After signing the contract, Chen Dongcheng invited Cai Hongliang and them to a banquet, and the guests and hosts enjoyed themselves at the wine table.

Cai Hongliang: After they sold their shares, they achieved financial freedom.

What they do after that has nothing to do with Chen Dongcheng.

The existing staff and supply chain system must be preserved.

This is when the contract is signed, it is agreed.

Cai Hongliang looks rich, and if he can start from scratch, his ability will naturally not be weak.

"Mr. Chen, thank you for showing up, otherwise it would be difficult for us to get out. ”

Cai Hongliang sighed a little, compared to Chen Dongcheng's acquisition plan, I really think that you are not worth mentioning.

I would like to think about your proposal for the acquisition of additional shares, which still have a five-year release period.

The devil wonders what your stock price will fall in the future.

I almost agreed to think about your offer before, but it was because I didn't have a choice.

Now there is a financier with cash, Cai Hongliang, they are stupid and will not hug thicker thighs.

It's just a bit surprising that Chen Dongcheng didn't ask them to continue to be in charge of the company.

According to the acquisition plan of Haoxiangyou, Cai Hongliang and Qiu Haoqun need to continue to run the company for them, and they also have to sign a VAM agreement to help Haoxiangyou stabilize their stock price.

Chen Dongcheng shook his head and said: "The snack industry has prospects, but it is too squeezed by the e-commerce platform. ”

"Yes, this is also the point I hate the most, since we completely abandoned offline stores, online traffic costs have been rising, until last year, it completely exceeded our limits. ”

Cai Hongliang said in a non-angry tone: "Take 2014 as an example, our annual order volume was about 6.87 million orders, and the average customer unit price was 89 yuan.

The cost of raw materials and purchase price is about 68.56 yuan, and our gross profit is about 22.96%.

In the only remaining gross profit of 20.43 yuan per order, the platform will take away 4.24 yuan of promotion fees, 2.24 yuan commission, and 6 yuan of express delivery fees.

If you add in the cost of 8.97 yuan for employees' salary, management, rent, etc.

It is equivalent to a loss of 1.02 yuan for every order sold, which eventually led to a loss of more than 6 million yuan that year. ”

Others envy their Double 11 turnover, and only Cai Hongliang knows the hardships behind them.

Several other companies are the same, the gross profit of making snacks such as nuts is not high, and the platform traffic fee is getting more and more expensive.

If they don't buy it, they will definitely die, forcing them to grit their teeth and stand up.

Persisting until now, Cai Hongliang is also a little tired.

simply took advantage of the fact that the market was still good, and sold Baicaowei as soon as possible, saving the market value of Baicaowei from plummeting, and I couldn't find a buyer.

Baicaowei was founded by Cai Hongliang, and his feelings are naturally very deep.

However, compared to the brand Baicaowei, Cai Hongliang prefers real money.

......

On February 1, Baicaowei officially announced the transaction information.

Cao Cao Holding Group acquired 100% of the equity of Hangzhou Holmes Food Co., Ltd. by way of 850 million all-cash payment, and has been approved by the China Securities Regulatory Commission.

Hangzhou Holmes Food Co., Ltd. is the real holding company of Baicaowei.

When the news broke, the industry was in an uproar.

In particular, the three squirrels and BESTORE, which also belong to the leisure snack e-commerce, suddenly felt that the wind and rain were coming.

The name of Cao Cao's department is too loud in the business world.

When everyone mentions it, they can't help but give a thumbs up, a company with very strong financial resources.

When the new boss takes office, what kind of play Baicaowei will be is the most concerned by the outside world.

In the past, Baicaowei completely abandoned the offline model.

The purely online model has proven undesirable, forcing Three Squirrels and BESTORE to open offline stores one after another.

Only Baicaowei has been stumbling on the line, which has caused the gap between them and the other two to become wider and wider.

While the people of Baicaowei were panicking, the new senior management team officially took office.

Before the acquisition was concluded, the think tank had already identified a new management team, and the business handover was smooth.

Cai Hongliang officially spoke for the first time: "I am very grateful to Cao Cao Group for their love, this sale of Baicaowei is a very painful choice for me, and I sincerely wish that Baicaowei will develop better and better in the big family of Cao Cao." ”

Some reporters ran to Cao Cao's Century Building, but they couldn't interview any heavyweights at all.

At most, there are some rumors, which are directly decided by the top management above, and other subsidiaries are completely unaware of this news.

As for who the top leaders are, everyone will keep silent, and this is not something that a group of journalists should know.

Chen Dongcheng took the time to look at the data.

Steps: 13.04 million

Property: 49.41 million

Experience Points: 7,904.100 million

The weekly consumption rebate plus the number of steps is enough for Chen Dongcheng to repay two loans one after another.

