that other stations do not have." ”

"I always believe that as long as the management ability is outstanding, even if some authors are lost, it doesn't hurt, and the world is not something that can't be changed without anyone. ”

Dong Rongjie replied approvingly: "Yes, we Mr. Liu also think so, most authors are not willing to leave such an excellent platform as the starting point." Mr. Chen, Shanda is also a big company in the industry, and so is Youyou, and we can establish a close cooperative relationship through the platform of Chinese Network. ”

Partnership?

Chen Tianqiao raised his eyebrows lightly, remembering the corporate culture.

Today's Huaxia Internet companies are basically in a state of fighting their own battles, and Yoyo played the slogan of win-win cooperation more than a year ago.

They did find a lot of partners, and the results were good.

However, Chen Tianqiao, who started as a game, found with a keen eye that there are also tricks in this, such as online games, which are the main source of income for Yoyo, and they have never found a partner.

Although it is said that the page game is uniformly thrown to Ali agent, in his traditional thinking, the page game is purely petty, and it is not an online game at all.

"How to cooperate?" Chen Tianqiao asked.

He is not repulsive, and even a little looking forward to the cooperation between him and Yoyo, but is there room for cooperation between the two companies?

In terms of games, it's a competitor, it's a scene where you compete with me, and as for other projects, there is not much room for these two companies to work together.

Dong Rongjie pretended to be relaxed and said: "When Mr. Liu mentions Shanda, he always emphasizes that your company has created a new profit model in the online game industry: the game is free and the value-added service is charged. Although the media and netizens on the Internet have mixed reviews and mixed reviews for this model, it cannot be denied that the emergence of this charging model has greatly promoted the vigorous development of the online game industry in China.

In the previous point card model, netizens could only charge money head-on when they didn't know whether the game was good or bad. In this way, more or less, they all have to spend a sum of money.

The model created by your company can be said to safeguard the rights and interests of consumers, and resolutely give the choice of whether to charge money to netizens. ”

After hearing this, Chen Tianqiao smiled a little embarrassedly, although he knew that this matter was polite, and he also knew that the introduction of this consumption model was to think of a way, in order to make more money, how could the other party say so highly?

If you don't charge money, can you become stronger? If you don't, you have to charge, and think of ways to force you to charge.

However, there is one thing he does not deny, this model has created a new model of online game charging, which can be described as far-reaching.

Dong Rongjie continued: "Under Yoyo's banner, except for the special "World of Warcraft", the rest of the games have adopted the model of free time and paid props. It is no exaggeration to say that it is this model that has been launched by Shanda to achieve today's Yoyo. ”

This is also a polite remark, because even if there is no grand one, Liu Yun will still adopt this charging model.

Even if he doesn't do it, the penguin will do it, and the other party is the one who really carries forward this charging model.

However, when Chen Tianqiao heard the other party say that it was this model that made them successful, he couldn't help but think: Achieved Youyou, and then cooled Shanda, isn't this the reason?

Dong Rongjie ignored the other party's expression and continued: "Mr. Chen, you should know that Kingsoft Company is developing a martial arts masterpiece "Swordsman Love III", right?"

Chen Tianqiao nodded and said: "Of course I know, the advertising of this game has been promoted since the beginning of the year, and it is still under the banner that it belongs to the Chinese people's own online game, an original martial arts Jianghu." ”

After Shanda failed to compete with Tencent for "Aion", he has been trying to win the agency of "Sword Network 3", but the other party's attitude has been ambiguous and ambiguous, which makes him feel helpless.

Shanda is no longer what it used to be.

Dong Rongjie smiled and said: "It's not a secret, at the beginning, NetEase relied on its financial advantage to frantically poach Jinshan's "Sword Network 3" project team, which led to a serious loss of technical personnel, and even the entire project was almost unsustainable. ”

Chen Tianqiao's heart moved slightly, could it be that the other party wanted to use this as a bargaining chip to negotiate?

"Mr. Dong, continue. ”

"In this game, Yoyo has a lot of say. The agency of "Sword Network 3" is actually already in our hands. ”

Chen Tianqiao said with some envy: "Today's Yoyo will not let go of any popular game with potential. ”

Now that the other party already has the agency of "Sword Network 3", is there still a need for the two parties to continue to cooperate?

"We, Mr. Liu, are also trying to create a new operating model, and Mr. Chen can listen to it first. ”

It doesn't hurt to listen, Chen Tianqiao nodded, indicating that he had no objection.

The model envisioned by Mr. Liu is that the point card charging and the prop mode are parallel. ”

Chen Tianqiao showed a trace of doubt, but did not speak, and continued to listen.

"Nowadays, Yoyo is more inclined to operate "Sword Network 3" with a point card charging model, but I hope to find a partner to operate this game at the same time with a free time and prop charging model. ”

"Why do you Mr. Liu do this, this is not a waste of resources?"

Dong Rongjie smiled and explained: "After several years of development, the online game market in China has also shown diversification in charging models. Some players prefer to pay for points, while others prefer to charge for items. Although "World of Warcraft" is popular, a 30 yuan point card actually prevents many players who want to try it. ”

"Yes, that makes sense. ”

"Mr. Liu's abacus is to be able to cover two types of player groups with "Sword Network 3". ”

Chen Tianqiao's heart moved slightly, the other party put forward this condition on this occasion, it was by no means untargeted, the meaning was self-evident, the other party hoped to find a cooperative unit is Shanda.

