At the same time as contacting the release, Crimson also announced the news that Luo Yuan's new film "Loyal Dog Hachiko" was about to be released through the official WeChat, and the schedule was officially set for December 12th.

"Luo Yuan's new movie?"

"That movie about dogs?"

"At the end of the time when I was not doing my job, Director Luo began to focus on the movie again, and I am looking forward to this movie, although I don't know what story to tell, but Luo Yuan's movie will definitely support it unconditionally!"

"Crimson is out of the movie so fast!"

"Director Luo is the boss of Crimson, and the efficiency of making movies must be high, the other Seven Masters of Light and Shadow have not reported any news about the new movie since the last time, and Director Luo has finished filming here. ”

“......”

While lamenting the shooting efficiency of Luo Yuan's new movie, netizens' sense of expectation was also raised, and Luo Yuan, in order to create the momentum of this new movie, waved his hand and asked Gu Lang to allocate a huge amount of 50 million yuan to promote this movie, for Luo Yuan, who has always been reluctant to invest too much in publicity, the decision to use 50 million funds to promote the new movie frightened Gu Lang: "Boss, the publicity funds for our movie are sure to be 50 million instead of 5 million?"

"Fifty million, of course. ”

Luo Yuan said strangely: "Do you think it's a lot?"

Gu Lang shook his head: "For the other few of the Seven Masters of Light and Shadow, it is not strange to use tens of millions to pave the way for a movie, some of the Seven Majors, even the promotion of crimson alone has hundreds of millions, but for a director like the boss, you who have always believed in winning by quality, 50 million is really a lot, not to mention publicity, you usually make movies and you don't even want to make movies, I want to give you more, you don't want it!"

"It's normal that you don't understand. ”

Luo Yuan said with a smile: "This is the difference between genres, for a movie of the genre of "Loyal Dog Hachiko", if it is not for the explosive word-of-mouth applauded by the whole people, it is basically impossible to explode at the box office, so if you want more people to accumulate word-of-mouth for us, you must have more audiences enter the theater." ”

After all, it's a plot-oriented movie.

If it is just a commercial film, then with Luo Yuan's name, many fans can be attracted to the theater, after all, his previous films have proven their commercial level, but as a literary and artistic feature film, if you want the audience to enter the cinema, the momentum must be raised, otherwise even Luo Yuan may eat the audience's closed door!

He's not Ye Mei.

Ye Mei has the appeal of drama movies, because she has proven her strength with many movies with a bit of literary style, but Luo's far-sighted film genre is still commercial, and this label must use enough publicity to tear a gap.

"Okay, then I got it. ”

Gu Lang showed a smile, the production cost of this "Loyal Dog Hachiko" is 100 million, of which the payment of actors' salaries alone accounts for a large proportion, Guo Yu and Yue Shanshan are not cheap, if they lose money because of insufficient publicity, it will be too undeserved.

50 million to start smashing publicity!

A few days after Gu Lang made a decision, the overwhelming movie promotion finally began, from TV, Internet, print media to airplane and train videos, building advertisements, photos of Guo Yu, Yue Shanshan and dogs can be seen almost everywhere, and several large cinemas are bombarding the media's field of vision with the news of the joint signing of the release of "Loyal Dog Hachiko", which can be described as all-round coverage of sea, land and air.

The 50 million propaganda fund has played a good role.

Now many viewers across the country know the news that Luo Yuan's new film "Loyal Dog Hachiko" will be released in December, of course, there are other movies being promoted in December, but whether it is in terms of advertising effect or capital investment, it is not as good as Luo Yuan's effect, but this does not mean that Luo Yuan is invincible, because the current December is not simple, this time period has entered the most competitive Chinese New Year file!

Huaxia has two movie schedules that are the most terrifying.

One is the summer file from June to September, and the other is the New Year file from November to early March of the following year, and from November to December, it is the beginning of the New Year file known as the death group, and during this time period, there are large-scale films being released in theaters!

No way.

Who makes the Chinese New Year file now regarded as the most perfect, the most competitive, the highest box office capacity, and the strongest consumption power in China, it spans Christmas, New Year's Day, Spring Festival, Lantern Festival, Valentine's Day and many festivals, almost all overinvested blockbusters will choose to release new movies during this period!

Of course, Gu Lang also studied the schedules of major movies.

This December 12th is a day carefully selected by Gu Lang, which can keep "Loyal Dog Hachiko" in a relatively safe environment:" The scariest time of the Spring Festival stalls is concentrated in January and February, our December is just the beginning, and the competition is not much stronger than November, so we are safe for at least two to three weeks, and now according to the theater's approval of the film schedule and today's market rules, the box office is basically concentrated in the first two or three weeks of release, and when those threatening movies are released, our box office crowd has basically closed. ”

"What about the opponent?"

Luo Yuan felt that he needed to care.

Gu Lang showed a rather weird smile: "What's interesting is that at this time period, our biggest opponent is the new movie from the blue sea and blue sky, the second part of "Human Removal Plan" ......"

Luo Yuan was stunned.

Blue sea and blue sky, "Human Removal Plan"?

The copyright of this movie series was sold to Bihai Qingtian by himself, but I didn't expect that after many years, the other party would shoot it, and it would be on the same movie schedule as himself, which is really laughable......

"Surprise or surprise?"

Gu Lang shrugged: "But there is no way, there are several super directors in January, and the blue sea and blue sky dare not hit it, so they chose us as a target." ”

"Picked?"

"Yes, Mu Xun's movie has just come off. ”

Gu Lang said with a smile: "Mu Xun who missed the blue sea and blue sky in November can only meet us on the crimson narrow road in December, probably because they guessed that we are a feature film, so I think the box office will not be very high, this time period is indeed quite good." ”

"How much is Mu Xun's box office?"

Luo Yuan was busy with various work some time ago, and he didn't have the energy to pay attention to the film market, and he didn't even know if Mu Xun's new movie was released, but Gu Lang must be very clear: "It seems to be 1.2 billion, all the actors use the second line, and this achievement is very powerful." ”

"I see. ”

Luo Yuan thought for a while: "But before that, I want to arrange a few screenings in Yanjing first......"

Gu Lang was stunned.

Although he knows the film industry very well, he is very sure that he has heard the word "screening" for the first time, looking at the mysterious smile on the corner of Luo Yuan's mouth, Gu Lang feels that his boss seems to be coming up with some new routine.