It's just 200 million, and it's 220 million.

Originally, Zhu Tao and Gu Shouyi both planned to extend Chen Dongcheng's two loans to Chen Dongcheng, but Chen Dongcheng politely refused.

Adding up to just over 400 million, Chen Dongcheng is not so short of money.

For the latest batch of loans from ICBC, Chen Dongcheng spent 1.3 billion.

In addition to giving Cao Cao Logistics 500 million yuan and acquiring 800 million yuan of Jiefu Ruitong's financial license, the rest of the money is stored in the bank account.

Loan consumption is not considered experience value, which really makes Chen Dongcheng a little helpless.

......

Hangzhou, Xiasha.

Baicaowei headquarters.

The original Baicaowei employees began to get used to the drastic changes of the newly appointed senior management team.

At the same time, they also have some expectations for joining Cao Cao Group.

Compared with those Cao Cao's companies, their valuation is not worth mentioning.

Suddenly, there was a sound of footsteps at the door, and an employee looked up.

Zhou Qiang, the newly appointed general manager, was saying something to a handsome young guy with a smile on his face.

But looking at the posture, it should be a big man sent by the head office.

"Mr. Chen, this is the office of our current headquarters, and we currently have more than 200 employees.

In Xiaoshan, there is a 10,000-square-meter production line plant and a 10,000-square-meter warehousing and delivery warehouse. ”

Zhou Qiang introduced as he walked, and if he met Chen Dongcheng and stopped, he would answer patiently and in a timely manner.

What are the benefits of joining a casual snack company like Baicaowei?

Chen Dongcheng noticed that the pantry was full of all kinds of nut snacks.

It can be said that Baicaowei should be one of the favorite companies of foodies.

Chen Dongcheng pointed to those snacks, Zhou Qiang picked up a bag knowingly, tore it directly, and tasted a few bites first: "Don't worry, the snacks made by Baicaowei are eaten by our employees all day long." ”

As he spoke, Zhou Qiang said a few words to a male employee and opened the male employee's drawer.

It's stuffed with all kinds of herb-flavored products.

The male employee was a little embarrassed, scratched his head and said: "My girlfriend likes to eat snacks, and the snacks sent by the company during afternoon tea will be taken home by me for my girlfriend to eat." ”

Chen Dongcheng smiled and patted the male employee on the shoulder: "It is your freedom to deal with the benefits that the company gives you." ”

"Let me introduce myself, I'm Chen Dongcheng, I just bought Baicaowei not long ago, and I'm very happy to meet you here. ”

The employees were stunned, is the new boss so young?

Chen Dongcheng continued: "In my opinion, there is still a lot of room for improvement in the share of Baicaowei in the casual snack market.

In the future, we will reopen offline stores, including flagship stores of more than 300 square meters, and there will be no less than 100 flagship stores.

All adopt the direct sales model of the headquarters to reshape the brand image of Baicaowei. ”

There are 100 flagship stores, each with an area of more than 300 square meters.

Chen Dongcheng said it lightly, which means that Baicaowei is finally going to make a big move.

Zhou Qiang's eyes were excited, he took over Baicaowei and analyzed the data of Baicaowei over the years.

The online-only sales model has begun to weaken.

With the three squirrels and BESTORE both developing offline, if Baicaowei continues to stumble on the line, it is likely to be unable to make ends meet.

"In addition to opening offline flagship stores, we also need to increase marketing investment.

I'm going to take out 20 million and implant it in ten TV series.

The marketing team is responsible for screening TV series suitable for implantation to enhance the popularity of Baicaowei. ”

As soon as Chen Dongcheng's words fell, the chief marketing officer of Baicaowei hurriedly raised his hand.

"You can rest assured that we will screen the right list as soon as possible and report back to you. ”

Chen Dongcheng nodded with satisfaction, and then said: "I heard Mr. Zhou say before that we have invested in a headquarters base in Dajiangdong, and this project will be launched as soon as possible.

The funds needed will be taken from the turnover of Baicaowei first, and I will make up for the shortcomings. ”

Zhou Qiang answered: "I have been in a meeting for the past few days to study the start of construction.

It is expected that in April next year, the first phase of the plant will be officially put into use, and we will also have a new office location. ”

Employees listened to the news that made their hearts flutter.

Open 100 flagship stores, build ABPs, and increase marketing investment......

An employee had the audacity to ask, "Can we raise our salary?"

"The specific salary structure needs to be formulated by the personnel department, but I promise that everyone can be very satisfied with this year's year-end bonus. ”

Chen Dongcheng will not meddle in the affairs of the subsidiary at will, but it is no problem to give more year-end bonuses to employees.

I had a brief chat with the employees in the company, and the employees were very knowledgeable and did not say bad things about the company.

