A few years later, when Yoyo Group became the top enterprise on the Internet, those people in the industry couldn't help but sigh: Shanda has experienced the myth of legend, and Jiucheng has also experienced the glory of miracles, but they gradually fell behind and fell behind in the later stage.

It also started as an agent game, but Yoyo has maximized the potential of Warcraft, and it is not limited to monetary returns.

Because Liu Yun has never positioned Yoyo as a pure game company, he used this game as a hub to expand his product line frantically in those years.

……

After Liu Yun put down the phone, he leaned back in his chair and couldn't help but fall into a deep meditation.

In his heart, he had compared the difference between NetEase and Jiucheng more than once in terms of operating Warcraft.

For Jiucheng, they are eager to squeeze the last drop of blood out of this game, and during the operation period, they will open a new server almost every one to two weeks, and when it comes to NetEase, the frequency of opening servers is greatly reduced, and it is usually more than a month before a new server is opened.

In terms of publicity, the two companies are very different, the same game, Jiucheng was named and criticized by CCTV, while NetEase was named and praised by CCTV.

The gap in means also reflects the gap between the two companies.

Liu Yun also understands that the terrible pressure of public opinion will bring many unpredictable difficulties, and it also makes him never stingy with his pocket in the promotion and marketing of the game.

He understood that the two moves he had just made would save him a lot of detours in the review of the new expansion.

A few days later, when Yoyo announced the announcement of the dungeon racing prize, the entire game industry was a sensation.

Huaxia's game companies have always liked to play word games.

For example, they will put out a very loud slogan, and new players will give away a gift package worth hundreds of dollars for free as long as they come to play the game.

But anyone with a discerning eye understands that this is a deceptive propaganda method of game companies.

The so-called gift packages worth hundreds of yuan are just that these companies give some virtual props in the game as a giveaway to new players, and the price can be set by themselves, which is a marketing method that has no cost and no profit.

For example, in April this year, the popular online game "Journey" was just launched, and it is said that the boss behind it, Shi Yuzhu, is the founder of the famous Brain Platinum.

His game marketing slogan is even more powerful: you come to play the game, I will pay the salary. As a result, the wages earned by these players are probably not enough to play games.

The simple and crude announcement of Yoyo Company this time is a content, only if you have the strength and ability, then give some cards and money, and it is true, Tong Su is not bullied.

The first kill of the national server: Angela Temple is 6,000 yuan in total, and the new dungeon Naxxramas that will be opened in the future is 8,000 yuan in total.

Server first kill: Angela Temple 30 yuan point card, Naxxramas 30 yuan + 15 yuan point card two.

The CEOs of many game companies have complained privately that their games are fake money, and they are really making money.

But Yoyo is really giving money, which is simply breaking the rules of the market, and Warcraft based on the point card payment system does not burn money, and they rely on the huge number of online players to make money.

Yoyo Company is too much to steal the limelight by doing this.

At this moment, the bosses of many game companies curse in their hearts: the derailment door is deserved, it is your retribution, and pray that you will encounter more trouble in the future.

They didn't realize that after this turmoil, Warcraft's online rate was still steadily increasing.

The entire group of companies has also become sharper and more aggressive because of this turmoil.

This is the case with the Internet industry, which is a cruel, jungle world.

The bosses of these game companies are not convinced?

From Yoyo browsers to YoYo websites, in addition to a handful of popular online games. Most games require yo-yo to drain traffic.

Some games are about to be launched for public beta, and if you want exposure, take the money to buy the promotional advertorials on the homepage of Youyou.com. If you want players to download it more conveniently, go to Youyou.com to open a download link, but the fee is also charged according to the number of downloads. If you don't pay, then you won't have exposure!

Nowadays, there are new games launched every day, the company's editorial department can't write soft articles, the location of the website is not enough for typesetting, and even the promotion position that provides download links cannot be bought by many game companies.

Unlike those game company bosses who have a slightly complicated mood. Those gamers are boiling, although most people don't get these rewards, but gossip is human nature, and many people are rushing to tell each other, and the news is getting faster and faster.

And in most servers, the top 3 guilds of the Alliance and the Horde are all gearing up and eager to try, and these people without exception want to fight for the honor of the first kill on the server.

All of a sudden, at the door of the dungeon, next to the gathering stone, there were hundreds of players from the alliance tribes, and because of the PK conflicts along the way, there were corpses and bones all over the ground, so it was not lively.

However, if you want to get a reward, in addition to your strength, the shrewd Youyou company also sets a premise:

The gamer's Warcraft account and YOYO voice account are universal, and Yoyo will directly transfer 150 yuan or 200 yuan per person to the YOYO wallet. Players can bind their YOYO wallet with their bank card and withdraw money directly. Players who get the point card reward will also send the serial number and password of the point card to the other party through the YOYO voice software.

Nowadays, YOYO voice does not have any value-added services, and the only function of YOYO wallet is to recharge point cards.

At present, hundreds of thousands of Warcraft players have begun to try to use YOYO wallet to recharge point cards, which is simple, safe and convenient.

In the next step, Liuyun plans to break the technical barrier between it and Yoyo Holiday.com, and introduce YOYO wallet into it to coexist with Alipay.

After careful consideration, in order to open up the market and for the sake of customers, Alipay will continue to use, and the introduction of YOYO wallet is just one more choice for everyone.

In the future era, it is impossible for a website to have only one payment software. For example, the starting point of the acquisition by Tencent, there is still an Alipay recharge system.

Liu Yun's positioning of YOYO wallet has never been to replace Alipay, and being ambitious is far from his character.

He wants to provide convenience for the users of Yoyo Company and increase the stickiness of users.

When Yoyo Company was experiencing a crisis, the only people who really called to comfort were Ali's old horse and Sina's President Wang.

Liu Yun also realized that there are few people in this world, and there are many people who want to see your jokes.

Lao Ma had a lot of cooperation with Youyou, but Sina's Mr. Wang called him a little surprised, perhaps because of Liu Yun's relationship with Sina Blog.

When a person goes through a crisis, he becomes more cautious, but it also inspires ambition that lies deep within.

They will want to make something more and disappoint those who are waiting to see the joke.

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