He has studied the game mode of "Sword Network 3", which is different from Warcraft, and also different from "Zhu Xian" and "Dragon Babu", which is a game that is suitable for both time and prop charging.

Therefore, it seems reasonable to hesitate and make a difficult choice, and it is likely that you will do the same if you change it.

However, Liu Yun's kid is greedy, and he actually wants to adopt a two-mode operation method to kill all types of players.

How did he know that in his previous life, Jin Shan adopted this operation model for the masterpiece "Swordsman Romance 3", and Shanda also happened to play the role of being responsible for the props charging model.

When Liu Yun chose a partner, he first excluded Tencent, and NetEase was not in his consideration.

These two companies are too strong, and the operation team is relatively good, so it is easy to be excellent in the situation of anti-customer.

He chose Shanda, and by the way, made a deal and won the starting point Chinese network.

Later generations have such a sentence to ridicule Shanda and Tencent,

Player: I charged 10,000 yuan.

Tencent: Then you are the uncle.

Shanda: I only charged 10,000 yuan and wanted to be an uncle, so get out of here as soon as possible.

This is the difference between the two companies' operating attitudes, which has caused the two companies to widen their share of the game market with an irreversible gap.

"Mr. Chen, Mr. Liu has indeed considered using "Sword Network 3" to shorten the distance between the two companies. Dong Rongjie finally said something that Chen Tianqiao had been waiting for for a long time, "After all, Yoyo itself is not suitable for operating these two modes at the same time, which will make players feel like they are both referees and athletes." ”

What is even more satisfying to the helmsman of Shanda is that the operation model he has obtained is the model that he is most looking forward to and is best at, free time and props are charged.

He has always believed that only in this mode can he earn the maximum income from those local tyrant players.

"Mr. Dong, tell me about your conditions. ”

"Is the starting point Chinese network within the bargaining chips of the negotiation?"

"It depends on your conditions. ”

Dong Rongjie thought for a while and said: "Mr. Chen, the condition on our side is a five-year agency contract, exempting Shanda from the agency fee for the first year, and then 10 million yuan per year, 20% of the profit share, and the price of the starting point Chinese network is sold to Youyou at 200 million yuan." These conditions are bundled together. We are sincere. ”

Chen Tianqiao initially estimated that with the popularity and value of "Sword Network 3", coupled with Shanda's own RMB player-first game operation model, there is no problem with a profit of 200 million a year, which is nothing, but the profit share is a bit high.

"Can the profit share be lower?" he said, trying to get some more benefit for himself.

"No, that's a very low profit share. Mr. Chen, you must know that a considerable part of this profit is to be distributed to Jinshan, not all to Youyou. Dong Rongjie emphasized it again.

"Oh, yes, I almost forgot that there was a mountain of gold. Chen Tianqiao reacted quickly, but he still wanted to try it, "Why don't the agency fees be higher?"

Dong Rongjie thought for a while and asked: "Mr. Chen, do you also know that Yoyo injected capital into Jingdong and acquired Youku not long ago, and the funds are a little tight, why don't you drop the price of the starting point of the acquisition?" ”

Chen Tianqiao gritted his teeth and said: "150 million, I need to reduce the profit share to 15%, and the agency fee to 5 million." ”

Dong Rongjie scolded secretly, he was really greedy, and replied: "This condition is not as good as just now." Mr. Chen, we will have more opportunities for cooperation in the future, for example, the channel of Yoyo can also be used to promote your Shanda's games. 150 million, but the profit share is 17%, and the agency fee is 8 million. ”

He paused slightly and continued, "Mr. Chen, let's just say that. No matter how much the profit is shared, 10% of it will go to Jinshan, which is signed in our agreement. ”

After all, this guy really took out the prepared agreement, which was written in black and white, and there was a red seal, which was very clear.

"The starting point is 150 million, the profit share is 16%, and the agency fee is 6 million. ”

Dong Rongjie hesitated for a while, and then said that he would go out and make a phone call.

After about three minutes, he walked in happily and said: "Our President Liu said, let's lose a little, he agreed to this condition, and I hope that there will be more cooperation between Youyou and Shanda in the future." ”

Chen Tianqiao also smiled with satisfaction: "Of course, we will cooperate more in the future." ”

Taking advantage of Yoyo's imperative to the starting point, he decisively secured an agreement in his favor on the game agent.

In fact, Dong Rongjie is also a little unpredictable about the boss's thoughts.

Only Liu Yun understands that "Swordsman Romance 3", which Shanda spent a lot of money to act as an agent at that time, barely made much splash after it was operated in a prop charging model.

From the perspective of turnover and profit, it is very different from the "Sword Network 3" of the point card model operated by Kingsoft itself.

Who is to blame? I can only blame Shanda for being too greedy and being too ruthless in terms of game props.

Yoyo's operational ability, compared to the gold mountain in the previous life, is bound to be beyond it, and the grand result will be more miserable than the previous life.

But Liu Yun will still generously say: If you lose something, you will lose something.