The so-called blessing and misfortune depend on each other.

When a company faces an unexpected and sudden crisis, it can be the last straw that crushes them, and if the company can overcome this crisis, it may usher in another opportunity to take off.

The impact of this sudden accident is not big or small, but after all, it is an out-and-out scandal.

This time, the company attaches great importance to it, and Liu Yun, as the boss, personally led the company's executives to hold a press conference. He made a gesture that he was willing to communicate with the public, and did not put on a high-minded appearance and rejected people thousands of miles away.

Sometimes public anger does not come from the mistakes made by the other party, but from the indifferent posture of the wrong party, without explanation and unwilling to communicate.

If you can lower your profile, put away the billionaire shelf, keep in touch with the outside world, and humbly apologize, most of the public dissatisfaction and anger will be eliminated.

In China's national conditions, many companies have negative news, the first choice is to deny it, and then choose all the ways to block the spread of news, but in the Internet era, such a cost is too great and difficult to implement.

So once the matter has been exposed, when it is impossible to save it, they will rush to admit it, but it is too late, and it is impossible to extinguish the public anger.

Liu Yun did the opposite, holding a press conference as soon as possible, admitting the facts, apologizing and announcing a series of disposal measures.

After the press conference, the official website of "World of Warcraft" also issued an announcement, expressing its apologies to the players, and saying that everyone can play for free in the next three days, and no longer count the point card time.

This is one of them, and the second is that Yoyo Company spent money to buy several major portals, so that these editors can publish some good articles for them. The point is to portray this incident as a private act of the company's employees, which has nothing to do with the company as a whole, and even Yoyo is a victim of this incident.

The article also emphasized that such a black sheep is not isolated, if the company has such employees, it is difficult to guarantee that other companies will not appear, and for a while, other Internet companies have also begun to quietly investigate the character of the employees below.

In view of Yoyo's positive response attitude, timely rescue measures, and the good reputation accumulated in the usual days. After about a week, the storm of the incident has begun to slowly subside.

Usually a scandal takes a while to break out, spread, and then reach its peak, and then slowly fall back, but this time when it just broke out, it was choked by Liu Yun in time.

This also makes many people who secretly want to see the jokes of Yoyo Company can only return disappointed.

......

After Chen Zhe was removed as the leader of the Warcraft operation team, he took over as the deputy leader of the original operation team, Le Kang, a person who did things neatly and carefully.

For Lekang, the position of team leader is like a pie in the world, not to mention that the head of the operation team of Warcraft will also serve as the head of the operation department of the game company.

He had heard the rumors circulating within the company that Chen Zhe would be the head of the operation team of "Demon Domain" in the future, but even so, he was still one level lower than himself in his position.

After all, the leader of the Warcraft operation team is also the head of the operation department, and it is an unspoken rule in the game company to oversee the operation of all games under the company.

Le Kang calmed down his slightly excited mood, stood in front of Liu Yun and whispered: "Mr. Liu, the online rate of "World of Warcraft" has increased instead of declining in recent times, and it has approached the 900,000 online mark. ”

Such a result did not surprise Liu Yun. Players protested and protested, but the enthusiasm for the game remained undiminished, just like in the Nine Cities era in the previous life.

What's more, Yoyo Company also launched a free 3-day activity, not counting game point cards, which made the enthusiasm of players very high, and the number of people online was also rising.

Lekang remembered the scandal that the company experienced this time, and secretly compared the stars in the entertainment industry who relied on scandals to hype, it seems that this turmoil also has a good side, but he just thinks about these thoughts in his heart, but he doesn't dare to say it.

Liu Yun's principle is not to use suspicious people, not to use people, and he personally decides the promotion of Lekang, and he can also trust the ability of the other party.

He smiled and asked, "For this game, if you have good operational ideas, you can come up with some." ”

Lekang was slightly stunned, he realized that the boss was testing himself. He thought for a while very seriously, and said: "Mr. Liu, now those high-end guilds in the national server are nervously opening up the Angela Temple, and I propose to hold a first-kill competition with prizes, aiming at the ultimate boss of this dungeon, Cthun." ”

Liu Yun's face showed a look of surprise, but there was a flash of appreciation in his eyes. This proposal is very good, once the announcement comes out, there is no need for them to do publicity, and the major portals will come to reprint the news.

He smiled indifferently and said, "You go on." ”

Lekang cleared his throat and said, "That's right. This first kill can be divided into the first kill of the national server, and the first kill of the server, as for the specific bonus, it is better to be determined by Mr. Liu. ”

This kid is quite clever.

Liu Yun nodded and said: "The first kill of the server will give one point card per capita, the first kill of the national service is 150 yuan, and the total of 40 people is 6,000 yuan. ”

In 2006, this is definitely a large amount. It's rare for an online game company to give players such a big benefit.

Liu Yun thought very far-reaching, this amount was a drop in the ocean compared to the revenue of Warcraft, insignificant. Spending only this amount of money can create a lot of sensation on the Internet, which is a very effective means of publicity, and can also divert many players from other games.

Youyou, which has just experienced the derailment scandal, also needs such an incentive policy to improve its reputation in the industry.

Lekang recovered from the shock, and quickly thought of something again, and said, "That's right, Mr. Liu." A new dungeon, Naxxramas, will also be available soon, will we adopt the same policy?"

It's a team copy that's too classic to replicate.

Liu Yun immediately replied: "Of course. The first kill reward of this new dungeon can even be increased a little more, 200 yuan per person, a total of 8,000 yuan!"

Lekang opened his mouth slightly, but still nodded with his mouth slightly open. This boss is really atmospheric, and he is different from the crowd as soon as he makes a move.

After Lekang left, Liu Yun looked at his back and muttered: Naxxramas will be opened soon, which also means that the new expansion "Burning Expedition" is not far away.

Liu Yun dialed the phone number of Liu Shihua, the technical director: "Contact Blizzard, and it will be said that the Ministry of Culture of Huaxia requires the World of Warcraft to make the following three changes, the thieves are changed to stalkers, the undead must grow flesh, and the corpses after death become graves." ”

Blizzard can't contact the Ministry of Culture, so it can only go through Yoyo. This time, in order to grasp the efficiency and save time, Liu Yun directly pretended to pass on the holy decree and directly asked the other party to make revisions in the name of the Ministry of Culture, and they couldn't verify it anyway.

This is his advantage as a reborn, prophet of the unknown.

After hanging up the phone, he called Chen Di, the director of the marketing department: "Xiao Chen, try to contact a few well-known professors, give them some money, and then ask them to write some advertorials about Warcraft on the Internet, as well as contact some TV stations above the provincial level, if it is CCTV, it is better, let them praise this game in the news." The general idea is that this is a positive game full of love and teamwork, and you can give a few simple examples, such as the classic quest Love and Family, Pamela's Doll, and Angela's Open the Door quest. ”

Huaxia TV station, although it is clearly stipulated that there can be no game shows, it is not much of a problem to play a short paragraph in the news.

In the previous life, there was a scene that Liu Yun remembered deeply, the same CCTV news, the Nine Cities era was a big criticism of Warcraft, but after it was in the hands of NetEase, the attitude took a 180° turn, and he actually began to praise.

It can only be said that NetEase's means are much higher than those of Jiucheng.

For the upcoming expansion "Burning Expedition", Liu Yun also took precautions and began a two-pronged layout.