So Gu Lang asked, "What is a screening?"

Luo Yuan replied: "The screening is to arrange some screenings for senior fans in advance before the release of the movie, and provide them with an opportunity to watch the movie in advance, this part of the crowd can be drawn from the senior members on our company's official website, and the ticket price is halved, which is considered a thanksgiving feedback, in addition, we also want to invite film critics, opinion leaders from all walks of life and media people to come to the screening site to watch the movie, and before the release starts, this group of people will write some instructive film reviews in advance." ”

After talking for a long time, isn't it just an early release?

Gu Lang seemed to understand: "This can be regarded as disrupting the film schedule, can the theater chain agree?"

Luo Yuan smiled, the so-called screening, of course, is not as simple as arranging the release of the movie in advance as Gu Lang thinks, this is a common method used by many domestic and even Hollywood film producers in the previous life, and there are not many screenings that need to be arranged, not to mention that Luo Yuan plans to put the time period at midnight when there are no audiences, and with himself as the face of the Seven Masters of Light and Shadow, it is impossible for the theater to refuse!

I remember it was in my previous life in 05 years.

The three films "Rescue Mr. Wu", "Nine-Story Demon Tower" and "Charlotte's Troubles" seemed to be announced at the same time as if they had made an appointment, and they announced the opening of early screenings across the country at the same time, as if to compete with "Hong Kong" released at the same time, and got a share of the Mid-Autumn Festival box office, and as a result, the comedy "Charlotte Troubles", which received 10.36 million box office screenings during the Mid-Autumn Festival, became the biggest winner of the National Day schedule that year, and broke out a counterattack curve with the continuous accumulation of good reputation!

Later, the screening became an indispensable step in the film promotion strategy.

In fact, the concept of on-demand screening has been quite mature in the Hollywood market, it is called AdvanceScreening, which refers to the fact that before the film is fully officially released, the producer designates that it will be released in some theaters in advance, and usually invites some opinion leaders such as film critics, media personnel and a small number of audiences to watch, the main purpose is to grab word of mouth in advance, promote film scheduling and guide distribution.

And back in the zero years.

Luo Yuan remembered that Lao Mouzi's "Hero" had already opened a precedent for domestic screenings, and the producers held a seven-day screening in Shenzhen in advance, which caused quite a good response, and this kind of film screening mode, Luo Yuan is now in China, where the producer has not yet developed it!

"Then I'll tell you about it?"

"I'll go back and write you a plan. ”

Gu Lang has no experience in this area, only Luo Yuan has done it, just like using fake news leaked by the source to market and promote the movie, these are all new operations that no one in China has used.

The main thing is that Luo Yuan is confident enough in word of mouth!

Generally speaking, new films are screened in advance, especially large-scale early screenings, are more confident in the quality of the film, and hope that through this kind of early screening, the word-of-mouth field can be used to ensure that the good reputation can continue after the release, although controversial word-of-mouth will also push up attention, but such films usually choose to protect themselves and avoid lowering the box office due to bad reviews before release, such as "Fuchun Mountain Residence" This kind of film that seems to sell well but has a bad reputation, and has a score of only 2.8 points on Time.com, is not suitable for early screening-

There is an unwritten saying in the industry.

The tighter the film is covered before release, the worse the word-of-mouth usually is.

This "Loyal Dog Hachiko" naturally does not exist in this statement, this is the only movie since Luo Yuan made a movie, he felt that it was difficult to achieve a high box office with normal screening, but it can create miracles if it is operated well!

......

The outside world does not know Luo Yuan's "screening" plan.

The follow-up publicity of "Loyal Dog Hachiko" is still following up, and other movies to be released in December and even before January and February next year have also started long-term promotion, which makes Luo Yuan's new movie less conspicuous slightly, because there are too many movies in the Chinese New Year, although the release dates are different, but they are quite chaotic and gradually charming to the eye.

Fortunately, Luo Yuan is the Seven Masters of Light and Shadow.

As long as his movies are not as exaggerated as others in terms of publicity, they can still attract a considerable degree of attention, not to mention that there is a good gimmick in the media-

At the beginning of the Lunar New Year, Luo Yuan vs "Luo Yuan"!

The news of the media pointed to the collision of "Loyal Dog Hachiko" and "Human Clearance Plan 2", after all, Luo Yuan is the creator of the brain-opening series of "Human Clearance Plan", and now he has to compete with the brain hole he has opened.

Including the relationship between Luo Yuan and Bihai Qingtian, it was also exposed.

You must know that Luo Yuan once had a honeymoon period with Bihai Qingtian for a long time, and during that time period, whether it was Luo Yuan's movie or TV series, Crimson would choose to cooperate with Bihai Qingtian, but since Bihai Qingtian became one of the new seven, the two sides seemed to have completely broken off contact, but some people said that it was Wang Qi's departure that broke the relationship between Luo Yuan and Bihai Qingtian-

Wang Qi is the former manager of Bihai Qingtian.

At that time, this manager was the most staunch pro-Luo party of Bihai Qingtian, in order to cooperate with Luo Yuan, he even did not hesitate to give up part of the interests of Bihai Qingtian, which shows his courtesy and virtuous corporal heart, but unfortunately Bihai Qingtian has some high-level executives who do not like Wang Qi's style of doing things, and after becoming the new Seventh National Congress, he did not hesitate to kick it to the overseas market to fend for himself......

No wonder some media believe that this is the reason why Luoyuan and the blue sea and blue sky are drifting apart.

In short, because of the meeting between the schedules of "Loyal Dog Hachiko" and "Human Clearance Plan 2", all kinds of gossip have been picked up, and some people even say that the script of "Human Clearance Plan 2" was actually written by Luo Yuan, so Luo Yuan is fighting left and right in the real sense this time, lifting a stone to shoot himself in the foot......

Luo Yuan smiled at this.

Back then, he did provide Bihai Qingtian with the script of "Human Removal Plan 2", but it was a rough version, and the details still needed to be filled in by Bihai Qingtian himself, not to mention whether the other party adopted it, even if it was really adopted, it had nothing to do with fighting left and right, and the director was the soul of the movie.

However, this gimmick is very marketable online.

Everyone is discussing the possibility of "Loyal Dog Hachiko" being overturned by "Human Removal Plan 2", after all, the popularity of the series of movies is still very stable, and the response of Luo Yuan to shoot the first part of "Human Removal Plan" was also good.

And the other side.

Just when everyone was discussing and having fun around the two movies, a crimson die-hard fan on Weibo suddenly posted an electronic movie ticket for "Loyal Dog Hachiko" at the midnight show of a movie theater in Yanjing city center on November 22, and accompanied the words in an excited tone: "My God!! I feel that all my luck in this life has been spent on this movie ticket of faith!!

This incident did not attract much attention.

Many people think that this electronic version of the movie ticket is PS, after all, everyone knows that "Loyal Dog Hachiko" was released in December, but not long after, there were a series of die-hard fans registered on the Crimson official website on Weibo who posted similar electronic movie tickets, which finally caused a sensation in the fan circle:

"What's the situation!?"

"Didn't you say that "Hachiko the Loyal Dog" will be released in December?"

"Why did someone on the Internet get a ticket for the midnight movie of "Loyal Dog Hachiko" on the 22nd of this month?"