Who knows if Zhou Qiang will give them small shoes when Chen Dongcheng leaves.

Back in the office, Zhou Qiang reported: "Chairman Chen, I have analyzed the audit reports of Baicaowei in the past two years, among which nut products are the main culprit of Baicaowei's losses. ”

"The sales of snack food e-commerce represented by roasted nuts often account for about 70% of the whole year in the first three months. ”

"Due to the concentration of the sales season before the year, the competition in the entire industry is extremely fierce. ”

"Baicaowei has also bought traffic at a high price and fought a price war, resulting in serious losses. ”

"So, I think we should gradually reduce the proportion of roasted nuts.

Only by gradually expanding the product lines of high-profit dried fruits, dried meat, gift boxes and other products can we turn losses into profits. ”

Chen Dongcheng poached Zhou Qiang, definitely hoping to lead Baicaowei out of the predicament.

"Now the cost of online customer acquisition is indeed getting more and more expensive, and it is not even as high as the gross profit of opening an offline store. ”

"Regarding the location and decoration of the flagship store, I believe you can handle it well, and my people will cooperate with you. ”

Zhou Qiang nodded hurriedly: "Don't worry, I will definitely focus on the laying of offline stores, but the area of the flagship store is too large, and the pressure on rent and labor costs may be greater." ”

Chen Dongcheng explained: "Offline stores are not only about increasing gross profits, but also about promoting the brand image of Baicaowei.

Not surprisingly, we will eventually go public. ”

Zhou Qiang solemnly assured: "I will pay close attention to the decoration, and I will also do a good job in the staff training of the flagship store." ”

"You should have an idea of how much you rely on Taobao and JD.com online. ”

Chen Dongcheng asked casually: "Have you heard of Pinduoduo?"

"You're talking about the bargain-propelled platform?"

"That's the company I invested in. ”

Zhou Qiang was a little embarrassed, and hurriedly apologized: "I didn't mean that, Baicaowei never considered opening a store on Pinduoduo before." ”

"Not before, doesn't mean there will be no in the future, Pinduoduo can give you more traffic. ”

Zhou Qiang's eyes lit up, and he was a little moved: "Then I'll contact Pinduoduo when I go back and open our flagship store on their platform." ”

"Well, don't worry about it in the early stage, when Pinduoduo grows stronger, Ahri will suppress you sooner or later. ”

Zhou Qiang smiled: "We can not admit it at that time, and sell it on Pinduoduo in private, and Ahri won't do anything to us." ”

"This is Pinduoduo's Zhuang Zhuang's phone number, you can contact her at that time, she understands our relationship, and will give you more traffic. ”

Zhou Qiang solemnly took the business card and looked at the content on it: "CEO of Pinduoduo, Zhuang Yanting." ”

"I will definitely take the time to visit Mr. Zhuang and explore the matter of opening a store on Pinduoduo. ”

It's not that he took Chen Dongcheng's face, it's that Baicaowei really has this demand.

There are three main online sales platforms of Baicaowei, namely Tmall, JD.com, and No.1 store.

Among them, the No. 1 store has cooled, and the former leader in the Internet era has ended up tragically being sold.

In the past, Baicaowei cooperated with the operation team of the No. 1 store.

The various promotions that were designed are now a thing of the past.

Pinduoduo's traffic is very considerable, relying on Pinduoduo, which has developed wildly by absorbing WeChat nutrition, even if it bears some infamy, it does not affect the fact that it is red and purple.

Many brands on Taobao will choose to come to Pinduoduo to clear inventory.

Consumers get benefits, merchants reduce the pressure, and Pinduoduo gets more users.

The most attractive thing for Zhou Qiang is Pinduoduo's commission-free model, and other traffic fees are more than twice as cheap as Taobao.

Even in the express delivery area, now Pinduoduo has its own logistics and distribution system.

Cao Cao Logistics is responsible for warehousing and transportation, and Cao Cao Suda is responsible for distribution in the same city.

The division of labor between the two sides, in the field of logistics, Pinduoduo does not need to worry about being clamped down by the rookie alliance under Ahri.

And as a brother company, Pinduoduo will definitely be able to give some discounts in the promotion fee.

Add to that the waiver of commissions and discounted shipping costs......

The same product is sold on Pinduoduo, and Baicaowei can earn an extra 5 yuan per order.

Even if there are only 1 million orders on Pinduoduo, they can earn 5 million more than they can on JD.com and Tmall.

Even the selling price can be cheaper than Jingdong and Taobao, which is tempting to think about.

It's just that playing like this can easily cause dissatisfaction with Taobao and JD.com.

The same product, Pinduoduo is cheaper than Tmall, how do you let consumers choose?